BlueVenn Launches a New CDP-powered Email Channel Within its Omnichannel Marketing Hub

BlueVenn, the award-winning Customer Data Platform (CDP), has launched a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. BlueVenn already integrates with the majority of the world's email marketing platforms through bi-directional connectors and API integrations that allow the…

Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices. Consumers today spend a significant amount of time on their connected devices and marketers engage with them across multiple channels including digital advertising, email, messaging, apps…

Comperemedia Releases 2020 Omnichannel Marketing Trends

Today, Comperemedia announced three omnichannel trends set to impact the marketing landscape in 2020 and beyond, backed by comprehensive market and consumer data, in-depth analysis and brand examples. “In the year ahead, expect to see big changes in the omnichannel marketing landscape, with themes around consumption habits, personal connection and physical storefronts making the biggest impact on brand relevancy and competitive strategy. We’ve identified three spotlight trends for 2020 that address how marketers will need…

Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North American Expansion Plans

Regional Growth Key Piece of Strategy to Reach $3.5B in Global Revenue by 2025 Resulticks, the world's fastest growing real-time conversation marketing solutions provider, announced plans for substantial growth throughout North America. Marked by new leadership, offices, team growth, and advancements to its cutting-edge technology, the North American expansion will support the company's plan to reach $3.5B in global revenue by 2025. Highlights of the North American expansion plan include: New offices: To…

Adobe Target and Adobe Sensei Add New Dimensions to Personalization in Omnichannel Marketing

Adobe Confirms That 83% of Consumers Complain About Receiving Irrelevant Commercials. As a Result, Brands Are Missing out on Achieving and Sustaining Customer Loyalty Adobe has announced that it has added enhanced capabilities to the Target platform for marketers to deliver hyper-personalization. Previously, Target’s customers have seen success with the platform in delivering great experiences to their target audience. 2019 saw Target being responsible to generate $165 billion in revenue—a 29% increase from 2017.…

Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success

Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but as competition for retail business intensifies, creating an exceptional consumer experience that increases lifetime value is taking priority. Retail brands are rethinking the way they approach marketing to consumers. Rather than designing channel-specific strategies that segment the marketing message, we’re seeing the focus move to a cohesive experience across all touchpoints. The strategy is called…

CleverTap Launches Automated Customer Journeys To Enable More Effective Omnichannel Marketing Campaigns

Combined Messaging Suite and Advanced Segmentation Tools Bring More Contextually-Relevant Messages That Build User Engagement Mobile customer engagement and analytics solutions provider CleverTap announced the launch of Journeys, an omnichannel campaign builder created to help marketers engage with customers along their individual paths throughout the app lifecycle. Powered by CleverTap's advanced automation and segmentation technologies, Journeys helps ensure that each customer receives relevant messages based on their…

How Handwritten Notes Can Boost the Effectiveness of Omnichannel Marketing Campaigns

Consumers today are being inundated with multichannel marketing schemes from all sides. And with the rise of digital marketing, they are being drowned with more noise than ever. As a result, once efficient marketing channels are becoming less effective, forcing marketers to get more creative in their approach to reach consumers. Luckily, companies don’t need to reinvent the wheel to do so. Rather, they can easily leverage older, analog marketing strategies, such as handwritten notes, to integrate with their existing…

Why Contact Centers Are Critical to Omnichannel Marketing Strategies

The on-demand economy has conditioned consumers to feel entitled to a product or a service at the click of a button. Not only do we want what we want, when we want it (now), we also expect brands to provide excellent and consistent customer experiences at every point of engagement. Whether you’re visiting an e-commerce website or a brick and mortar location, or you receive a targeted email or a telemarketing call, the most successful businesses are those that provide exceptional and customized experiences regardless of the…

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

NinthDecimal Crossed the 100% Annual Growth for the Third Consecutive Year NinthDecimal, a leading omnichannel marketing platform powering real-world conversions for brands, has announced more than 100 percent annual revenue growth across its marketing platform in 2017. A record number of agencies, brands, and publishers partnered with NinthDecimal last year as the industry increased its focus on bridging the online and offline behaviors of consumers. Recommended Read: 7.ai Removes Time, Cost and Risk Barriers to…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel Experiences

41% of Marketers Surveyed Find It Difficult to Launch Integrated Campaigns Across Channels Global B2C marketing automation company, Selligent Marketing Cloud, announced the findings of a study that polled marketers about the integration of their technology stack to deliver an immersive, consistent customer experience. The survey of 221 digital marketers reveal that the omnichannel excellence struggle is real – with almost half of respondents saying that they find it ‘difficult’ or ‘very difficult’ to launch integrated…

Selligent Marketing Cloud Expands ‘Wave’ Capabilities to Deliver Flexible Omnichannel Campaign Orchestration

“Custom Channels” Complements Existing Multi-Channel Support to Create Integrated Digital Experiences Global B2C marketing automation company Selligent Marketing Cloud announced Custom Channels, a new functionality that expands the powerful capabilities of its existing Wave Component. The typical Wave functionality allows marketers to send bulk messages in batches or “waves” via email, mobile push or SMS. Selligent Marketing Cloud’s Custom Channels extends this to third-party execution engines, including social channels…

Zaius Omnichannel Campaign Manager Unveiled for B2C Marketing

New Capabilities on Zaius B2C CRM Simplify Multi-Touch, Omnichannel Marketing Using a Customer-First Approach Leading CRM maker for the B2C market, Zaius, has announced Omnichannel Campaign Manager for their customers. Zaius Omnichannel Campaign Manager is a new feature that lets marketers easily create, execute and measure multi-touchpoint campaigns across channels and devices in one simple campaign view. Recommended Read: Zaius Integrates with Zendesk for 360-Degree View on Customer Experience Last month, we…

MarTech Interview with Johanna Bauman, Chief Marketing Officer at PubMatic

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

Selligent Marketing Cloud Successfully Completes SOC 2 Type 2 Examination and HIPAA Security Compliance Assessment

Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, today announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA Security Compliance Assessment, with 360 Advanced Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced the successful completion of their 2019 System and Organization Controls (SOC) 2 Type 2 examination, as well as their 2019 HIPAA…

Burton Snowboards Selects NewStore as Omnichannel Partner for Digital Transformation

World's Leading Snowboarding Company Will Run Retail Operations on Iphone Innovative Omnichannel Platform Manages Inventory, Endless Aisle, Fulfillment and Mobile Checkout NewStore, the first to provide Omnichannel-as-a-Service, announced Burton Snowboards (Burton) will implement the NewStore Omnichannel Platform in all of its stores globally.  NewStore will leverage its partnership with Salesforce to connect into Salesforce Commerce Cloud, giving Burton a single unified platform to manage ecommerce, customers,…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

True Influence Launches the True Influence Marketing Cloud Digital Marketing Platform

True Influence Marketing Cloud is a combination of data, platform technology and the company's intent-based solutions to increase brand performance and improve ROI True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud. The True Influence Marketing Cloud is a digital marketing platform that connects data and customer experiences, as well as helps marketing and sales understand, acquire, and retain customers with connected data and…

Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign With Vitacost.Com

Selligent Also Named a Finalist for Best Marketing Cloud Company Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign. Selligent is also named a finalist in the Marketing Cloud Company category. All winners will be announced and honored at the 2020 DMN Awards ceremony in New York City on February…