Growing Ecommerce Brands with 12k or Fewer Subscribers Are More Likely to Prioritize Email Marketing over Integration of Several Channels in Their Marketing Strategies. However, Most Survey Respondents Stated That They Were Very Likely to Implement an Omnichannel Marketing Strategy During This Year Omnisend, omnichannel marketing automation platform for ecommerce, has surveyed smaller ecommerce brands who have joined the platform in the past year. These ecommerce marketers were primarily focused on email marketing as a…

Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not Omnisend, omnichannel marketing automation platform for E-Commerce, released new research on the effect of the number of channels used by a brand on customer relationship. Results favored using an omnichannel campaign for E-Commerce: when an E-Commerce brand used three or more channels in an automation workflow campaign, that campaign…

Oftentimes, upgrading to the latest wireless technology can be frustrating, time-consuming, and expensive. Upgrade eligibility and the condition of an old device will dictate the customer’s urgency to explore purchasing a new device. A flexible, omnichannel trade-in platform can revolutionize the way consumers and businesses upgrade to the latest technology and provide a unique and consistent customer experience across all channels. The Changing Role of Retail E-commerce has created a world of convenience and customers…

Eagle Eye Solutions, a global marketing technology company that helps retailers create one-to-one customer connections, and Ecrebo Inc, a global POS receipt marketing technology company, are partnering with Southeastern Grocers, Inc. (SEG), to support its business transformation strategy and goal of becoming a digitally-enabled, omnichannel retailer. One of the largest conventional supermarket companies in the US, Southeastern Grocers selected Eagle Eye in late 2019 to expand its media channels, as well as customer…

Company growth continues as businesses look for better ways to engage customers Freshworks Inc., the customer engagement software company, announced its H1 2020 highlights, showcasing continued momentum during the pandemic. Freshworks’ Freshdesk Omnichannel product, which combines the power of customer support software with chat and telephony solutions, showed particular strength by doubling its ARR during the first half of 2020 — propelling the company further past the $200M ARR milestone announced earlier this year.…

Neustar Fabrick powers identity-centric connections between brands, publishers, and consumers to accelerate marketing performance across online and offline channels Neustar, Inc., a global information services and technology company and leader in identity resolution,  announced the launch of Fabrick, a unified identity ecosystem – of Neustar proprietary services, data, and technologies – that enables real connections between brands, publishers and the people they serve. This innovation in identity-powered media and…

In 2020, customer service is drifting from calls to digital engagement. CXInfinity is here with its customer engagement solution targeting digital transformation. Their powerful solution is designed for businesses to engage with customers when and where it matters Digital customer service creates highly engaged customers who are likely to buy 90% more frequently and spend 60% more on every purchase. There’s more to it. Digital customer service helps in creating an emotional connection with customers, removing chances of…

NewStore enables Burton to run stores on iPhone apps; new features include mobile point of service with full customer profile and mobile checkout, store fulfillment and inventory management NewStore, the essential omnichannel store solution, announced Burton Snowboards (Burton) is running its stores on the NewStore Omnichannel Platform. With a mobile point of service (mPOS) and inventory and fulfillment solutions available on iPhone apps, the snowboard company's store guides will benefit from a more intuitive front-end…

Twilio, the leading cloud communications platform, announced the results of a global survey measuring the impact and outlook of the COVID-19 pandemic on businesses’ digital engagement strategies. To better understand the magnitude of COVID-19 and the lasting effect it will have on business and customer engagement, Twilio surveyed over 2,500 enterprise decision makers globally to gauge the effect on their company’s digital transformation and communication roadmap. The COVID-19 Digital Engagement Report is a snapshot of how…

Comprehensive Partnership Spans E-Commerce, Retail at Santiago Bernabéu Stadium, and Official Real Madrid Stores -- Real Madrid and Legends will Unveil a New Flagship Megastore at the Transformed Estadio Santiago Bernabéu -- Expanded Retail Experience will Also Include the Launch of a New Official Online Store and the Reopening of Official Real Madrid Stores Real Madrid CF announced an expansive omnichannel retail program, inclusive of an all-new official online store, the relaunch of three official stores in…

InfiniteIQ Consulting, a nationally recognized technology and data management consulting firm, and BlueVenn, the leading Customer Data Platform (CDP) vendor, have today announced a new strategic technology partnership focussed on helping healthcare, financial services, insurance and retail organizations make better sense of their customer data, and improve their omnichannel personalization and customer analytics capabilities. The partnership sees InfiniteIQ Consulting enter the emerging CDP market with a unique offering…

Tenants of Ivanhoé Cambridge shopping centres in Canada will benefit from one year of free access to Lightspeed Retail or Lightspeed Restaurant Leading cloud-based point-of-sale solution provider Lightspeed POS Inc. announced today a partnership with real estate industry leader Ivanhoé Cambridge (IC) to bring free and fully-integrated cloud services, including Lightspeed Retail and Lightspeed Restaurant, to small and medium-sized tenants and restaurateurs with locations in Ivanhoé Cambridge Canadian shopping centers.…

Sunshine Conversations data platform introduces effective and consistent conversational interfaces across existing and emerging customer contact channels Based on its recent analysis of the North American omnichannel digital customer engagement market, Frost & Sullivan recognizes San Francisco-based Zendesk with the 2020 North American Competitive Strategy Innovation and Leadership award. One of the earliest providers of customer relationship management (CRM) tools, Zendesk has evolved into a premier provider of…

Affle (India) Limited, the leading consumer intelligence technology company, announced the appointment of Sujoy Golan as Chief of Marketing & Omnichannel Platforms to strengthen its leadership team. Sujoy will lead the marketing function and help drive the business growth for Affle’s omnichannel platforms on Software/Platform-as-a-Service business models. Sujoy Golan joins Affle with 14+ years’ experience in driving and scaling high-growth businesses across Fintech, SaaS, AdTech, and e-commerce industries. He has been a…

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…

This new integration empowers agents to reply directly to messages from Facebook users within the CallTrackingMetrics app CallTrackingMetrics, a leading provider of call tracking and omnichannel communications software, announces today a brand new integration with Facebook Messenger. As one of the world’s most popular messaging platforms, Facebook Messenger is an essential part of the communications and advertising strategy for businesses globally. This new integration empowers agents to reply directly to messages from…

As a leader in digital commerce website development, BVA will use Contentful’s app framework to build leading-edge digital experiences  Contentful, the global leader in headless content management, today announced a new partnership with BVA, a leading Shopify Plus agency. BVA will leverage Contentful’s newly released App Framework to build services that help BVA’s customers deliver omnichannel digital experiences. Since BVA was founded in 2013, it has accelerated the growth of more than 100 brands including…

Conversocial Launches New All-In-One Messaging Suite Combining AI, Bot and Human-Agent Engagement Conversocial, the leader in conversational customer experience, today announced new platform and pricing offerings. By combining AI and human agents in a single platform, Conversocial is empowering brands to deliver unique experiences, at scale, across the customer lifecycle. The all-new Conversational Customer Experience Platform by Conversocial brings together four key capabilities into a single customer engagement suite…

ESG is now offering a Digital Customer Success Starter Pack to augment ChurnZero customers’ bandwidth ChurnZero, a real-time Customer Success platform, announces a partnership with Customer Success as a Service provider, ESG, to offer a Digital Customer Success Starter Pack to their customer base. Communication is essential to maintaining a healthy relationship with your end users, however some organizations might find themselves struggling to create or execute on a digital Customer Success strategy. To help ChurnZero…

New Whitepaper Details Current State of TV Advertising and how Marketers can Optimize Advertising to Reach Audiences Viant, a people-based advertising technology company, today released its "TV's Role in an Omnichannel World" whitepaper showcasing the current state of the TV advertising ecosystem. As consumers increase TV viewing given recent social distancing requirements and always-on news viewing, this paper provides additional insights and direction for marketers to break through the distraction of competing screens.…