BERA Announces Agreement With Omnicom Media Group

BERA, the only predictive brand tech platform, announced an agreement with Omnicom Media Group to incorporate BERA’s automated metrics and predictive analytics into Omnicom’s Omni marketing operating system. BERA is the world’s largest brand equity relationship assessment platform, housing high quality brand-safe data in a SaaS environment. Incorporating its unique Brand Accelerator tool into Omni will enable Omnicom Media Group’s (OMG) teams to identify strengths and weaknesses of a brand's purpose and brand equity…

Adnami Partners With Omnicom Media Group in Sweden to Help It Deliver High-Impact Advertising Programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in digital display buying, with its standardised solutions and programmatic capabilities also driving efficiencies in media buys. Marketing Technology News: …

Omnicom Public Relations Group Introduces Industry’s First Analytics Platform to Validate Impact of Earned Media on Brand Sales

The new omniearnedID platform empowers communications leaders to demonstrate ROI of earned media Communicators and marketers have long sought a solution for the problem of evaluating the effectiveness of earned media on business outcomes with the same precision as paid media. That is now possible with the launch of Omnicom Public Relations Group's (OPRG) patent-pending precision communications platform, omniearnedID™. "Being able to consistently link earned media to sales is a game changer, not just for PR, but a…

Omnicom’s Credera Acquires Areteans to Extend Digital Transformation & Marketing Consulting Depth

Credera, a consulting firm focused on strategy, transformation, data and technology, announced it has agreed to acquire a majority stake in Areteans, a leading global services and solutions company, to extend its depth in digital transformation, digital marketing and ecommerce capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. Areteans specializes in the design, delivery, and implementation of…

Fyllo Taps Former Omnicom Executive Joe Raaen to Join Company as Vice President of Product Management

Fyllo Also Adds Marketing Veteran Roxanne Taylor to Board of Directors Fyllo, the leader in digital marketing and compliance solutions for highly regulated industries, today announced that it has appointed media and data leader Joe Raaen as Vice President of Product Management. He will report directly to Chief Product Officer, Erik Shani. In addition, Roxanne Taylor, an accomplished and recognized marketing professional, will join the Fyllo Board of Directors. Marketing Technology News: 365 Connect Honored With Platinum…

LoopMe Welcomes MediaLink’s Wenda Harris Millard and GroupM’s John Montgomery to Data Advisory Board

LoopMe, the outcomes-based advertising platform, announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes. “We are honored to have Wenda and John join…

The Integer Group Names Gail Obaseki as Director of Diversity, Equality and Inclusion

The Integer Group, the world's leading commerce agency and a key member of Omnicom Group Inc., has appointed Gail Obaseki as Director of Diversity, Equality & Inclusion (DEI). Her new role spans Integer's U.S. network of agencies, including Bentonville, Chicago, Dallas, Denver, Des Moines, Los Angeles, and New York. Obaseki is reporting to Ellen Cook, CEO of The Integer Group. Working closely with Integer's executive leadership team, network HR group, and DEI Council, Obaseki will lead efforts to evaluate and enhance…

Logiq Appoints Former Omnicom and Yahoo! Senior Executive, Josh Jacobs, to Its Board of Directors

Jacobs’ Appointment Supports Logiq’s Emergence as a Leading Global Innovator of Data-driven Consumer Intelligence and Marketing Technology Logiq, Inc. (formerly Weyland Tech), a global provider of award-winning eCommerce and Fintech solutions, has appointed Josh Jacobs to its board of directors. As a new independent director, his appointment increases the board to seven members, with four serving independently. Jacobs is a highly accomplished technology executive with 30 years of innovation in digital media and…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

Omnicom Retail Group Appoints Bryan Gildenberg, SVP, Commerce

Omnicom Retail Group (ORG) announced the appointment of Bryan Gildenberg as Senior Vice President, Commerce. In this new position, Gildenberg will strengthen ORG's retailer intelligence and partnerships, provide hands-on retail strategy, and evolve ORG's transactional data and shopper insight capabilities. Gildenberg will report to ORG CEO Sophie Daranyi. Marketing Technology News: IAB Names David Cohen President "Bryan has unparalleled retailer knowledge and insight and will play a pivotal role as we continue to…

Programmatic OOH Spend Through Vistar Media Grew 80% in 2019

With Rapid Advancements in Targeting and Measurement, and a Surging Interest in Buying DOOH, the Programmatic Technology Leader Is Slated to Continue Its Impressive Growth in 2020 With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home (DOOH) advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, is at the forefront of this growth, according to a usage analysis of its platform. In…

Omnicom Precision Marketing Group’s Credera Opens New Chicago Office

Credera, a digital consulting firm focused on innovation, transformation and efficiency, has announced the opening of a new office in Chicago to support client growth. Credera is part of the Omnicom Precision Marketing Group (OPMG). "Credera's new Chicago office is launching at a key time of growth for the firm," says Justin Bell, President & CEO of Credera. "As evidenced by our recent new office in New York City, we are expanding quickly to partner with our new clients along with other OPMG agencies. This growth will…

Omnicom Strengthens Its AI-Based, User-Centric Personalization Solutions By Acquiring Smart Digital

Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management (CRM) specialist group within Omnicom Group Inc., announced that it has agreed to acquire a majority stake in Smart Digital GmbH. Smart Digital is a leading consulting and marketing technology company with a proprietary AI platform and data capabilities powering real-time customer experiences.  Smart Digital's technology is able to recognize users across online digital touchpoints and deliver personalized customer interactions in…

Liquid Omnicommerce Appoints ex-Publicis Shopper Marketing Lead Richard Nicoll as Chief Commerce Officer & Managing Director

Liquid Omnicommerce, an independent and pioneering end-to-end retail consultancy, has strengthened its management team with the appointment of Richard Nicoll as its new Chief Commerce Officer and Managing Director. Richard joins Liquid from Publicis Communications in Asia, where he was Chief Shopper Marketing Officer. He has also held leadership roles at Saatchi & Saatchi in London and Hong Kong. He was latterly responsible for building the regional shopper marketing capability for Publicis Communications (Saatchi…

Mediafly Transforms Sales Enablement Landscape with Acquisition of iPresent

Combined Solution Provides “Sales Enablement for All,” Ensures Sales Teams of Any Size Have Easy Access to Effective Tools That Impact Revenue Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced it has acquired iPresent, a UK-based pioneer of sales enablement. The acquisition brings a sophisticated yet flexible sales enablement solution to any company, of any size and expands Mediafly’s global footprint.…

Omnicom Public Relations Group Appoints Erin Lanuti to New Chief Innovation Officer Role

Omnicom Public Relations Group (OPRG) announced the appointment of Erin Lanuti as Chief Innovation Officer. In this new position, Lanuti will be responsible for digital innovation and product development, working closely with all agencies to scale and build performance-driven offerings in areas such as social media, content marketing, creative, influencer marketing, media relations, SEO and ecommerce. Lanuti will report to OPRG CEO Karen van Bergen and be based in New York. "Erin has a proven track record of building and…

New Media Company Clozette Raises US$10 Million in Series C Funding from Cool Japan Fund

 Award-Winning Social Content Marketing Company to Accelerate Product Innovation, Drive International Expansion, and Develop an Interactive Cool Japan Ecosystem That Brings Japanese Culture to a New Generation of Consumers Clozette, a transformative new media company that inspires and engages contemporary women with award-winning content centered on beauty, fashion, travel and wellness, announced an investment of US$10 million in Series C funding from Cool Japan Fund, a public-private fund under the Ministry of Economy,…

Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-Of-Home Media

Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it has partnered with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media, allowing marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform. Amobee partners with Place Exchange to launch one of the first truly programmatic…

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of “Omni”

Omni Drives People-Based Precision Marketing at Scale Across Creative, Media and CRM Leading global marketing and corporate communications company Omnicom Group, Inc. announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. Omni delivers a first-of-its kind, single view of the consumer that can be dynamically tracked and shared…

HUMAN (Formerly White Ops), Together with Newly-Formed Human Collective and Industry Leaders Google & Roku, Announces Discovery And…

Sophisticated fraud operation consisted of nearly one million infected mobile devices impersonating millions of connected TV products and hundreds of billions of fake advertising requests, a major CTV operation HUMAN (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced the discovery and disruption of a new, highly sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade…