Omnisend Ranked As One of Europe’s Fastest-Growing Companies by Financial Times

Omnisend, the email and SMS marketing automation platform built for ecommerce brands, has been recognized in Financial Times' FT 1000 as one of Europe’s fastest-growing companies, placing number 87 in its debut appearance on the list. In addition, Omnisend was recognized as the fastest-growing ecommerce technology company in Europe with a compound annual growth rate of 146.2%. The FT 1000 shows 1,000 European companies that achieved the highest percentage growth in revenues between 2016 and 2019. " Omnisend made the FT…

Omnisend 2020 Report Finds Automated Email and SMS Messages Sent To Customers Were the Unsung Hero for DTC Brands

Nurturing customer relationships across opt-in marketing channels is essential for ecommerce sales growth in 2021 Omnisend, the email and SMS marketing automation platform built for ecommerce businesses, has released its year-end report for DTC brands titled 2020 Ecommerce Statistics Report: Email, SMS & Push Messaging Insights For 2021. Omnisend’s report found that opt-in channels are a must for ecommerce brands — conversion rates for email, SMS, and push messages all increased by 100% compared to 2019.…

Omnisend Scales Its Global Footprint With a Strategic Expansion in North America

The omnichannel marketing platform leader, based in Europe, is extending operations to the United States to strengthen its position in the region and accelerate its ability to deliver more robust, hands-on services that meet the needs of medium and enterprise D2C ecommerce companies Omnisend, a leading provider of omnichannel marketing automation for ecommerce, is amplifying its global footprint with a strategic expansion in North America. The move will help Omnisend build a better rapport with North American merchants and …

Omnisend Joins SaaS Giants Mixpanel and BigCommerce in Migrating Their Platform to Google Cloud

Ecommerce omnichannel marketing platform, Omnisend, has announced the completed migration of their SaaS platform and infrastructure to Google Cloud. With this major platform update, Omnisend joins BigCommerce, Mixpanel, and more than 500,000 global brands on the largest cloud network in the world. Showing dedication to security and compliance, migration to Google Cloud ensures that Omnisend merchant data and the data of their customers will be even more secure. This migration, diversifying Omnisend app…

Omnisend Research: Half of Ecommerce Marketers Don’t Segment Contacts, Despite Higher Revenue With Targeted Messages

Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra Push. According to a Recent Customer Survey Performed by Omnisend, Ecommerce Brands Are Not Still Regularly Using Segments to Target Their Campaigns Omnisend, omnichannel marketing automation platform for ecommerce, has released new data concerning the segment adoption rate for marketers. Despite proven results earned with targeting campaigns, ecommerce marketers are still reluctant to begin…

Omnisend Research: Email Newsletters Sent at 8 A.M. Perform the Best in Open, Click-Through Rate, and Number of Orders

Omnisend  Annual Research on Email Newsletters Analyzing the Best Times to Send Campaigns Finds That Emails Sent at 8 am Perform the Best Omnichannel marketing platform built for ecommerce, Omnisend, has released a report analyzing over 2 billion campaigns sent by marketers using the platform. According to the research, timing for email newsletter campaigns was most effective just before the normal workday at 8 a.m. These campaigns earned an open rate of 20.32% and a click-through rate of 7.79%. Orders were highest…

Omnisend Research: 60% of Growing Ecommerce Brands Are Looking to Implement an Omnichannel Strategy in 2019

Growing Ecommerce Brands with 12k or Fewer Subscribers Are More Likely to Prioritize Email Marketing over Integration of Several Channels in Their Marketing Strategies. However, Most Survey Respondents Stated That They Were Very Likely to Implement an Omnichannel Marketing Strategy During This Year Omnisend, omnichannel marketing automation platform for ecommerce, has surveyed smaller ecommerce brands who have joined the platform in the past year. These ecommerce marketers were primarily focused on email marketing as a…

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger…

Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards

Omnisend's annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing workflows overall. The infographic, created from original data and statistics on segmentation, omnichannel marketing automation, and campaign timing can be found in The 2019 Omnichannel Marketing Automation Statistics Report. Omnisend, omnichannel marketing automation platform for ecommerce, has released their annual report on campaign performance in marketing…

Combined SMS and Email Campaigns Earn 38% More Revenue Than Email-only Campaigns During Valentine’s Day Promotions – Omnisend…

According to the Latest Research Announced by Omnisend, Orders Coming from Email Campaigns Fell by 12.9% on Valentine's Day Compared to 2018, While Campaigns with Sms and Email Combined Enjoyed More Orders Around This Shopping Event Omnisend, omnichannel marketing automation platform for ecommerce, has released the latest data on Valentine's day campaigns sent during the week of the amorous shopping holiday. Key marketers studied during the week of Valentine's day sent twice as many campaigns than a normal business…

Omnisend Research: Business Adopting Omnichannel Strategy Enjoy 90% Higher Customer Retention Rate

Omnisend Research Shows That E-Commerce Marketers Adopting an Omnichannel Strategy with Three or More Channels Are Seeing a 90% Higher Customer Retention Rate Than Those Who Are Not Omnisend, omnichannel marketing automation platform for E-Commerce, released new research on the effect of the number of channels used by a brand on customer relationship. Results favored using an omnichannel campaign for E-Commerce: when an E-Commerce brand used three or more channels in an automation workflow campaign, that campaign…

A Few Good Marketing And Sales Automation Platforms To Consider For 2021

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

Jeff Herrera Announced as Vice President of Marketing and Partnerships at Visiture

Visiture, a mid-market and enterprise digital commerce agency with expertise in commerce transformation, accelerated revenue growth, and new customer acquisition and retention performance marketing solutions, announced today that Jeff Herrera has been hired to lead all marketing and partnerships for the company. Marketing Technology News: Domo Invests For Growth, Welcoming New Executives To Lead Company’s Demand Engines “Visiture is experiencing rapid growth across all of our lines of business such as paid…

Outfunnel Raises €1.1 Million Pre-Seed to Offer Revenue Marketing Automation to SMBs

Outfunnel, the revenue marketing automation tool for SMBs, has raised a pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors, including Bolt co-founders Markus and Martin Villig, Matterport CMO Robin Daniels, entrepreneur and investor Sten Tamkivi and Pipedrive co-founder Ragnar Sass. Outfunnel aims to close the gap between marketing and sales functions with a new category: Revenue Marketing Automation. It is an approach to sales & marketing…

8 Truly Innovative Strategies to Generate Leads from Your Business Website

A website creates those first few precious impressions on potential customers. It’s at the heart of any digital marketing activity and a key touch-point for a business to start a conversation with its audience. Many marketers struggle to get leads from this essential online marketing channel. In a dynamic business environment, it’s critical to work on implementing the latest lead generation tools and strategies on your business website. Wondering how it all works? Here are some unique and productive ways to turn your…

Rewinding 2019: Top 200 News in MarTech that Sets the Bar for 2020-2024

“Study the past if you would define the future.” ― Confucius The first decade for Martech-as-a-service is coming to its end. What was the year 2019 like for the industry? As part of our Predictions Series 2020, we bring you this unique Infographic Rewinding 2019 as a recap of top Martech news and announcements of 2019. Enjoy reading this list of most-subscribed martech news of 2019 that have already set the bar higher for New Year 2020. You can subscribe to our resources and insights through newsletters, social media…

Adam Greco Joins Search Discovery

 Search Discovery, Inc. announced they have appointed Adam Greco to the role of Senior Director, Technology Solutions. Mr. Greco is one of the world's most renowned digital analysts and an Adobe Analytics expert, he will play an instrumental role in the growth and development of Search Discovery's recently launched Apollo solution and related service offerings. Forrester's recent Digital Intelligence Platform's report named Adobe as the leader in Digital Intelligence Platforms. Search…

PK and Yotabites Team Up

Yotabites' Big Data Analytics Expertise to Strengthen PK's Intelligence and Analytics Offerings to Enable Clients to More Accurately Predict Future Trends PK, the experience engineering firm, announced the acquisition of Yotabites, a boutique big data consultancy based in Kansas. Yotabites is a trusted advisor for building specialized solutions that help clients fully maximize the use of information across digital, analog, historical, cloud and on-premise data sources. Its big data expertise and solutions enable…

Phase2 Celebrates 18 Years of Business and Expands Capabilities with Creative Vice President

Phase2, a digital experience agency, recently announced the addition of new Creative Vice President, Pat Arnold. The addition of Arnold occurs as Phase2 celebrates 18 years in the digital space, signaling to clients a commitment to expanding creative capabilities, and becoming leading experts in the complete digital experience as they head into 2020. CEO, Jeff Walpole, is confident in the knowledge and experience Arnold brings to lead the existing creative team. "We are evolving in a way that better meets the needs of…

Transitiv Customer Data Platform Raises $1.7 Million Seed Round Led by Vocap Investment Partners

Investment Supercharges Existing Rapid Organic Growth and Signals 2020 Expansion Plans Transitiv, the open platform to unify, understand, and activate customer data, announced it has closed a $1.7 Million seed investment.  The oversubscribed round was led by Vocap Investment Partners.  Transitiv has already seen explosive organic growth in the latter half of 2019, with revenue and customer contract acquisition nearly tripling results for the first half of the year. The Company will use the funds to support broader market…