Infobip to Acquire OpenMarket, Creating a Leading Cloud Communications Player With Unparalleled Global Reach

Accelerates Infobip’s Path to More Than $1 Billion in Run Rate Revenue Infobip, a global cloud communications company, announces that it has entered into a definitive agreement with Amdocs Inc. to acquire OpenMarket, a leading provider of mobile messaging solutions to enterprises, for a gross cash amount of approximately $300 million. The transaction is expected to close following the receipt of customary regulatory approvals. This combination brings together two world-class companies to form a leading global player in…

New Openmarket Platform Helps Companies Transform CX Strategies Effortlessly

indigo offers businesses emerging from lockdown a simpler, intelligent and more insightful way to communicate with their customers in the moments that count indigo by OpenMarket uses AI, automation and insights to help brands deliver easy and reliable mobile messaging campaigns. New branded messaging functionality and advanced spam and smishing filters enhance customer experience (CX) and security.  During a climate of uncertainty, where customers are in need of a trusted means of obtaining information and new…

New OpenMarket Platform Helps Companies Transform CX Strategies Effortlessly

indigo offers businesses emerging from lockdown a simpler, intelligent and more insightful way to communicate with their customers in the moments that count   indigo by OpenMarket uses AI, automation and insights to help brands deliver easy and reliable mobile messaging campaigns. New branded messaging functionality and advanced spam and smishing filters enhance customer experience (CX) and security. During a climate of uncertainty, where customers are in need of a trusted means of obtaining information and new…

TA Digital’s “D2C in the New Normal” Solution Awarded Adobe Accredited Partner Solution Badge

Global digital transformation agency TA Digital announced that its "Direct-to-Consumer in the New Normal" solution, built on their multi-solution TA Digital Ascent, is now an Adobe Accredited Partner Solution. With this certification, "Direct-to-Consumer in the New Normal" is now badged as market-tested and Adobe verified. "Direct-to-Consumer in the New Normal" is an innovative solution focused on helping organizations design intuitive shopping experiences by leveraging Adobe Experience Cloud applications including…

Study: Confusion About ABM May Hinder Adoption

RollWorks, a division of NextRoll, announced the results of a brand new survey on topics including COVID-19's lingering effects on B2B marketers and sales professionals, as well as the state of Account-Based Marketing (ABM). The survey reveals that half of the respondents have experienced pandemic-driven burnout and are feeling challenged to generate captivating campaigns. Meanwhile, B2B marketers are increasingly looking to ABM to drive efficiencies in generating pipeline. And yet, more than 60% of those polled said that…

Study: Key Challenges for Digital Publishers

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the results of a new study examining publisher challenges amid COVID-19. For the study, DV’s Publisher Division commissioned a survey of 300 executives in the digital media sector, including digital publishers and supply-side platforms. The survey was conducted online from September 11-18, 2020. Nearly Half Struggle With Billing Management, Delaying Payments As a result of the coronavirus pandemic impacting…

Creatio Introduces New Solutions on Creatio Marketplace

Creatio, a global software company that provides a leading low-code platform for process management and CRM, is happy to share the list of seven new solutions recently added to the Creatio Marketplace. They will help you boost productivity in the workplace and integrate Creatio with popular systems. Marketing Technology News: Infobip to Acquire OpenMarket, Creating a Leading Cloud Communications Player With Unparalleled Global Reach Solutions to Automate Operations: Outlook Add-on for Creatio Advanced add-on for Outlook…

JCB Sees Contactless Growth Among Cardmembers and Retail Partners

JCB International Co., Ltd., the international operations subsidiary of JCB Co., Ltd., reveals substantial growth of JCB Contactless usage by cardmembers and adoption by retail partners. The findings are part of an exclusive new whitepaper issued by JCB International Co., Ltd., titled 'Payment Perspectives and Future-Gazing'. The whitepaper includes insights from JCB business leaders evaluating some of the challenges and opportunities presented to stakeholders in the payments sector as well as the heightened expectations…

KKR and Rakuten to Acquire Stakes in Seiyu from Walmart

Walmart Inc., KKR & Co. Inc., and Rakuten, Inc., announced the signing of definitive agreements under which KKR will purchase a majority stake and a new Rakuten subsidiary will purchase a minority stake in Seiyu GK in a deal valuing the business at ¥172.5 billion (approx. $1.6 billion). Under the terms of the agreements, KKR will acquire a 65% stake in Seiyu, and Rakuten will acquire a 20% stake, through a newly created subsidiary focused on retailer digital transformation. Walmart will retain a 15% stake in Seiyu.…

Merkle B2B Study Reveals Gaps in Customer Expectations and Experiences

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released its new e-book titled "Architecting the Ultimate B2B Experience: The Four Brand Superpowers that Make It Happen." Drawing from interviews with business-to-business (B2B) buyers and decision-making influencers across nine countries, the e-book analyzes the key factors driving the expectations of B2C-like experiences in B2B interactions. Marketing Technology News: Infobip to Acquire OpenMarket, Creating a Leading…

Dynamic Yield Announces First of Its Kind “No Consent, No Cookies” Solution

Dynamic Yield, the Experience Optimization platform, announced the release of “No Consent, No Cookies” – a new out-of-the-box solution that enables brands to guarantee no data is collected on a user by Dynamic Yield unless they’ve actively opted-in. This comes as an alternative to implementing Dynamic Yield’s set of eXPerience APIs. Today, most consent mechanisms in the market depend on the use of cookies to process opt-out requests. This approach is directly in breach of GDPR guidelines as it allows technology providers to…

Empathy + AI: Brands Could Improve Customer Communications with AI

In a Recent Report, OpenMarket Has Revealed That 63 Percent of Consumers Want More AI in Customer Communications and Service; Half of Consumers Don’t Think Brands Understand Proper Communication Channels Mobile messaging solutions provider, OpenMarket (an Amdocs Company) has found out that Marketing, Sales, and customer service teams must muster up to leverage more of AI in their customer communications channels. It proposed that companies need to look towards automation and Artificial Intelligence (AI) in order to…

MarTech Interview with Larry Kim, Founder and CEO at MobileMonkey

"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell us about your journey into Technology. I studied Electrical Engineering from the University of Waterloo in Canada. In my Senior year, Mike Lazaridis, CEO of Research in Motion, the maker of the BlackBerry, which was a multi-hundred billion dollar mobile device company at the time, did a talk with my class about technology and entrepreneurship. I was blown away and vowed to one day create…