How Sellers.json and OpenRTB Supply Chain Object Reinforces DSPs/Buy Side Confidence in Programmatic Advertising

What is Sellers.json and OpenRTB Supply Chain Object? IAB Tech Lab has come up with a new initiative to combat ad fraud in the digital supply chain. This new initiative comes as a package of two tools - Sellers.json and OpenRTB Supply Chain Object. The ads.txt initiative, which has seen rapid adoption in the last one year has helped to identify all direct sellers, a publisher has authorized to sell its inventory, however, it lacks transparency when multiple sellers – SSPs/Exchanges/Resellers are involved in selling the same…

MGID Adds Sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency

MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering MGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad tech companies to start posting the sellers.json file on its supply platform domains, and will support the OpenRTB SupplyChain object, to give buyers a better understanding of the inventory they are bidding on. Released by the IAB Tech Lab in April 2019 for public comment, sellers.json…

‘Native Ad Platform of the Year’ my6sense Is the First Native Ad Platform to Offer Real-Time Malvertising Protection in OpenRTB

This Award from the Native Advertising Institute (NAI) Validates my6sense’s Innovating Strategy Through Internally Developed and 3rd Party Technology, like Being the First Native Ad Platform to Offer GeoEdge’s Malvertising Solution in OpenRTB as Part of the Company’s Proprietary Native Marketplace Platform Technology With native advertising 58.3% of digital display advertising in 2018 and expected to pass 60% in 2019, the industry is demanding more robust cross-platform native ad innovations which optimize performance and…

IAB Tech Lab Launches Phase Two of OpenRTB 3.0 Public Comment, Releasing Tech Specifications & Kicking-Off Beta Tests

Also Releases ads.cert, AdCOM & Ad Management API Tech Specs for Use with OpenRTB The IAB Technology Laboratory released for public comment tech specifications for OpenRTB 3.0, built upon the framework released last September, as the second step in its introduction to the ecosystem. New specifications designed to support OpenRTB are also being made available for public comment – ads.cert, AdCOM, and the Ad Management API – all designed to promote healthy growth of the digital advertising programmatic marketplace.…

How to Survive in 2020: A Checklist for Independent AdTech

We’re only one month into 2020, and the AdTech industry is already manifesting one change after another. With a lot of pressure coming from the world markets and ongoing issues within the industry itself, independent AdTech will have to face many challenges this year. However, brace yourselves, for we’re in this together! Here’s our checklist on how to survive in 2020. 1. Bye-Bye, Cookie As you might already know, Google will drop third-party cookies in 2022. Which seems like a distant future. However, this decision is…

Google’s Private Web Browsing Promise Takes Shape; Embrace a “Cookie-free” Economy by 2022

Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete.  By 2023, Google Chrome will secure its web browsing technology, banning third-party cookies from accessing user's browsing history. There were speculations last year after Google announced its Privacy Sandbox initiative to develop a set of open standards for enhanced user privacy on the web. Google's monopoly on web…

Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.*  California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020. With barely hours since its kick-off, a majority of the US businesses are still trying to standardize their CCPA data privacy guidelines. Those with a strong grip on the EU's General Data Protection Regulation (GDPR) may have a…

Pandora, AdsWizz Earn TAG ‘Certified Against Fraud’ Seal

Both Companies Committed to Combat Fraudulent, Invalid Traffic for the Digital Audio Advertising Industry After over a year’s efforts, Pandora, working closely with AdsWizz, has been awarded the TAG “Certified Against Fraud” Seal by the Trustworthy Accountability Group. The TAG seal has become a baseline expectation for fraud prevention in the advertising industry, and it reassures buyers that Pandora is following anti-fraud best practices to combat fraudulent, invalid traffic and promote greater transparency in the…

Kubient Announces Partnership with HYVE, Adding Over 1.5 Million Screens & Devices to the Audience Cloud Marketplace

Deal expands oRTB DOOH offering to hundreds of thousands of screens across the country Kubient, a full-stack digital audience marketing platform, announced the addition of HYVE digital-out-of-home (DOOH) screens to Kubient's Audience Cloud open marketplace. HYVE, a TruClear Company, is focused on delivering and managing digital ad-supported products within the hospitality industry. The partnership with HYVE will enhance Kubient's proprietary, end-to-end openRTB programmatic marketplace, allowing clients access to Wi-Fi…

IAB President Patrick Dolan Announces Departure After 13 Years at Digital Industry Trade Association

Organization Launches Search for Successor to Lead Strategy, Strategic Marketing, and Revenue The Interactive Advertising Bureau (IAB) announced that the organization’s President, Patrick Dolan, will depart in June 2020 to pursue an entrepreneurial opportunity, after 13 years guiding the digital marketing and media industry trade association toward unprecedented growth and influence. “Under Patrick’s steady hand, IAB has grown continually in stature and capability” During Dolan’s tenure, IAB has grown from 15 people,…

Brand Safety Requires Effective Identification Measures

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID®, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, "Identification: It's as Easy as ABC"…

Kubient Launches Audience Cloud, An End-to-End Open Marketplace to Connect Advertising Buyers and Sellers

Highly Modular Solution Creates Transparent and Efficient Programmatic Environment to Buy, Sell, Optimize and Measure Digital Marketing Campaigns Across all Channels and Ad Formats Kubient, a full-stack digital audience marketing platform, announced today the launch of the Kubient Audience Cloud. The Audience Cloud is a single point of entry for both buyers and sellers to execute and monetize media campaigns in a transparent, programmatic environment with patent pending pre-bid ad fraud prevention. The Audience…

4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season

Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November 1. This creates a sufficient window (approx. 60 days) for marketers to get their brand campaigns in front of the desired audiences. Marketers can start Advertising campaigns early not only to captures the consumer's attention at the right time but also giving marketers a higher chance of booking exclusive high-value publisher inventory through the private marketplace (PMP) deals at a much reasonable…

TechBytes with Sergio Serra, Senior Product Manager of Supply and Programmatic at InMobi

Could you tell us about your role and responsibilities at InMobi? I’m the Product Manager for the SSP strategic business unit, and I have been at InMobi for almost five years. I manage the InMobi Exchange and our core supply products at InMobi, and I sit on the IAB Open Measurement and OpenRTB Working Groups. Prior to InMobi, I worked with different companies in the online space where I contributed to the product strategy and codebase. For those who are new to the industry, could you tell us about sellers.json and its…

Kubient Announces Acquisition of Fidelity Media, LLC

Deal Adds SSP Capabilities and Private Marketplace Reach To Kubient's OpenRTB, End-to-End Audience Cloud Marketplace Kubient, a full-stack digital audience marketing platform, announced today their acquisition of Fidelity Media, LLC (Fidelity), a programmatically driven supply-side platform (SSP) and publishers' yield-optimization platform, enhancing Kubient's ability to sell digital advertising inventory and expanding their supply-side marketplace offerings with direct publishers, display ad capabilities, and proprietary…

IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment

Proposed Solution Will Help Publishers & Supply Chain Partners Comply with Complex California Consumer Privacy Regulations IAB, the trade association for the digital media and marketing industries, and its affiliated standard-setting organization, the IAB Technology Laboratory, released for public comment the IAB California Consumer Privacy Act Compliance Framework for Publishers and Technology Companies to help digital publishers and their supply chain partners comply with California’s data privacy legislation. “IAB…

Vistar Media Opens Programmatic Ecosystem

Partnerships with Adelphic, Amobee, MediaMath and Verizon Media First to Power a New Phase of Growth in Out-Of-Home Vistar Media, the global leader in programmatic technology for digital out-of-home (OOH), announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). “Our integration with Vistar extends our access to premium out-of-home media owners through reliable technology and a transparent supply chain, furthering our commitment to…

Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform

First OpenRTB Programmatic Platform Available on over 100,000 Screens Across the US in leading Airports and Convenience Stores Kubient, a full-stack audience digital marketing platform, announced the launch of the industry's first Real-Time Bidding Digital Out-of-Home (DOOH) advertising solution. Disrupting the legacy programmatic DOOH industry, Kubient's patent-pending oRTB solution connects the DOOH channel into the digital marketing ecosystem. Buyers and sellers now have access to a marketplace to dynamically trade,…

AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019

We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should attend the event. DMEXCO is a leading AdTech-centric trade show for every decision-maker in the online publishing business, marketers, and sales professionals. The 2-day trade show is held at Cologne, Germany. We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from the event, and why AdTech professionals should attend the event. In…

Audioboom Selects Voxnest As Exclusive Advertising Technology Partner

Global on-demand audio and podcasting platform announces partnership with Voxnest that streamlines the delivery of ads to their podcast listeners Podcast technology company Voxnest and Audioboom, a platform that distributes, monetizes and produces podcasts, unveiled their advertising technology partnership. The two companies worked hand-in-hand to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom's inventory of podcasts. Last year, Audioboom began the search for a tool that could…