Tags:

OpenWeb Partners with Centro for its First DSP Integration

Offer Brand-Safe Programmatic UGC Advertising with 1,000 Premium Publishers Centro, a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind for OpenWeb, enabling advertisers and agencies to advertise alongside brand-safe user generated content (UGC) in comments sections of publishers including, AOL.com,…

FanSided Taps OpenWeb for Community Engagement

OpenWeb, a leading audience engagement, and conversation platform announced its partnership with FanSided, one of the fastest-growing networks of fans in sports, entertainment, and lifestyle, providing its audience engagement and conversation platforms to FanSided's nearly 300 media brands. Through the partnership, OpenWeb will enable FanSided's 2 million daily readers the ability to better engage in high-quality community interactions with other fans, and its editorial content. "As a technology-first media company, we…

Can Machines Change Human Behavior? OpenWeb Releases a Case Study

OpenWeb, a leading audience engagement and conversation platform released the findings of an extensive study done in collaboration with Jigsaw's Perspective API. Jigsaw is a unit within Google that forecasts and confronts emerging threats, creating future-defining research and technology to keep our world safer. Perspective API is a tool developed by Jigsaw that makes it easier to host better conversations, by using machine learning models to detect the potential toxicity of a comment. Nudge - Controling the Quality of…

OpenWeb Introduces Community Feed for Publishers

OpenWeb, a leading audience engagement and conversation platform is launching Community Feed, enabling publishers to harness the power of social media on their own sites. The new platform brings together quality conversations, relevant content, and user posts in a safe and immersive environment. With the new product, users can stay longer and engage more, creating increased value for publishers. Marketing Technology News: CallMiner Announces Lineup for its Virtual Customer Engagement Transformation Exchange…

Spot.IM is Now OpenWeb

The company introduced a suite of new solutions to increase the quality of conversations across its vast network of 700+ publisher communities Spot.IM, a leading audience engagement and commenting platform for 700+ publishers including Huffington Post, TechCrunch, Salon, Rolling Stone, and Fox News announced it has changed its name to OpenWeb. The new name represents the company's evolution from a location-based messaging service to an end-to-end solution for hosting quality conversations on the open web. Marketing…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from OpenWeb, Canopy, Adomni, Mediavine, to Adverty. OpenWeb Partners with Centro for its First DSP Integration Centro, a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind…

Kochava Collective and Foursquare Partner for Premium Data Enrichment

A Seamless Solution for Marketers to Enrich Privacy-Safe, First-Party Customer Data Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Foursquare, the most trusted, independent location data and technology platform, announced a partnership to enable marketers and publishers to enhance their first-party intelligence with real-world location data. This new offering will allow marketers to power in-house customer analytics, personalization and audience building with privacy…

New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much More

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from OpenWeb (AI/ML),  PagerDuty (Customer Service), SmartBug Media (Marketing Automation), Vidyard (Video Platforms), and Salesforce (CRM). Can Machines Change Human Behavior? OpenWeb Releases a Case Study OpenWeb, a leading audience engagement and conversation platform released the findings of an extensive study done in collaboration with Jigsaw’s Perspective API. Jigsaw is a unit…

4 Essential Strategies for Integrating Marketing Technologies

Now more than ever, the integration of marketing technologies is vital to maintaining business continuity and marketing resiliency. The COVID-19 global pandemic has made it painfully clear that the ability to sustain marketing operations while attempting to shift most of your employee base from a physical environment to a remote workforce is a daunting challenge. In the near future, this global event will act as an accelerator for companies to address marketing technologies and martech integrations much more critically.…