Attentive & Optimove Announce Integration of Leading SMS, Relationship Marketing Platforms

Attentive, the personalized text messaging SaaS platform for innovative brands and organizations, announced its integration with Optimove, the science-first relationship marketing hub, empowering customers to engage consumers using personalized text messaging alongside any 1:1 marketing channel while delivering a unified experience across them all. This integration—which allows for the real-time transfer of email data collected via Attentive to Optimove—provides the ability to personalize customer experiences across all…

Optimove Announces General Availability of Self-Optimizing Journeys

Self-Optimizing Journeys maximize customer lifetime value by autonomously determining and serving the next-best-action for each individual customer Optimove, the Science-First Relationship Marketing Hub, announced the general availability of its Self-Optimizing Journeys, an AI-powered solution that autonomously determines the next-best-action for each individual customer. With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of…

Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

Top MarTech RADAR-listed company, Optimove has announced today that Gartner has identified it as a Challenger in its 2020 Magic Quadrant for Multichannel Marketing Hubs. This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player. Gartner defines the multichannel marketing hub as a technology that "orchestrates a company's communications with and offers to customer…

Optimove Expands Realtime Data Capabilities with Acquisition of Event Streaming Technology Vendor, Axonite

Optimove, the Science-First Relationship Marketing Hub, announced that it acquired Axonite, a leading mission critical, realtime event streaming vendor. This acquisition completes Optimove's new database infrastructure, Optidata, and will provide its clients with access to its realtime customer data platform (CDP). Axonite has been developing its event streaming framework since 2015 facilitating connections between systems and building realtime workflow automations. Axonite's platform rapidly simplifies the process of…

Optimove Uses Snowflake to Provide Brands with Direct Access to All Their Unified Customer Data

New integration will offer Optimove clients improved data shareability, processing speed, and transparency The Science-First Relationship Marketing Hub, Optimove, announced the migration of its data integration, transformation and sharing processes to Snowflake’s Cloud Data Warehouse. This is the latest step in Optimove’s revamp of its database infrastructure, Optidata, which enables brands to access, share and activate all their unified customer data. Combining Optimove’s sophisticated data calculations and…

Optimove Unveils Optidata, the Infrastructure for the Next Generation Realtime Customer Data Platform

Optidata Enables Realtime Access and Activation of All Customer Data by Seamlessly Combining Large-Scale Batch Processing with a State-Of-The-Art Event Streaming Framework Optimove, the Science-First Relationship Marketing Hub, unveiled its new database infrastructure pushing its Customer Data Platform (CDP) into the future. One of the CDP’s main objectives is to create a persistent and unified single customer view. Traditionally this had been achieved by collecting and processing batches of data from disconnected…

Optimove Streams, First Measurement Tool to Give Marketers Insight into Financial Results from The Combination of Realtime and Pre-scheduled…

Marketers Can Now Understand the Drivers of Complex Customer Journeys, Make More Effective Marketing Investments that Boost Specific KPIs Optimove, the Science-First Relationship Marketing Hub, announced that its Streams offering is now the industry’s first measurement tool for understanding the impact of both realtime and pre-scheduled marketing campaigns on any business KPI. With Streams, marketers can now discover the most effective combination of these campaigns as well as whether a series of realtime campaigns or…

Relationship Marketing Hub Optimove Hires New VP of R&D

Rachel Shehori will help meet accelerating demand for Optimove's offerings and strengthen the company's competitive position in the market Optimove, the science-first relationship marketing hub, announced that it has hired technology and SaaS vetaran Rachel Shehori as Vice President of Research and Development. In this role, she will lead the execution of Optimove's product roadmap, leading a team of more than 50 to scale Optimove's R&D department and realize Optimove's roadmap at the highest quality, while keeping…

Optimove Expands Marketer Accessibility to Data with Optimove BI Studio

Optimove BI Studio Strengthens Optimove's position as the Leader in the Customer Data Platform Market by Offering Marketers Seamless Access to Interactive Business Intelligence Reports Optimove, the Science-First Relationship Marketing Hub, announced its BI Studio offering. Optimove's BI Studio builds on Optimove's existing CDP (Customer Data Platform) capabilities by empowering marketers to create highly personalized, sophisticated business intelligence reports, all from within Optimove. These capabilities enhance…

Optimove Launches Retail Performance Benchmarking Platform

Relationship Marketing Company's "Retail Pulse" Gives Retail Brands New Way to Compare Sales and Marketing KPIs Against Industry Peers Optimove, the Science-First Relationship Marketing Hub, launched the Optimove Retail Pulse, an industry benchmark platform for online Fashion, and Health and Beauty retailers. The Retail Pulse, which includes analysis of over two million transactions and counting, enables retailers to accurately assess their own sales and marketing performance against industry-wide aggregated key…

Optimove Introduces Streams to Measure Impact of Marketing Campaign Series on Consumer Behavior

New Feature Allows Marketers to Take Experimentation to the Next Level by Comparing Results From Sequences of Customer Campaigns Optimove, the Science-First Relationship Marketing Hub, announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term. Streams will be available to all Optimove customers — which include Unilever, Paul Stuart and Lucky Vitamin — beginning January 23rd.…

Yarden Malka Joins Optimove as Chief Operating Officer

Yarden Malka Joins the Company to Support its Next Phase of Growth Optimove has announced that it has hired Yarden Malka as the Chief Operating Officer. In this role, Yaren Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments—R&D, product and IT.  Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers? Yaren Malka joins Optimove at a pivotal point in…

Optimove Acquires DynamicMail Business to Expand Email Capabilities

The Acquisition of DynamicMail Strengthens Optimove's Existing Email Capabilities and Provides Advanced Email Solutions for Smart Marketing Teams Optimove, the maker of Relationship Marketing Hub, has acquired DynamicMail business from PowerInbox. PowerInbox is a leader in email real-time personalization and dynamic subscriber engagement. PowerInbox's email components enable additional highly engaging content, such as video, countdown timers, store locators, and carousels. Read More: Award-Winning Data Science Startup…

Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns

Optimove Will Also Be Sharing More Details About Mobile Messaging and Its Recent Momentum at ShopTalk in Las Vegas Later This Month Optimove, the science-first relationship marketing hub, recently announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications. After introducing e-mail marketing capabilities to its core platform in 2017 with OptiMail, this mobile enhancement is another step in…

TechBytes with Tal Kedar, Chief Technology Officer, Optimove

Tal Kedar Chief Technology Officer,  Optimove In September, relationship marketing hub announced its entry into the financial services space, unveiling its platform to all financial services entities such as banks, insurance companies, trading desks and wealth advisories. We spoke to Tal Kedar, CTO, Optimove, to understand the tech that powers their relationship hub.MTS: Tell us the about idea behind conceiving Optimove 6.0? Tal Kedar: In the past, we have focused our energy as a company — and excelled — in applying a…

Interview with Pini Yakuel, Founder & CEO at Optimove

"A lot of marketing automation companies claim to have AI abilities, but very few use real machine intelligence that can significantly change the marketing game."On Marketing Cloud Technology MTS: Tell us a little bit about your role at Optimove and how you got here. What inspired you to start a marketing cloud company? I am the founder and CEO of Optimove, a successful software company built on big data technologies. Back in 2009, when I initially started the company with my partner – who had just earned his Ph.D. in…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Confluent Unlocks New Cost Efficiencies for Event Streaming with Confluent Cloud

Event streaming database ksqlDB and new connectors to modern infrastructures on Confluent Cloud drastically reduce resources and time needed to build event-driven applications Confluent, Inc., the event streaming platform pioneer, announced its Cost Effective release as a part of Project Metamorphosis, the company’s initiative to build the next-generation event streaming platform that any organization can put at the heart of its business. Building on the foundation of last month’s Elastic Scaling release, Confluent is…

Attentive Launches Technology Partnership Program

The program is designed to expand technical partnerships and build integrations that provide Attentive’s customers with enhanced abilities to connect with their e-commerce platform, CRM, ESP, and more Attentive, the personalized mobile messaging SaaS platform for brands and organizations, announced the official launch of its new Technology Partnership Program. This program is designed to expand technical partnerships and build integrations that provide Attentive’s customers with enhanced abilities to connect with their…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…