MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

mGage Collaborates with Oracle Marketing Cloud to Deliver Optimized Omni-Channel Marketing and Make Mobile Marketing Easier

mGage, a Vivial company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has integrated with the Oracle Responsys SMS Public Aggregator Network (SPAN) to provide an easier way for organizations around the world to manage their SMS campaigns. Oracle’s SPAN portal, available within the Oracle Marketing Cloud, offers customers an easy to use, self-service application where they can directly find, request and manage SMS services based on their needs and preferences. The result is a more optimal customer…

Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises

Swrve’s Integration with Oracle Eloqua Enables Real-Time, One-to-One Customer Messaging and Interactions for Hyper-Contextual Mobile Engagement Swrve, a global leader in intelligent customer engagement, announced it is evening the playing field for mobile marketers through its integration with Oracle Eloqua, part of the Oracle Marketing Cloud. Swrve, a Silver level member of the Oracle PartnerNetwork (OPN), reimagines how marketers know and communicate with their customers across the broad range of mobile applications. The…

MRP and Oracle Marketing Cloud Work Together to Advance Account-Based Marketing

Integration Powers Target Account Precision Email Marketing MRP, a leading global provider of AI-powered customer acquisition software and services, announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients…

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which…

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their Audiences To help organizations rethink how data is applied across the entire customer lifecycle, Oracle is completely transforming existing approaches to customer data analytics and audience segmentation. With the launch of Oracle Infinity and Oracle CX Audience, the Oracle Marketing Cloud now enables marketers to build deeper, more profitable customer relationships by eliminating data…

Interview with Jennifer Renaud, Global Marketing Lead at Oracle Marketing Cloud

Jennifer Renaud Global Marketing Lead at Oracle Marketing Cloud "Read. Be curious. Daydream. Ask What If? Right now, we need to use our human curiosity to drive what’s possible."On Marketing Technology MTS: Tell us a bit about your role at Oracle Marketing Cloud and your journey here. I lead the Global Marketing team focused on Global Campaigns/Demand Generation, Content Creation and Amplification, Partner, Field and Event Marketing, and Marketing Operations at Oracle Marketing Cloud. I joined the team after two…

Lionbridge to Showcase AI-Powered Marketing Cloud Integration at Oracle’s Modern Customer Experience Conference

Lionbridge, the world's most trusted global communications platform, will showcase its latest advances in AI-powered language services at Oracle's Modern Customer Experience conference (MCX) from March 19-21 in Las Vegas. Delivering relevant, resonant content has never been more important: More than half of today's buyers are more likely to switch brands when they don't receive personalized communications, and 72 percent are more likely to buy a product when receiving information in their preferred language. Lionbridge…

Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digital Data

Nine Leading Retail Automotive Marketing Agencies Are First to Complete Comprehensive Program, Receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) Designation Oracle Data Cloud launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle also announced the first nine leading Tier 3 auto marketing agencies to qualify for the rigorous program and receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) designation. Those companies included: C-4…

Lionbridge Translation App Now Available on Oracle Cloud Marketplace for Local Content Marketing Campaigns

The Gold Level member of Oracle PartnerNetwork will provide a multilingual solution to marketers across Oracle Marketing Cloud application Oracle Cloud Marketplace is getting more localized and effective than ever before. Lionbridge Technologies, Inc., the world's most trusted translation and digital communications company and a Gold Level member of Oracle PartnerNetwork (OPN), today announced that it has released version 1.5 of its Oracle Marketing Cloud application, available on the Oracle Cloud Marketplace. Oracle…

Interview with Cory Treffiletti, VP Marketing & Partner Solutions – Oracle Data Cloud

"Demand for better marketing is increasing as we try to better understand effectiveness across all channels, not just what we currently define as digital."On Marketing Technology MTS: Tell us a little about your role and how you got here. I lead Marketing & Partner Solutions for the Oracle Data Cloud. Marketing represents all of our inbound and outbound brand development, messaging and communications as well as demand gen and growth marketing. Partner Solutions is essentially an inside sales-esque function where…

Qlik Collaborates With AWS to Accelerate Cloud Analytics With SAP Data

Qlik announced a further expansion of its relationship with Amazon Web Services (AWS) with the launch of a collaborative solution that will help enterprises drive more value from SAP data with cloud analytics. Customers can now seamlessly and easily leverage Qlik Data Integration to deliver real-time, analytics-ready data from their SAP systems into AWS, accelerating and enabling cloud data warehousing, data lakes and machine learning initiatives. “Customers are eager to bring SAP data into AWS and leverage AWS as a…

Marketing Technology Highlights of The Week: 05th-April-2021: Featuring ON24, Deloitte, Demandbase, Bombora (and more)!

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

Deloitte and UiPath Team on Intelligent Automation Solutions Built for the Oracle ERP Platform

Deloitte today announced it is teaming with UiPath to develop intelligent automation solutions around the Oracle Cloud ERP platform to power digital transformation for the next generation workforce. The new solutions, built by Deloitte and certified by UiPath, will enhance enterprise modernization efforts by optimizing processes around Oracle Cloud ERP to increase organizational efficiency, accuracy, productivity and standardization. Marketing Technology News: MarTech Interview With Daniel Sztutwojner, Chief Customer…

VMware Cloud Accelerates App Modernization Through Modular, Multi-Cloud Services

For more than 20 years, VMware has powered essential business applications around the world. More than 300,000 organizations have built and run more than 85 million workloads on VMware, and more than five million developers build apps on VMware technology. VMware, Incs helping customers unlock the power of multi-cloud and deliver modern applications at the speed of business with the unveiling of VMware Cloud. Marketing Technology News: Microsoft Releases Findings And Considerations From One Year Of Remote Work In Work…

Oracle Speeds Cloud Migration With New Oracle Cloud Lift Services

One of the biggest pain points of cloud adoption is the cost and effort of migration. To ease the process, today's launch of new Oracle Cloud Lift Services gives Oracle customers expanded access to technical tools and cloud engineering resources to quickly migrate workloads to Oracle Cloud Infrastructure (OCI). Oracle now offers these resources – at no additional cost – to all existing and new Oracle Cloud customers worldwide. "Our customers want a seamless path to the cloud with the right guidance, solution architecture,…

Zimperium Collaborates With Oracle To Provide Mission Critical Mobile Security To Customers

Customers Offered Greater Visibility with Oracle Cloud Infrastructure Zimperium, a leader in enterprise mobile security and a member of Oracle PartnerNetwork (OPN), announced today that it is collaborating with Oracle to offer Zimperium’s mobile threat defense (MTD) solutions on Oracle Cloud Infrastructure (OCI). The two companies are working together to help enterprises around the world combat advanced mobile threats. Marketing Technology News: IT Security and Solutions in 2021 “We are excited to work with…

A Few Good Marketing And Sales Automation Platforms To Consider For 2021

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of marketing automation because we have already had plenty of positive thoughts on this. The concern boils down to which kind of marketing automation platform is good for your organization and how do you pick the best marketing tool for your business. Marketing Technology News: MarTech…

Red Bull Racing Honda And Oracle Partner To Elevate Data Analytics In Formula 1

Leading Formula 1 team selects Oracle Cloud Infrastructure as official cloud platform with initial projects focused on car performance, machine learning, and analytics Oracle Customer Experience applications to enhance fan experience and engagement for Red Bull Racing Honda enthusiasts around the world. Red Bull Racing, the four-time Formula 1 World Champion team, has chosen Oracle as its official cloud infrastructure partner. Red Bull will leverage the machine learning and data analytics capabilities of Oracle Cloud…