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MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

mGage Collaborates with Oracle Marketing Cloud to Deliver Optimized Omni-Channel Marketing and Make Mobile Marketing Easier

mGage, a Vivial company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has integrated with the Oracle Responsys SMS Public Aggregator Network (SPAN) to provide an easier way for organizations around the world to manage their SMS campaigns. Oracle’s SPAN portal, available within the Oracle Marketing Cloud, offers customers an easy to use, self-service application where they can directly find, request and manage SMS services based on their needs and preferences. The result is a more optimal customer…

Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises

Swrve’s Integration with Oracle Eloqua Enables Real-Time, One-to-One Customer Messaging and Interactions for Hyper-Contextual Mobile Engagement Swrve, a global leader in intelligent customer engagement, announced it is evening the playing field for mobile marketers through its integration with Oracle Eloqua, part of the Oracle Marketing Cloud. Swrve, a Silver level member of the Oracle PartnerNetwork (OPN), reimagines how marketers know and communicate with their customers across the broad range of mobile applications. The…

MRP and Oracle Marketing Cloud Work Together to Advance Account-Based Marketing

Integration Powers Target Account Precision Email Marketing MRP, a leading global provider of AI-powered customer acquisition software and services, announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients…

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

Already a Part of the Oracle PartnerNetwork, Route’s Collaboration with ‘Oracle Marketing Cloud Capabilities’ Gives the Company an Added Edge to Deliver Better Experiences to Its Customers More companies are moving to host their platforms on the Cloud — the concept of a physical server is getting outdated. Now, we have another brand, Route Mobile, following this trend and enlarging the Cloud-first approach in its efforts to upgrade its platform. Route Mobile has developed a communication platform for its customers, which…

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

Oracle Marketing Cloud Adds Infinity and Audience CX to Enable Pinpoint Targeting

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their Audiences To help organizations rethink how data is applied across the entire customer lifecycle, Oracle is completely transforming existing approaches to customer data analytics and audience segmentation. With the launch of Oracle Infinity and Oracle CX Audience, the Oracle Marketing Cloud now enables marketers to build deeper, more profitable customer relationships by eliminating data…

Interview with Jennifer Renaud, Global Marketing Lead at Oracle Marketing Cloud

Jennifer Renaud Global Marketing Lead at Oracle Marketing Cloud "Read. Be curious. Daydream. Ask What If? Right now, we need to use our human curiosity to drive what’s possible."On Marketing Technology MTS: Tell us a bit about your role at Oracle Marketing Cloud and your journey here. I lead the Global Marketing team focused on Global Campaigns/Demand Generation, Content Creation and Amplification, Partner, Field and Event Marketing, and Marketing Operations at Oracle Marketing Cloud. I joined the team after two…

Lionbridge to Showcase AI-Powered Marketing Cloud Integration at Oracle’s Modern Customer Experience Conference

Lionbridge, the world's most trusted global communications platform, will showcase its latest advances in AI-powered language services at Oracle's Modern Customer Experience conference (MCX) from March 19-21 in Las Vegas. Delivering relevant, resonant content has never been more important: More than half of today's buyers are more likely to switch brands when they don't receive personalized communications, and 72 percent are more likely to buy a product when receiving information in their preferred language. Lionbridge…

Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digital Data

Nine Leading Retail Automotive Marketing Agencies Are First to Complete Comprehensive Program, Receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) Designation Oracle Data Cloud launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle also announced the first nine leading Tier 3 auto marketing agencies to qualify for the rigorous program and receive Oracle Data Cloud's Auto Elite Data Marketer (EDM) designation. Those companies included: C-4…

Lionbridge Translation App Now Available on Oracle Cloud Marketplace for Local Content Marketing Campaigns

The Gold Level member of Oracle PartnerNetwork will provide a multilingual solution to marketers across Oracle Marketing Cloud application Oracle Cloud Marketplace is getting more localized and effective than ever before. Lionbridge Technologies, Inc., the world's most trusted translation and digital communications company and a Gold Level member of Oracle PartnerNetwork (OPN), today announced that it has released version 1.5 of its Oracle Marketing Cloud application, available on the Oracle Cloud Marketplace. Oracle…

Interview with Cory Treffiletti, VP Marketing & Partner Solutions – Oracle Data Cloud

"Demand for better marketing is increasing as we try to better understand effectiveness across all channels, not just what we currently define as digital."On Marketing Technology MTS: Tell us a little about your role and how you got here. I lead Marketing & Partner Solutions for the Oracle Data Cloud. Marketing represents all of our inbound and outbound brand development, messaging and communications as well as demand gen and growth marketing. Partner Solutions is essentially an inside sales-esque function where…

360Quadrants Releases Quadrant of Best Marketing Automation Software Vendors

Marketing Automation Software automates recurring marketing tasks and saves time by providing quick results. This software offers a single platform for storing all marketing information and enables marketers to manage workflows efficiently. Marketing software also has the ability to analyze the results of marketing campaigns, which in turn helps enhance ROIs. The software also helps manage potential leads through varied channels and track them through the sales funnel. With the growing adoption of AI, machine learning, and…

Oracle Awarded Framework Agreement from Government of Canada

New initiative expands cloud options for Oracle-based workloads including Oracle Database, Weblogic, Oracle E-Business Suite, PeopleSoft, and Siebel Oracle announced the award of a Framework Agreement for the provision of secure cloud services to the Government of Canada. This agreement gives Oracle's Canadian federal government customers the ability to securely store, manage and process sensitive data and applications in Oracle Cloud Infrastructure. Focused on a "cloud-first" strategy, the Government of Canada uses…

NRI Selects Oracle Dedicated Region Cloud@Customer

First customer to adopt new Oracle Cloud offering Will be used for mission-critical, high-volume business platform to accelerate digital transformation Oracle announced that Nomura Research Institute (NRI) has selected Oracle Dedicated Region Cloud@Customer to run its critical, high-volume business platform used in various industries, including financial, retail, and distribution. NRI will start by moving its SaaS applications for the financial industry, which are used by about 70 percent of the capital markets…

Oracle Autonomous Database Now Available In Customer Datacenters

Addresses data sovereignty, security, and performance concerns that prevent some enterprise workloads from moving to the public cloud Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer. This new offering combines the latest Oracle Database with the fastest Oracle Database platform—Exadata—delivered as a cloud service in customer datacenters. It eliminates database management and capital…

Oracle Announces Oracle Dedicated Region Cloud@Customer

Addresses data sovereignty, security, and performance concerns that prevent some enterprise workloads from moving to the public cloud Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer. This new offering combines the latest Oracle Database with the fastest Oracle Database platform—Exadata—delivered as a cloud service in customer datacenters. It eliminates database management and capital…

Actifio Announces Data Protection Services for Google Cloud’s Bare Metal Solution

Actifio, the pioneer of multi-cloud copy data management software, announced that it has launched data protection services for Google Cloud’s Bare Metal Solution (BMS). The announcement further strengthens Actifio’s partnership with Google Cloud, under which Actifio has previously offered Google Cloud customers backup and DR services for various workloads like virtual machines and enterprise databases. Actifio enhances the BMS experience by offering data protection services to support BMS customers for the following use…

Zilliant Price IQ is Integrated with Oracle Cloud and Now Available in the Oracle Cloud Marketplace

Oracle CPQ Cloud Customers Can Use Zilliant Price IQ to Turn Data into Actionable Pricing Intelligence, Accelerating Profitable Growth Zilliant, an industry leader in intelligent B2B price optimization, price management and sales guidance software, and Gold level member of Oracle PartnerNetwork (OPN), announced that its price optimization application, Price IQTM has achieved Integrated with Oracle Cloud status and is now available in the Oracle Cloud Marketplace offering added value to Oracle CPQ Cloud customers. Zilliant…

Oracle Protects Real-Time Enterprise Communications via the Cloud

Scoring, detection and mitigation cloud service provides always-on communications security for enterprises and contact centers With a dependence on highly reactive, legacy communications security solutions, contact centers and enterprises are increasingly vulnerable to sophisticated infrastructure attacks. To mitigate these threats, Oracle has launched the Oracle Communications Security Shield (OCSS) Cloud, a real-time communications security solution. Built on Oracle Cloud Infrastructure, the solution uses artificial…