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TechBytes with Adrian Johnston, SVP of Cloud Applications, Japan and Asia at Oracle

Hi Adrian, please tell us about your role and the journey at Oracle. I am the Senior Vice President of Cloud Applications for Oracle in Japan and Asia Pacific, and I lead the business for Oracle’s Cloud offerings in the apps space. I first joined Oracle in 2002 as Vice President of Applications and Product Operations for Asia Pacific before taking on several other positions, including Vice President of the Applications Midmarket business unit. How is the SaaS market in the APAC region different from North America and…

Oracle Announces Oracle Analytics for Cloud HCM to Enable HR Teams to Enhance Decision Making, Boost Business Performance

Oracle Analytics for Cloud HCM brings ready-to-use workforce analytics to Oracle Cloud HCM customers Oracle today announced the availability of Oracle Analytics for Cloud HCM. Built on Oracle Analytics Cloud and powered by Oracle Autonomous Database, Oracle Analytics for Cloud HCM provides HR executives, analysts, and line-of-business leaders with deeper insights into workforce management by enabling a comprehensive view into data from across the organization. The new self-service analytics capabilities help…

Oracle Cloud Accelerates Expansion to Bring Infrastructure to Customers Globally

Oracle Unveils "in Country" Dual Region Strategy to Help Customers Address Disaster Recovery and Compliance Needs; Expands Footprint for Microsoft Interconnect To support its customers around the world, Oracle announced that it plans to launch 20 new Oracle Cloud regions by the end of 2020, for a total of 36 Oracle Cloud Infrastructure regions. This expansion includes regions in new countries and dual, geographically separated regions in the U.S., Canada, Brazil, U.K., EU, Japan, South Korea, Australia, India, UAE, Saudi…

Poor Data Mastery Impacting Ability to Drive Value From Data, Oracle Report Shows

On average less than 40% of companies in Europe, the Middle East and Africa (EMEA) are confident they can master their data – that is manage, secure and gain insight from data, and use it responsibly. Capabilities in these four areas aren’t projected to increase in the next three years, according to a new study from cloud company, Oracle, called ‘Rediscovering trust in your data and security’. This is despite respondents recognising the value of achieving excellence in these areas, with the top three benefits being…

Oracle Joins Forces with Accenture and Capgemini to Rethink Customer Data Platform Market

Experts in customer data and intelligence help B2B and B2C organizations maximize customer interactions across channels and applications To help organizations quickly and easily bring together customer data from across the entire organization, Oracle is collaborating with Accenture and Capgemini to address the hype and confusion around the Customer Data Platform (CDP) market. Oracle, together with the two Platinum level members of Oracle PartnerNetwork, are moving beyond current CDP capabilities to power richer digital…

Oracle Collaborates with Top Oracle PartnerNetwork Platinum Level Members to Rethink Customer Data Platform Market

To help organizations quickly and easily bring together customer data from across the entire organization, Oracle is collaborating with Accenture and Capgemini to address the hype and confusion around the Customer Data Platform (CDP) market. In collaboration with two Platinum level members of Oracle PartnerNetwork, Oracle is moving beyond current CDP capabilities to power richer digital marketing and customer experiences across the entire customer journey. This includes delivering the technology and best practices that…

SBDS Global Launches World’s First DataTech Services Company to ‘Cut Through the Data Clutter and Confusion’

Company Focused on Helping Companies Get More Value out of Their DMPs and CDPs The world’s first ever DataTech Services provider, SBDS Global, announces it has successfully completed its proof of concept phase and formally launched its global offering for marketers and publishers. Formerly known as SilverBullet Data Services, SBDS helps companies deliver value from their data management platforms (DMPs), customer data platforms (CDPs) and general data activation strategies. 91% of advertisers have already invested in…

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

New Categories in Bedrock Data Fusion Available as Part of On-Demand Data Warehouse Include Finance, Project Management & Subscriptions; To Be Featured at This Week’s Data Summit in Boston The explosion of SaaS systems has created data chaos. Executives lack clarity and analysts spend endless time wrangling data across multiple applications. To help businesses grow in this chaotic ecosystem, today, Bedrock Data™ has announced the release of a new wave of connectors for its Fusion software. The company is now expanding…

Infusionsoft Unveils New Platform, Empowering SBs to Create Order in the New World

A New, Easier-To-Use Interface and Lower Pricing Make Infusionsoft Now Accessible to Millions More SBs Today, Infusionsoft revealed a new platform built to empower millions of small businesses worldwide to create order in a new world where customers have more choices and expect personalized service. The platform retains its trademark power but is now easier to use, with lower pricing and a free trial to make Infusionsoft accessible to millions more small businesses. Recommended Read: Contextual Content and AI: The New…

Bluescape Unveils Private Cloud Collaboration Offering for Effective Data Control and Protection

Teams Can Connect and Collaborate Knowing That Their Content Is Secure and Adheres to Compliance and Regulatory Requirements While Satisfying GDPR Regulations With GDPR just a month away, Bluescape© has announced the availability of its new private cloud solution and new workplace tools – giving users added control, speed and ease in connecting and collaborating across virtual teams. The leading comprehensive workstream collaboration and digital workplace company is now expanding its workstream collaboration solution with…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

New Study: IT Pros Are More Worried About Corporate Security than Home Security

IT professionals are 3X more concerned about the security of company financials and intellectual property than their home security Data security is creating fear and trust issues for IT professionals, according to the third-annual Oracle and KPMG Cloud Threat Report 2020. The study of 750 cybersecurity and IT professionals across the globe found that a patchwork approach to data security, misconfigured services and confusion around new cloud security models has created a crisis of confidence that will only be fixed by…

Workato Secures $70 Million in Series C Funding to Further Accelerate its Leadership in Enterprise Automation

Workato, the leading and fastest-growing enterprise automation platform, announced it has secured $70 million in Series C funding led by Redpoint Ventures with participation from Norwest Venture Partners, Geodesic Capital, and existing investors Battery Ventures and Storm Ventures. This brings the total investment in Workato to $111 million with support from several of the largest SaaS companies, including Salesforce, ServiceNow, and Workday, which participated in previous funding rounds. With the explosion in SaaS,…

TechBytes with George Corugedo, CTO and Co-Founder at RedPoint

Could you tell us about your role and the team/technology you handle at RedPoint Global? As one of the Founders of RedPoint Global and the Chief Technology Officer, I have the opportunity to help materialize a vision of empowering marketers with a technology platform that defragments the world they work in. Every day marketers are mired in the logistical challenges of mastering data, deriving insights and precise execution. These are simple ideas in theory but hard to achieve in a world where every vendor wants to…

Top CRM Firms to Look out For

Businesses, big and small have been investing more in Customer Experience and Relationship Management (CRM) software making it a $48 billion industry. Here are some of the promising players. The list also includes new players who are trying to dethrone the market leaders. 1. Validity Validity has already taken the CRM industry by storm with four landmark acquisitions. The company is just a year old but it has partnered with Silversmith Capital Partners, a growth equity firm and first acquired Data Quality firm AppBuddy.…

The Role of AI in Shaping the Future of Video Conferencing

According to Scott Brinker's MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of "Social and Relationships". The same category is further broken down into company logos providing Call Analytics, ABM, Webinars and Meetings, CRM, CX Platforms, and Loyalty and Customer Acquisition platforms. CRM, Advocacy and ABMs are posturing a dynamic transformation in 2019. In the era of smart marketing that is driven by innovations in Big Data Analytics, Automation, Computer…

Buddig Launches National Advertising Campaign “Lunchtime Anytime”

New hyper-targeted marketing push looks to redefine "lunchtime" Carl Buddig and Company (Buddig), along with their newly appointed agency of record, Fusion92, will launch a national integrated campaign aimed at capturing the imagination of lunchmeat eaters while also repositioning the Buddig brand. Named "Lunchtime Anytime," the new campaign approach allows Buddig to hyper-target consumers based on behaviors and location, because the advertising buy, even for television, is being executed digitally.…

MarTech Interview with Erik Matlick, CEO and Founder, Bombora

"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based Marketing and the use of intent data." Tell us about your role and journey into technology. How did you arrive at Bombora? My career started in magazine advertising sales with Ziff Davis, working with technology marketers and advertisers that wanted to reach business decision makers. It was a great place to be in the mid-1990s, pre-internet, because it was a cross section of advertising, sales, and…

How Sales and Marketing is Changing with AI and Machine Learning

Between 2011 and 2018, We Saw Tremendous Growth in the Number of AI and ML Technologies and Their Integration into Marketing, Sales and Customer Service As we inch closer to the end of a phenomenal decade of digital transformation, global businesses are bracing themselves for the next wave of AI and Machine Learning. For most, it’s time to go back to the drawing board to evaluate, strategize and fortify the future by leveraging new technologies. B2B companies that have leveraged AI in sales realized call-time…

vTime Hires Veteran Gartner Analyst Brian Blau to Lead International Expansion

vTime, a global leader in virtual communication and immersive multi-user experiences, announces an expansion into North America with the hire of notable industry expert Brian Blau, who joins as senior vice president. Located in San Francisco, vTime's newly formed US office will be led by Blau, formerly research vice president at Gartner. Blau joins the executive team to develop strategic partnerships and expansion opportunities, as well as manage and build out the US-based team. Also Read: Global Companies…