Adsquare and TPS Engage Partner to Offer Advertisers More Accountability and Scalability on Running Data-Driven Digital Out of Home…

The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH campaigns more like performance-driven initiatives rather than long-term branding ones.  Adsquare is solving the challenges of OOH advertising by aggregating spatial data, mobile audience data and movement data and allowing marketers to easily combine these data types for improved campaign…

Place Exchange Introduces “PX Clear” to Ensure Quality Around Digital Out of Home Media

Rigorous and comprehensive PX Clear certification program ensures trusted, transparent, high-quality DOOH media for programmatic marketers Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across its digital out-of-home (DOOH) ecosystem. The increasing…

Nielsen Joins Forces With Talon Outdoor to Deliver Data-Driven Out of Home Advertising Campaigns

Nielsen announces an integration with Talon Outdoor, which enables marketers to intelligently target audiences across both online and Out of Home (OOH) by combining its Nielsen Marketing Cloud solution with Talon’s proprietary data management platform Ada. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across…

MFour and TPS Engage Announce Partnership to Enhance ROI Tracking in Digital Out of Home

Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. Companies like MFour take the stakes even higher, allowing you to create audiences of exposed vs unexposed customers and track the impact of DOOH even further than sales or impressions. Put together with tools that enable…

Talon Outdoor’s Plato Platform Now Offers Precision Out of Home Campaign Planning for Companies in Regulated Categories

Plato ensures that all OOH buys and creative content are compliant with advertising regulations and laws for regulated categories Talon Outdoor, a leading independent Out of Home (OOH) media specialist, announced that Plato, its OOH planning and buying platform, has expanded to provide precision campaign planning for marketers operating in industries where advertising activities are regulated and controlled. Key regulated categories of focus for Talon include nicotine, cannabis, alcohol, gambling and others. In addition…

Out of Home Advertising Community is #SendingLove across the Globe in the World’s Largest User-Generated Digital Out of Home Campaign

User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions at home Talon Outdoor and the Out of Home advertising community have launched "#SendingLove" a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19. The campaign runs on advertising space donated by over 70 media owners across 153 cities making it the…

Ada Analysis Shows UK Out of Home Population Movement Plateaus During Week Three of Covid-19 Lockdown

Latest data from Ada, Talon’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued in April as the nation’s behaviour begins to stabilise. The coronavirus (COVID-19) pandemic has already brought about rapid and significant change to the way people live their lives. During the last two weeks of March, social distancing measures, home working, and the closure of all schools, non-essential shops and entertainment venues has had an unprecedented effect on the…

Out of Home Advertising Industry Lends Platforms to Amplify Ad Council’s COVID-19 Messaging to the Public

OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S As part of their ongoing efforts to address the growing COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), have convened Out of Home (OOH) industry leaders, including Clear Channel Outdoor, Out of Home Advertising Association of America (OAAA) and Circle Graphics, to bring critical coronavirus safety messaging to…

AdQuick.com Raises $6 Million in Series-A Funding to Build the Operating System of Out of Home (OOH) Advertising

Led by existing investor Initialized Capital, AdQuick will use funds to accelerate product development and hiring in its Los Angeles HQ to make OOH easy for everyone AdQuick.com, the Out of Home (OOH) advertising software company, today announced the close of a $6 million series-A funding round, bringing total funding to $9.4M. The round was led by existing investor Initialized Capital with participation from WndrCo, Shrug Capital, The Todd & Rahul Angel Fund and Michael Kassan's MediaLink. This new investment will fuel…

Out of Home Advertising Association of America Launches Biweekly News Service

OOH Smartbrief to Cover out of Home Advertising News, Best Practices and Top Campaigns On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. “In an age of ever-increasing media fragmentation, OOH advertising is more relevant and powerful than ever because it reaches people wherever they consume media” OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry…

AdQuick.com Releases Campaign Genius, so Marketers can Plan and Optimize Out of Home (OOH) Advertising Campaigns in Minutes

Powered by Machine Learning Algorithms, Campaign Genius Demystifies the OOH Campaign Planning Process and Optimizes Campaigns  AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of planning, buying, executing and measuring out of home (OOH) advertising campaigns anywhere in the US, announced the availability of AdQuick Campaign Genius. An industry-first software for marketers and advertisers, Campaign Genius allows users to plan OOH campaigns in a matter of minutes, before…

NCMEC Launches Geo-Targeted Digital Out of Home Campaign to Help Find Missing Children

As Part of the Cross-Industry Initiative Created by M/H VCCP, the out of Home (OOH) Advertising Industry Has Donated AD Space Valued at More Than $3 Million to Feature Regionally Targeted Photos of Missing Children Across the US National Center for Missing & Exploited Children (NCMEC) and advertising agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative to reinvent the search for missing children in the US As part of the initiative more than 450 digital billboards and transit screens will…

Geopath Adds Place-Based Measurement Enabling A Comprehensive View Of The Total Out Of Home Ad Ecosystem

OOh Industry’s Audience Location Platform Will Now Include Coverage of Place-Based Locations Such as Bars, Stadiums, Airports, Gas Stations, Retail Environments, and Cinemas Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive view of the total OOH advertising…

TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk

Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels.  For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying…

MediaMath and Place Exchange Deliver Industry’s First Out of Home Programmatic Omnichannel Campaigns

MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions,…

Amobee Announces Substantial Enhancements to its Global Digital-Out-of-Home Offering

Collaboration With Vistar Media and Place Exchange Amplifies Convergence of Digital Media Channels Amobee, the global advertising technology company reinventing advertising for the converging world, announced a significant enhancement to its programmatic solution for buying digital-out-of-home (DOOH), providing advertisers with the ability to execute global DOOH campaigns seamlessly alongside digital, TV, and social on a single platform for true cross-channel marketing. This enhancement includes a new self-service…

Global Programmatic Digital Out-Of-Home Leader Hivestack Expands to Latin America

Hivestack drives strategic expansion in Latin America with multiple partners on the supply side, as demand for programmatic digital out-of-home is set for explosive growth Hivestack, the leading global programmatic digital out-of-home (DOOH) ad tech company announced that they are expanding sales and operations to several countries in Latin America including, Argentina, Costa Rica, El Salvador, Guatemala, Honduras, Peru, Panama and Mexico. Even in the midst of a global pandemic, programmatic advertising has been on a…

AdQuick.com Launches Self-Serve Ad Platform for Out-of-Home Advertising

AdQuick.com, the North American leader in out-of-home advertising software, announced the launch of AdQuick Self-Service, a new offering that provides individuals, advertisers, and their agencies access to hundreds of thousands of pieces of out-of-home media through a familiar map-based, user interface and e-commerce style checkout. By streamlining complicated workflows, AdQuick Self-Service gives users the ability to quickly add out-of-home media to round out their omni-channel campaigns. "While today's world feels…

Talon North America Partners with LoopMe to Close the Loop in Measurement for Out-of-Home Advertising

Talon, a leading independent Out of Home (OOH) media specialist, announced that it has joined forces with LoopMe, the outcomes-based advertising platform, to harness attribution, artificial intelligence (AI) and data analytics to measure and deliver real world outcomes for advertisers. The partnership will provide Talon and its roster of brand and agency clients in North America with access to the most comprehensive OOH measurement capabilities in the market. “Advertisers today demand consistent, accurate and objective…

Adsquare and Nielsen Strengthen Out-of-Home Media Buying

Nielsen announces an integration with Adsquare​, enabling European marketers to intelligently target audiences for out-of-home media buying. Nielsen Marketing Cloud’s data currently supplies the online programmatic ecosystem with premium owned and operated audience data and insight into consumer behaviour, preference, purchasing decisions and habits. These data sets are already available for activation across a number of different online and offline marketing channels including display, video, native, audio, connected TV…