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PFSweb Continues Distribution Footprint Expansion with New Fulfillment Center in Belgium

PFSweb, Inc., a global commerce services company, is opening an additional fulfillment distribution center in Liège, Belgium. As a part of its operations business unit, PFS, the company operates multiple fulfillment centers to support its operations across the world. The new facility in Belgium expands the PFS global fulfillment center footprint to nine facilities. Marketing Technology News: Okera Introduces Integration With Collibra Platform Similar to the new PFS facility in the Dallas area announced in August, this…

LiveArea Names New SVP of Global Experience and Innovation

LiveArea, a global customer experience, and commerce agency and a business unit of PFSweb, announced the appointment of Barry Fiske as its Senior Vice President of Global Experience and Innovation. Fiske brings an accomplished career in design and customer experience transformation to LiveArea. Previously, he served as Group Vice President at Publicis Sapient where he spent more than 10 years. He has a long track record of driving new business growth and piloting innovation for leading brands, combining the power of…

LiveArea Expands into Europe’s Benelux and DACH Regions

 LiveArea, a global customer experience, and commerce agency and business unit of PFSweb, Inc., has announced its expansion into Europe’s Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland) regions where the agency will build upon existing client relationships and technology partnerships to grow its European presence. Marketing Technology News: Instagram and Facebook Selling Come To GoDaddy Ecommerce The regional focus will be led by Walther Bakker, newly appointed sales director of…

LiveArea Wins Top Creative Awards for Client Work and Thought Leadership

Crocs Jibbitz Personalizer Video Earns Platinum Award and The Entertainer in the UK Takes Gold LiveArea, a global customer experience and commerce agency, and business unit of PFSweb, Inc., won top honors in multiple categories of the 2020 Hermes Creative Awards competition, including an award for work on the Crocs JibbitzTM Personalizer designed and implemented by LiveArea. This international award recognizes outstanding work by creative professionals involved in concepting, directing, designing, and producing media…

All-New Vari Taps LiveArea as Digital Transformation Partner; New Global Commerce Infrastructure Launched

Vari, formerly VariDesk, selected LiveArea, a global customer experience and commerce agency and business unit of PFSweb, Inc., to build and launch its new digital commerce infrastructure as the company responds to increasing global demand for its innovative workspace solutions. Pioneer of the standing desk, Vari teamed with LiveArea last year to lead its digital transformation efforts and also assist with a major rebranding initiative. LiveArea built and launched five new high-performance regional commerce sites on…

Crocs’ Jibbitz (TM) Charm Personalizer Powers Sales with Digital Commerce Experience Delivered by LiveArea

With the launch of Crocs’ award-winning Jibbitz Charm Personalizer, the iconic shoe brand is going to market with an innovative new digital experience designed in a creative partnership with LiveArea, a leading global customer experience and commerce services provider and business unit of PFSweb, Inc.. An interactive tool integrated into Crocs’ Salesforce Commerce Cloud platform, the digital customizer is attributed to an 18% increase in average order value and a double-digit rise in UPT (units per transaction) for those…