Appcast Publicly Launches Appcast Premium

Appcast Premium combines Appcast’s team of recruitment advertising experts with its industry-leading programmatic technology to provide complete coverage across all leading job sites, helping companies find qualified people quickly Appcast, a global leader in programmatic recruitment advertising technology and services, announced the public launch of Appcast Premium, a comprehensive enterprise managed service for optimizing a company’s entire digital job advertising program. Appcast Premium combines Appcast’s innovative…

Amazon PPC Software Lets Amazon FBA Sellers Optimize their PPC Campaigns with Ease

Sponsored Profit is now making lives easier for Amazon FBA sellers with its highly effective Amazon PPC software. This popular online platform offers tools and training tailor-made for Amazon sellers A popular online PPC platform for Amazon sellers, Sponsored Profit is now making waves in the business community by helping its clients build profitable Amazon businesses with PPC. Its proven Amazon PPC strategy has already delivered excellent results. The tried-and-tested system created by Sponsored Profit helps Amazon…

Click Laboratory’s Lumentis Platform Levels Playing Field for SMBs through Infutor Partnership

Consumer identity management expert Infutor announced that Click Laboratory, a digital marketing agency, has integrated its on-demand identity resolution solution ID Max with Click Laboratory data marketing platform Lumentis.io. Tapping into Infutor’s robust identity completion and enhancement data on-demand with Lumentis, Click Laboratory was able to increase a mid-market e-commerce brand’s paid media campaign Return on Ad Spend (ROAS) by 8.7 with a yield of 2.5 times in multichannel return from direct mail. Marketing…

Amazon Sponsored Ads Company PPC Entourage Offers Free Amazon Ads Campaign Strategies Playbook Series

PPC Entourage is an Amazon Sponsored Ads company that efficiently optimizes and expands Amazon sponsored product campaigns to increase sales and profits so online sellers can focus on growing their Amazon business. The company is pleased to inform sellers that it is offering its popular Amazon AdsPlaybook Series for free on its website. "Our company goal is to help online sellers build powerful brands and then turn those powerful brands into household names," says company founder, Mike Zagare. A serial entrepreneur…

Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK

George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive knowledge in diverse industries, bringing an unmatched skillset to Amazon Advertising Management. As part of an extensive rebrand, Amazon brought together its advertising capabilities (inclusive of AMS, AAP, and AMG) under the new umbrella term, Amazon Advertising. Amazon Advertising…

Amazon PPC Tools, Training & Software Company Offers Course on Advertising Strategies for Sponsored Products

Sponsored Profit offers a simple Amazon PPC strategy and software solution for FBA sellers. The company provides tools, training and a supportive community to help sellers manage Amazon ads confidently and profitably to build a thriving business Sponsored Profit, an Amazon PPC strategy company, provides Amazon FBA sellers with everything needed to manage Sponsored Products campaigns quickly, confidently and profitably. Members will have access to tools, straightforward training and a supportive online community, all in…

Amazon PPC Management Agency, Signalytics, Is Offering Its Software Services to Increase Conversion Rates

Amazon PPC Management Agency Increases Conversion Rate for FBA Sellers Signalytics, an Amazon PPC management agency, is increasing conversion rates for FBA sellers with its software service that provides e-commerce sellers with keyword ranking and advertising optimization. Since Amazon ranking is one of the most important factors in optimizing conversion rates and achieving successful selling on Amazon, the company works to discover what opportunities products can use for ranking dominance (PFR). "Our mission is to…

Amazon PPC Agency Hires Talented Brand Advocate and Social Media Manager

Signalytics, an Amazon PPC agency that specializes in Amazon SEO tools for FBA brands, has recently hired Miss Alabama contestant and Miss Mobile Bay winner, Kailee Montes, as the company's Brand Advocate and Social Media Manager. Montes is a great fit for Signalytics and brings many valuable skills to the team, having earned a Bachelor of Arts in English and Music and Minors in Law and Design with many scholastic honors including Graduated Summa Cum Laude, recipient of the Hope and Zell Miller Scholarship for Academic…

Expert PPC Ads Agency Changing Customer Acquisition Game with Amazon DSP Service

Summary: An Amazon DSP (Demand Side Platform) service by Clear Ads is causing a stir in the Amazon brand customer acquisition process. The expert advertising management service says Amazon DSP is the future of paid advertising Clear Ads, a global leader in paid-advertising management services, is garnering attention of Amazon brands worldwide for its Amazon DSP (Demand Side Platform) Self-Service. The PPC ads agency and Amazon solution provider says that increasingly, Amazon sellers are taking advantage of the platform in…

CANOPY Management Acquires Leading PPC Analytics Firm

CANOPY Management announced the acquisition of PPC Scope, the leading Amazon Sponsored Products (PPC) advertising analytics and optimization platform. CANOPY Management will absorb PPC Scope's employees and intellectual property. The firm also announced the hiring of a team of new employees who will focus on expanding the PPC Scope platform. Marketing Technology News: Vestorly’s Software Powers FMG Suite’s AI-Driven Content Engine "PPC Scope is the original PPC tool. It was the first dedicated ad platform for…

Introducing Appcast Xcelerate: The Next Generation Programmatic Job Ad Exchange

Appcast Xcelerate optimizes recruitment funnels via intelligent, programmatic job ad distribution and real-time ATS data  Appcast, the leading global provider of programmatic recruiting technology, announced the launch of Xcelerate - the next generation of its award-winning job ad exchange, Appcast Exchange. Xcelerate is immediately available for use by employers and select recruitment advertising agencies in the United States, Canada and the United Kingdom. Marketing Technology News: Axonius Appoints Former Salesforce EVP…

Channable, the Universal Platform Accelerating Go-to-Market Strategies for Brands, Online Retailers and Agencies Debuts in the US

Company also Launches BigCommerce Integration and PPC Price Extension Functionality Channable a leading provider of retail solutions that optimize product and service go-to-market strategies and online advertising, announced the US debut of its Channable platform at NRF Vision 2020. Due to customer demand, the company also announced its BigCommerce integration and PPC Price Extension functionality. Marketing Technology News: RingCentral Named a November 2019 Gartner Peer Insights Customers’ Choice for Unified…

Appcast Named Exclusive U.S. Partner by The Network

U.S. employers gain simplified access to more than 60 global job boards in 138 countries Appcast, the leading technology provider for programmatic job advertising, announced it has been selected by The Network as its exclusive U.S. partner. Unifying more than 60 of the world’s leading job boards in 138 countries, The Network is the world’s leading single point of contact for online recruitment. With this new partnership, employers in the United States can utilize Appcast and The Network to fulfill their global hiring needs.…

The HOTH Officially Launches Its New Managed Google Ads PPC Service

The Hoth's New PPC Service Is the Newest Addition to the Hoth’s Extensive Portfolio of Products Designed to Help Businesses Drive More Traffic and Leads to Their Website Paid traffic is one of the most powerful ways to drive new leads & business, but many companies find it difficult to generate positive ROI as competition grows each year and ad networks become more complex. The HOTH recently launched a service to help businesses advertise on Google and generate high-quality leads. Running paid traffic successfully…

Best PPC Strategies for Your E-commerce Website

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…

GoodFirms Research Reveals Inputs of Leading Industry Influencers on Future of PPC-AI Marketing

These days, digital space is evolving swiftly, and you can find a huge rise of innovative ideas and tactics that can be used for branding. As the technology is rapidly changing constantly, it is better to start implementing the latest technologies, strategies and tools to stay ahead of your competitors. It is the era for the Top Digital Marketing Agencies and marketers to analyze and study the new changes that are becoming part of digital advertising. Today, digital marketing itself is…

SAP Makes Its Next Move in the Platform Game

SAP SE announced more powerful platform capabilities and embedded intelligence in applications, setting customers on the fastest path to turn data into business value. The announcement was made at the SAP TechEd conference being held September 24–26 in Las Vegas and the Strata Data Conference being held September 23–26 in New York City. "There is growing demand from our customers and partners to easily extend and integrate their solutions as well as build completely new apps," said Juergen Mueller, chief technology…

StepStone Acquires Majority of US Technology Provider Appcast

Axel Springer Continues Its Growth Strategy and Further Expands Job Classifieds’ Portfolio of Intelligent Recruiting and Matching Technologies The StepStone group acquired 85 percent of the US-American company Appcast for about EUR 70 million. Appcast is the leading technology provider for programmatic job advertising in the US With the acquisition, Axel Springer continues its growth strategy and further expands the StepStone group’s portfolio of intelligent recruiting and matching tools. The scalable business model of…

Latest Version of the Appian Platform Increases Speed and Impact of Low-code Development

No-Code “Connected Systems,” Simplified Design, and Worry-Free Deployment Appian announced the newest version of the low-code Appian Platform, which increases the speed and business impact of low-code development. The release fulfills Appian’s “Connected Systems” vision for no-code integration across a host of popular enterprise systems and services. The release extends Appian’s commitment to simplicity through visual query design of business data sources and intuitive controls to easily display that data in a grid. The new…

Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10 Gurus on Future of PPC: AI and Machine Learning for PPC Campaign Management PPC has become the most powerful way of marketing tactics and an inventive method to boost…