Cision’s 2021 Global State of the Media Report Reveals Top Trends Impacting Journalists and PR Pros

With a seemingly infinite supply of crises, 2020 made an indelible mark on newsrooms around the world with a host of challenges that continue to influence the media – from editorial strategies and work behaviors to what they want and expect from PR professionals. To provide deeper insight into the current media landscape and how PR teams can be better partners to journalists going forward, Cision released its much-anticipated 2021 Global State of the Media Report, chock full of emerging trends you can't afford to ignore,…

Symphony RetailAI Supply Chain Leaders Awarded Supply & Demand Chain Executive 2021 Pros to Know

The honor recognizes the team’s success in equipping retailers to utilize data and technology to achieve supply chain agility in the face of unforeseen disruption Symphony RetailAI, a leading global provider of integrated AI-powered marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, today announced that its supply chain leadership team has received recognition as a Pro Team in Supply & Demand Chain Executive’s 2021 Pros to Know. The team includes: Chief Strategy Officer, Patrick…

WebPros Announces Acquisition of NIXStats

WebPros, a leader in hosting infrastructure, billing, and virtualization automation, today announced the acquisition of NIXStats, the company best known for its intelligent server performance and uptime management platform. NIXStats joins other WebPros companies, including hosting management solutions cPanel, Plesk, and WHMCS, to provide a comprehensive suite of solutions and broaden their capabilities to their expanding set of partners and customers. Marketing Technology News: B2B Advertising on CTV…

Prosource Recognized As A Winner Of 2021 Best Of Print & Digital® Award

Prosource, a leading business technology solutions provider, announces recognition as an award winner of the 2021 Best of Print & Digital® program. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications The Best of Print & Digital is an annual program designed to identify which companies in the print and digital industry have provided the highest service delivery to their customers over the last year. This is accomplished through independent…

Former iProspect Executive Joins Leading Performance Marketing Agency, GainShare As Company’s SVP Of Customer Experience

Matt Kelley will lead the company's efforts to create a more unified consumer journey for clients Leading performance marketing agency, GainShare, has appointed Matt Kelley as the company's Senior Vice President of Customer Experience. Kelley will lead consumer integration efforts across various digital channels and UX working to optimize client marketing programs. Marketing Technology News: Infor and C3 AI Form Strategic Partnership to Deliver Scalable Enterprise AI Industry Applications With decades of experience…

PROS Appoints Tech Industry Powerhouse Katrina Klier as Chief Marketing Officer

Former Accenture managing director to transform global marketing strategy, brand, and sales partnership to fuel next era of corporate growth PROS®, a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Katrina Klier has joined the company as Chief Marketing Officer, reporting directly to Les Rechan, PROS Chief Operating Officer. Klier will be responsible for aligning global marketing strategy and programs with corporate priorities. Central to her mandate will be optimizing…

What Software Developers Can Teach Marketing Pros About Becoming More Agile

“Becoming agile,” “enterprise agility,” and “agile transformation” sound like marketing buzzwords. But they call back to a document published nearly 20 years ago - the “Agile Manifesto” - designed to help software developers more consistently deliver products that met users’ high expectations for quality and performance. Today, it can serve as a blueprint for how marketing teams can facilitate collaboration, raise productivity levels, and improve project success rates. In February 2001, 17 software developers…

DMS Acquires Aimtell/PushPros To Enhance Its Industry-Leading Digital Media Distribution Capabilities

Transaction Enhances DMS Ability To Create Real-Time Connections Between Consumers & Digital Advertisers Across Auto, Home, Health And Life Insurance Plus Other Top Consumer Verticals Digital Media Solutions, Inc., a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers within auto, home, health and life insurance plus a long list of top consumer verticals, announces the addition of mobile and web push notification technology and solutions with the…

PROS Appoints Sherry Lautenbach as Senior Vice President, Global B2B Sales

Veteran leader to drive sales strategies to accelerate revenue growth globally PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced that Sherry Lautenbach, a veteran technology sales leader, has joined the company as Senior Vice President, Global B2B Sales. Lautenbach will be responsible for driving enterprise adoption of PROS solutions and the PROS Platform as organizations seek to transform end-to-end selling experiences across traditional and digital channels to meet buyers’…

ActiveProspect Announces Rebranding

ActiveProspect’s redesigned look will help the brand to clearly articulate their mission of making consent-based marketing the best platform for customer acquisition ActiveProspect, the leading consent-based marketing platform, announces the exciting launch of its new website and logo for only the third time in the company’s 16-year history. The fresh look and feel of the website, logo, and brand tagline will help ActiveProspect clearly articulate its mission to make consent-based marketing the best platform for customer…

PROS Appoints Martin Simoncic as Chief Customer Officer

Seasoned leader to further Customer Experience foundation; role will laser focus on solution and platform adoption at scale to further company’s aggressive growth plan PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced that Martin Simoncic, a seasoned leader with deep expertise in customer success and professional services, has joined the company as Chief Customer Officer (CCO). Reporting directly to Les Rechan, PROS Chief Operating Officer, Simoncic will lead the Customer…

Knotch Announces Launch of Pros & Content Community

Knotch, the leading Content Intelligence Platform, announced their official launch date of the Pros & Content Community, the world's first community built by and for content leaders, set to launch December 9th at a virtual event, Pros & Content Live. Soft-launched in September, the community currently represents content leaders from over 100 brands. This thoughtfully curated community was formed from a series of Zoom roundtables toward the beginning of the pandemic. In these roundtables, Anda Gansca, CEO and…

ActiveProspect & Retreaver Announce Partnership

Leading call tracking and analytics platform Retreaver announces it has integrated with the consent-based marketing platform ActiveProspect’s TrustedForm solution, an impartial issuing authority for lead certification. The new integration will help facilitate a higher degree of TCPA compliance within the call space, allowing call buyers to ensure that call transfers are fully compliant with TCPA standards in real time prior to purchase, while publishers can also increase confidence in the calls they sell. Retreaver’s new…

PROS Delivers Omnichannel Connectivity for Magento Commerce Merchants

PROS Connector delivers real-time consistent winning prices as part of their broader omnichannel strategy PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced the release of its PROS Connector for Real-Time Pricing, enabling delivery of real-time, optimized prices to Magento Commerce stores. Now, Magento Commerce merchants can easily connect their Magento Commerce stores to award-winning PROS pricing solutions to power an omnichannel buying experience for their customers,…

Blis Prospect Targeting Helps Drive New and Lapsed Audiences

Continuing its product momentum, Blis, the trusted leader in location-powered advertising and analytics, has announced the launch of Prospect Targeting, an innovative addition to its product suite. The new product combines Blis' valuable and accurate location data with customer characteristics and online behaviors. It gives the world's biggest brands a powerful tool to find, target, and reach more customers like their current ones and drive them in store or online this holiday season. Marketing Technology News: eGain…

PROS Expands Adobe Collaboration to Include Magento Commerce to Help Businesses Further Accelerate the Move to Digital

Partnership to drive development of innovative commerce solutions for optimized buying and selling experiences across all channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced an expanded strategic collaboration with Adobe to include Magento Commerce, one of the world’s leading eCommerce platforms. The partnership will create the means for the companies to develop and deliver innovative commerce solutions, the first being the PROS Connector for Real Time Pricing, that B2B…

PFL Introduces Preferred Address Capture To Ease Pain Points Associated With Engaging Remote Prospects

Tactile Marketing Automation pioneer introduces its newest automation feature that goes beyond address capture PFL, the pioneer and leader in Tactile Marketing Automation, announces Preferred Address Capture, a new solution to capture a remote prospect’s address and engage them with a dynamic, remarkable brand experience. Brands rely on PFL’s automated, personalized direct mail as a revenue-driving channel in the multichannel marketing mix. With Preferred Address Capture, those same brands can automatically deliver mail…

Speechmatics and Prosodica Partner to Create Better Caller Experiences Using Any-Context Speech Recognition

Generating valuable insights from speech data in contact center calls Speechmatics, a UK leader in any-context speech recognition technology, and Prosodica, a provider of innovative voice and audio analysis technology and subsidiary of Vail Systems, have announced their partnership to deliver better caller experiences to enhance customer care and improve customer experiences. Prosodica develops analytics applications that are delivered through Vail Systems’ carrier integrated enhanced network services platform for…

Zembles: First-of-its-Kind “ProspectTech” Lead-Gen Platform Debuts With Company-First Identification Technology

Revolutionizing the way B2B sales teams identify leads, Zembles deploys machine learning and robust data to find prospects that “re-zemble” already successful clients A solution for conventional search leads – via job description and contact info – which create sales dead-ends Zembles announced the launch of its radically new approach to identifying high-value, active leads through its Prospect Technology “ProspectTech” platform that uses artificial intelligence and spending data to identify financially healthy companies…

Ceros Report Finds 81% of Marketing, Design, and PR Pros Need an Immersive Content Strategy

Ceros industry research report uncovers gaps and barriers to immersive content creation Ceros, an interactive SaaS design platform, launched an extensive industry report "The Embrace of Immersive Content." The report uncovers current marketing strategies and use of immersive content based on a survey of more than 1,000 marketing, PR, and design professionals at a variety of companies and in different industries. Marketing Technology News: 1-800 Contacts Rapidly Adapts Consumer Engagement During COVID-19 "The Embrace…