PROS Appoints Sherry Lautenbach as Senior Vice President, Global B2B Sales

Veteran leader to drive sales strategies to accelerate revenue growth globally PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced that Sherry Lautenbach, a veteran technology sales leader, has joined the company as Senior Vice President, Global B2B Sales. Lautenbach will be responsible for driving enterprise adoption of PROS solutions and the PROS Platform as organizations seek to transform end-to-end selling experiences across traditional and digital channels to meet buyers’…

ActiveProspect Announces Rebranding

ActiveProspect’s redesigned look will help the brand to clearly articulate their mission of making consent-based marketing the best platform for customer acquisition ActiveProspect, the leading consent-based marketing platform, announces the exciting launch of its new website and logo for only the third time in the company’s 16-year history. The fresh look and feel of the website, logo, and brand tagline will help ActiveProspect clearly articulate its mission to make consent-based marketing the best platform for customer…

PROS Appoints Martin Simoncic as Chief Customer Officer

Seasoned leader to further Customer Experience foundation; role will laser focus on solution and platform adoption at scale to further company’s aggressive growth plan PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced that Martin Simoncic, a seasoned leader with deep expertise in customer success and professional services, has joined the company as Chief Customer Officer (CCO). Reporting directly to Les Rechan, PROS Chief Operating Officer, Simoncic will lead the Customer…

Knotch Announces Launch of Pros & Content Community

Knotch, the leading Content Intelligence Platform, announced their official launch date of the Pros & Content Community, the world's first community built by and for content leaders, set to launch December 9th at a virtual event, Pros & Content Live. Soft-launched in September, the community currently represents content leaders from over 100 brands. This thoughtfully curated community was formed from a series of Zoom roundtables toward the beginning of the pandemic. In these roundtables, Anda Gansca, CEO and…

ActiveProspect & Retreaver Announce Partnership

Leading call tracking and analytics platform Retreaver announces it has integrated with the consent-based marketing platform ActiveProspect’s TrustedForm solution, an impartial issuing authority for lead certification. The new integration will help facilitate a higher degree of TCPA compliance within the call space, allowing call buyers to ensure that call transfers are fully compliant with TCPA standards in real time prior to purchase, while publishers can also increase confidence in the calls they sell. Retreaver’s new…

PROS Delivers Omnichannel Connectivity for Magento Commerce Merchants

PROS Connector delivers real-time consistent winning prices as part of their broader omnichannel strategy PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced the release of its PROS Connector for Real-Time Pricing, enabling delivery of real-time, optimized prices to Magento Commerce stores. Now, Magento Commerce merchants can easily connect their Magento Commerce stores to award-winning PROS pricing solutions to power an omnichannel buying experience for their customers,…

Blis Prospect Targeting Helps Drive New and Lapsed Audiences

Continuing its product momentum, Blis, the trusted leader in location-powered advertising and analytics, has announced the launch of Prospect Targeting, an innovative addition to its product suite. The new product combines Blis' valuable and accurate location data with customer characteristics and online behaviors. It gives the world's biggest brands a powerful tool to find, target, and reach more customers like their current ones and drive them in store or online this holiday season. Marketing Technology News: eGain…

PROS Expands Adobe Collaboration to Include Magento Commerce to Help Businesses Further Accelerate the Move to Digital

Partnership to drive development of innovative commerce solutions for optimized buying and selling experiences across all channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced an expanded strategic collaboration with Adobe to include Magento Commerce, one of the world’s leading eCommerce platforms. The partnership will create the means for the companies to develop and deliver innovative commerce solutions, the first being the PROS Connector for Real Time Pricing, that B2B…

PFL Introduces Preferred Address Capture To Ease Pain Points Associated With Engaging Remote Prospects

Tactile Marketing Automation pioneer introduces its newest automation feature that goes beyond address capture PFL, the pioneer and leader in Tactile Marketing Automation, announces Preferred Address Capture, a new solution to capture a remote prospect’s address and engage them with a dynamic, remarkable brand experience. Brands rely on PFL’s automated, personalized direct mail as a revenue-driving channel in the multichannel marketing mix. With Preferred Address Capture, those same brands can automatically deliver mail…

Speechmatics and Prosodica Partner to Create Better Caller Experiences Using Any-Context Speech Recognition

Generating valuable insights from speech data in contact center calls Speechmatics, a UK leader in any-context speech recognition technology, and Prosodica, a provider of innovative voice and audio analysis technology and subsidiary of Vail Systems, have announced their partnership to deliver better caller experiences to enhance customer care and improve customer experiences. Prosodica develops analytics applications that are delivered through Vail Systems’ carrier integrated enhanced network services platform for…

Zembles: First-of-its-Kind “ProspectTech” Lead-Gen Platform Debuts With Company-First Identification Technology

Revolutionizing the way B2B sales teams identify leads, Zembles deploys machine learning and robust data to find prospects that “re-zemble” already successful clients A solution for conventional search leads – via job description and contact info – which create sales dead-ends Zembles announced the launch of its radically new approach to identifying high-value, active leads through its Prospect Technology “ProspectTech” platform that uses artificial intelligence and spending data to identify financially healthy companies…

Ceros Report Finds 81% of Marketing, Design, and PR Pros Need an Immersive Content Strategy

Ceros industry research report uncovers gaps and barriers to immersive content creation Ceros, an interactive SaaS design platform, launched an extensive industry report "The Embrace of Immersive Content." The report uncovers current marketing strategies and use of immersive content based on a survey of more than 1,000 marketing, PR, and design professionals at a variety of companies and in different industries. Marketing Technology News: 1-800 Contacts Rapidly Adapts Consumer Engagement During COVID-19 "The Embrace…

Prospur.Io, a Leading Digital Sales Engagement Platform for Small and Medium Businesses Announced That It Has Joined the Microsoft ISV…

Prospur.io, a leading digital sales engagement platform for Small and Medium businesses, today announced that it has joined the Microsoft ISV Connect program to help small business owners recover from COVID-19 pandemic with a unique "Pay what you can" offer for SMB's. With this partnership, small and medium-sized organizations can use Prospur's digital tools, which are built on top of Microsoft Power Apps, to help them acquire, engage, and retain customers as well as close sales. Using accessible-by-design technologies,…

Marketers and IT Pros Jointly Win with Launch of Sitecore Experience Platform 10 and Experience Commerce 10

New innovations, integrations and containerization deliver better omnichannel experiences in the new era, enabling faster action on customer data and insight Helping brands accelerate their digital transformations while enabling the experiences their customers want, Sitecore®, the global leader in digital experience management software, announces Sitecore Experience Platform™ (XP) 10 and Sitecore Experience Commerce™ (XC) 10. XP 10 is the leading digital experience platform to create efficiencies for both marketing and IT…

PROS Holdings, Inc. Announces Appointment of Catherine A. Lesjak to Board of Directors

Industry Veteran with Global Finance and Operations Expertise Joins to Further Accelerate SaaS Go-to-Market and Scale Global Footprint PROS Holdings, Inc., a provider of AI-powered solutions that optimize selling in the digital economy,  announced the appointment of Catherine A. Lesjak to its board of directors effective August 3, 2020. Lesjak joins the board as an independent director. Lesjak is a seasoned finance veteran in the tech industry, having built a 32-year career at HP, Inc. (NYSE: HPQ). Lesjak served in…

ActiveProspect Names Brian Caskey as New Chief Marketing Officer

Caskey Brings a 25 Year Track Record in Awareness Creation, and Top Line Revenue Growth to ActiveProspect ActiveProspect, the SaaS platform for consent-based marketing, announced that Brian Caskey has joined the company as Chief Marketing Officer effective immediately. Caskey brings a diverse background in global marketing, awareness creation, and revenue generation to ActiveProspect where he will oversee all aspects of global marketing. Caskey brings more than 25 years of experience developing high-impact awareness…

PROS Global Survey: Two-Thirds of B2B Buyers Have Experienced Vendor Challenges with COVID-19

Buyers Want Vendors That Offer Digital Purchasing and Personalized Pricing Through Self-Serve Channels PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced the findings of its recent survey on digital purchasing trends and vendor preferences as a result of COVID-19. The “COVID-19 B2B Buying Trends Report” reveals that B2B buyers are more likely to purchase from vendors that offer digital self-serve purchasing channels, are quick to respond to buyer inquiries, provide personalized…

ProStar Hires Matthew Breman as VP of Marketing

ProStar announced that the company has hired Matthew Breman as the company’s new Vice President of Marketing. Mr. Breman will be responsible for managing critical marketing strategies for ProStar, including ProStar’s cloud and mobile Precision Mapping Solutions. The addition of Mr. Breman to the ProStar team will be crucial to accomplishing the company’s vision, growth, and success. Marketing Technology News: Validity Launches GridBuddy Cloud To Integrate Multiple Salesforce Orgs In One View ProStar CEO Page Tucker…

Alyce Launches Integration With Vidyard, Delivering Customized PX Video Engagement For Prospects And Customers

Pairing Personal Gifting and One-to-One Video Helps Customers Deliver End-to-End Personal Experiences that Build Rapport, Earn trust, and Deeper Professional Relationships to Drive Growth Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announces their integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or…

PROS Named a Major Player in the IDC MarketScape for Worldwide Configure Price Quote Applications

Product road map, advanced pricing functionality and quoting engine performance cited as key strengths PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced it has been named a Major Player in the IDC MarketScape for Worldwide Configure Price Quote (CPQ) Applications for Commerce 2020 Vendor Assessment. Disruption is accelerating buyers’ shift to digital channels, changing the way businesses buy, sell and engage with customers. Sales teams must be equipped with insights to…