Hero Gaming Optimises Paid Search Advertising Performance with NMPi Solutions

Casino and Sportsbook Operator Utilises NMPi Solutions to Enable a Seamless Customer Transition from Search to Site for Its Online Casino Brand, Casino Heroes International digital media specialists, NMPi announces a new partnership with Malta-based entertainment company, Hero Gaming to optimise paid search advertising campaigns for the online casino brand, Casino Heroes. Since October, NMPi has provided full campaign management of Hero Gaming’s paid search activity for Casino Heroes across the UK, rebuilding the…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Hootsuite Advances Market Leadership by Helping Enterprises Succeed with Paid Search & Social Advertising

Enterprises Look to Social Media and Hootsuite to Achieve Business Objectives Across the Funnel Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and social advertising together in one platform. As a result, Hootsuite was awarded official Google Premier Partner certification…

Inclusion Of Ethnic Minorities In Advertising Must Go Beyond Inclusion In The Final Outcome

While inclusivity in advertising is undeniably important, if a demographic is poorly represented, it  can backfire and alienate an audience, rather than presenting a brand as forward-thinking and inclusive. This is an issue that is continually arising, particularly in light of the emphasis on the Black Lives Matter movement across the globe. A recent study found that 51% of ethnic minorities feel TV advertising does not represent different cultures well enough, with 10% saying there is no representation at all. This lack…

83% of Consumers Likely to Maintain or Increase Spend in the Year Ahead, According to New Research from Tremor Video

Study uncovers insights about US consumers’ evolving purchase behaviors, media consumption, and general outlook about the future as progress is made in the fight against the global pandemic Tremor Video, a leading programmatic video platform, and leading ad platform Unruly today announced the findings from their 2021 Consumer Insights Report that uncovers how consumers are feeling about the future—including their attitudes regarding shopping, traveling, dining and TV viewing—now that more than a year has passed since the…

Sidecar Releases E-commerce Advertising Industry Benchmarks For 2021

Sidecar's 2021 Benchmarks Report is the most comprehensive study yet of e-commerce advertising benchmarks for Google, Facebook, Instagram, and Amazon The global pandemic led to sweeping improvements in return on ad spend and reductions in cost per acquisition across primary ad platforms in 2020. That's according to Sidecar's 2021 Benchmarks Report, the company's new retail research that examined five digital advertising platforms and six key metrics across 16 retail segments. Now in its fifth year, the 2021 Benchmarks…

Magnite Research Finds 91% of TV Viewers in LATAM Watch Streaming TV Weekly

Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, released its “CTV in LATAM: The Future Forward” report. The study of over 4,000 consumers across the region’s largest markets - Brazil, Argentina, and Mexico - identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with…

Lumenad Launches Advertising Intelligence Software For Digital Marketers

Ad Data Organization, Standardization, Visualization Solution to Help Improve Time to Insight and Action Lumenad, the leading provider of advertising data organization, standardization and visualization software, announced today the launch of its flagship Advertising Intelligence software. Marketers who struggle with the highly manual, do-it-yourself nature of advertising data can employ software that sharply reduces the persistent challenges of ad data variety, volume and velocity. Marketing Technology News: Elastic…

Ignite Visibility Named #1 for SEO and Search Engine Marketing Company in USA

Ignite Visibility, a full-service digital marketing and advertising agency, is pleased to announce its recent naming as the #1 SEO and SEM Agency in the US by Clutch, a leading B2B ratings and reviews platform. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer Our team is honored to receive this recognition from Clutch. Due to our unique strategy, methodologies, timelines, project plans, and forecasts, we have been able to help our clients reach their goals.…

tvScientific Launches Connected TV Performance Advertising Platform

The New Platform combines the Power of TV Advertising with the Control and Measurability of Digital Platforms tvScientific announced the launch of its Connected TV (CTV) buying, measurement, and attribution platform, built for businesses of all sizes that value performance media. CTV represents the fastest growing segment of a $72 billion TV advertising market, which is dominated by roughly 300 national advertisers. tvScientific aims to eliminate the high barriers of entry around TV advertising by making it accessible…

SmartMedia Technologies Unveils The Next Evolution Of NFTs To Create Unprecedented Advertising Outcomes For Brands

SMT's proprietary SMOs expand upon NFT capabilities to provide increased engagement and user function for brands and consumers In a push to revolutionize brand-to-consumer engagement, SmartMedia Technologies is launching The SmartMedia Lab: a self-service platform that allows agencies and brands to create immersive mobile advertising campaigns using its proprietary non-fungible tokens (NFTs), known as SmartMedia Objects (SMOs). The SMOs can be distributed and attributed programmatically across display, social, search and…

Brave Acquires Search Engine To Offer The First Private Alternative To Google Search And Google Chrome On Both Mobile And Desktop

Brave Search is coming just as millions are migrating from Big Tech platforms to more private and secure solutions Brave announced the acquisition of Tailcat, the open search engine developed by the team formerly responsible for the privacy search and browser products at Cliqz, a holding of Hubert Burda Media. Tailcat will become the foundation of Brave Search. Brave Search and the Brave browser constitute the industry's first independent, privacy-preserving alternative to Google Chrome and Google Search, which rely on…

MiQ and BVA Announce Strategic Partnership to Aid E-Commerce Brands in their Programmatic Advertising Journeys

Collaboration will increase media campaign optimization proven to move the needle for business today MiQ – global programmatic media partner -- announced a strategic partnership with leading Shopify Plus agency, BVA. The partnership will give BVA access to MiQ’s Intelligence Hub, custom analytics capabilities, and bespoke integrations into BVA’s proprietary reporting suite to help clients successfully navigate the ever-evolving programmatic advertising landscape, drive greater campaign optimization, and…

How to Start Creating the Change Advertising Needs

As stated in a 2019 Forrester report, advertising is facing an “existential need for change,” having unwillingly surrendered its once leading role in understanding consumer culture to Big Tech. With third-party cookies crumbling and first-party data becoming more important again, now, advertisers and their agencies have a unique opportunity to regain some control and more effectively market to prospective and existing customers. Unfortunately, most of the industry concerns revolve around the following questions, or…

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization. Basis, Centro’s flagship automation…

Ideoclick Extends Strategic Ecommerce Expertise Beyond Amazon to Include Leading Advertising Platforms Instacart, Walmart and Target

Single vendor solution now supports Amazon, Instacart, Walmart and Target for cohesive cross-platform online advertising strategies Ideoclick, Inc., the provider of the industry's leading e-commerce optimization platform, announced its strategic e-commerce expertise now extends beyond Amazon to include leading advertising platforms Instacart, Walmart and Target. The move will provide Ideoclick's customers with a single vendor advertising management solution and comprehensive, API-driven-view of digital performance across…

Colling Media Helps Solve the Advertising Attribution Riddle with Google’s New Attribution Beta Program

Advertising Agency Assisting Brands to Better Understand Which Marketing Tactics Lead to Conversions Phoenix-based advertising and marketing firm Colling Media uses Google's recently released Attribution Beta program to help clients assign credit for digital advertising conversions when consumers interact with multiple marketing tactics and channels.Attribution is an attempt to assign credit for various advertising and marketing tactics. Solving this problem can be challenging. For example, a consumer sees an ad on a…

Affinitiv Announces Rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising

Reflects its unique opportunity in the automotive marketplace Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency focusing on the automotive industry, has been part of Affinitiv since its acquisition in 2018 and now has rebranded the company name and logo to Affinitiv Advertising to match its parent company.…

Adthena Announces Acquisition of Kantar’s Paid Search Intelligence Business

Search intelligence pioneer builds on partnership with Kantar by acquiring search intelligence unit, formerly AdGooroo Adthena, the leader in AI-powered search intelligence, announced that it has acquired Kantar’s Paid Search offer, formerly known as AdGooroo, bolstering Adthena’s standing as the leader in search market intelligence for both brands and agencies. Terms of the transaction were not disclosed. “As search continues to become the barometer by which all advertising efforts are measured, the importance of having…

mThink Names Rakuten Advertising Best Affiliate Network for 10th Consecutive Year

For the 10th consecutive year, Rakuten Advertising has been named the world's top affiliate network, as well as the best affiliate network for advertisers, by mThink, publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community's advertisers and publishers. "Rakuten Advertising's win was driven by its commitment to customer service, flexibility and results during what was an extraordinary year,"…