Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events. Marketing Technology News: CSG Extends Relationship With Mediacom Communications Through 2025 Banzai Reach for Partners introduces a range of partner marketing tools to…

Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner…

Affiliates and influencers are like athletes. At the end of the day, it’s all about how much they won (clicks and conversions) and if they were paid for their effort. The challenge for affiliate management and influencer marketing is to do it safely and effectively at scale. If your program starts becoming too successful: The process of actually paying for that performance, through web analytics, spreadsheets, and PayPal, starts becoming the only thing you do. That means you’re effectively using all your time scorekeeping,…

This Feature Allows Marketers and Brands to Set Deterministic Rules for Proactively Optimizing Partners and Their Sources Based on Those Rules Everflow, the cloud-based Partner Marketing Platform, announced the public release of their SmartSwitch feature. SmartSwitch allows marketers and agencies to automatically optimize all of their marketing channels whenever individual placements aren't meeting their set rules. Everflow has quickly grown to 200+ paying customers driving over 8B user clicks per month, from their…

New Mobile SDK Enables Brands to Capture In-App Referrals and Record Sales That Occur Within Mobile Apps, Bridging the Gap Between Desktop and Mobile Activity Partnerize, the leading provider of partner marketing solutions for global brands, announced the launch of its advanced mobile SDK, which provides out-of-the-box support for native app partnerships. Partnerize’s award-winning Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing and predicting the results of partner…

Years ago, partner marketers cared primarily about a couple of metrics – how many sales were driven and who was the responsible for the click that brought the customer to the website. Oh, how times have changed. Today’s leading merchants are taking a more comprehensive approach to collecting and using data -- to understand users, track and optimize buyer flows, and determine the specific role that partnerships play in the marketing mix. My company tracks and analyzes partner marketing programs, and from this unique…

Agency behind marketing strategy featured on NYT, USA Today, and more partners up to enhance company website and encourage members to improve accessibility for web users with disabilities Prominent US marketing agency Duct Tape Marketing today announced a strategic partnership with Online ADA, a leading digital accessibility agency, to increase Duct Tape Marketing’s web accessibility and encourage members to enhance their own. Marketing Technology News: TVEyes Adds Listenership Data to its Global Podcast…

Google Cloud Recognizes Quantiphi’s Technical Proficiency and Proven Success In Marketing Analytics Quantiphi today announced that it has renewed the Marketing Analytics Partner Specialization in Google Cloud Partner Advantage. By renewing the Partner Specialization, Quantiphi has proven their expertise and success in building customer solutions in the Marketing Analytics field using Google Cloud technology. Marketing Technology News: Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt…

Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users "A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that…

Samsung Selected as Official Computer Memory Hardware Devices Partner for CLG Samsung is the Presenting Partner of CLG Amateur Tournament Series “Samsung Open Tournament Series”; First Competition Will Take Place on April 24 CLG, a top-tier North American esports organization, and Samsung Electronics America, announced a partnership in which Samsung will be the Official Computer Memory Hardware Devices Partner for all CLG teams. The partnership includes an editorial-style digital content series and premier brand…

Marketing 360® and 1-800Accountant today announced a partnership that will bring advisory, bookkeeping, and tax services to Marketing 360 clients, as well as provide existing 1-800Accountant clients with access to the Marketing 360 software. This partnership paves the way for Marketing 360 clients to access even more tools to help manage and operate their businesses, and allows 1-800Accountant clients to harness the power of Marketing 360. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled…

SocialSEO partners with Canada's leading provider of interactive video, Universus bringing powerful marketing tools to SocialSEO's existing clientele. Colorado Springs-based marketing firm SocialSEO has partnered with Universus, the leading provider of interactive video in Canada. Universus is headquartered in Toronto and offers industry-leading video marketing and design services. Universus has a powerful video production team that captures the attention of their audience through interactive video, along with a full…

Crayon announced a yearlong Community Partnership with the Product Marketing Alliance (PMA), an organization dedicated to enabling the success and professional development of product marketers everywhere. With thousands of dedicated members representing some of the world's biggest brands, the PMA has made quick and impressive progress towards their ongoing goal of elevating the product marketing discipline. The announcement comes four months after product marketers crowned Crayon "the undisputed champion of…

Keen Decision Systems, a leader in automated marketing investment planning for leading consumer good, financial services and pharmaceutical consumer brands, announced it has joined the NielsenIQ Connect Partner Network, the largest open ecosystem of technology-driven solution providers for retailers and manufacturers in the consumer packaged goods (CPG) industry. The partnership enables NielsenIQ data to integrate directly into Keen’s decision-support platform to help marketing leaders make data-informed decisions…

Customized Engagements Help Businesses Grow via the ZoomInfo Platform ZoomInfo, a global leader in go-to-market intelligence solutions, today announced a new ZoomInfo Partner Program to help companies supercharge their go-to-market motions. The program lets partners build custom engagements with the ZoomInfo platform to help them generate new revenue and grow their businesses. The ZoomInfo Partner Program can be tailored to meet the needs of partners’ different business models, creating flexibility as…

Pidj.co, a nationwide provider of business texting services, announced today a strategic partnership with IQ Wired Inc., a national master agent and technology distributor, to sell Pidj.co’s flagship messaging, marketing and customer engagement platform through IQ Wired’s nationwide network of independent technology sales agents. Pidj.co’s business text messaging platform enables texting on existing landline, VoIP, or toll-free telephone numbers, allowing organizations of all sizes to connect with customers instantly via…

VERB Technology Company, Inc., a rapidly emerging market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications, today announced that it has partnered with Marketing 360®, a leader in business management and marketing software for small and medium-sized businesses and franchises. VERB and Marketing 360 offer complementary services that help small businesses grow more rapidly through an effective end-to-end sales and marketing program,…

CoEnterprise -- a data-driven enterprise software and services company solving data challenges in real-time – today announced it was named Tableau’s Marketing Innovation Partner of the Year. Tableau Software, the leader in visual analytics, honors its channel partners annually. This year CoEnterprise is recognized for quickly and successfully adapting its marketing strategy amid the pandemic. Marketing Technology News: Metis Alumni Win Honors at International Competition For Pandemic Response “I am incredibly…

SpinifexIT, a leading solutions provider for SAP Payroll and SAP SuccessFactors, announced the appointment of AJ Whalen as Director of Marketing and Partner Engagement. In this role, Mr. Whalen will be responsible for leading and scaling SpinifexIT’s partner and customer engagement efforts as well as managing its global marketing strategies. AJ Whalen has spent nearly 25 years working with SAP HCM and SAP SuccessFactors customers and partners as a consultant, practitioner, researcher, and marketer. He comes…

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a partnership agreement with leading online education company, Koolearn Technology Holding Limited (“Koolearn”) (1797.HK). Aurora Mobile will provide push notification services and smart operational analytics to help Koolearn use the latest AI-technology to empower its online education resources and provide high-quality services to millions of students. Marketing Technology News: Camunda Closes $100 Million…