PebblePost Expands Platform With the Launch of Lookalikes

New Prospecting Product Uses Unique Blend of Online and Offline Data Powered by the PebblePost Graph to Drive Relevant Mail to Consumers at Home PebblePost, a pioneer and leader in the Digital To Direct Mail channel and inventor of Programmatic Direct Mail, announced the launch of Lookalikes to enable marketers to more effectively and efficiently run prospecting campaigns by reaching high-value consumers at home in a more relevant and respectful way. “In today’s world, reaching consumers at home with relevance and respect…

TechBytes with Jacob Ross, President at PebblePost

Tell us about your role and the team/technology you handle at PebblePost? I joined PebblePost as President, in April. In my new role, I’ll partner closely with CEO Lewis Gersh and the team to drive growth and innovation for the company’s digital-to-direct mail marketing platform. I have been in the AdTech and MarTech space for many years, and have been fortunate enough to be on the cutting edge of digital marketing becoming more addressable, performance-driven and also accountable (although the latter is very much a…

PebblePost Names New President Jacob Ross

Former Executive at MediaMath, Criteo and Yahoo! Brings MarTech Leadership and Data Expertise to Industry Leading Digital-to-Direct Mail Marketing Company PebblePost, the leading digital-to-direct mail marketing platform, announced the appointment of Jacob Ross as President. Ross will report directly to CEO Lewis Gersh and will help lead the company into its next phase of growth as it continues to own the market for Programmatic Direct Mail. “This year we are looking forward to bringing new product innovation to our…

MarTech Interview with Lewis Gersh, CEO, PebblePost

"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy suffers." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at PebblePost? Prior to founding PebblePost, I worked for over 20 years as an entrepreneur, venture capitalist and startup executive. My background is in digital and programmatic advertising, and dates back to its earliest days. I was fascinated by how quickly programmatic was evolving, and…

PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments

PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic…

Capital One Growth Ventures Invests in Programmatic Direct Mail with PebblePost, Joins Series C Investor Round Led by Advance Venture…

New Investment Closes out Pebblepost’s $31 Million Series C Round PebblePost, the creator of Programmatic Direct Mail, announced Capital One Growth Ventures, Kickstart Seed Fund and other investors added funds to close out the company’s Series C round, which now totals $31 million. As previously announced, Advance Venture Partners (AVP) led PebblePost’s Series C round, which included prior investors RRE, Greycroft, Tribeca Venture Partners, strategic investors, and angels and pioneers in digital media. “PebblePost…

PebblePost Expands Executive Team with Chief Development Officer and Senior Product Management Roles

Digital Media Veterans Will Drive Product Development and Company Growth PebblePost, the creator of Programmatic Direct Mail, announced it has appointed Frank Barbieri as chief development officer. In this role Barbieri will be responsible for corporate development, business development and oversee marketing as the company delivers on the promise of Programmatic Direct Mail — to convert shoppers into buyers with meaningful mail. In addition, Melissa Tanzosh comes on board as senior director of product management, where…

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail

Led by Advance Venture Partners, Investment Will Bolster Marketing Capabilities and Solidify Company’s Leadership Position PebblePost, the creator of Programmatic Direct Mail, announced it has secured a $25 Million Series C round, led by Advance Venture Partners (AVP). The new capital will enhance the company’s capabilities to convert shoppers into buyers with meaningful mail. “With hundreds of consumer brands on our platform, and our continued growth, we have a distinct advantage in serving the market we created,” said…

TechBytes with Adam Solomon, Chief Product Officer, PebblePost

Adam Solomon Chief Product Officer, PebblePost In July this year, programmatic direct mail platform PebblePost raised $47 million. We spoke to Adam Solomon, Chief Product Officer at PebblePost, to understand how the new funding would help the company improve its programmatic direct mail platform.MTS: How do you see the European market for programmatic capabilities faring in comparison to the US? Adam Solomon: Programmatic is very sophisticated and more centralized in the European market than the U.S. because of the…

Interview with Lewis Gersh, Co-Founder & CEO – PebblePost

On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m PebblePost’s co-founder and CEO, but prefer to be known as the "Chief Stamp Licker". And by the way, you mean another martech company. I’ve been at this for more than 15 years, starting way back when I was on the venture side and I put together the largest portfolio of re-targeters. It’s funny — when I bring that up in presentations today, people groan and say, “Oh, you’re the…

MarTech Interview with Eric Wheeler, CEO, 33Across

"AttentionX is the first programmatic exchange to offer only viewable inventory and Attention-based Advertising." Tell us about your role and journey into technology. What galvanized you to start 33Across? I co-founded 33Across after running Digital agencies for many years. I was inspired by the potential of Programmatic Advertising and data to transform the ways in which brands were reaching consumers and optimizing their investments. How do you prepare for the highly disruptive Advertising Technology ecosystem? We stay…

Lotame Unveils Unstacked Approach to Data Solutions for Publishers, Marketers & Agencies

In Support of New Approach, Company Launches Data Firehose as a Service Solution & Taps Viacom, Time Inc. and Hearst Vet Adam Solomon as CMO Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced new product and personnel moves that reinforce its unstacked approach. Among publishers and marketers, the need for data-driven solutions has exploded. For publishers, data…

Sisense Accelerates Cloud Analytics with Amazon Web Services

Sisense's Elastic Data Hub Allows Users to Combine Live and In-Memory, Cloud and Off-Cloud Data in a Single Dashboard Leveraging the Power of Amazon Redshift Sisense, disrupting the business intelligence (BI) market by simplifying business analytics for complex data, announced the release of its new Elastic Data Hub, a unique offering in the BI space that allows organizations to easily connect and mashup live, real-time data with cached in-memory data on the same dashboard. This breakthrough offering leverages Sisense…

Alcatel-Lucent Enterprise Finds “Strong Technology Partner in Dimension Data”

Dimension Data Has Been Chosen by Alcatel-Lucent Enterprise to Deliver a Next Generation Agile, Scalable and High Performing Digital Infrastructure Project for Its Worldwide Operations Implementation will enable the global enterprise networking, communications and services provider to securely move its existing network into a faster and easily manageable infrastructure by leveraging less expensive Internet transport, dynamically reallocating network resources and using software-defined policies to manage network traffic.…

Tim Armstrong Joins Brandfolder Board of Directors as Company Launches Brand Intelligence Features

Brandfolder Continues Record Growth, Aims to Define the Value of Brand Creative Brandfolder announced it has appointed Tim Armstrong to the company’s Board of Directors. Effective immediately, Armstrong joins Mickey Arabelovic, Steve Baker, Luke Beatty and Robert Zak on the Board. Armstrong’s global brand expertise supports Brandfolder as it doubles down on creative asset analytics and intelligence offerings. In addition to his appointment, Armstrong has made a personal investment in Brandfolder. Brandfolder is a…

Ingage Launches Instants 2.0 — The Fastest Way to Create Engaging Instagram Stories for Free

Ingage by Scrollmotion, the leader in branded marketing content creation -- no design experience required, launched Instants 2.0.  Instants 2.0 enables businesses to create beautiful and engaging custom videos, using the speed and simplicity of the 3-step Instants workflow, in under 60 seconds.  Downloadable free for iPhone from the App Store, Instants 2.0 offers more customization free of charge, including the brand new Instagram-friendly 9:16 aspect ratio, built-in templates, styles, filters, custom colors, speed control,…

Accenture Interactive Expands Digital Marketing Services in the Netherlands by Acquiring Storm Digital

The Acquisition Is the Latest Step in Growing the Experience Agency’s Programmatic Advertising Capabilities in Europe Accenture has acquired Storm Digital, a full service digital marketing agency specializing in search, social and programmatic advertising services that transforms customer experiences through strategic, technological, analytical and creative solutions. The acquisition expands the presence of Accenture Interactive in the Dutch market and supports the Experience Agency’s ability to create enhanced…

First Data Releases Consumer Insights Study on German Consumers’ Preferred Payment Methods

63% of German Consumers Indicate They Do Not Fear Fraud or Theft When Making Card or Contactless Payments First Data, a global leader in commerce-enabling technology, released its first nationally-representative study of more than 2,000 German consumers. The study examines consumers’ preferred payment methods, as well as the key factors that influence the adoption of card and contactless payment methods, including security, accessibility and age. The findings span the entire population and compare national regions. “Our…

A Majority of Developers to Join the Hibe Social Network for Mobile Apps

More Than 75% of Developers to Use the Hibe Platform to Address Adoption, Retention and Monetization Problems of Their Mobile Applications Virtual Artifacts (VA) announced they have conducted two surveys between Jan. 12-28, 2019 and Feb. 11-20, 2019 with mobile applications developers about its flagship platform Hibe, a social network for mobile apps that allows different applications to "friend" each other in order to enable their users to interact with each other. The goal of the first survey was to validate their…

Interview with Will Margiloff, Founder and CEO, IgnitionOne

"Now more than ever, marketers must understand their customers’ true interests to enable effective personalized cross-channel messaging." Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many trailblazers who have helped to revolutionize the digital marketing landscape, with first-of-their-kind digital advertising formats and technologies like Paid Placement, Interstitials,…