PCCW Media Selects ContentWise To Rebuild Now TV’s Personalization

PCCW Media Limited (PCCW Media), a leading fully integrated multimedia and entertainment company headquartered in Hong Kong, selected ContentWise’s digital experience automation and personalization software, to revamp its IPTV and app user experience personalization infrastructure. PCCW Media and ContentWise collaborated to build the next generation of Now TV’s services on set-top box and connected apps. PCCW Media’s goal with this new design is to create a one-to-one, personalized relationship with its subscribers, with…

SearchBlox Introduces SearchAI SmartSuggest, Answers and Personalization

SearchBlox introduced SearchAI SmartSuggest, SearchAI Answers, and SearchAI Personalization. "These new products use artificial intelligence to make search simultaneously smarter and simpler," explains Timo Selvaraj, Co-founder and VP of Product. "Increasingly website users — whether they're your employees or your end customers — use search to navigate websites," explains Selvaraj. "And if they don't find what they want, they bounce." Search users' expectations have evolved, but search results haven't — until now.…

LiveXLive Completes Acquisition Of Custom Personalization Solutions (CPS)

LiveXLive Media, a global platform for livestream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio and React Presents, announced that it has completed the acquisition of Custom Personalization Solutions, LLC ("CPS") in an all-stock deal. The transaction is valued at approximately $12 million based on the closing market price of LiveXLive's stock on December 22, 2020, subject to working capital and other adjustments. CPS will operate as a wholly owned…

Syte Launches Hyper-Personalization Solution

Syte, the world's first product discovery platform, announced the official launch of its hyper-personalization solution to increase average order value and conversion rate for eCommerce brands and retailers globally. The proprietary technology combines visual AI with two powerful neural networks to identify and recommend the products most likely to convert in real-time. Marketing Technology News: Rajeev Singh Rathore Joins RingCentral as VP of Global Service Provider Partnerships "Retailers have always known that…

Price Chopper Supermarkets Selects Manthan-RichRelevance to Deliver on Omnichannel Personalization

Leading US grocery chain will leverage advanced machine learning algorithms to provide personalized, seamless experience for their customers Manthan-RichRelevance, a leading Experience Personalization and Customer Engagement Platform, today announced that Price Chopper Supermarkets and Market 32 have partnered with them to drive intimate, highly personalized customer engagement across the lifecycle. Price Chopper Supermarkets will leverage the company's integrated SaaS suite covering Customer Data Platform, Advanced…

Kibo and TurnTo Partner to Streamline E-commerce Personalization

Kibo, a leader in unified commerce, announced a strategic partnership with TurnTo, the top platform for customer-generated product content. The partnership will make it easier than ever for retailers to create personalized product offerings and other unique e-commerce experiences. The two companies share many retail clients, including Cole Haan, FULLBEAUTY Brands, and Lamps Plus, and plan to create efficient and effective combined offerings for them. Marketing Technology News: Sycamore Entertainment Group To Launch…

Cheetah Digital Debuts Next Generation Personalization Solution

Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces Cheetah Personalization at Signals 2020. This next-generation personalization solution is the newest addition to the Cheetah Customer Engagement Suite that includes the Cheetah Engagement Data Platform, Experiences, Messaging, and Loyalty. Cheetah Personalization helps marketers orchestrate real-time interactions across all channels and touchpoints. To remain competitive in today’s signal-saturated world, marketers…

6sense Launches 6signal Graph to Power Personalization for Sales and Martech Providers

Leading B2B Technology Companies Like Drift, Mediafly, and PathFactory Embed 6signal to Accurately Match Web Traffic to Accounts 6sense, the leading Account Engagement Platform, announced that its 6signal Graph now powers personalized experiences for sales and marketing technology providers. 6signal is 6sense’s patented account identification technology, which matches anonymous web traffic and 3rd-party intent signals to accounts more accurately than any other solution on the market. Companies like Drift, Mediafly, and…

LiveXLive To Acquire Custom Personalization Solutions

LiveXLive Media, Inc., a global platform for livestream and on-demand audio, video, and podcast content in music, comedy, and pop culture, and owner of PodcastOne announced that it has signed a binding Letter of Intent to acquire 100% of the membership interests of Custom Personalization Solutions, LLC ("CPS") in an all-stock deal. The transaction is valued up to $6 million, subject to a working capital adjustment. The proposed acquisition is expected to close by December 31, 2020, subject to customary and other closing…

Redpoint’s Cloud-based Personalization Platform Powers Aubuchon Hardware’s Next-Gen Marketing Vision

Despite Challenging 2020, Independent Retailer Drives Growth With Customer Engagement Innovation Aubuchon Hardware, a family owned chain of independent hardware stores has embraced Redpoint Global’s rgOne solution to deliver a single view of customer data, driving expanded digital engagement and customer loyalty with an increasingly personalized customer experience. Aubuchon, with more than 100 stores across New England and upstate New York, has partnered with Redpoint since 2018 to bring all customer data into a…

PetsPyjamas Selects Mapp for Improved Marketing Personalization

Mapp Digital, the international provider of cloud-based insight-led customer engagement, has been appointed by pet-friendly holiday company PetsPyjamas to help it improve the personalization of its customer outreach. PetsPyjamas has integrated Mapp into its digital marketing strategy to improve its cross-channel marketing by maximizing its use of segmentation and developing more sophisticated customer journeys. Marketing Technology News: Medallia And Quantum Metric Offer Digital Engagement Monitoring PetsPyjamas is…

Sitecore Makes AI-Powered Auto Personalization a Standard Feature of Industry Leading Digital Experience Platform

Announces availability of award-winning Sitecore AI Auto Personalization and content delivery advancements during Sitecore Symposium Sitecore, the global leader in digital experience management software, announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in early 2021. This innovation expands the availability of Sitecore AI and brings the power of quick and simple personalization to customers, without…

Amperity and Zendesk to Help Brands Offer Customer Personalization

Amperity, the first AI-powered Customer Data Platform (CDP), announced it will be working in partnership with Zendesk. As part of the initiative, Amperity will integrate natively with Zendesk's customer relationship management (CRM) platform, allowing joint customers to put into play the full breadth and depth of customer intelligence from Amperity. Amperity connects data across disparate systems and uses patented technology to create a persistently accurate and complete 360-degree customer view for every single customer.…

Study: Ad Personalization Offers a Key to Forming Stronger Personal Connections

“Pursuit of Relevance” Finds Higher Levels of Personalization May Be Needed to Drive More Difficult-to-Shift Metrics As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more relevant ad experiences. In a new robust study by MAGNA and IPG Media Lab, “Pursuit of Relevance: All About Ad Personalization,” the effectiveness of personalized ads on brand KPIs was quantified and revealed brands can forge stronger connections with people…

Drop Doubles Down on Personalization in Partnership With Button

Button, the leading mobile commerce technology company, announced that Drop, the app that provides rewards to millions of millennials, has launched on Button's Personalization API that is part of Button Evolution™, the affiliate industry's first suite of personalization and intelligence products designed to move this industry forward. Drop is setting the stage for marketers to have a better understanding of the impact of their spend and drive a higher return on investment. In a world where marketers have relied mostly on…

RollWorks Boosts Personalization Capabilities through New Partnerships with Uberflip, Reactful, and Hushly

New Site Visitor API delivers account-level website data in real time for more engaging, account-centric visitor experiences RollWorks, a division of NextRoll, made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides…

Optimizely and Microsoft Collaborate to Bring Enterprise-Grade Experimentation and Personalization

Dynamics 365 integration enables customers to increase agility and confidently innovate digital experiences Optimizely, the global leader in progressive delivery and experimentation, announced at its annual user conference, Opticon, an integration with Microsoft Dynamics 365 to enable brands to be more agile and competitive in today’s increasingly digital business environment. The new integration enables experimentation and personalization for the first time in the Microsoft Dynamics 365 Commerce retail and content…

Miinto Uses RichRelevance Personalization to Drive 47% Growth for Lockdown Affected Independent Boutiques

Miinto, a leading Scandinavian fashion marketplace operating across Europe, has tripled its business in the last three years and has experienced a surge of +500% in inquiries from independent retail stores offering high-quality fashion brands since March. With sharp decline in-store footfalls, and consumers turning to online shopping for fashion needs, regional retailers are finding online marketplaces like Miinto to be a real savior. Miinto partners with over 2000 retailers to showcase more than 5000 brands and over…

NCSolutions And ciValue Collaborate To Launch A New Cloud-Based Retailer Marketing Service That Enhances Shopper Personalization

NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today's shoppers expect from retailers and brands. The joint service named the ciMedia Platform, allows retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments. Additionally, as a part of the…

Firstlight Media and ThinkAnalytics Partner to Turbocharge OTT Personalization

Combined Solution will be Previewed at IBC Showcase Event Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy powerful new cloud-native personalization capabilities that drive long-term subscriber value. The two companies will leverage Firstlight Media's content management system (CMS) and ThinkAnalytics' best-in-class cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalized viewing experiences that combine the best of human…