Retailers with Multichannel Expertise Make Big Gains as Consumers Shift Habits Sailthru, the leading personalized marketing automation technology provider for …
Dynamic Yield Launches Affinity-Based Personalization
This new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery Dynamic Yield, the …
Simon Data Unveils Transform Initiative to Help Brands Scale Personalization
Launched at WORLDZ 2019, exclusive program empowers marketers with ability to deliver next-gen customer experiences Simon Data, the market-leading enterprise …
3 Ways Financial Marketers Can Boost Email Personalization and Process
There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar …
The Mercatus Platform Now Offers Next-Generation Personalization With AisleOne
The Aisleonetm Personalization Intelligence Engine Delivers a 1-To-1 Grocery Shopping Experience That Builds Lasting Loyalty and Multiplies Basket Size, Both …
Personalization Should Bring Context to the Customer to Drive Lifetime Value
Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only …
Successful E-Commerce Personalization Starts with the Right Data
Enter e-commerce personalization—a way companies can effectively engage with their customers through highly relevant product offers, recommendations, and other valuable …
4-Tell Personalization Achieves “Built for NetSuite” Status
New 4-Tell SuiteApp Meets the NetSuite SuiteCloud Platform Development Standards and Documented Best Practices 4-Tell, a data-driven personalization and predictive …
The Power of Personalization: TELUS International Survey Finds Digital Native Gen Zers Lead Demand for Personalized Customer Experience
TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, …
Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities
Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, …
Five Common Personalization Mistakes Marketers Make
The concept of Personalization is now firmly ingrained in every marketer’s vernacular. From the simple ‘salutation,’ right through to more complex behavioral …
Certona, A Kibo Company, Named a Leader in 2019 Gartner Magic Quadrant for Personalization Engines
Certona, a Kibo company and the global leader in real-time AI-powered omnichannel personalization for the world’s largest brands and retailers, …
Monetate Recognized as A Leader in the 2019 Gartner Magic Quadrant for Personalization Engines for the Second Consecutive Year
As Demand for Personalization Grows, Monetate Continues on Its Mission to Help Brands Grow More of Their Best Customers Monetate, …
Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0
Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights …
PROS Global Survey Finds B2B Buyers Prioritize Personalization and Real-Time Pricing
Respondents also value self-service and fast responses to quote requests PROS, a leading provider of AI-powered solutions that optimize selling …
IgnitionOne Positioned as a Challenger in 2019 Gartner Magic Quadrant for Personalization Engines
IgnitionOne, a global marketing technology and services leader, announced it has been positioned by Gartner, Inc. in the Challenger quadrant …
CONCURED Named a Cool Vendor in Gartner’s 2019 ‘Cool Vendors in Personalization’ Report
The report identifies “five vendors that go beyond targeted marketing and custom offers to unleash new opportunities for personalization.” CONCURED, …
Evergage Named a Leader Again in Gartner’s Magic Quadrant for Personalization Engines
Company Placed in the Highest Overall Position for Ability to Execute Evergage, The 1-to-1 Platform company, announced that it has …
The Connected Car Is Poised for Acceleration and Hyper-Personalization
Like a New York City subway train at rush hour, new technologies advance in fits and stops. A breakthrough occurs, …
Why Personalization Matters Most in Mobile
Recent research by Infogroup found that 93 percent of consumers have received marketing communications that are not relevant to them. …