Personalization company further expands its offerings by welcoming an industry leader in customer support and sales enablement CloudEngage, the world's most intuitive web personalization platform, announced the acquisition of AnswerDash, a leading provider of AI powered self-service support and ecommerce solutions. "We saw a terrific fit here," said Paul Wagner, CloudEngage CEO. "Our platform provides rich customer data insights and real-time personalization across multiple channels. AnswerDash has a proven track…

The Global OTT Market is set to explode in 2020 to touch a massive USD 120-125 Billion, owing to social isolation, estimates Zinnov OTT Platforms are exploring hybrid monetization models of Subscription Video on Demand (SVOD), Advertising-based Video on Demand (AVOD), and Transactional Video on Demand (TVOD) Content Fragmentation continues as competition intensifies with newer OTT channels being launched Zinnov, a leading global management and strategy consulting firm, shared the findings of its impact study on the Media…

Home furnishings retailer used Kibo’s Monetate to personalize customer experiences Kibo, a leader in cloud commerce, announced that the company increased online conversion rates for those visitors that engaged with personalized content by 80% for contemporary home furnishing company Room & Board. Room & Board worked with Kibo's Monetate to deliver personalization that leveraged the retailer's rich customer data and large library of creative assets. Through a scalable AI-driven program, Room & Board personalized…

Flipboard, a content discovery platform curated by people and publishers, rolls out its Local initiative to 15 additional cities in the United States and Canada, including Kansas City, Mo.; Hartford, Conn.; Columbus, Ohio; and Montréal, Quebec. With these new additions the total number of metro areas with deep local coverage from a wide array of local sources reaches 50. By curating and collaborating with local newspapers, radio and TV stations as well as blogs, each local feed covers news, politics, real estate, traffic,…

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…

Clients can create new mobile content quickly and easily, empowering retailers to deliver personalized messaging at scale Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript framework. This new offering gives customers a streamlined method to leverage Monetate’s platform capabilities on the React framework for single-page applications (SPAs) as they would for traditional multi-page applications. As retailers adapt…

AI-powered ecommerce experience platform is identified as best-in-class personalization technology for Shopify Plus merchants Nosto, the world’s leading AI-powered commerce experience platform, has been named by Shopify Plus as the preferred personalization app with the launch of its new Certified App Partner Program. Nosto has helped drive an average growth rate of 126% year over year for Shopify Plus and Shopify merchants and has helped them generate $5.21 billion in online sales overall. Nosto’s integration with Shopify…

New paper outlines how AI-powered energy management enables greater resiliency and flexibility for global utilities and energy customers Guidehouse Insights, formerly known as Navigant Research, today released the whitepaper, “The Power of AI for Energy Management, Q2’20,” which analyzed how leading utilities leverage artificial intelligence (AI) technologies to provide more valuable customer insights, produce greater energy savings and deepen their customer engagements in an evolving energy management landscape.…

With MessageGears’ direct data access, Segment gives marketers the ability to do more with their data and export audiences to any third-party provider MessageGears announced today the launch of Segment, a new product in the MessageGears Customer Marketing Platform. Segment allows marketers to create dynamic audiences using their live, real-time data wherever it lives, generating new possibilities for message personalization across email, mobile push and SMS. Being able to divide recipients into audiences is one of the…

Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for one-to-one marketing. How should CMOs be allocating their technology investments to deliver deep contextual personalization and create ever-expanding customer experiences that will fuel growth for the next decade? The answer to that question has been elusive. The truth is, most CMOs are bewildered by the vast and…

Personalization is a crucial weapon in a marketer’s arsenal in delivering a world-class experience for its customers and bringing value to an organization. According to a recent Salesforce study, 76% of today’s consumers expect companies to know and understand them. As the digital world is now often exceeding television transmission speeds consumers are also demanding a better than real-time experience. To deliver such an experience, and engage instantly with the customer “in-the-moment” (widely considered the “Holy…

Terminus launches product capabilities that enable marketers to manage full-funnel ABM in a single solution Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announced several product updates, affirming Terminus as the most complete B2B marketing solution available. These updates and features make full-funnel marketing easier, smarter and more impactful through a single platform. New offerings supply marketers with additional engagement opportunities, better data and…

Customer experience doesn’t begin and end with a visit to a store or website. The journey that leads to sales at checkout and builds brand loyalty for future purchases often consists of many disconnected steps. At the heart of it all is a need to create personal, human connections for consumers that feel cohesive and intuitive. This means brands must connect via touchpoints across all channels and devices to reach consumers where and when it’s most convenient to them with messages that matter most to their immediate…

The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one…

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

Episerver Launches Its Fourth-Annual Global Ecommerce Survey Detailing Evolving Consumer Expectations Online shoppers are at odds with their desire for personalized digital experiences from brands and their demand for privacy, according to new data from Episerver, the customer-centric digital experience company recently named a "Leader" in Gartner Magic Quadrant for Digital Experience Platforms™. While 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want…

Flashtalking, the leading global independent primary ad server specializing in open web creative personalization, is extending its expertise to social networks, beginning with Facebook and Instagram integrations. The move comes at a time when there are an estimated 2.7 billion social media users worldwide, and socially driven commerce continues to thrive. As sophisticated marketers strive to provide the consistent, personalized stories that customers across the open web and social platforms expect, Flashtalking's Social…

Market-Leading Ascend Affiliate Cloud Platform Integration Makes Onsite AI-Personalization Effortless for Growth Marketers Pepperjam, a leading affiliate marketing technology and services provider, announced an integrated partnership with RevLifter to bring turnkey AI-personalization to the affiliate channel on a performance-based payment model. The real-time personalization technology provider joins the company’s partner ecosystem, which collectively delivers best-in-class capabilities and rapid integration for growth…

Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers…

Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company's efforts to offer enhanced personalization solutions to its thousands of customers. This acquisition comes on the heels of Evergage being named a Leader in The Forrester WaveTM: Digital Intelligence Platforms, Q4 2019. In addition, Evergage earned numerous awards in 2019, most recently being named "CDP of the Year" and "Personalization Tech Solution of the Year" in the inaugural Rele Awards.…