Today’s retail and e-commerce email marketers face a twin set of challenges as they head into the holiday shopping season …
Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio
The Acquisition Immediately Enhances Episerver’s Analytics and Personalisation Capabilities to Deliver Customer-Centric Digital Experiences Episerver, the customer-centric digital experience company, …
ADARA Releases Results of Travel Marketing Personalization Study With Skift
ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, announced new research detailing …
KERV Video Data Enhances Personalization & Consumer Experience
Unique object tagging provides breakthrough commerce opportunities KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising …
Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?
Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve …
How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing
While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by …
Celebrity Cruises Leverages Monetate’s Scalable AI-Driven Personalization for Travel and Hospitality
Monetate expands personalization analytics capabilities with granular real-time performance metrics Monetate, a Kibo Company and a worldwide leader in personalization, …
Bounteous Launches AI-Driven Personalization with Acquia
Introducing a Data-Driven Approach to Power Deeper Personalization at Scale to Optimize Digital Marketing ROI Bounteous announced it is collaborating …
Sitecore Unlocks the Power of AI to Automate Personalization at Scale
Sitecore AI – Auto Personalization Was Developed and Refined Through a Pilot Program Conducted with Microsoft Sitecore®, the global leader …
The ROI of Upgraded Personalization
New research shows marketers something entirely intuitive and yet somehow still surprising. Advanced Marketing Personalization tactics have the potential to …
Using AI and Personalization to Provide a Complete Brand Experience
These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an …
Whatfix Acquires Airim to Offer the Industry’s First Autonomous Personalization Platform for the Digital Adoption Solutions Category
Airim, a Leading Digital Adoption Platform Joins Forces with AI-Powered Personalization Engine to Autonomously Deliver Highly Personalized In-App Guidance and …
Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences
The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with …
Winning in the Era of Deep Contextual Personalization: It’s All About Human-Machine Collaboration
Chatbots, virtual assistants and other Artificial Intelligence (AI)-powered marketing technologies are rapidly becoming commonplace. Yet, many CMOs are discovering the limitations of these technologies for …
Evergage’s Personalization Book Is Now in Its 2nd Edition
The Award-Winning, Full-Length Book – ‘One-To-One Personalization in the Age of Machine Learning’ – Describes How to Harness Customer and …
How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship …
Evergage Named ‘CDP of the Year’ and ‘Personalization Tech of the Year’ in Inaugural Rele Awards
New Awards Program Celebrates People and Technology That Create Relevant, Personalized Experiences – with Evergage Being the Only Vendor to …
IgnitionOne Partners with Enplug to Spearhead In-Store Personalization
The partnership helps brands to transform the offline customer experience using online insights IgnitionOne, a global marketing technology and services …
Interactions in Context: How to Increase Personalization in Email
As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they …
Luxury Institute: The Rising Tide of Advanced Personalization
Marketing is reaching a tipping point. Over the last few decades, brands across industries have navigated from mass marketing to …