Amperity, the first AI-powered Customer Data Platform (CDP), announced it will be working in partnership with Zendesk. As part of the initiative, Amperity will integrate natively with Zendesk's customer relationship management (CRM) platform, allowing joint customers to put into play the full breadth and depth of customer intelligence from Amperity. Amperity connects data across disparate systems and uses patented technology to create a persistently accurate and complete 360-degree customer view for every single customer.…

“Pursuit of Relevance” Finds Higher Levels of Personalization May Be Needed to Drive More Difficult-to-Shift Metrics As the world has continued to innovate, we have found that ad personalization is one of the more effective tools out there to help brands deliver more relevant ad experiences. In a new robust study by MAGNA and IPG Media Lab, “Pursuit of Relevance: All About Ad Personalization,” the effectiveness of personalized ads on brand KPIs was quantified and revealed brands can forge stronger connections with people…

Button, the leading mobile commerce technology company, announced that Drop, the app that provides rewards to millions of millennials, has launched on Button's Personalization API that is part of Button Evolution™, the affiliate industry's first suite of personalization and intelligence products designed to move this industry forward. Drop is setting the stage for marketers to have a better understanding of the impact of their spend and drive a higher return on investment. In a world where marketers have relied mostly on…

New Site Visitor API delivers account-level website data in real time for more engaging, account-centric visitor experiences RollWorks, a division of NextRoll, made significant advancements in integrating account-level insight into personalization. The company announced a new Site Visitor API, which powers new integrations with personalization leaders Uberflip, Reactful and Hushly for website experiences that enable account-based strategies in personalization, as well as a new Google Analytics integration that provides…

Dynamics 365 integration enables customers to increase agility and confidently innovate digital experiences Optimizely, the global leader in progressive delivery and experimentation, announced at its annual user conference, Opticon, an integration with Microsoft Dynamics 365 to enable brands to be more agile and competitive in today’s increasingly digital business environment. The new integration enables experimentation and personalization for the first time in the Microsoft Dynamics 365 Commerce retail and content…

Miinto, a leading Scandinavian fashion marketplace operating across Europe, has tripled its business in the last three years and has experienced a surge of +500% in inquiries from independent retail stores offering high-quality fashion brands since March. With sharp decline in-store footfalls, and consumers turning to online shopping for fashion needs, regional retailers are finding online marketplaces like Miinto to be a real savior. Miinto partners with over 2000 retailers to showcase more than 5000 brands and over…

NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today's shoppers expect from retailers and brands. The joint service named the ciMedia Platform, allows retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments. Additionally, as a part of the…

Combined Solution will be Previewed at IBC Showcase Event Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy powerful new cloud-native personalization capabilities that drive long-term subscriber value. The two companies will leverage Firstlight Media's content management system (CMS) and ThinkAnalytics' best-in-class cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalized viewing experiences that combine the best of human…

Brands Can Now Easily Connect to Unlimited Data Sources For Greater Efficiencies at Multiple Customer Touchpoints ZineOne, whose Intelligent Customer Engagement (ICE) platform provides enterprise brands the power to offer consumers superior online shopping experiences, announced the availability of Flexible Connectors. The announcement further underscores the company's commitment to creating hyper-personalized online shopping experiences for consumers that foster customer loyalty and protect margins for brands.…

RichRelevance, a leader in experience personalization, announced the launch of first-of-its-kind 'Deep Recommendations', a set of advanced personalization technologies that, unlike traditional recommender engines, does not need historical events and behavioral data to immediately generate relevant product recommendations. The new approach solves two problems: (a) it removes constraints associated with traditional recommendations which don't work for retailers and brands with sparse data - seasonal products, fast-changing…

Eagle Eye Solutions, a digital global marketing technology company that helps retailers create one-to-one customer connections, and dunnhumby, the global leader in customer data science, are collaborating to enable the personalization of promotions for Southeastern Grocers, Inc. (SEG), and provide the retailer with a deeper understanding of its customers' behaviors and preferences. As part of Southeastern Grocers' journey to become a digitally enabled, omnichannel retailer, the grocer is investing to serve the needs of…

Amperity's Multi-Patented Identity Resolution Technology Will Become Kroger's First-Party Data Foundation Amperity, the leading enterprise customer data platform, announced that The Kroger Co has selected Amperity as its Customer Data Platform (CDP). Through the partnership, Amperity's software will power first-party identity resolution for Kroger Technology & Digital, matching loyalty and digital customers to create persistent profiles at both the household and individual level. These holistic profiles will support…

The acquisition of personalization provider 4-Tell elevates Searchspring’s recommendation engine while enabling merchandisers to orchestrate more personalized shopping experiences in less time Searchspring announced that it acquired 4-Tell, the company behind AI-driven personalization platform, Smart Commerce. The deal propels Searchspring toward its vision to be the single destination where merchandisers can orchestrate personalized shopping experiences in real-time. “We are excited to welcome the 4-Tell team to…

Innovative Provider in Consumer-Focused AI Personalization, ML, and Data Analytics Solutions ZineOne, a leading provider of AI Personalization announced it has been positioned by Gartner in the Niche Players quadrant of the 2020 Magic Quadrant for Personalization Engines.* For this year's report, Gartner identified the 14 personalization engine providers and evaluated them on 15 different criteria. Gartner recognized ZineOne for its completeness of vision and ability to execute. This is ZineOne's first placement in the…

Innovative Provider in Consumer-Focused AI Personalization, ML, and Data Analytics Solutions  ZineOne, a leading provider of AI Personalization announced it has been positioned by Gartner in the Niche Players quadrant of the 2020 Magic Quadrant for Engines. For this year's report, Gartner identified the 14 personalization engine providers and evaluated them on 15 different criteria. Gartner recognized ZineOne for its completeness of vision and ability to execute. This is ZineOne's first placement in the Magic Quadrant…

Adobe Recognized Based on Completeness of Vision and Ability to Execute Adobe announced that Adobe has been named a Leader by Gartner, Inc. in the “Magic Quadrant for Personalization Engines” (July 2020) research report for the third consecutive year since the report’s inception.1 13 vendors were evaluated across 15 criteria in the categories of completeness of vision and ability to execute. According to the report, Gartner defines personalization engines as “software that applies context about individual users to…

Partnership enables Eddie Bauer to generate real-time personalized creative based on cross-channel behavioral and contextual data Movable Ink, the leading software company powering creative personalization for the world’s largest brands, announced it was selected by Eddie Bauer for its platform that generates data-activated, contextually relevant creative at the time of engagement across email, mobile and web. This relationship underscores Eddie Bauer’s focus on driving marketing agility and delivering customer-centric…

Kibo’s Certona and Monetate Offerings are Both Positioned in the Leader Quadrant for Third Consecutive Year Kibo, a leader in unified commerce, announced that Gartner has positioned Certona and Monetate, both Kibo offerings, as Leaders in its 2020 Gartner Magic Quadrant for Personalization Engines. This is the third consecutive year that the two products have both been named in the Leader position by Gartner. Kibo acquired Certona and Monetate in 2019 and has integrated both personalization technology platforms into its…

2020 report scored RichRelevance highly on marketing features such as predictive journey optimization, real-time streaming architecture, data science advancements, and strategy controlled marketing orchestration, powered by Xen AI RichRelevance, the global leader in omnichannel experience personalization is named a 'Leader' in the 2020 Gartner Magic Quadrant for Personalization Engines for the second year in a row. Gartner evaluated 13 vendors in the benchmark research and industry guide on providers of Personalization…

Provides teams with greater flexibility and control over the omnichannel customer journey through server-side capabilities Dynamic Yield, the Personalization Anywhere platform, announced the expansion of its eXPerience APIs, providing brands with a greater level of flexibility and control when implementing relevant and consistent digital customer interactions on the server-side. This new set of eXPerience APIs, which previously included testing and recommendations, now allows brands to implement Dynamic Yield's entire…