Playbook Media Announces Launch of New TikTok Video Advertising Capabilities for Brands and Advertisers

As a New TikTok Marketing Partner, Playbook Media Announces New Offering to Complement Existing Services Like Facebook and Instagram Media Buying, Creative, and Strategy Playbook Media, the full-service performance marketing and creative agency, announced the launch of its new TikTok advertising capabilities for brands and advertisers. With this new offering, Playbook Media is now able to offer TikTok advertising as a service and help brands and advertisers create fun, creative video ads that will promote their business.…

Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook”

The CMO Club, in thought leadership with Claro Enterprise Solutions, a leading global technology services company, today announced the publication of "The Social Media Playbook: Five Pillars of Success." Based on interviews with six senior marketing executives across the globe, the report identifies best practices and keys to success in defining and executing a social strategy. The report examines the evolving role of social media platforms in marketing and defines specific ways businesses can use social media to…

Whatfix Launches First Ever DAP Playbook by Everest Group

DAP Playbook Seeks to Empower Enterprises as COVID-19 Accelerates the Need for Digital Adoption Whatfix, the leader in Digital Adoption Solutions (DAS), announced the launch of the first ever Digital Adoption Platform (DAP) Playbook by Everest Group, a leading research and consulting firm. The COVID-19 pandemic has amplified the need for remote training and support as organizations look to accelerate their digital transformation journey to adapt to a new way of working. The DAP Playbook, commissioned by Whatfix, serves as a…

Amazon Ads Playbook Series Launched by PPC Entourage Founder Mike Zagare

Founder of PPC Entourage, Mike Zagare, has recently released his instructional guide, Amazon Ads Playbook Series. With a wealth of experience in everything related to Amazon, Zagare helps other sellers achieve personal and financial freedom Mike Zagare, a serial entrepreneur and the founder of PPC Entourage, is pleased to announce the official launch of his free guide on Amazon advertising titled Amazon Ads Playbook Series. This is a simple instructional guide on how to set up 28 unique Amazon campaigns. It includes…

5 Ways to Retool Your Marketing Playbook to Weather Disruption

From a business perspective, the pandemic has reinforced how important remaining agile truly is. Pivoting marketing strategies in the face of an economic downturn is nothing new, but these past few months have been unprecedented in the level of disruption that organizations have faced. Navigating teams through uncharted territory requires strong leadership and top-down alignment on the right objectives and approach. For marketing leaders, this has meant completely reevaluating playbooks to adapt to this new era of…

Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Former Snapchat Media Executive Joins Ad Tech Start-Up

Jeff Lucas Becomes Executive Advisor at Mobilize Solutions to Provide Strategic Guidance to Help the Company Scale “In-Camera” Media Sales & Operations Mobilize Solutions has added media innovator, Jeff Lucas to their Board as an Executive Advisor. Lucas is the right guy at the right time as the company has secured mass distribution agreements to deliver timely & relevant content to millions of everyday camera users. “I am happy to be a resource as Mobilize embarks on the exciting world of camera-marketing. There…

Synamedia Unveils First Global Research to Define Fans by Attitudes to Sports Piracy

89% of sports fans subscribe to a pay-TV or OTT service yet 51% watch pirate sports services at least once a month Synamedia, the world's largest independent video software provider, unveiled the first in a series of trailblazing reports designed to broaden understanding of global sports piracy in order to protect the value of sports rights. The Charting Global Sports Piracy report, draws on results from a 10-country study of over 6,000 sports fans conducted by Ampere Analysis. It finds that, while 89% of sports…

Social Media Platform 2cents Dedicated to Protecting Privacy

While Silicon Valley tech giants abuse and sell the personal data of their users, 2cents does not. 2cents, a micro blogging platform, offers a responsible approach to social media by not abusing the privacy of its customers. 2cents believes in digital privacy, which encompasses information privacy, communication privacy and individual privacy. The company protects these privacies by pledging to never collect, package and sell any information that its members create. Marketing Technology News: Adapty Delivers First…

MiLegacy Offers a New and Innovative Mobile Media App to Curate Your Digital Legacy

MiLegacy is elated to announce the release of its mobile media app that cultivates a library for your digital life in one intuitive, full-featured utility. Combine what you love about sharing pictures and videos with friends and family, add a focus on privacy, and curate content by topic and by person to create a personal archive of your most precious asset — your memories. Marketing Technology News: Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook” MiLegacy goes beyond the…

Capital Strategies Being Rewritten as C-Suite Grapples With Immediate Impact of New Reality

-73% of global executives expect COVID-19 to have a severe impact on the global economy -Over half (52%) are having to reconfigure operations, as vulnerabilities in supply chains are exposed -54% of respondents expect a longer period of slower economic recovery extending into 2021 -M&A activity intentions remain strong as executives look beyond the crisis Business leaders are focussing on navigating the immediate impact that COVID-19 has across supply chains, revenue and profitability, while reconfiguring capital…

The Silver Telegram Launches The PR Playbook Podcast, The First Agency Podcast That Gives Brands DIY Instructions on Public Relations

Founder and CEO of The Silver Telegram, Ronjini Joshua, Launches The PR Playbook, A Business Podcast To Give Brands Communications Insights and Actionable Tips The Silver Telegram, A media-focused PR agency for technology brands, launches The PR Playbook Podcast, a show about the business of communications and DIY instructions educating brands on modern public relations. The PR Playbook Podcast is a spinoff of The PR Playbook, a book published as an essential PR guide for startups, entrepreneurs and lean organizations.…

ProSiebenSat.1 Using AWS to Transform the Future of Media in Europe

Europe’s Leading Media Group Chooses AWS As Its Primary Cloud Provider to Transform Its Business and Accelerate the Delivery of New Products With AWS Machine Learning Services Amazon Web Services, Inc. (AWS), an Amazon.com company, announced that ProSiebenSat.1 Media SE, Europe’s leading satellite and cable broadcaster, operating television channels, digital VoD platforms and e-commerce brands, has selected AWS as its primary cloud provider. ProSiebenSat.1 is working closely with AWS to adopt cloud services within all…

Throw out the NPS Playbook! Create a CX Strategy That Works

Net Promoter System (NPS) for measuring customer experience is no longer serving your brand The customer experience (CX) world is fundamentally changing. Customers are savvier, more demanding, and expect personalization and prompt attention. Because they’re exposed to a broader range of products and services from a variety of businesses, they have every opportunity to shop around. But businesses can survive and thrive in this environment by listening to customers, understanding their experience and responding quickly to…

How DOOH Analytics Are Changing the Marketing Playbook

Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon as they can. A quarter of the U.S. internet users block ads completely. Seeing these statistics, it’s not surprising that brands are seeking out alternatives to mobile, web, and TV advertising. That's where we can look at DOOH Analytics! A shift in spending on DOOH Analytics Digital screens in outdoor spaces, called Digital Out Of Home (DOOH), (or media not on the web, mobile devices or TV) are one of the major…

Signals Analytics Applauded by Frost & Sullivan for Its On-demand Data Intelligence Platform, Signals Playbook

Based on its recent analysis of the North American data analytics market, Frost & Sullivan recognizes Signals Analytics, Inc. with the 2019 North American Technology Innovation Award for its Signals Playbook, a cloud-based data intelligence platform. This platform helps companies make data-driven decisions across the growth spectrum to help product innovation, marketing and strategy efforts. Its unique design applies proven open source intelligence to several industries, such as the consumer packaged goods, food and…

DojoMojo Launches Media Market to Offer Brands an Effective Paid Acquisition Alternative to Facebook and Google

DojoMojo Redefines the Partnership Marketing Landscape by Enabling over 8,000 Brands to Buy and Sell Media Directly in It’s Leading Marketplace DojoMojo, the leader in partnership marketing, debuts a revolutionary new feature – Media Market – that is redefining the experience of buying and selling media for brands. While Facebook and Google have come to dominate the landscape of digital marketing – a landscape where brands’ partnership strategies have historically relied on warm introductions or cold calls – DojoMojo is…

PowerPost Unveils New Playbook For Creating ‘Intelligent Content’

"The Intelligent Content Playbook" Showcases the Best Content Optimization Strategies from Leading Marketing Experts PowerPost, a leading content publishing platform for brand marketers, announces its release of The Intelligent Content Playbook, a new eBook distilling the best content creation strategies and optimization techniques from the industry's top marketers. The Playbook gives immediate, actionable guidance on creating branded content that cuts through digital noise using today's most advanced technology, trends…

ShowClix Partners with ToneDen to Optimize Social Media Marketing for Event Promoters

Partnership Offers Access to a Powerful Platform to More Effectively Promote Ticket Sales While Optimizing Marketing Budgets ShowClix, Patron Technology’s industry-leading event ticketing and technology product, is expanding its digital marketing offering by partnering with ToneDen, the event-friendly social marketing platform designed to increase ticket revenue for promoters of live events. The partnership between ShowClix and ToneDen equips the event ticketing solution’s users with a marketing platform created…

SolarWinds MSP Launches MSP Institute—A Business Playbook Providing MSPs with Support Through Business and Technical Training

SolarWinds MSP, a global leader in delivering comprehensive, scalable IT service management solutions to IT solution providers and MSPs, has today launched its MSP Institute, a playbook for MSPs designed to provide training and tips through business, sales, marketing, and technical tracks from experts and industry leaders. The MSP Institute consists of webinars, videos, and podcasts—with tracks on go-to-market strategies, advice on how to build and manage a successful sales team, best practices for operational success, and…