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Plantronics Completes Acquisition of Polycom

Plantronics announced that it has completed its acquisition of Polycom. The acquisition of Polycom will accelerate and expand Plantronics’ vision and enable it to deliver the broadest portfolio of end points in the Unified Communications and Collaboration (UCC) ecosystem. “We are pleased that Plantronics and Polycom are moving ahead as one company focused on putting people at the center of every collaboration experience,” stated Joe Burton, Plantronics’ President and Chief Executive Officer. “Plantronics now offers an…

Plantronics to Acquire Polycom for $2 Billion

Creating the Communications and Collaboration Gold-Standard So Good Ideas Are Seen and Heard Plantronics, and Polycom announced that they have entered into a definitive agreement under which Plantronics will acquire Polycom in a cash and stock transaction valued at $2.0 billion enterprise value. The transaction has been unanimously approved by the boards of directors of both companies, is subject to regulatory approvals and other customary closing conditions, and is expected to close by the end of the third calendar…

Poly Says Hybrid Working is the New Collaboration Imperative

A new report reveals that astutely navigating work practices, spaces and culture will help respond to crisis, redefine the purpose and reinvent the future of work Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom), a global communications company that powers meaningful human connection and collaboration, issued a new report that highlights a granular shift in focus from "place" to "purpose" of work as businesses respond to the COVID-19 crisis, redesign their operations and reinvent the way they work. Out of…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Poly Introduces Powerful New Partner Program

Poly Brings the Award-Winning Polycom and Plantronics Partner Programs Together for Innovative Program Built on Best Practices Plantronics, Inc., a global communications company that powers meaningful human connection and collaboration, unveils a new Poly partner program that combines the award-winning Polycom and Plantronics programs under a comprehensive and convenient model that is accessible for partners at all levels. The global program features a new unified portal with easy, real-time access to all assets,…

Ivanti Announces New Sales and Channel Leadership

Cyrus Hatfield Elevated to Senior Vice President, Global Sales; Gary Abad Joins as Vice President Global Channels and System Integrators Ivanti, the company that unifies IT to better manage and secure the digital workplace, announced it is further enhancing its customer-first, go-to-market strategy with the promotion of Cyrus Hatfield to the role of senior vice president, global sales. In addition, Gary Abad joins the company as vice president of global channels and system integrators. "Our mission to build a culture…

Take a Cue from Poly: Six Tips for a Successful Rebrand

A year ago, I was one of many who updated my LinkedIn account with my new employer: Poly. Nobody had ever heard that company name before, because we had just invented it. We brought the new brand to life through an extensive marketing campaign highlighting the new company, which was formed from the combined forces of the two companies formerly known as Plantronics and Polycom. About a year of planning went into creating and launching a new identity for our combined companies. Our vision and strategy behind the rebrand…

MarTech Interview with Amy Barzdukas, CMO at Poly

"Voice and Video technology have reached the point where it’s no longer mandatory to require everyone to be in the same office." Journey into Tech Hi Amy, please tell us about your role and journey into Technology. What inspired you to take up the role at Poly? It was an interesting route. For about 16 years I held various Marketing positions at Microsoft, eventually becoming a General Manager in their Server and Tools Marketing Group. I spent a couple of years as a Vice President at HP. Then in 2015, I began a…

Poly to Deliver European Businesses Zoom Rooms-Ready Within 48 Hours

Poly Will Be Able to Ship New Hardware to Zoom Video Communications, Inc. Customers within Two Days in Partnership with Starin Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom), a global communications company that powers meaningful human connection and collaboration, today announces a strategic commitment to deliver its Zoom customer base Poly collaboration gear within two days. Poly is partnering with Starin Marketing Inc., a Midwich Group company, and a leading AV distributor that specializes in audio, video,…

Mediasite Showcases Unified Communications Solutions at ISE 2020

Mediasite Join & Mediasite for Zoom App Help Organizations Extend Value of Their Video and Web Conferences Mediasite will showcase its unified communications (UC) solutions at Integrated Systems Europe 2020 this week in Amsterdam. Building on the market-leading Mediasite video capture and management platform, Mediasite Join and the Mediasite for Zoom app extend the value of meetings, trainings and classes that occur in huddle rooms, Zoom Rooms and other collaborative spaces. “It is an exciting time, because the…

Poly Announces Leadership Transition

Robert Hagerty Appointed Interim CEO, Succeeding Joe Burton Board Commencing Search for Next CEO Plantronics, Inc.,  a global communications company that powers meaningful human connection and collaboration, announced that Robert Hagerty, Chairman of the Poly Board of Directors, has been appointed Interim Chief Executive Officer, effective immediately. This appointment follows Joe Burton's decision to step down as President and Chief Executive Officer, by mutual agreement with the Board. Mr. Burton will work closely with…

Mitel Appoints Tarun Loomba as Executive Vice President, UC Products and Solutions

Accomplished Senior Executive and Transformational Leader to Help Advance Company’s Strategy of Taking Customers to a Cloud Solution That Is Right for Them Mitel, a global leader in business communications, announced the appointment of Tarun Loomba as the company’s new Executive Vice President of Unified Communications Products and Solutions. Loomba will lead the product strategy and delivery for Mitel’s private cloud, hybrid cloud and on-site solutions including product management and development, customer support, and…

Global Leadership Hires Drive New Decade of Disruption, Growth and Opportunity at Exclusive Networks

Global Cybersecurity and Cloud Specialist VAD Strengthens Leadership Team With New Svp Appointments to Further Accelerate Growth and Innovation Exclusive Networks announced the appointments of four new Senior Vice Presidents to complement its existing global leadership team. The appointments of Gerard Allison (SVP, EMEA), Brad Gray (SVP, APAC), Scott Lewis (SVP, Americas) and Barrie Desmond (SVP Marketing & Communications) will provide strategic in-theatre leadership, supporting the company’s continuing success in…

Informatica Appoints Amit Walia as Chief Executive Officer

Tracey Newell's Role Expanded and Vineet Walia Promoted to Executive Vice President Company Provides Update on Preliminary 2019 Financial Performance as Informatica Enters Next Phase of Growth with More than $1 Billion in Recurring Revenue Informatica®, the enterprise cloud data management leader, announced that its Board of Directors has named Amit Walia Chief Executive Officer.  Amit succeeds Anil Chakravarthy, who is stepping down from his role as CEO after leading the Company during a period of meaningful…

Veeam Appoints Jim Kruger as Chief Marketing Officer

Industry Veteran Takes Reigns of Veeam’s Marketing Organization, Bringing More Than 25 Years’ Experience to Drive Company’s Growth in Cloud Data Management Space Veeam® Software the leader in Backup solutions that deliver Cloud Data Management, announced that Jim Kruger has been appointed Chief Marketing Officer (CMO). Kruger, promoted from his previous role as Senior Vice President (SVP) of Product & Solutions Marketing, will lead Veeam’s global marketing organization and continue to strengthen the company’s brand…

Poly Commended by Frost & Sullivan for Its Broad Portfolio and Differentiated Value in the Unified Communications & Collaboration…

Poly's breadth of smart endpoints that connect across unified communications platforms reduce the distractions, complexity, and distance in modern workspaces Based on its recent analysis of the global communications and collaboration device market, Frost & Sullivan recognizes Plantronics, Inc. ("Poly" - Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom) with the 2020 Global Competitive Strategy Innovation and Leadership Award for its strong commercial strategy, differentiated portfolio, and tight customer…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…

VaaS and USB are Helping to Drive Growth in the Video Conferencing & Collaboration Market

New data from from Synergy Research shows the Q1 market for video conferencing and collaboration growing by 10% year on year to reach well over $1.5 billion, with the market being increasingly driven by two relatively small but high-growth segments – VaaS (video as a service) and USB video conferencing. These two segments each grew by well over 40%. Other high-growth segments include in-room content sharing and collaborative smart boards. Meanwhile traditional single codec room systems remain a foundation of the market,…

The Role of AI in Shaping the Future of Video Conferencing

According to Scott Brinker's MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of "Social and Relationships". The same category is further broken down into company logos providing Call Analytics, ABM, Webinars and Meetings, CRM, CX Platforms, and Loyalty and Customer Acquisition platforms. CRM, Advocacy and ABMs are posturing a dynamic transformation in 2019. In the era of smart marketing that is driven by innovations in Big Data Analytics, Automation, Computer…

Gigster Accelerates Digital Transformation With Innovative Enterprise Customers and New Key Execs

Gigster, a leader in developing digital transformation applications, announced partnerships to drive business impact with key clients in multiple sectors, including financial services, healthcare and software. In addition, Gigster is launching a major new alliance and has appointed new leaders to its executive team to guide the company’s rapid expansion in the enterprise market. In financial services, Gigster is collaborating on a portfolio of disruptive applications including automated compliance and onboarding for an…