Griffin Caprio Joins Popular Pays as Chief Product Officer

Popular Pays, the leading platform for agile advertising, is thrilled to welcome Griffin Caprio as their first Chief Product Officer. While overseeing both product and engineering, Caprio is charged with realizing the vision of Popular Pays' platform and delivering the modern advertising solution for marketers. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals Griffin is an experienced executive with over twelve years leading engineering and product teams as the chief product and…

Sierra Hinson Joins Popular Pays As Chief Financial Officer

Popular Pays, the leading platform for agile advertising, is excited to welcome Sierra Hinson as their first Chief Financial Officer to steer the organization through a period of growth and expansion. Marketing Technology News: AUDIENCEX Ranks #80 On Financial Times List Of Fastest-Growing Companies In The Americas Sierra is a digital media and marketing veteran who brings over a decade of experience leading Business Operations. Most recently, she served as CFO of Signal, a Customer Intelligence Platform, where she…

Popular Pays Announces New Shopify Integration

Popular Pays, a leading influencer marketing and content creation platform is excited to announce their integration with eCommerce software solution, Shopify. Shopify is the leading omni-channel commerce platform that enables business owners to design, run, and manage their store's sales channels ranging from web, mobile, social media, marketplaces, and brick-and-mortar.  Shopify currently powers over a million businesses in approximately 175 countries. Marketing Technology News: Validity Announces Expansion of…

Marketing Veteran & Innovator Rishad Tobaccowala Joins Popular Pays Advisory Board

Popular Pays, a leading influencer marketing & content creation platform, is excited to announce that Rishad Tobaccowala has joined their advisory board. Throughout his 40 year tenure in advertising, Rishad has been a leader in next-generation trends and technology. Most notably, he founded Starcom IP and Giant Step, led innovation at VivaKi, helped launch SMG Search, Denuo, and Play, and ultimately served as Chief Growth Officer and Chief Strategist of Publicis Groupe, the world's third largest communication firm…

Popular Pays Leads Industry by Unveiling “TikTok Search”

Leading influencer and content creation platform, Popular Pays is excited to announce the launch of TikTok Search. The proprietary tool allows brands to search from the largest database of TikTok influencers & creators including over 550,000 profiles. TikTok Search incorporates filters that range from the number of followers (starting at 5,000), average views, and average number of likes to make discovery quick and easy. Profiles that match a brand's needs can then be saved to make future activation seamless. "We love…

Popular Pays Announces Partner Program and Collaboration with Group RFZ

Paving the Way for Influencer Marketing Data Beyond Likes, Reach and Engagement Leading influencer marketing and social content creation SaaS platform, Popular Pays, is excited to announce Group RFZ, a digital measurement firm helping clients understand and demonstrate the impact of influencer and content marketing on top-of-the-funnel or brand building efforts, as the first organization in their new Partner Program. The Popular Pays Partner program adds a layer of service and insight to their clients to lead the industry…

Popular Pays Announces Partner Program and Collaboration with Group RFZ

Paving the Way for Influencer Marketing Data Beyond Likes, Reach and Engagement Leading influencer marketing and social content creation SaaS platform, Popular Pays, is excited to announce Group RFZ, a digital measurement firm helping clients understand and demonstrate the impact of influencer and content marketing on top-of-the-funnel or brand building efforts, as the first organization in their new Partner Program. The Popular Pays Partner program adds a layer of service and insight to their clients to lead the industry…

Popular Pays Extends Series B To $6.6 Million, Adds Audible Co-Founder Ed Lau As Board Observer

Chicago-based Tech Company Gains Trusted Advisor, Extends Series B Funding by $1.1 Million Popular Pays, the software company that helps marketers collaborate with social content creators, raised an additional $1.1 million in series B financing. The new investment comes from ICCP SBI Venture Partners and brings the total amount raised for the round to $6.6 million. Popular Pays also added ICCP SBI Venture Partners Managing Director and Audible co-Founder, Ed Lau, to the board as an observer. Lau brings a wealth of…

paysafecard Continues Expansion in South America With Launch in Paraguay

paysafecard, a market leader in online prepaid payment solutions and part of specialized payments platform, Paysafe, continues to strengthen its presence in South America by launching in Paraguay. paysafecard enables consumers to shop for goods and services online, simply and securely, using a 16-digit PIN to complete the payment transaction. It opens up significant possibilities for online shopping for millions of consumers who were previously excluded – either because they don't have a bank account or credit card, or…

Paysafe Announces YouTube Partnership

YouTube Premium customers can now pay with paysafecard, enabling millions of additional consumers to sign up to the enhanced content service Paysafe Group (Paysafe), a leading global payments provider, has collaborated with the world’s biggest video streaming platform YouTube. The partnership will see YouTube add the popular online prepaid solution, paysafecard, as an alternative payment method for YouTube Premium in France, Germany, Spain and the UK. With the addition of paysafecard as an easy and safe online cash payment…

Ambitious Storytelling and Daring to Grow Pays Off, Adroll Shows Us How

Successful marketing requires more than seasonal promotions and eye-catching creative. As consumers are interacting with brands across more channels than ever before, expectations for personalization and relevance continue to rise. Especially now, connecting with and retaining your customers is never a done job. To truly stand out your campaigns must embrace the audacious, become ambitious, and sometimes this means making tough choices. Read More: Flipboard Designs Popular Editorial Franchises for Next Generation…

Blackstone to Invest in Liftoff to Help Fuel Future Growth

Partnership will further accelerate Liftoff as a leading performance marketing platform Liftoff, a global performance-based mobile app marketing optimization platform, announced it has reached a definitive agreement for a majority investment from private equity funds managed by Blackstone. This strategic partnership marks a new phase in Liftoff’s continuing mission to develop industry-leading technology and product solutions that help marketers grow their engaged user bases through initial and ongoing engagement efforts.…

deepdub Launches AI Platform to Revolutionize Global Entertainment Experiences at the Click of a Button

Israeli Startup exits stealth to provide the entertainment industry the ability to localize content into multiple languages at the click of a button deepdub is thrilled to announce the launch of their platform to extend and retain audience experiences for entertainment organizations and content providers. Powered by advanced AI and deep learning technology, deepdub provides the industry the ability to localize content into multiple languages at the click of a button. For decades, the entertainment industry has seen…

Byron Allen’s Allen Media Group Signs Veteran White House Journalist April Ryan

April Ryan Will Be White House Correspondent and Washington, DC Bureau Chief for Allen's TheGrio.TV Television Network and Digital Platforms Starting in January 2021 Byron Allen's Allen Media Group is proud to announce its new over-the-air 24/7 broadcast television network TheGrio.TV and digital platforms has hired veteran Washington, DC correspondent April Ryan in the dual role of White House Correspondent and Washington, DC Bureau Chief. Ryan will begin her new position with Allen Media Group on January 4, 2021. Joe Biden…

REPAY and LiveVox Announce Partnership to Enhance Customer Experience and Improve Agent Performance

Repay Holdings Corporation, a leading provider of vertically-integrated payment solutions, announced a technology integration with LiveVox, a next-generation contact center platform. The partnership further enhances the LiveVox customer experience by providing additional digital payment options and processing capabilities in either self-service or agent-assisted transactions. LiveVox provides companies with a unified approach to creating personalized customer conversations by offering seamless integration capabilities…

BigCommerce Named a Leader in Inaugural Headless Digital Commerce Applications in IDC MarketScape Evaluation

BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established brands, announced it has been named a Leader in IDC MarketScape: Worldwide Headless Digital Commerce Applications 2020-2021 Vendor Assessment. The report evaluated 11 headless digital commerce platforms based on their ability to provide headless or API-first experiences that satisfy both B2C and B2B commerce requirements. Marketing Technology News: Kelly Breslin Wright joins Cien.ai Board of Advisors In the report’s evaluation of…

Fetch.ai Launches Mobility Framework: A Decentralized Multi-Agent AI Mobility Solution To Revolutionize The Mobility-as-a-Service Ecosystem

Decentralizing the gig economy with the use of AI-based autonomous agents is predicted to reduce participation transaction fees by over 20%, and increase input productivity by 55% Fetch.ai, a Cambridge-based artificial intelligence lab building an open-access decentralized machine learning network for smart infrastructure, announced the launch of its Mobility Framework and the results of initial field trials in Cambridge, UK. The Mobility Framework is a platform powered by Fetch.ai, a decentralized protocol, where anyone…

Oracle Exposes Largest CTV Ad Fraud Operation Ever

“StreamScam” Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices Oracle announced the discovery of “StreamScam,” the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam operation exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never delivered to households. The operation spoofed more than 28.8 million U.S. valid household IP addresses, including approximately 3,600 apps and 3,400 unique…

Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

FreedomPay Announces Kount as Strategic Partner for Fraud Prevention and Data Protection Globally

The fully integrated Identity Trust solution will include payments fraud and chargeback prevention, 3DS2 authentication, and access to Data on Demand FreedomPay, a global leader in Next Level Commerce, announced a new strategic partnership with Kount, the leader in fraud prevention and identity trust, to offer a fully integrated Identity Trust solution built into FreedomPay’s data-driven commerce platform. Together, the two companies offer businesses of varying sizes, geographies, and verticals a purpose-built fraud…