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Powtoon Launches a New Visual Communication Platform

Powtoon, the world's leading Visual Communication Platform, is announcing the launch of their centralized offering which empowers companies to create, manage, distribute, and track unlimited pieces of visual content. The new Visual Communication Platform by Powtoon is designed to make business employees collaborate more effectively, gain alignment across departments, and increase productivity. Powtoon is best known for its tools to create quick, easy, and cost-effective video animations for internal communications,…

Powtoon Announces New Partnership With Clever — Just in Time for Back to School

The new partnership enables Clever teachers and students to have seamless access to Powtoon's video creation platform and classroom management tools with a simple and secure single sign-on Powtoon, the world-leading online video and presentation creation platform for the video generation, and Clever, the most widely used single sign-on (SSO) portal in K-12 schools nationwide, announced a new partnership. Powtoon will be available in the Clever Library, a catalog of high-quality digital resources that teachers can deploy to…

Powtoon Acquires Showbox to Accelerate Innovation and Dominance in the Video Creation Space

Powtoon, the world's leading video creation platform, is announcing its acquisition of Showbox.com, the cloud-based video platform that empowers users with video creation tools, such as its dynamic green screen technology (not to be confused with the Showbox Android app). Showbox.com previously raised $12.4 million and has six video technology patents, all of which are set to enhance Powtoon's existing platform. On Powtoon's newly expanded feature-set, Ilya Spitalnik, Founder and CEO says, "We've admired Showbox's…

Powtoon Releases New Extension for Photoshop CC to Seamlessly Transform Designs into Videos

Powtoon, the leading video creation platform, announces the release of their much-anticipated extension, which integrates Powtoon with Adobe Photoshop CC. This extension enables designers to easily transform their static designs into videos in seconds by seamlessly bringing them from Photoshop CC into Powtoon with just one click. Powtoon used resources from Adobe's open developer portal to build a custom solution based on the needs of Photoshop CC users and Powtoon's unique ability to create professional-looking…

13 Top MarTech CMOs Tips to a Successful New Product Launch

Successfully launching a product is quite an endeavor even under perfect market conditions. Under the harsh economic reality of the global COVID-19 pandemic, it has become a considerable challenge. However, even during the current crisis, there are ways for you to effectively introduce new products to the market. I am a strong advocate of data-driven marketing, having a clear analysis of the target market and consumer is a fundamental aspect for a new product launch. Mapping and analyzing market shifts and trends helps…

Using Comics to Simplify Business Stories and Communicate Humorously

A couple of weeks back, our team analyzed how quickly a bank resolved customers’ requests across geographies. It turned out to be a hefty report with lots of numbers, some filler, dense text, business terms, a few insights, and even more filler. You see, the insights were the most critical part of the report. But, they were lost in the massive report – like a needle in a haystack. No wonder the client took an entire week to understand and respond to it. After his suggestions, we found a few more insights. But, we didn’t want…

NCC Media Names Programmatic TV Pioneer and Two-Time Technical Emmy Winner Gerrit Niemeijer as Chief Technology Officer

NCC Media, the national television advertising sales, marketing and technology company owned by Comcast Corporation, Charter Communications, Inc. and Cox Communications, announced it has named Gerrit Niemeijer as chief technology officer.  A two-time, technical Emmy Award winner for his work as CTO of ad tech company Visible World, Niemeijer led development of the world's first programmatic platform for buying linear TV, AudienceXpress, and holds more than 20 patents in the advanced TV space.  At NCC, he will oversee the…

NexTech Acquires Hoot A Leader In 3D and 360 Degree Photography Software to Online Retailers

Company Continues Its Growth by Acquisition Strategy and Further Strengthens Its End-To-End Technology Solution for Online Retail NexTech AR Solutions announced it has acquired Hoot, a major player in the 2D to 3D photography software industry. Hoot provides 3D and 360-degree product photography, spin and zoom technology to online retailers, with just a snippet of code that is used to quickly embed the 3D experience onto a site. With this acquisition NexTech will offer the Hoot platform alongside its own suite…

Io-Tahoe Files Patent Applications For Its Smart Data Discovery And AI-Driven Data Catalog Solution

Patent Application Filing Covers Automated Solution for Capturing Data Semantics, Using Novel Signature Techniques Io-Tahoe, a pioneer in Smart Data Discovery and AI-Driven Data Catalog products, in its efforts to continue to transform the data discovery market,  announced it has recently filed three patent applications with the United States Patent and Trademark Office. The patent filings cover the generation of data signatures that accurately describe data in a human friendly form using advanced NLP (Natural Language…

BookingBug Announces Partnerships with Industry-Leading Technology Providers Yext and Twilio

BookingBug, the leader in customer journey management, announced partnerships with industry-leading technology providers Yext and Twilio. Yext is a leading Digital Knowledge Management (DKM) platform designed to provide companies with the ability to control brand experiences across digital channels – including maps, search engines, voice, applications and other intelligent services that drive customer discovery and inform actionable decision making. Twilio, a cloud communications platform that has virtualized the world’s…

Turbo Systems Debuts with $8 Million Series A Round, and A New Category of Software That Redefines How Enterprise Apps Are Created,…

Turbo Systems, the first universal, no-code engagement platform, announced an $8 million Series A funding round. Led by Mayfield, an investor in ServiceMax, Marketo, Moat, Outreach, Hashicorp and several other leading SaaS/Cloud companies, the funding will be used to accelerate Turbo’s growth, through investments in engineering, marketing, and sales. The shift to the cloud is accelerating; every industry is being transformed by software. This has created an incredible shortage of software developers, overwhelming IT…

TapClicks Launches Report Studio Providing Marketers With Interactive Visual Reports and Presentations

Advanced Data Visualization Tools Deliver Sophisticated Graphical Analysis and Reporting Capabilities TapClicks, the global SaaS leader in marketing analytics, reporting, orders and workflow, announced the availability of the TapClicks Report Studio, a new suite of data visualization tools created specifically enable marketers, advertisers and client service teams to integrate interactive, data-driven graphics into reports and presentations. The TapClicks Report Studio brings new visual storytelling capabilities to the…

METRO Leverages Zilliant IQ Platform in Turkey

Actionable Intelligence for Smarter B2B Foodservice Decisions Zilliant, a multi-tenant SaaS company that helps B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that METRO, a leading international specialist in food wholesale and retail, will implement and utilize the Zilliant Price IQ platform in Turkey. “We believe that Zilliant is the right partner to support our ambitious growth plans,” said METRO Cash & Carry Foodservice Director Deniz Alkaḉ. “They are uniquely…

Monetate Appoints Brandon Atkinson as Chief Operating Officer

Seasoned Customer Experience Leader Joins Company’s Mission to Deliver Personalisation for the World’s Most Trusted Brands Monetate, the worldwide leader in personalisation, announced the appointment of Brandon Atkinson to Chief Operating Officer (COO). As COO, Atkinson will report directly to Monetate’s CEO Stephen Collins and will support the organisation’s commitment to help brands develop more of their best customers by applying personalisation across customer interactions. Atkinson’s leadership will enable Monetate…

6 Steps To Creating A Video Marketing Strategy That Works

Video creation has long been for big brands and companies with a massive budget. But now every entrepreneur and small start-up is beginning to take hold of the power of video content, and for good reason. Video marketing has become the go-to way to build a brand, generate leads and gain sales online. And it’s a trend that’s built to last. While videos used to be associated only as a branding medium for big companies, now it’s an essential part of performance marketing for every business with an online presence (aka…