Ipsos MMA Announces a Transformational Predictive Analytics Solution
Ipsos MMA (Marketing Management Analytics)
Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches
Addressing the Challenge:
Sometimes it takes a crisis to really shake things up and drive change.
Late one April night in this damnable year, the Ipsos MMA team was processing reams and reams of data looking for answers to explain how changes in marketplace dynamics, competition and consumer behavior affect marketing…