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Why Prime Day Deals Won’t Buy Long Term Customer Loyalty

The lead up to the holidays is no longer the star Sales day of the year thanks to Amazon’s Prime Day. The company’s annual “Christmas in July” Sale was its biggest ever, lasting a full 48-hours, and exceeding sales for Black Friday and Cyber Monday combined. This massive e-commerce Sale initiative seems like it would be the perfect opportunity for vendors and brands to show millions of devoted Prime shoppers the best deals. But this year we saw major brands like Target and Walmart hop on the Prime Day bandwagon, and with…

US E-Commerce Trends Linked to Nielsen’s Prime Day Analytics

More of an FYI, already into Amazon Prime Day 2019, we are on the eve of what has grown to become one of the biggest shopping moments of the year across on and offline retail. What can we expect to see this time in the US E-Commerce industry? Guided by last year’s numbers, here are some of Nielsen’s Prime Day predictions. Justin Belgiano, Senior Vice President of Consumer Data Practice, Nielsen, said - “The stage has been set for a Prime Day where health & beauty and grocery will dominate--and omni-channel…

Amazon Prime Day – Retailers, Are You Prepared?

One of the biggest online retail events of the year is fast approaching. Amazon Prime Day 2019 will be the fifth instance of the annual event, taking place on July 15th and 16th. Amazon introduced Prime Day back in 2015 to celebrate the 20th anniversary of its founding. It was the event of a one-off sale offering more deals than Black Friday, exclusively for Prime members. Prime Day 2018 may have only lasted a day (and a half), but it was Amazon’s biggest shopping event in its history—sales surpassed Cyber Monday, Black…

Retailers Can Dominate Amazon Prime Day With Lightning-Quick and Live-Time Campaign Results

Amazon Prime Day is nearly here, and with it, one of the biggest e-commerce days of the year for thousands of retailers. As online shops become flooded with clicks and virtual carts become filled, the frenetic pace means that digital advertisers can hardly afford to wait hours, let alone days, to see how their campaigns are performing. By the time they have enough usable customer data from their websites and online stores, Amazon Prime Day might already be in the rear-view mirror. But what if advertisers could see the…

E-Commerce Trends: Playing the Amazon Prime Day Long-Game

Having an undeniable impact on e-commerce over the last decade, Amazon has not only changed how people shop but when they shop, shaking up Americans' holiday-shopping calendar with Black Friday-style sales in July known as Amazon Prime Day. With over $4 billion spent and 100 million purchases (CNBC) made during last year's 36-hour event, Prime Day is slowly closing in on Black Friday (with $6.2 billion in sales) as the apex of the US shopping calendar. Furthermore, many other major retailers are taking part by offering…

Prime Day Prep: 4 Strategies for the Day

The deadline to submit deals has long since passed, Amazon's purchase orders have been placed, and vendors and sellers have packed their inventory, ready to be loaded on trucks if not already in transit to Amazon's fulfillment centers. And now it's official: Amazon announced that Prime Day 2019 will begin at midnight on July 15th and run to the end of July 16th – full 48 hours. In anticipation of another record-breaking Sales event, Amazon advertisers are gearing up to get the most out of Prime Day. In the past, many…

Putting Paid Social to Work for Amazon Prime Day and Beyond

There’s no question about it. Amazon Prime Day has become one of the biggest shopping days of the year, with no signs of slowing down. On this day in 2018, the e-commerce giant sold $4.19 Billion worth of goods, up from $2.41 billion in 2017. If this trend continues - and experts at Digital Trends believe it will - 2019 Amazon Prime Day sales will be even bigger. Amazon Prime Day is entirely focused on selling exclusive deals on Amazon during what used to be a one-day event. But every year, the day has grown longer,…

Perfecting Your Amazon Prime Day Strategy from Start to Finish

One of the most anticipated retail events of the year is almost here: Amazon Prime Day. On July 15 and 16, millions of consumers will browse the site, scouring for the best deals. But they’re not the only ones who mark the days in their calendar each year. Brands and retailers increasingly compete for the attention of the record-breaking number of consumers that shop during Prime Day. If you’re a seller, the deal event presents opportunities to increase brand awareness and drive sales, and you can’t afford to have your…

RetailMeNot’s Primer for Savings: The 2019 Guide to Prime Day and Back to School

RetailMeNot predicts that more than 250 retailers will participate in Prime Day-related promotions in 2019, a 30% year-over-year growth Prime Day marks the kickoff to the back-to-school shopping season, and RetailMeNot data indicates shoppers are hunting for the best deals earlier than ever. Now in its anticipated fifth year, Prime Day has morphed into something bigger than just a big sales day for Amazon: It has become a new holiday for the retail industry with deals and offers from several hundred retailers who are also…

Better Deals, Amazon Fake Reviews Usher Consumers to Prime Day Competitors

44% of Shoppers Indicate That Amazon’s Recent Issues With Fake Product Reviews Will Impact Their Participation in Prime Day Shopping Bazaarvoice, Inc., the provider of user-generated content (UGC) solutions, announced the results of its newest study, exploring the shopping habits of 1,000 US consumers who are planning to shop “Black Friday in July” deals this year. Initially sparked by Amazon five years ago, “Black Friday in July” refers to the wave of sales that now crop up around Prime Day both from the retail giant…

Amazon’s Prime Day has Changed the Future of Retail

When you think of modern-day retail, you think of Amazon. Its simple and efficient consumer buying experience has propelled it to leadership within the retail space. This retail domination has resulted in its increased influence in changing consumer buying behavior. A perfect example of this influence is Amazon’s Prime Day. Despite the technical difficulties that occurred on the day, consumers still flocked to Amazon to bag those mid-summer sale bargains. Bargains they didn’t even know that they wanted — or needed for that…

Amazon’s Prime Day ‘18 Witnessed 3x More Sales Than Usual

Prime Day Was a 36-Hour Marathon Showcasing Amazon's Willingness to Dominate the Market. Experts Concluded That Amazon Seems Especially Interested in Private Label, Grocery, and Home Improvement Amazon said that its PrimeDay’18 saw 100 million products being sold. This 36-hour event is now being dubbed as the biggest worldwide shopping fiesta. Analysts confirmed that products sold via Amazon saw a 3x surge than sales during normal days.  Here is a list of product categories that saw huge spikes in sales during Prime…

Could Amazon Have Done Better on Prime Day?

Declassified Documents Reveal How Amazon Struggled to Fix the Prime Day Pandemonium CNBC obtained internal documents which reveal how Amazon struggled to procure enough server storage space on Prime Day. As a cover-up, they had to publish a demoted front-page subsequently killing all its international traffic. Market predicts that sales plummeted for Amazon as the problem occurred at the start of Prime Day. The Prime Day is the biggest sales day for Amazon, annually. Glancing at these documents, experts are suggestive…

Amazon Consolidates its Tech Behemoth Title Raking $70B Sales; Promises One-Day Delivery for Prime Customers

Multi-technology provider and retain giant, Amazon has announced the Q3 2019 Sales figures. It stood at $70 billion, growing the net sales by 24%, compared with $56.6 billion in third-quarter 2018. Amazon dominates the Retail, Cloud, Data storage and Voice commerce segments in the tech industry. Recently, Amazon also announced the acquisition of eHealth startup- Health Navigator – all these augurs well for Amazon partners and stakeholders. One-Day Delivery on the Cards For Jeff Bezos, CEO and Founder of Amazon, the Sales…

MarTech Primer: What is BANT Framework?

In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an opportunity is the BANT framework (Budget-Authority-Need-Timeline). BANT framework is deployed as a primary sales prospecting methodology created using four components, and customer events. About the framework BANT answers a simple question - Is the person likely to become your customer? A Salesperson needs to answer several questions to help the…

Qualtrics Announces Instant Customer Feedback, a New Amazon Business Prime Benefit, Powered by Delighted

Collaboration between Delighted, a Qualtrics company, and Amazon Business empowers organizations of all sizes to listen, understand, and act on customer feedback in real-time Qualtrics, the leader in customer experience and creator of the experience management category, today announced a collaboration between Delighted, a Qualtrics company, and Amazon Business. Powered by Delighted, Instant Customer Feedback is a free, new benefit for Amazon Business customers with an eligible Business Prime membership. Organizations can…

SLING TV Reinvents Happy Hour With Free Primetime TV Through Daily ‘Happy Hour Across America’

- As part of the 'Stay in & SLING' initiative, SLING TV unlocks primetime TV nightly with SLING Blue service free from 5 p.m. ET to midnight every night - News consumption on SLING TV has risen 164 percent, but viewers switch from news to entertainment starting at 6 p.m. - Live TV without the cover charge, available at sling.com on popular web browsers SLING TV is introducing a new kind of happy hour with "Happy Hour Across America," offering free TV every night to help the nation unwind after days of difficult news…

Sales Today Is More Essential and Challenging Than Ever: Optimizing Performance in a Time of Uncertainty

COVID-19 continues to ravage businesses across the globe. From the declining stock market to remote work mandates and more, business leaders everywhere are being forced to rethink how they operate. To stay afloat during this time of uncertainty, organizations must recognize which department can make the greatest impact. The answer? Sales. Now more than ever before, meeting Sales quotas is of the utmost importance, and - for businesses to emerge from this unprecedented situation in a positive light - Sales organizations must…

Email Advertising is No Joke! PowerInbox & The Motley Fool Host April Fool’s Day Webinar to Show How e-Newsletter Ads Drive Brand…

New Data Proves the Power of e-Newsletter Advertising for Engaging Target Audiences PowerInbox, the trusted audience engagement and digital monetization partner for publishers, announced it has partnered with The Motley Fool to host a special April Fool's Day webinar demonstrating the power of email newsletter advertising to drive audience engagement. The webinar, "No Foolin' - How Motley Fool Successfully Uses Email to Meet Their Marketing Goals" is set for 1 p.m. ET on Wednesday, April 1. Registration is now open for…

MarTech Primer: Types of Marketing Data

In 2020, Marketing leaders understand the evolving nature of Data Management Platforms. Yet, a majority of these leaders have a tough time executing their strategies. This is largely attributed to three factors - Lack of Time Inadequate tools and processes Talent Attrition Even for Marketing teams who manage to tackle these challenges have to face a serpentine task to justify their increased data and analytics budget. It’s new, but a straightforward priority - it’s ‘Privacy’. To better understand the…