PRIME Research founder Dr. Rainer Mathes, PhD, to lead Cision Insights Cision announced that it has completed its acquisition of …
MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1
Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. …
ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV
Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help …
Amazon Business and Business Prime Launch for Canada, Offering Customers Convenience, Selection and Value with Additional Benefits Tailored to a Business’ Needs
Amazon Business Brings the Shopping Experience Customers Enjoy on Amazon to Canadian Business Customers, from Sole Proprietors to Enterprises, with …
Marin Software Research Finds Significant Growth in eCommerce Spend
Marketers Increase Spend 115 Percent YoY on eCommerce, Driven by Increased Amazon Advertising, While Mobile Search Continues to Dominate Marin …
GeoEdge Researchers Uncover Malicious Auto-Redirect Ads in Programmatic VPAID Video Inserted in Sandboxed iFrames
This Newly Discovered Re-Direct Attack Marks the Continued Escalation of Malware Attacks like Steganography and WebRTC Which Go Undetected via …
Omnisend Research: Half of Ecommerce Marketers Don’t Segment Contacts, Despite Higher Revenue With Targeted Messages
Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra …
Valassis Research: Omnichannel Grocery Shoppers Spur E-commerce Transformation
32% of Consumers Have Made an Online Grocery Purchase Within the Past Year Valassis, the leader in marketing technology and …
E-Commerce Trends: Playing the Amazon Prime Day Long-Game
Having an undeniable impact on e-commerce over the last decade, Amazon has not only changed how people shop but when …
PrimeMyBody Launches VERB’s Interactive Video CRM at Momentum 2019 in Austin, Texas
VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales …
Better Deals, Amazon Fake Reviews Usher Consumers to Prime Day Competitors
44% of Shoppers Indicate That Amazon’s Recent Issues With Fake Product Reviews Will Impact Their Participation in Prime Day Shopping …
Marketing Technology Primer: What Is Marketing Cloud?
What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This …
Millennial E-Commerce Shopping Trends and Their Connection with Amazon Prime
Feedvisor Study on E-Commerce Shopping Trends Finds, Three-Fourths of Consumers Go to Amazon When They Are Ready to Make a …
FreeWheel Research Finds Line Between Linear TV and Premium Digital Video is Increasingly Disappearing
In 2018, Ad Views Delivered via Connected Tvs Grew 53% and Live Content Ad Views Rose 86%, Demonstrating This Convergence …
Research from Appreciate’s Holiday UA Campaigns: For Best Conversion in E-commerce, Use More Creative, Native Ads and a Long List of Publishers
With the Growth of Mobile Commerce and Direct-To-Consumer Brands, Appreciate Analyzed Their 2018 Holiday E-commerce App User Acquisition Campaigns and …
Juniper Research: Sporting Rights to Drive Annual Digital Content Revenues to $250 Billion This Year, Juniper Research Finds
$23 Billion Rise Fuelled by On-Demand Subscriptions as Amazon, Facebook & Twitter Acquire Sporting Rights to Bolster Content Market Share …
Marketing Technology Primer on “What is Sentiment Analysis”
This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry …
Primer: What is Social Media Intelligence in 2018?
This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media …
Videology Releases 2018 Advanced TV Primer to Help Brand Advertisers Navigate Fast-changing Landscape
Education Is Key, As Videology’s New Research Shows Over 79% Of Advertisers And Agencies Plan To Use Advanced TV In …
Amazon Marketing Channel Outshines Google and Facebook Says New Research
North American marketers are more likely to be increasing their marketing budgets for Amazon than they are for Google, Bing, …