PRIME Research founder Dr. Rainer Mathes, PhD, to lead Cision Insights Cision announced that it has completed its acquisition of PRIME Research. Adding PRIME to its portfolio enhances Cision's global leadership position in professional…
Read More...

Consumer expectations of travel & tourism brands have shifted amidst the pandemic, and travel brands are primed for change powered by more personalized, values-driven experiences. According to Appnovation is latest consumer research, …
Read More...

The fast spread of the highly infectious Delta variant underscores the need for faster identification of COVID-19 mutations. Uniting governments and medical communities in this challenge, the University of Oxford and Oracle's Global…
Read More...

Effectv’s New TV Viewership Report analyzes 20,000 cross-platform advertising campaigns to reveal that 57% of streaming reach is incremental to linear TV reach. Report also finds that consumers spent an average of 6+ hours per day watching…
Read More...

Customer Experience has become the cornerstone of today’s digital marketing. A single bad online review can damage a business’ reputation to a greater extent. In fact, around 84 percent of people do no rely on adverts. Instead, they prefer…
Read More...

Box, Inc., a leader in cloud content management, announced that it has opened a new Research and Development Engineering site in Warsaw, Poland. To help accelerate its long-term product strategy, the company is building a team in Warsaw…
Read More...

1/3rd of US Households Shopped Prime Day; 90% will buy at Amazon again before the holidays Numerator, a data and tech company serving the market research space, has released new Prime Day 2020 findings that, coupled with Numerator survey…
Read More...

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares BIGtoken users’ TV and movie consumption behaviors one month versus four months into the global…
Read More...

In 2020, Marketing leaders understand the evolving nature of Data Management Platforms. Yet, a majority of these leaders have a tough time executing their strategies. This is largely attributed to three factors - Lack of Time…
Read More...

Data Reveals a Surge in Sweatshop-Powered Fraud Alongside Attack Spikes on Online Gaming and Social Media Platforms Arkose Labs, providers of online fraud prevention technology combining risk assessments and sophisticated enforcement…
Read More...

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of…
Read More...

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers As consumers increasingly demand more focused and…
Read More...

Amazon Business Brings the Shopping Experience Customers Enjoy on Amazon to Canadian Business Customers, from Sole Proprietors to Enterprises, with the Procurement Features Needed to Save Time and Money Small and Medium-Sized Businesses Can…
Read More...

Marketers Increase Spend 115 Percent YoY on eCommerce, Driven by Increased Amazon Advertising, While Mobile Search Continues to Dominate Marin Software, a leading provider of digital marketing software for performance-driven advertisers…
Read More...

This Newly Discovered Re-Direct Attack Marks the Continued Escalation of Malware Attacks like Steganography and WebRTC Which Go Undetected via Traditional Blacklisting, the Most Frequently Used Method to Block Malicious Ads this Is the…
Read More...

Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra Push. According to a Recent Customer Survey Performed by Omnisend, Ecommerce Brands Are Not Still Regularly Using…
Read More...

32% of Consumers Have Made an Online Grocery Purchase Within the Past Year Valassis, the leader in marketing technology and consumer engagement, released findings from its newest research report, “Unpacking the Dynamic Online Shopper:…
Read More...

Having an undeniable impact on e-commerce over the last decade, Amazon has not only changed how people shop but when they shop, shaking up Americans' holiday-shopping calendar with Black Friday-style sales in July known as Amazon Prime…
Read More...

VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced that its customer, PrimeMyBody, a global health and wellness…
Read More...

44% of Shoppers Indicate That Amazon’s Recent Issues With Fake Product Reviews Will Impact Their Participation in Prime Day Shopping Bazaarvoice, Inc., the provider of user-generated content (UGC) solutions, announced the results of its…
Read More...