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Dona Fraser Named Senior VP, Privacy Initiatives, BBB National Programs; Josh Harris Joins Her Team as Director, Global Privacy Initiatives

BBB National Programs, the independent non-profit organization that oversees more than a dozen industry self-regulation programs, announced that Dona Fraser has been promoted to the newly created position of Senior Vice President, Privacy Initiatives. The announcement was made by Eric D. Reicin, president and CEO, BBB National Programs. Marketing Technology News: Comscore Introduces Comscore Consumer Intelligence for Local Markets Ms. Fraser, who joined BBB National Programs' predecessor organization in August…

Westpac Group Partners With Verizon Media DSP for Privacy-Led Omnichannel Marketing Solution

Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel activation (including DOOH and Connected TV): and proprietary measurement tools to drive effectiveness. Marketing Technology…

TechBytes with Pauline Wen, Chief Privacy Officer and Corporate Secretary at Lucid

Hi Pauline, please tell us about your role and the team/technology at Lucid. I wear a few hats at Lucid - as General Counsel, I am responsible for all legal matters, which on any given day can include almost anything, such as commercial contracts, employment matters, privacy, intellectual property and compliance matters. As Chief Privacy Officer, working closely with IT, Product, People and other teams, I work on data privacy which could involve personal information/data about employees, survey respondents, and partners…

CCPA Is a Major Moment for Data Privacy in This Country

The law that granted data privacy rights back to California consumers is finally enforceable starting. Now, it’s up to consumers to take advantage of their new data rights. "This is a major moment for data privacy in this country,” said Harry Maugans, CEO of Privacy Bee. “We are acting as a watchdog and plan on leveraging this law and its enforcement powers to ensure companies are complying with data deletion requests for our customers.” Privacy Bee, which launched in June with the purpose of fighting for consumers to…

BigID Launches First App Marketplace for Privacy & Data Discovery

New App Marketplace Empowers customers to extend BigID with BigID and 3rd party Apps BigID, the leader in data discovery and intelligence for privacy, protection and perspective, today introduced the first App Marketplace for any privacy or data discovery platform on the market. The BigID App Marketplace builds on BigID’s App Framework and Discovery-in-Depth data intelligence foundation to empower customers to both extend and action data insights. BigID’s first-of-its-kind Discovery-in-Depth technology provides…

Comscore Continues Privacy-Focused Product Innovation with New US Patent

Technical achievement bolsters privacy capabilities for industry-leading online audience measurement suite In today's rapidly-evolving media landscape, advertisers need superior solutions that offer effective audience measurement while meeting consumer privacy expectations. That's why Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is proud to announce that the U.S. Patent and Trademark Office has granted its patent on "Protecting User Privacy During Collection of Demographics…

Osano Discovers Direct Relationship Between Poor Privacy Practices and Data Breaches

Report shows that companies with the worst privacy practices lost seven times more records during each data breach than companies with the best practices Osano, the industry leader of data privacy transparency, released a report analyzing the relationship between a company’s privacy practices and their likelihood of experiencing a data breach. The Osano Data Privacy and Data Breach Link reveals a predictive relationship between responsible privacy practices and security outcomes. Companies with inadequate data privacy…

Informatica Showcases Industry’s Most Comprehensive Solution for Data Governance and Privacy Across Analytics

Informatica to Highlight AI-Powered Capabilities to Deliver Trusted Data for Data Democratization and Business Value at Free Virtual Summit on July 14 Informatica, the enterprise cloud data management leader, will showcase the metadata-driven intelligence and automation of the industry's most comprehensive solution for data analytics and privacy governance at its Intelligent Data Summit for Data Governance and Privacy, the final summit in the company's free CLAIREview virtual summer event series. Informatica's data…

IronCore Labs Announces New Data Privacy Product Features

Businesses with sensitive customer data look to IronCore Labs to empower application developers with SDKs for easy-to-implement encryption and customer managed keys. IronCore Labs, the data control and privacy platform, announced several new product features that build on the company's two core products: the Data Control Platform and SaaS Shield. "We've been hard at work to build new features based on customer feedback and industry demand," Patrick Walsh, CEO of IronCore Labs, said. "Our two big product announcements…

VFS Global Implements a Custom Privacy Program with OneTrust

World's largest visa outsourcing and technology services specialists utilize OneTrust platform for global privacy program and regulatory research OneTrust, the largest and most widely used privacy, security and trust software, today announced VFS Global, the world's largest travel visa outsourcing and technology services specialist for governments and diplomatic missions worldwide selected OneTrust to power its privacy program. VFS Global implemented a range of OneTrust modules, including the OneTrust DataGuidance…

TrustArc And BigID Deliver Automated Data Discovery And Privacy Program Management

TrustArc, the leader in data privacy management and automation, and BigID, the leader in data discovery and intelligence for privacy, protection and perspective, announced a partnership to help organizations uncover, classify, understand, and protect personal and sensitive data for ongoing privacy compliance. “Data is a company’s most vital asset. Maintaining data privacy reduces the risk businesses incur while simultaneously unlocking the business value of that data,” said Michael Lin, SVP product and engineering of…

Lucid Announces Pauline Wen as General Counsel, Chief Privacy Officer and Corporate Secretary

Lucid, the leading research technology platform, announced Pauline Wen as its General Counsel, Chief Privacy Officer and Corporate Secretary. Wen will will lead Lucid’s legal efforts, including privacy and cybersecurity, transactions, compliance, and risk management processes. With more than 20 years of experience working closely with business and technology stakeholders, Wen’s contributions to Lucid will be invaluable. In her role, Wen will oversee Lucid’s legal operations and team, both domestically and internationally,…

Data Privacy Problem on the Web Solved by Free Software Product

New patent-pending software product released that protects user data on web applications AxcessD, a Boston area technology company has released patent-pending software that protects user data on Social Media, Email and other Web Platforms. The product, called AxcessD, is believed to be the first product that allows users to control exactly who can access their data on web applications like Facebook, Gmail, and Slack. AxcessD helps prevent Cybercrime by allowing users to control exactly who can access their…

ZoomInfo Continues to Strengthen Its Commitment to Security and Privacy

Receives ISO 27001 and SOC 2 Type II Certifications to Further Protect Customer Data ZoomInfo, a global leader in go-to-market (GTM) intelligence solutions, is continuing to increase its commitment to data security and privacy. The company has successfully completed its International Organization for Standardization (ISO) 27001 and Service Organization Control (SOC) 2 Type II audits for selected services and global controls of the ZoomInfo platform, enabling it to consistently meet the security needs and growing…

New Comscore Research Examines the Future of Privacy-Safe Measurement

Whitepaper explores Comscore's current and future initiatives for leading the industry into a cookieless environment In an increasingly data privacy-driven world, marketers are challenged to ensure the success of their campaigns while respecting consumers' privacy and maintaining consumer trust. Against this changing privacy backdrop, Comscore, a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce the release of its 2020 "Future of Measurement in a Cookieless World"…

Seclore Achieves SOC 2 Compliance and Enhances Data Privacy for GDPR

Seclore, the only automated Data-Centric Security Platform, announced today that it had completed SOC 2 Type 1 and Type 2 certification. As more companies in highly regulated industries start using Seclore's cloud service, the need for trust, transparency, and independent validation of security controls becomes crucial. The SOC 2 certification validates that ‘Seclored’ data stored or shared by enterprises, is protected with the most stringent requirements. "Security has always been paramount to Seclore because organizations…

Honoring Consumer Privacy is Paramount to Successful Customer Experiences

Companies have emerged with solutions to create more personalized and meaningful brand experiences for their customers. To reach these greater levels of customer experiences, they are collecting more data than ever. Protecting and securing this data is table stakes in establishing consumer trust. But what’s often missed is making sure to always honor the consumer’s privacy in the process. Just because the data can be used doesn’t mean it should be used. We should always consider The Golden Rule of Data (which I’ve written…

Zeotap Announces ID+, A Privacy-Compliant Universal Identity Initiative for the Marketing Industry

Its universal identity initiative aims to overcome challenges posed by the demise of third-party cookies and other platform identifiers Global customer intelligence platform zeotap announces the launch of ID+, its universal identity initiative that aims to empower the marketing ecosystem to overcome challenges posed by the demise of third-party cookies and other platform identifiers, as well as a fast-changing regulatory landscape. The ID+ project is an open invitation to the entire industry to collaborate on a collective…

OneSignal brings Enterprise-Grade Privacy & Security Advancements to World’s Most Popular Customer Engagement Platform

OneSignal, Inc., the leading global provider of push notifications and in-app messaging solutions, has announced it is now Privacy Shield Certified and has shipped new security features, including Two-Factor Authentication (2FA), to all its users. With nearly one million users and organizations relying on OneSignal's customer engagement platform, these newest security features illustrate OneSignal's overarching commitment to maintaining the trust and safety of its customers' privacy. "Ensuring our customers' privacy and…

Social Media Platform 2cents Dedicated to Protecting Privacy

While Silicon Valley tech giants abuse and sell the personal data of their users, 2cents does not. 2cents, a micro blogging platform, offers a responsible approach to social media by not abusing the privacy of its customers. 2cents believes in digital privacy, which encompasses information privacy, communication privacy and individual privacy. The company protects these privacies by pledging to never collect, package and sell any information that its members create. Marketing Technology News: Adapty Delivers First…