Flashtalking Expands Procter and Gamble Relationship into Global Markets

Flashtalking, the leading global independent primary ad server specializing in creative personalization,  announces that it is expanding its relationship with Procter and Gamble into worldwide markets. This is one of the strongest endorsements to date of Flashtalking's expansion strategy, which has steadily broadened its geographical footprint in order to support the needs of sophisticated global advertisers. We will continue to expand and further strengthen our in-market support for global advertisers. We’re delighted that…

Google Cloud Helps Power More Personalized Experience For Procter & Gamble Consumers

Google Cloud’s suite of machine learning and analytics solutions help drive decisions, provide connected experiences and advice Google Cloud announced that The Procter & Gamble Company has selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers. Marketing Technology News: BlueConic…

Signal Names Cooper, Northrup, Procter to Chair Firm’s Advocacy, Communications Practices

Signal Group, a leader in modern public affairs, announced that it has appointed Charles Cooper, Elizabeth Northrup, and John Procter to leadership roles at the firm. Charles Cooper has been named Managing Director and chair of Signal’s Advocacy group. Elizabeth Northrup and John Procter have been named Managing Directors and co-chairs of the firm’s Communications group. With combined experience of more than 60 years, Cooper, Northrup, and Procter, will focus on execution of the firm’s unique modern public affairs…

SRAX Hires Walmart and Procter & Gamble Veterans to Bolster Shopper Marketing Vertical

Social Reality, Inc., a digital marketing and consumer data management technology company, announced shopper marketing industry veterans Eleanor Pirtle and Gina Gates have joined the company to drive its SRAX Shopper vertical strategy. Pirtle, who worked for the world's largest retailer, Walmart, for 12 years, and Gates, who worked for Procter & Gamble, the world's largest advertiser, for 19 years, each bring a vast amount of shopper marketing experience to SRAX. "Since SRAX shopper went to market in 2018,…

Eric Pulier And Vatom Corporation Launch The Vatom NFT Platform, Dissolving The Boundary Between Digital And Physical Reality

Vatom Inc. founder Eric Pulier today unveiled The Vatom NFT Platform, bringing to fruition a five-year journey to accelerate the evolution of the World Wide Web with dynamic NFTs called Vatoms that extend across AR & VR. The Vatom NFT Platform provides five integrated components: Vatom SpatialWeb: The Spatial Web is the evolution of the World Wide Web, transforming it into a massively scalable, social space with native, AI-driven NFTs that move seamlessly across AR and VR. Vatom's Spatial Web is open to all creators…

Tobii Pro Launches New Mobile Eye Tracking Solution for Marketing and Advertising Research

Tobii Pro, the global leader in eye tracking research solutions, introduces a new mobile capability for their marketing and advertising research platform Sticky by Tobii Pro. For the first time, eye tracking research is now available for advertisers and marketers on desktop, laptop and mobile devices. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Sticky by Tobii Pro is a self-service online platform used for marketing and advertising researchers that combines…

Facebook Announces Messenger API Support for Instagram, Selects Pypestream as an Early Partner

Today, Messenger from Facebook is announcing the general availability of Messenger API support for Instagram at F8 Refresh. Prior to this announcement, Facebook partnered with Pypestream, a patented AI-powered customer engagement solution, to be included in a small number of select beta testers. Pypestream is adding Instagram messaging to the growing roster of channels it currently supports, which already includes Messenger. Marketing Technology News: VidCrunch Secures $2.5 MM in Growth Capital from Silicon Valley Bank…

JCDecaux Launches its DOOH Programmatic Offering in France with VIOOH

JCDecaux SA, the number one outdoor advertising company worldwide, announced the launch of its programmatic offering in France. From July, JCDecaux’s digital inventory in cities and airports will gradually be made available for programmatic buying through VIOOH, a global digital out of home marketplace. VIOOH’s platform connects advertising buyers and sellers in a premium marketplace, making JCDecaux France’s digital out of home (DOOH) inventory easily accessible. Through this initiative, the outdoor advertising sector is…

Black Knight to Acquire Top of Mind Networks, Adding AI-Driven Marketing Automation to Integrated Mortgage Technology Ecosystem

Black Knight, Inc. , an award-winning software, data and analytics provider to the mortgage and consumer loan, real estate and capital markets verticals, announced it has entered into a definitive agreement to purchase Top of Mind Networks (Top of Mind), developer of Surefire, a leading customer relationship management (CRM) and marketing automation system for the mortgage industry, for approximately $250 million in cash. Top of Mind was previously majority owned by Primus Capital, with significant minority…

Learn How To “Futureproof Your Business” At Toluna’s 2021 Virtual Event

Keynote Speakers from Colgate Palmolive, Lionsgate Film, Reckitt, Mars Wrigley, and more join Toluna Executives to Share Insights on How to Futureproof your Business with Insights Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData, today announced it will host an industry-leading virtual event on June 16 and 17, 2021. The event, themed “Futureproofing your Business,” will feature discussions amongst insights leaders and unveil the latest wave of the…

Glassbox to Unveil Experience Intelligence Technology at DigitalWorld Event

Glassbox, a leader in digital journey analytics, will reveal the next evolution in customer experience management, Experience Intelligence, at their annual user conference, DigitalWorld. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities The DigitalWorld virtual event will bring together leading digital experience experts and practitioners from May 25-26, 2021. Event speakers range in their background and industry of expertise, united by their approach to…

P&G and GLAAD Announce “The Visibility Project” and Release New Research to Advance LGBTQ Visibility in Advertising

P&G commits more than $1 million over three years and partners with GLAAD to bring together brands and agencies working to advance LGBTQ inclusion in advertising New GLAAD and P&G study of 200 senior marketing and advertising professionals finds executives recognize LGBTQ inclusion as a force for positive social change, yet concerns exist around response from LGBTQ community if representation is not authentic Today, Procter & Gamble (P&G) and GLAAD, the world’s largest lesbian, gay, bisexual, transgender…

Magnite Closes SpotX Acquisition

Creates Largest Independent CTV & Video Ad Platform; Clients Include A+E Networks, AMC Networks, Crackle, Discovery, FOX, fuboTV, LG, Roku, Samsung, Sling TV, Vizio Magnite (Nasdaq: MGNI) today closed its previously-announced acquisition of SpotX from RTL Group, creating the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital. Buyers and sellers have long wanted a scaled, independent alternative to the giants that…

Demand Science Completes the Acquisition of Two Companies, Furthering the Growth and Expansion of Its Buyer Intelligence Platform

UK and Ireland-Based Companies Add Capabilities and Scale to Demand Science's B2B Sales Enablement and Market Intelligence Solutions; 2021 Revenue on Track to Exceed $100 Million Demand Science, providing a Global Buyer Intelligence Platform with an integrated B2B solution suite that drives growth for hundreds of the world's largest software, technology and B2B services companies, today announced the acquisition of two companies: Internal Results, a demand generation platform with a global customer base and Leadiro, an…

Corporate Reputations Improve During a Year of Crises according to The RepTrak Company

The RepTrak Company Releases 2021 Global RepTrak® 100: Harder than Ever Before to Join Ranking, ESG is Key The RepTrak Company™, the world’s leading reputation data and insights company, announces the results of the 2021 Global RepTrak® 100. The report is the world’s most comprehensive reputation study, compiled for the past 11 years using RepTrak’s in-depth analysis and ranking of the top 100 companies worldwide by Reputation Score. Marketing Technology News: Konica Minolta Receives Platinum Elite,…

IRI Announces Google Executive and CPG Advertising Leader Kirk Perry as Next President and CEO

Andrew Appel to transition to role as Board Director and Advisor IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, today announced the appointment of Kirk Perry, Google’s President of Global Client & Agency Solutions, as President and CEO and a member of its Board of Directors, effective May 17, 2021. Mr. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade.…

AdTech Leader TripleLift Announces Majority Investment from Vista Equity Partners

Partnership to Accelerate Global Product Expansion and Innovation in CTV TripleLift, one of the largest advertising technology platforms in the world, announced today it has signed a definitive agreement to receive a majority investment from Vista Equity Partners. Vista, a leading global investment firm focused on enterprise software, data and technology-enabled businesses, will help drive further innovation across TripleLift and accelerate global growth. Marketing Technology News: Balancing your Customer Experience and…

MarTech Interview With Chen Guter, VP of Marketing at Lusha

How can product led growth oriented companies drive better customer conversions with the right value add content and events? Chen Guter, VP of Marketing at Lusha joins us for a chat to share a few thoughts: _____ Hi Chen, welcome to MarTech Series! Tell us about your journey through the years…we’d love to hear about the Lusha platform…and how it’s evolved over the years… I started my marketing career as a brand manager in Procter & Gamble. I was responsible for managing some of B2C’s most loved brands, like…

Major Leadership Team Appointments in Response To Significant Growth At Health Monitor

Ad industry veteran Dave Paragamian named CEO Health Monitor, a leading provider of integrated marketing solutions that maximize biopharmaceutical/OTC brand growth and improve health outcomes, today announced key senior-level appointments on the leadership team. Responding to years of rapid growth and signaling expectations of ongoing success, the company has appointed David Paragamian to the position of CEO. Additionally, Howard Halligan will be promoted to the position of President and Chief Operating Officer. After 16…

Unity Appoints Luis Felipe Visoso As Chief Financial Officer

Industry veteran brings decades of business acumen and global insight from Palo Alto Networks, Amazon Web Services and Procter & Gamble Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the appointment of Luis Felipe Visoso as Senior Vice President and Chief Financial Officer (CFO). Visoso brings several decades of public company finance experience, having led financial organizations at Palo Alto Networks, Amazon Web Services and Procter & Gamble. Visoso…