Letting Simplicity Drive Product Development

Albert Einstein is often quoted as saying, “Everything should be made as simple as possible, but not simpler.” This philosophy can and should be taken to the software world. If you are going to develop technology to be used by a business, strive to make it as simple as possible, but not simpler. If you’ve made it simpler you’ve lost something important. So how do you apply this approach to software development? First, you need to recognize that simple does not equal less powerful. This stems back to the Pareto Principle,…

PerimeterX Raises $43 Million In Series C Funding To Fuel Expansion into New Markets and Accelerate Product Development

The Round Will Allow PerimeterX to Expand Its Platform Beyond Bot Protection to Broader and Complementary Products Protecting from Other Cloud Security Threats, as Well as Expansion into New Verticals and New Markets PerimeterX has secured $43 million in Series C funding to expand its product portfolio beyond its PX Bot Defender offering to address the growing variety of information security risks facing enterprises on their web and mobile properties and their APIs. Scale Venture Partners led the round with participation…

Prediction Series 2019: Interview with Fred Maude, Product Development Manager, NMPi

What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect their information and allow them a safe environment to create and engage dwindled last year. Digital trust had been declining over the course of the year with the implications of GDPR on businesses. For companies, distrust has negative financial consequences and this growing distrust has certainly hit a number of companies this year. Outside of the ongoing technology trends, when people look back…

PACIFIC Appoints New Vice President of Product Development

Patrick Hall to Lead Product Development at the Digital Consultancy and Agency PACIFIC Digital Group, the Discovery Agency, announces Patrick Hall's appointment as Vice President of Product Development for the company. Hall will be responsible for understanding the company's technology needs and leading the development of proprietary tools to support PACIFIC's services. "We are excited to have Patrick join our leadership team," said founder and CEO Norman Brauns. "His experience will be instrumental as we build tools…

Voicify LLC Receives Investment from Martech Ventures to Accelerate Growth, Geographic Expansion, and Product Development

Voicify, a voice experience platform company, announced it has completed a significant round of financing from Boston-based Martech Ventures. With this investment, Voicify will expand the senior leadership team, open an office in Los Angeles and continue to invest in product development.  Voicify was established in 2017 and is headquartered in Boston, MA. Jeff McMahon, Chief Executive Officer of Voicify said, "This financing is well timed as it builds on an exceptional year in which Voicify has quickly developed a…

Tableau Appoints Mark Nelson as Executive Vice President of Product Development

Tableau Software (NYSE: DATA), the leading analytics platform, today announced that it has appointed veteran technologist Mark Nelson as Executive Vice President of Product Development effective May 21, 2018.  He will be responsible for leading the global engineering team at Tableau, helping the company continue to broaden and deepen its industry leading analytics platform to support customers globally. Mark has more than 25 years of experience in software development, engineering, and SaaS infrastructures at AT&T,…

TechBytes with Deanna Ballew, VP, Product Development, Widen

Deanna Ballew VP, Product Development, Widen In a recent article, we mentioned how Product Reviews and Recommendations could be a central asset to your entire Content Marketing strategy in 2018.  We spoke to Deanna Ballew, VP, Product Development, Widen, to understand what data points should Product Development teams focus on to close the gap in their Digital Asset Management (DAM) platforms that deliver consistent product recommendations and customer experiences.Tell us about your role at Widen and the team/…

Accenture Expands Innovation Hub in Chicago, Adds New Industry X.0 Studio to Accelerate Smart, Connected Products and Services Development…

Accenture has expanded its Chicago Innovation Hub with a new Industry X.0 studio to help clients accelerate the development of new smart connected products and services from months to weeks. The new studio provides a uniquely equipped environment that fuses design, software engineering, hardware engineering and industry expertise. It is located in the mHUB, the nation’s largest and fastest-growing physical product innovation center. Accenture Tower in Chicago “Our clients, who are leaders in virtually every industry, are…

Kansai University Research: Kansai University Researcher is Awarded Prestigious Prize for the Development and Advancement of Open Source…

Kansai University's Katsutoshi Yada has been awarded the 2019 Prize for Science and Technology (Promotion Category) in the Commendation for Science and Technology by Japan's Minister of Education, Culture, Sports, Science and Technology (MEXT) for applying and promoting data mining technology to analyze big-data in business marketing. The annual prize recognizes research, development, and promotion of science and technology to the general public. Katsutoshi Yada is one of Japan's leaders in applying data mining technology…

TechBytes with Sarah Garrison, Director of Product and Development at Tru Measure

Sarah Garrison Director of Product and Development at Tru Measure Irrespective of the size, age, and span of your business in Marketing Technology, you should always leverage Data-as-a-Service for better decision-making and to improve existing programs. We spoke to Sarah Garrison, Director of Product and Development at Tru Measure, to understand the core tenets of Data-as-a-Service and the advanced technology for digital campaign tracking and dashboard analytics.Tell us about your role at Tru Measure and the…

PebblePost Expands Executive Team with Chief Development Officer and Senior Product Management Roles

Digital Media Veterans Will Drive Product Development and Company Growth PebblePost, the creator of Programmatic Direct Mail, announced it has appointed Frank Barbieri as chief development officer. In this role Barbieri will be responsible for corporate development, business development and oversee marketing as the company delivers on the promise of Programmatic Direct Mail — to convert shoppers into buyers with meaningful mail. In addition, Melissa Tanzosh comes on board as senior director of product management, where…

MarTech Interview with Shawna Wolverton, SVP of Product at Zendesk

"Product Managers don’t worry too much about robot overlords taking our jobs. It is so much more art than science." About Shawna You were part of the first Localization Product Management team at Salesforce. Today, you lead Product Management at Zendesk. How has your role evolved in the last few years? My career has never been a straight line, I’ve moved in and out of Localization, Marketing and Product Management roles for the last 25 years. I took a big step back in my career to join Salesforce as their Localization…

United Nations Development Program Appoints Brandwidth as Innovation Partner of Record

Brandwidth will Partner with the UNDP For Latin America and Caribbean to Help Develop Solutions to Critical Challenges, Harnessing Emerging Technologies Such as Virtual Reality and Machine Learning The United Nations Development Program (UNDP) for Latin America and the Caribbean, the United Nations network which is working to eradicate poverty and reduce inequalities through the sustainable development of nations, has announced the appointment of digital innovation agency Brandwidth as its innovation partner of record.…

Better Together: WP Engine and Flywheel Make Local and Genesis Products Available to All Customers

Leading Local Developer Tool and Theme Framework Simplify Bringing WordPress Digital Experiences to Life WP Engine, the WordPress technology company, announced two updates to simplify the workflow of developers and enable them to create world-class digital experiences. Starting , Local (formerly Local by Flywheel), will connect directly to the WP Engine WordPress Digital Experience Platform (DXP). Additionally, Flywheel customers will now have access to the Genesis framework and themes free of charge, a feature already…

WP Engine Appoints Lisa Box Senior Vice President of Corporate Development

Award-Winning Business Development Leader to Drive M&A Growth Engine & Innovation Ecosystem to Complement WP Engine’s Product Development WP Engine, the WordPress Digital Experience Platform (DXP), announced the appointment of Lisa Box as the company’s new Senior Vice President of Corporate Development. In her new role, Lisa will be responsible for expanding WP Engine’s growth strategy, market leadership and customer value through acquisitions and strategic partnerships. Box will report to Heather Brunner,…

WP Engine Appoints Lisa Box Senior Vice President of Corporate Development

Award-Winning Business Development Leader to Drive M&A Growth Engine & Innovation Ecosystem to Complement WP Engine’s Product Development WP Engine, the WordPress Digital Experience Platform (DXP), announced the appointment of Lisa Box as the company’s new Senior Vice President of Corporate Development. In her new role, Lisa will be responsible for expanding WP Engine’s growth strategy, market leadership and customer value through acquisitions and strategic partnerships. Box will report to Heather Brunner,…

InsightSquared Names Todd Abbott President and COO, James Davison Vice President of Products

New Executives Join InsightSquared, Accelerating Company's Growth in Revenue Operations InsightSquared, the leading provider of revenue intelligence solutions, has announced the addition of Todd Abbott as President and Chief Operation Officer and James Davison as Vice President of Products. As the B2B customer journey becomes increasingly complex, InsightSquared's fast time-to-value, breadth of suite and ease of use have positioned the company as the go-to partner for organizations wanting to increase the value of their…

Wirecard Becomes Official Development Partner of SAP to Drive Innovative Customer Experiences

Wirecard Is an Official Development Partner of SAP in the Area of Cloud Solutions Within the Framework of The SAP PartnerEdge Program Wirecard, the global innovation leader for digital financial technology, and SAP, the market leader in enterprise application software, are taking their long-standing partnership to a new level. Wirecard will combine its technologies with individual product divisions of SAP to deliver joint solutions that complete the customer journey and offer new kinds of digital customer experiences.…

ZypMedia Expands Product and Engineering Leadership Team

Names Tushar Patel as Senior Vice President, Engineering and Sridhar Guthula as Senior Vice President, Product Management ZypMedia, the programmatic OTT platform built for local advertisers to reach their audiences across all digital screens, strengthens its product and engineering team with the addition of Tushar Patel as Senior Vice President (SVP) of Engineering and Sridhar Guthula as SVP of Product Management. Both Patel and Guthula will report to Chief Technology Officer and Co-founder Ramandeep Ahuja. "ZypMedia's…

Wealth Access Enhances User Productivity with DocuSign Integration

Wealth Access Integrates With the DocuSign Agreement Cloud to Introduce Efficiency Gains and Improvements to the Client Experience for Financial Institutions Wealth Access, one of the industry’s largest independent personal financial management and account aggregation platform, has announced a new integration with DocuSign, which offers the world's #1 e-signature solution as part of the DocuSign Agreement Cloud. By partnering with DocuSign, the Wealth Access platform will further increase user efficiency by eliminating…