Fanplayr Announces Product Recommendations Offering

Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. The addition of Product Recommendations is an intuitive next step in the development of Fanplayr's fully integrated approach to behavior personalization and real-time responsiveness. Fanplayr is an early adopter utilizing Recommendations AI through the Google Cloud Platform. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities…

Second Phase Introduces AI-driven Automatic Product Recommendations for B2B Web Store

eCommerce Solution Creates Upsell and Cross-Sell Opportunities, Driving Sales Second Phase, a Billtrust solution and the leader in B2B eCommerce for wholesale distribution companies, has added artificial-intelligence (AI)-based Automatic Product Recommendations to their web store offering, creating upselling and cross-selling opportunities to drive sales, as well as a differentiated customer experience. Marketing Technology News: ZypMedia Expands Product and Engineering Leadership Team Using past buying behavior to…

Not All Product Recommendations Are Created Equal

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere. But not all Product Recommendations are created equal. Sure, you can easily make recommendations based on best sellers, current trends or current sales, and that’s usually moderately successful. But if you want to see a significant lift that truly impacts your bottom line, recommendations should be personalized based…

Yiwugo Launches “Personalized” AI Function for Product Recommendations

Yiwugo.com, the official website of the largest commodities wholesale market in the world, has launched the AI-based function for product recommendations for both of its PC and app versions. Adopting the latest deep neural network technology, the function intelligently recommends matching commodities according to the different needs of commodity buyers, and thus greatly facilitates the sourcing of satisfactory goods for them. The development of Yiwu's physical market is also a process of orderly management and supply of…

Oracle Bronto Makes Product Recommendations Personal Across Channels

Integrated Product Recommendations Solution Helps Marketers Quickly and Easily Grow Engagement and Revenue To help marketers increase consumer engagement and revenue, Oracle Bronto, a leading cloud-based email marketing vendor to the Internet Retailer Top 1000, launched an innovative new product recommendation solution. Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive models to automate dynamic,…

New Style Data Platform Trendage Combines AI, Communities and Visual Search To Provide Automated Product Recommendations

Retailers Can Now Access Valuable Insights On Customer Apparel Preferences and Cross Sell Data In a Timely Manner Trendage, a new data-driven style platform, officially announced the launch of its company, team, and product, Automated Product Recommendations for retailers. Using artificial intelligence, visual search, and a community of millions of trendsetters, Trendage automatically generates 10 million+ style recommendations per month for apparel, accessories and footwear retailers that highlight what items pair well…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Clever (Identity Management), Canela.TV (TV Advertising), Haptik (E-Commerce and Mobile Commerce), Mvix (Content Management), to Semcasting (DaaS). Clever Launches New Identity Management Solution For K-12 School Districts Clever, the most widely used digital learning platform in U.S. K-12 schools, announced a partnership with Identity Automation, the leader in identity management …

Bambuser Expands Live Video Shopping Production Capabilities for with Launch of Dual Hosting & External Camera Compatibility

Latest platform developments bring retailers greater flexibility and control over creation and delivery of interactive e-commerce experiences Bambuser announced the launch of new dual host broadcasting capabilities and compatibility with external cameras and software, two in-demand features that give brands and retailers greater flexibility and control over their Live Video Shopping productions. The product updates closely follow several other major platform enhancements released to help customers increase awareness of…

Searchspring Announces General Availability of Personalized Recommendations

The Integration comes shortly after the Acquisition of 4-Tell, an Award-Winning Personalization Engine Searchspring, a global leader in site search and merchandising, announced the general availability of its most-anticipated feature, Personalized Recommendations. Following last year’s acquisition of 4-Tell, the company is deploying AI to help online retailers optimize their digital journey by delivering an intuitive and connected shopping experience. The newest release further deepens the company’s commitment to…

HiConversion Introduces Recommend, Shopify’s First Personalized Product Discovery Solution Powered by Amazon Personalize

HiConversion Recommend enables Shopify merchants to deliver personalized product recommendations leveraging HiConversion’s integrated real-time buying signals, audience segments, and product metadata to recommend the most relevant items, based on the same machine learning technology used to recommend products on Amazon.com HiConversion, the eCommerce Intelligence platform, launches HiConversion Recommend to help Shopify merchants deliver session-based personalized product recommendations, designed to generate new revenue…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comcast (Entertainment), RISE (Technology), Unbxd (E-Commerce and Mobile Commerce), IntentData.io (Account Based Marketing), to Eluvio (B2B Data). Comcast Launches Black Experience on Xfinity Channel, Endorsed by African American Film Critics Association Comcast NBCUniversal is excited to announce the launch of Black Experience on Xfinity, a first-of-its kind destination of Black…

Medallia Announces Product Enhancements Aimed at Managing Disrupted Remote Workforces

New employee experience, remote workforce and contact center solutions to improve digitally focused employee and customer experiences Medallia, Inc., the global leader in experience management and engagement, announced a number of product enhancements designed to help companies positively engage with newly distributed and disrupted workforces. These enhancements include new offerings for diversity and inclusion and real-time digital employee engagement as well as critical partner integrations to help organizations connect…

Google Cloud Launches Product Discovery Solutions for Retail, Bolstering Personalized Online Shopping

Built to be a fully integrated suite, Google Cloud's Product Discovery Solutions equip retailers with AI/ML-based technologies that deliver a smarter and more customized shopping experience for their customers Google Cloud announced the launch of Product Discovery Solutions for Retail, a suite of solutions built to help retailers around the globe enhance their ecommerce capabilities and deliver highly personalized consumer experiences in the first phase of their shopping journeys. With Google Cloud's Product Discovery…

Essilor Selects 3radical to Drive Adoption of Newly Released Product

3radical, the leader in audience engagement and earned data solutions, announced a recent project with Essilor Ltd., the world's leading ophthalmic lens manufacturer. Marketing Technology News: SalesHood and Winning by Design Launch Remote Selling Mastery Coaching Membership Specifically for its UK audience, Essilor Ltd. selected 3radical's strategic engagement solution to incentivise independent eyecare professionals to discuss and encourage purchases of recently launched Varilux Comfort Max, their new varifocal lens,…

Bloomreach Adds New Features to the “Recommendations” Module

Bloomreach, the leader in commerce experience, announced new feature enhancements to the ‘Recommendations’ module of the Bloomreach Experience Platform (brX). Marketing Technology News: Telestax Announces Partnership with Proximus to Deliver Full CPaaS Capabilities to Belgian Market “Great recommendations provide unified experiences that are relevant, personalized, and memorable,” said Arje Cahn, Chief Product Officer, Bloomreach. “The key to that is deep understanding of product and customer data. That’s what makes…

The Show Must Go On: Alternative Ways to Bring a Product to Market with Trade Shows on Hiatus

I’ve been in PR for a long time, and in the beginning, it was all about the trade shows. Sure, products would be launched with a variety of PR tools ranging from satellite media tours to traditional press releases and, later, social media. But the trade show was always special. It was a vibrant environment where brands and press converged every year to network, learn, and launch an exciting new product. This is the world where I cut my teeth and launched a brand of my own. From CES and NAB Show to Comdex and the Global…

TechBytes with Ram Venkataraman, Chief Product and Technology Officer, Kibo

Please tell us about your role and the team / technology you currently handle at Kibo.  I’ve been with Kibo for more than two years, serving as the chief product and technology officer where I oversee our product and engineer organizations. My role at Kibo is to constantly work to better align our technology stack across all products and increase innovation velocity. In this role as a CPO, I work to ensure Kibo continues to create and deliver innovative, yet effective technology solutions designed to answer merchants’…

Blustream Raises $3 Million to Bridge the Customer Experience Gap with Product Usage Data

Product Usage Data Connects Brands and Customers to Create Meaningful After-Sale Engagements Blustream, the leading after-sale customer engagement company, announced it has raised $3 million in funding to power the brand-customer relationship with product usage data and fuel digital transformation efforts for physical goods companies via the Blustream Product Experience Platform. York IE led the round of funding with additional support from existing investors. Marketing Technology News: Adzymic Expands Into Thailand,…

Perch Announces $123.5 Million in New Financing to Acquire Top Performing Amazon Marketplace Products and Companies

Company sees growing opportunity in Amazon Marketplace products and companies; raises capital to accelerate its rate of acquisitions and expand its platform Perch, a technology-driven commerce company that acquires and operates top Amazon Marketplace businesses with winning products in their respective categories, announced that it has closed $123.5M in new financing. This brings the Company's total funding to date to over $130 Million. The round was led by Spark Capital and includes past investor Tectonic Ventures, with…

Searchspring Launches Personalized Recommendations for Ecommerce

Searchspring delivers 1:1 personalization for ecommerce merchants in its new Personalized Recommendations Searchspring announced the beta launch of its new Personalized Recommendations feature. Early adopters are already trialing new Personalized Recommendations to display hyper-relevant products that engage shoppers and boost conversions. With ecommerce experiencing accelerated growth during the pandemic, this release comes at a time when online retailers are looking for automation to enhance their overburdened…