What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising
CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across …
How Sellers.json and OpenRTB Supply Chain Object Reinforces DSPs/Buy Side Confidence in Programmatic Advertising
What is Sellers.json and OpenRTB Supply Chain Object? IAB Tech Lab has come up with a new initiative to combat …
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising
On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic …
Beachfront Announces New Set-Top Box VOD Programmatic Advertising Capability For MVPDs
New Technology Delivers Modern-Day Demand Partners, and Creates New Programmatic Sales Channel for MVPDs’ VOD Inventory Beachfront announced its new …
Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio
Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a …
Digilant Releases New Infographic: 2019 Top Ten Trends for Programmatic Advertising
Visual Guide for 2019 Digital Media Planning Digilant – a programmatic media buying services company – released a Top Programmatic Media Buying …
Cheddar Selects MightyHive for Programmatic Advertising
Cheddar, the leading post cable networks company announced that it has selected MightyHive as its partner for programmatic advertising services. …
Inaugural Professional Conversion Programme for Programmatic Advertising Professionals Sees First Batch of Graduates
The Joint Programme Between the IAB SEA+India, WSG and EDB Aims to Bridge Talent Gaps in Programmatic Advertising Industry The …
Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic Advertising
The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem …
Simplifying Mobile Programmatic Advertising
Mobile Programmatic Advertising Simplifies the Mathematics Behind the Complexity of Advertising on the Web. Useful Insights for Marketers to Grasp …
Simpli.fi Brings Addressability to Programmatic Advertising with Industry-First Addressable Geo-Fencing Solution
Solution Enables Addressable Advertising to up to 1 Million Locations per Campaign Across Mobile, Desktop, and OTT/CTV Devices. Simpli.fi, the …
adsquare & 180byTwo Team Up to Help Marketers Access Deterministic Mobile B2B Data at Scale for a New Level of Mobile Programmatic Advertising
180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience …
Lucidity Releases Yellow Paper Detailing Scalable Blockchain Implementation for Programmatic Advertising
Technical Paper Provides Deep Dive into Sidechain Scalability for Decentralized Advertising Analytics Lucidity announced the public release of its yellow paper describing its …
engage:BDR Enters into New Programmatic Advertising Agreements with Two of Asia’s Largest Programmatic Advertising Companies
Continues the Rapid Expansion of Its Programmatic Advertising Business into the Fast-Growing Chinese and Indian Markets engage:BDR has announced that …
Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries
5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) …
Decoding The State of Programmatic Advertising and Ad Formats in 2018
In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and …
Five Key Trends for Programmatic Advertising in 2018
If 2017 was the year of debate in digital advertising, 2018 needs to be the year of action. The industry has expressed its strong …
Does the Programmatic Advertising Landscape Have a Trust Deficit?
TRUTH Report Finds that Brands And Consumers Have Lost Faith In The Media Industry. Why Is Ad Spend Being Wasted, …
TMG’S TRUTH Media Agency Publishes Report on Programmatic Advertising
77% of The Respondents Agree That A Cleaner Supply Chain Will Release Time And Money For Better Advertising And Innovation …