Partnership makes rich, zero-party consumer data from Hispanic, Black/African American, Asian, and LBGTQ+ audiences available, for the first time in programmatic media planning and buying. Semasio, a pioneer of targeting and insight…
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A-Nation Selects Mobiquity to Promote Brand Awareness of Tokens and Film Release Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising technology, today announced, it has been…
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The last two years have thrown unprecedented challenges at every business and industry around the world.  For the adtech and martech sector, these have originated from inside and outside the media landscape.  As 2022 gets underway, we talk…
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AdTheorent's machine-learning platform drives measurable campaign performance, making AdTheorent the only six-time recipient of this prestigious recognition in Frost & Sullivan's 60-year history Based on its recent market analysis of…
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The use of blockchain technology is revolutionizing the programmatic advertising industry. Not surprisingly even IAB has a Distributed Ledger Working Group that continuously investigates applications of emerging technologies in distributed…
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The funding will fuel Permutive’s mission to rebuild data in programmatic advertising to protect privacy. Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured…
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Grove Inc., a global innovator in hemp, health, and wellness, has completed its previously announced acquisition of Florida based advertising company Interactive Offers. Interactive Offers and its SaaS programmatic advertising platform has…
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Simpli.fi, a leader in programmatic advertising and agency management software, announced today that private equity funds managed by Blackstone have completed the previously announced significant equity investment in the company.…
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Launched in January of 2021, Reflect Xperience is a reimagined way to access and use ReflectView, Reflect’s premiere platform for enterprise-class digital signage. Reflect Systems, a leader in digital signage solutions, announced a new…
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Global Senior Advertising Executives Cite Automation, Real-time Measurement and Sophisticated Targeting as Key Benefits The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in…
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Amidst shifting online and in-store shopping behaviors plus evolving media consumption patterns, CPG advertisers today are emerging from the pandemic with more challenges than ever before when it comes to effectively targeting, engaging,…
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Investment to accelerate Simpli.fi’s next stage of growth and innovation Blackstone announced today that private equity funds managed by Blackstone (“Blackstone”) have entered into a definitive agreement to make a…
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A new report from MOLOCO projects significant gains for app categories most negatively impacted by COVID-19 as lockdown conditions lift worldwide MOLOCO, a leader in machine learning and growth solutions for mobile marketers, found that…
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An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of…
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Samba TV, a leading global provider of omniscreen advertising and analytics, announced a multi-market partnership with PubMatic , a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party…
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Narrative Delivers Seamless Access to ID5's Identity Solutions via the Narrative Data Streaming Platform; Joins ID5 Insider Partner Program To help businesses improve the return on investment of their programmatic advertising…
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Spearad, a pioneer in addressable TV advertising, introduced "Selective Programmatic" for addressable TV advertising. Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can…
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Collaboration will increase media campaign optimization proven to move the needle for business today MiQ – global programmatic media partner -- announced a strategic partnership with leading Shopify Plus agency, BVA. The…
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Will Serve as Primary Supply-Side Platform for LG Across the US, EMEA, and LATAM SpotX, the leading global video advertising platform, announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP)…
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MOLOCO Cloud gives performance-based mobile marketers automated optimization, unparalleled transparency, and complete control over their programmatic advertising MOLOCO, a leader in machine learning and growth solutions for mobile…
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