Sayollo and Protected Media Partner to Protect Immersive Mobile Game Advertising From Sophisticated Fraud

Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media's advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media's patented 3-Way-Handshake cybersecurity…

Minute Media and Protected Media Collaborate

Minute Media, a leading global technology and digital publishing platform, and Protected Media, an anti-fraud innovator, are announcing a wide-reaching collaboration to ensure validated high-quality traffic for advertisers across the company's publishing assets and technology users. Protected Media's cybersecurity-based ad fraud solution enables Minute Media to create transparency and trust between advertisers and publishers that use its rich video content and platform. Straddling both the supply and demand sides of the…

Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces

In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces Protected Media, the leading provider of ad fraud detection solutions, announced the launch of its groundbreaking SDK for CTV and OTT.  With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as it verifies each impression…

MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media

"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat activity." Tell us about your role and journey into technology. How did you conceive the idea of launching Protected Media? I was working with my partner, Dr. Zac Sadan, building network security solutions and protecting organizations from cyber attacks, when we began to see viruses hitting…

Applift Selects Protected Media’s New Mobile App Install Fraud Prevention Solution

Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimisation of Mobile Attribution campaigns, has been selected by Applift. Protected Media’s Mobile App Install Fraud Prevention new solution integrates on top of attribution servers to supply the additional layer needed to detect advanced threats and attribution fraud. Harnessing Protected Media's advanced detection capabilities and deep knowledge in mobile ad fraud to…

Protected Media Launches Pre-Bid Solution for Improved Ad Verification

Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by Fake Traffic Protected Media, a global provider of digital advertising solutions that detect ad fraud and improve traffic quality, announced that their pre-bid anti-fraud solution is available for real time granular optimization of online advertising campaigns. Protected Media’s pre-bid solution utilizes a variety of data sources including post bid data, to provide a more…

Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its…

Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership with Protected Media, leveraging their cyber security-based fraud detection and prevention solutions, to identify and mitigate advertising fraud. The new partnership comes on the heels of ongoing security challenges in the video ecosystem, where ad fraud stands at an estimated $19 billion, with the World Federation of Advertisers projecting that fraud will cost the industry…

Smaato Partners With Protected Media to Ensure Quality of Online Advertising

Protecting Their Network of 90,000+ Publishers and App Developers from In-App and Video Ad Fraud Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform. The partnership will provide Smaato with advanced cyber security tools, including sophisticated evaluation of the…

MediaMath Fulfills Its Promise To Deliver Fully Accountable, Addressable And Aligned Digital Media Supply Chain

MediaMath SOURCE Digital Media Ecosystem Now Available Globally MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced global availability of the SOURCE digital media ecosystem, delivering upon the promise it made one year ago to develop a 100 percent accountable, addressable and aligned digital media supply chain by the end of 2020. Working with industry-leading partners to align the interests of brands, agencies, publishers and technology providers, MediaMath has created…

LoopMe Welcomes MediaLink’s Wenda Harris Millard and GroupM’s John Montgomery to Data Advisory Board

LoopMe, the outcomes-based advertising platform, announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes. “We are honored to have Wenda and John join…

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

DoubleVerify & Beeswax Partner to Maximize Digital Media Quality & Effectiveness for Advertisers

Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Beeswax, the Bidder-as-a-Service (BaaS) platform. Beeswax customers can now authenticate the quality and performance of their campaigns using DoubleVerify's pre-bid solutions across fraud, viewability, brand safety, and standard contextual targeting..…

Vade Secure Advances Low-Touch Email Security for MSPs with New Auto-Remediate Feature

Drawing Upon Real-Time Threat Intelligence from 600 Million Mailboxes, Auto-Remediate Adds a Layer of Continuous, Automated Protection for Office 365 Environments Vade Secure, the global leader in predictive email defense, announced the availability of Auto-Remediate for Vade Secure for Office 365. The new feature extends Vade Secure's AI-based threat detection and mitigation capabilities, providing MSPs and small businesses with comprehensive, continuous, and automated protection before, during, and after the attack.…

The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It

Last year, Bromium and Dr. Mike McGuire, Senior Lecturer of Criminology at the University of Surrey in the UK, conducted in-depth academic research into the state and growth of the cybercrime economy, to better expose the impact cybercrime is having on the world – on both our personal and professional lives – today. The resulting report, “Into the Web of Profit,” showed how the cybercrime economy generated $1.5 trillion in revenue each year for malware authors and other cybercriminals, with some of the funds being diverted…

Social Media Censors Game Changing Consumer Privacy Product

Video evidence recently surfaced that well known Internet sites and services have been using wording similar to the SohoStar Corporation's trademark to shadow-ban, deboost, and censor posts, including product announcements and advertising. David Roland, SohoStar's president, claims the launch of the security product "The Red Pill" has been censored by many Internet applications by blocking searches, posts, and even suggesting false reports of potential data theft, what do they fear?…

How PATRON Is Revolutionizing Social Media Marketing With Blockchain

Streamlined Advertising Process PATRON makes it easier for advertisers to connect with the right influencers. The intuitive system allows both advertisers and influencers to reach out to one another. Influencers are sorted into genres and ranked according to their following. If an advertiser has any questions for an influencer, they can simply ask them. They have an integrated messaging service. Information about the influencer is presented in a clear and easy to understand format. You can see an influencer’s…

Futuri Media Makes a Broader Set of Patented Interactive Features Available for Licensing

Cleveland-Based Technology Company Holds Patents in More Than 150 Countries Worldwide Futuri Media, a global leader in SaaS technology designed to drive audience and revenue growth for broadcasters, announced that it is making a broader set of its most popular intellectual property available for license to media companies who desire to use its award-winning IP in their own applications. Futuri, named Tech Company of the Year 2017 by OHTec, has an extensive portfolio of intellectual property assets. These include…

Storyblocks Continues To Disrupt Stock Media Industry With Its API Offering

Storyblocks also Announces New Corporate Partnerships with NBCUniversal, VOX Media, and Universal Music Group Storyblocks, the first subscription-based stock media company, continues to disrupt the digital media ecosystem, announcing that it has achieved over 4.4 million asset downloads through its API offering and surpassed 697 percent growth rate over the last year. As a one-stop-shop for digital storytelling, users accessing content through its API integrations are up 1,486 percent when compared to last year.…

Media iQ Awarded Two Elite Designations for Online Safety and Security

Data & Analytics Innovator Has Attained Network Advertising Initiative Membership And TAG Certified Against Fraud Status Media iQ, the leading global analytics and technology company, announced that it has achieved two important industry designations that affirm its commitment to brand safety and consumer privacy in the digital space. The company has earned a TAG Certified Against Fraud status by the Trustworthy Accountability Group (TAG) and has been accepted as a member of the Network Advertising Initiative…

Interview with Frank Sinton, CEO and Founder at Beachfront Media

"Programmatic is “growing up” quickly. In a few years, I don’t expect it to be called “programmatic” anymore." On Marketing Technology MTS: Tell us a little bit about your role at Beachfront and how you got here.(what inspired you to start a programmatic video company) I am the Founder and CEO. I started Beachfront because I saw the power of video to connect people from around the world, in many different ways. We believe that access to video should remain universal and free, and as a result, a vast majority of video will…