Sayollo and Protected Media Partner to Protect Immersive Mobile Game Advertising From Sophisticated Fraud

Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media's advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media's patented 3-Way-Handshake cybersecurity…

Minute Media and Protected Media Collaborate

Minute Media, a leading global technology and digital publishing platform, and Protected Media, an anti-fraud innovator, are announcing a wide-reaching collaboration to ensure validated high-quality traffic for advertisers across the company's publishing assets and technology users. Protected Media's cybersecurity-based ad fraud solution enables Minute Media to create transparency and trust between advertisers and publishers that use its rich video content and platform. Straddling both the supply and demand sides of the…

Protected Media Launches Supply Side Ad Verification to Create Trusted, Fraud Free Connected TV & OTT Marketplaces

In a market first, TV manufacturers, OTT TV channels and TV advertising platforms can now provide demand partners with fraud-free digital CTV ad marketplaces Protected Media, the leading provider of ad fraud detection solutions, announced the launch of its groundbreaking SDK for CTV and OTT.  With the new SDK OTT traffic can be verified at the source for the first time, providing media buyers with clean marketplaces in which to purchase fraud-free, viewable inventory. The SDK is unique as it verifies each impression…

MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media

"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat activity." Tell us about your role and journey into technology. How did you conceive the idea of launching Protected Media? I was working with my partner, Dr. Zac Sadan, building network security solutions and protecting organizations from cyber attacks, when we began to see viruses hitting…

Applift Selects Protected Media’s New Mobile App Install Fraud Prevention Solution

Protected Media, the leader in Mobile Ad Verification, announced that its Mobile App Install anti-fraud solution, which enables the real-time granular optimisation of Mobile Attribution campaigns, has been selected by Applift. Protected Media’s Mobile App Install Fraud Prevention new solution integrates on top of attribution servers to supply the additional layer needed to detect advanced threats and attribution fraud. Harnessing Protected Media's advanced detection capabilities and deep knowledge in mobile ad fraud to…

Protected Media Launches Pre-Bid Solution for Improved Ad Verification

Mars Media Group Implements Protected Media Pre-Bid Solution to Eliminate Fraud Accurately and Precisely, Before Marketers Budgets Are Impacted by Fake Traffic Protected Media, a global provider of digital advertising solutions that detect ad fraud and improve traffic quality, announced that their pre-bid anti-fraud solution is available for real time granular optimization of online advertising campaigns. Protected Media’s pre-bid solution utilizes a variety of data sources including post bid data, to provide a more…

Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its…

Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership with Protected Media, leveraging their cyber security-based fraud detection and prevention solutions, to identify and mitigate advertising fraud. The new partnership comes on the heels of ongoing security challenges in the video ecosystem, where ad fraud stands at an estimated $19 billion, with the World Federation of Advertisers projecting that fraud will cost the industry…

Smaato Partners With Protected Media to Ensure Quality of Online Advertising

Protecting Their Network of 90,000+ Publishers and App Developers from In-App and Video Ad Fraud Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media's in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the 10,000+ advertisers on its platform. The partnership will provide Smaato with advanced cyber security tools, including sophisticated evaluation of the…

MediaKind Integrates the Zixi SDVP For IP Video Delivery

Zixi, the industry leader for enabling dependable, live broadcast-quality video over any-IP, and award winning architect of the Software-Defined Video Platform (SDVP), announced an integration and partnership with MediaKind, a global leader in media technology and services whose mission is to continuously improve the ability of service providers, operators, content owners and broadcasters, to acquire and dynamically deliver high-quality content that transports viewers towards truly extraordinary experiences. Marketing…

Ping Identity Named Best Identity Management Solution Finalist By SC Media Awards 2021

Ping Identity, the Intelligent Identity solution for the enterprise, announced the Ping Intelligent Identity™ Platform has been named a finalist in the Best Identity Management Solution category of the 2021 SC Awards. The Ping Intelligent Identity Platform helps enterprises achieve Zero Trust identity-defined security and more personalized, streamlined user experiences that allow customers and employees to easily access critical applications from anywhere in the world. Marketing Technology News: Infosys Recognized as One…

Concentric Named SC Media 2021 Excellence Award Finalist for Rookie Security Company of the Year

Company Recognized by Panel of Judges for Innovative Use of AI and Deep Learning to Autonomously Discover and Protect Structured and Unstructured Business-Critical Data Concentric Inc., a leading vendor of intelligent AI-based solutions for protecting business-critical data, today announced it has been recognized as an Excellence Award finalist in the Rookie Security Company of the Year Awards Category for the 2021 SC Awards. Finalists are recognized for outstanding leadership and providing superior security…

Satori Selected As SC Media 2021 Trust Award Finalist For Best Database Security Solution

Satori, the industry’s leading provider of Data Governance-as-a-Service, today announced that the Satori Universal Data Access Service has been recognized as a Trust Award finalist in the Best Database Security Solution category for the 2021 SC Awards. Finalists are recognized for outstanding products and solutions impacting the cybersecurity industry. Winners will be announced online during Awards Week beginning Monday, May 3, 2021. Marketing Technology News: Marketing Technology Highlights Of The Week: 22-March-2021:…

Digital Guardian Selected As SC Media 2021 Trust Award Finalist For Best DLP Solution

Award-winning Platform is the Industry’s Only SaaS Solution for Enterprise DLP Digital Guardian, a leader in data loss prevention (DLP) and managed detection and response (MDR), today announced that the Digital Guardian Data Protection Platform has been recognized as a Trust Award finalist in the “Best Data Leakage Prevention Solution” category for the 2021 SC Awards. Finalists are recognized for outstanding products and solutions impacting the cybersecurity industry, and Digital Guardian’s Platform is acknowledged…

Onspring Selected As SC Media 2021 Trust Award Finalist

BC/DR solution recognized for outstanding performance Onspring, a leading cloud-based business automation and real-time analytics platform, today announced that its Business Continuity & Disaster Recovery solution has been recognized as a Trust Award finalist in the Business Continuity & Disaster Recovery category for the 2021 SC Awards. SC Awards finalists are recognized for outstanding products and solutions impacting the cybersecurity industry. Winners will be announced online during Awards Week beginning…

Wowza Media Systems Enhances Content Security With DRM Technology

The Integration of Wowza Streaming Cloud and EZDRM Delivers Sophisticated Protection of Live and On-Demand Video Wowza Media Systems™, the market leader in reliable, secure and low-latency streaming solutions that enable video delivery across the globe, announced support for DRM technology in Wowza Streaming Cloud through integration with the EZDRM DRM as a Service (DRMaaS) solution. Enterprise, sports and entertainment broadcasters are now able to maintain unmatched control over their cloud-based streaming workflows. This…

Over 3000 Brands Protected by White Bullet’s Newly Launched Platform

Take-up of the new solution IPIP reflects the fact that dynamic piracy detection remains an urgent issue for brands and rights owners White Bullet announces that it has already helped to stop 44 million dollars of ad spend from funding online piracy by collaborating with brands, advertisers, regulators and rights owners. Its recently launched Intellectual Property Infringement Platform (IPIP) - designed to make the job of detecting digital piracy more straightforward - is now being used by clients such as the City of London…

MediaMath Fulfills Its Promise To Deliver Fully Accountable, Addressable And Aligned Digital Media Supply Chain

MediaMath SOURCE Digital Media Ecosystem Now Available Globally MediaMath, acclaimed independent advertising technology company for leading brands and agencies, announced global availability of the SOURCE digital media ecosystem, delivering upon the promise it made one year ago to develop a 100 percent accountable, addressable and aligned digital media supply chain by the end of 2020. Working with industry-leading partners to align the interests of brands, agencies, publishers and technology providers, MediaMath has created…

LoopMe Welcomes MediaLink’s Wenda Harris Millard and GroupM’s John Montgomery to Data Advisory Board

LoopMe, the outcomes-based advertising platform, announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data Advisory Board. Both advertising industry leaders will offer insights and knowledge on the challenges brands face across the media landscape, expanding LoopMe’s expertise and offerings in brand-safe, cross-platform marketing solutions that drive business outcomes. “We are honored to have Wenda and John join…

IPG Mediabrands Releases First-of-Its-Kind Media Responsibility Audit of Social Media Platforms

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

DoubleVerify & Beeswax Partner to Maximize Digital Media Quality & Effectiveness for Advertisers

Beeswax Bidder-as-a-Service customers can now leverage DV pre-bid solutions to authenticate media quality & performance across campaigns DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Beeswax, the Bidder-as-a-Service (BaaS) platform. Beeswax customers can now authenticate the quality and performance of their campaigns using DoubleVerify's pre-bid solutions across fraud, viewability, brand safety, and standard contextual targeting..…