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Publishers Clearing House Bolsters and Ensures Inventory Quality Through Partnership with SafeDK

Publishers Clearing House (PCH), a leading interactive media company and top destination for online free-to-play, chance-to-win entertainment announced a partnership with SafeDK, the leading end-to-end mobile SDK management platform and mobile Ad Intelligence solution. As part of the partnership, PCH and SafeDK will work together to find and solve tech and ad issues driven by ad network SDKs regarding performance, stability, inappropriate or buggy ads, auto-redirects and more. The first pilot PCH app integrated with the…

Publishers Clearing House Names Andy Goldberg as Chairman and CEO

Goldberg Will Continue to Serve as President and CEO Publishers Clearing House (PCH), a leading interactive media company and a top destination for online free-to-play, chance-to-win entertainment, announced the appointment of Andy Goldberg as Chairman of the Board of Directors. Goldberg, who has been with the company for 35 years, will take over duties from longtime Chairman and former CEO Robin Smith, who will remain an active member of the board. Goldberg will continue to serve as President and CEO in addition to his…

Publishers Clearing House Delivers 92% Audience Data Match Rate

Publishers Clearing House Achieves Industry Leading Consumer Engagement At Scale Across Owned Properties, Apps And Social Media; Delivers Higher Match Rate Compared to Facebook, LinkedIn, and Adobe Ad Cloud Publishers Clearing House (PCH) has announced a series of substantial growth and engagement milestones that showcase PCH’s engagement with consumers that equals and often surpasses well-known publishers and marketers. Read More: ABM Company Azalead is Now Jabmo Currently, PCH reaches more than 70% of all US…

Interview with Mark Cullinane, SVP And GM Digital, Publishers Clearing House

"Brands who build this direct consumer relationship have an incredible opportunity to personalize virtually every aspect of their consumer offering."Tell us about your role at Publishers Clearing House (PCH), and how you got here.  As Senior Vice President/GM of Digital, I work with our teams to develop and take to market our unique chance-to-win entertainment offerings. Our collective goal is to grow PCH’s interactive media business. I was attracted to PCH by the supremely talented team, the differentiated business…

Brand Safety Institute Announces First Graduating Class of Certified Brand Safety Officers

Inaugural Class Includes Execs From Largest Agency Holding Companies, Global 500 Brands, Major Technology Platforms The Brand Safety Institute (BSI), a nonprofit advertising industry initiative to strengthen the brand safety profession, announced its inaugural graduating class of Certified Brand Safety Officers. The group includes dozens of executives who manage brand safety and related issues at the world’s largest advertising agency holding companies, Fortune Global 500 brands, and major technology platforms. All of the…

MediaMath Commits To 100 Percent Accountable & Addressable Digital Media Supply Chain By End Of 2020

Anchor Ecosystem Partner Rubicon Project joined by Video & CTV/OTT Leader Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100 percent accountable and addressable supply chain by the end of 2020, righting the wrongs of a…

Popular Quiz and Premium Content Platform Joins PCH’s Portfolio of Entertainment Destinations

Publishers Clearing House (PCH), a leading digital entertainment and commerce destination for millions of US consumers, today announced the acquisition of Topix, a destination for highly engaging quizzes and slideshows focused on entertainment, celebrities, pop culture, and current events. The combined media scale will nearly double PCH Media as a whole, bringing in high-quality user acquisition capability and premium content. Marketing Technology News: PostcardMania Rapidly Expands Software Development Team to Launch…

Brand Safety Institute Opens Training & Certification Program For Brand Safety Officers

Sign-Ups and Training for First BSO Accreditation Program Now Underway; Adobe, Facebook, OpenX, Oracle Data Cloud Join as Founding Sponsors Launched last summer to professionalize the field of brand protection, the Brand Safety Institute (BSI) opened its doors to the ad industry's first accreditation process for the executives who manage brand safety and related issues within their companies. Sign-ups and initial training modules for the Brand Safety Officer (BSO) accreditation process are now available through…

Evergage Appoints Laura Saati as VP of Customer Success for Evergage’s Retail Practice

Saati Brings Two Decades of Industry Experience - Driving Business Growth and Executing Retail-Focused Strategies - as Evergage Extends its Personalization and CDP Market Leadership Evergage, The 1-to-1 Platform company, announced the appointment of Laura Saati as vice president of customer success (CS) for Evergage's retail practice. With more than two decades of experience as a business leader and marketing strategist, Saati will lead program planning and execution across Evergage's retail vertical, and oversee…

Brand Safety Institute Names Two Dozen Industry Leaders to Help Design Brand Safety Curriculum

New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources The Brand Safety Institute (BSI) named two dozen industry leaders as founding members of the BSI Editorial Board, which will help design the brand safety curriculum for BSI’s accreditation program for corporate executives. The new editorial board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A’s, IAB UK, IAB Tech Lab, ISBA, JICWEBS,…

nFusz Files Patent Application for Its Unique In-Video Call-To-Action Technology for Mobile Devices

Adds Chad Thomas as Chief Technology Officer nFusz, Inc., a leader in business-focused interactive video, and the pioneer of Augmented Sales Intelligence software, announced it has filed a patent application for its unique interactive video technology, and also expanded its senior management team with the addition of new Chief Technology Officer, Chad Thomas. The patent application covers the use of in-video, clickable calls-to-action (“CTAs”) displayed on mobile devices, particularly, devices utilizing Apple’s IOS…

MediaPlatform Positioned as a Leader in Gartner Magic Quadrant for Enterprise Video Content Management for Second Consecutive Time

Company Recognized for Completeness of Vision and Ability to Execute in Research Report For the second time in a row, Gartner has positioned MediaPlatform as a Leader in its 2018 Magic Quadrant for Enterprise Video Content Management, published this week. According to Gartner, "Leaders in this market have developed flexible, extensible products that are effective in a variety of use cases. We expect these vendors to have strong and viable futures. Leaders are in a solid financial position." "We work very hard to…

ForgeRock and OneTrust Announce Partnership to Integrate Digital Identity with Consent & Preference Management

Organizations Can Deliver a Unified User Experience Leveraging the Industry Leaders in Digital Identity and Preference Management Gartner Identity & Access Management (IAM) Summit, ForgeRock and OneTrust announced a strategic partnership to help businesses bridge their digital identity management with a user’s specific consent and preference choices. The partnership will integrate the ForgeRock Identity Platform with the OneTrust Universal Consent and Preference Management to give users a seamless online experience,…

New Front Row Solutions Video Explains Real-Time Mobile CRM Platform

New Video Highlights Front Row Solutions' Real-Time Mobile CRM Platform for Mobile Workforce Front Row Solutions has launched a new video that highlights how the company's real-time mobile CRM platform empowers organizations to engage their mobile workforce. The new video, looks at how easy it is for mobile workers to capture a wealth of prospect or customer interaction data directly on their smartphone in less than 60 seconds. The Front Row app was designed specifically for mobile workers and includes features to…

Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry Veterans

Trey MacLeod and Dr. Sanjog Misra Join The Conversion Logic Team As Chief Commercial Officer And Chief Academic Advisor Respectively While The Company Continues To Innovate Its Unified Marketing Measurement Platform Conversion Logic, the industry's most innovative marketing intelligence platform, announced its continued growth with two new leadership appointments, new advanced capabilities as part of its unified marketing measurement offering, and the addition of several new marquee clients to their portfolio. With the…

Evergage Unveils Evergage Gears – Empowering Companies to Extend Evergage’s Core Capabilities

Increasingly Serving as the Central Hub for Companies’ Digital Interactions, Evergage Introduces New Framework – for Creating and Using Connectors, Extensions, Templates and Custom Reports That Enhance the Value of the Evergage Personalization and Customer Data Platform Evergage, The 1-to-1 Platform company, introduced Evergage Gears, a new framework that empowers customers and partners to create and use connectors, extensions, templates and custom reports for the Evergage platform.  With Evergage Gears, companies can…

Evergage Named a Leader in Gartner’s First-Ever Magic Quadrant for Personalization Engines

Company Recognized for Completeness of Vision and Ability to Execute Evergage, The 1-to-1 Platform company, announced it has been named a Leader in Gartner’s first-ever “Magic Quadrant for Personalization Engines”. Placement in the Magic Quadrant recognizes completeness of vision and ability to execute. According to the Gartner report, “Leaders are vendors that demonstrate a solid understanding of the product capabilities and commitment to customer success that buyers demand in the current market. This is coupled with…

Verto Analytics Raises $13.4 Million to Expand its Audience Measurement Solutions to Address Media Fragmentation and Lack of Cross-Platform…

Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The Growth Round Comes at a Pivotal Moment as the Fast-Paced Media Measurement Market Evolves Verto Analytics, the consumer-centric audience measurement company, announced that it has secured $13.4 million in growth-financing led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of…

TransUnion Completes Acquisition of iovation

TransUnion Had Previously Announced That It Had Agreed to Acquire iovation on May 18, 2018 TransUnion announced that it has completed the acquisition of iovation, one of the most advanced providers of device-based information in the world, strengthening its leadership position in fraud and identity management. iovation pioneered the device intelligence industry and provides a highly advanced digital device reputation consortium, with insight into nearly 5 billion unique devices from more than 35,000 leading brands across…

Evergage SmartSurveys Unveiled to Better Connect with Voice of the Customer

With Evergage SmartSurveys, Companies Can Strategically Deploy Questions to Individuals or Segments, and Use Their Responses to Present Highly Relevant, 1-to-1 Experiences in Real Time  Evergage, a leading 1:1 platform company, has announced the launch of Evergage SmartSurveysTM– enabling companies to design and deliver highly targeted surveys that improve customer relationships. With SmartSurveys, a full and first-of-its-kind Voice of the Customer (VoC) survey tool, companies can ask timely and contextually relevant…