Quantzig’s Customer Analytics Solutions Helped an American Bank to Improve Customer Acquisition

Quantzig, premier analytics solutions provider, has announced the completion of its latest success story that illustrates how customer analytics solutions helped a US based bank to improve customer acquisition rates by 17%. Quantzig’s customer analytics solutions can help you to understand your customers’ preferences.  The shift from product-centricity to customer-centricity in the banking sector is almost tangible, however, the challenge still lies in engaging with the customer effectively when they sign up or even…

Why Marketing Mix Modeling Matters for B2B Brands | Quantzig

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of a three-minute primer on ‘Why Marketing Mix Modeling Matters for B2B Brand.’ Marketing mix modeling helps businesses to gauge past performance so that they can use it to improve their future MROI. Marketing mix modeling helps businesses to gauge past performance so that they can use it to improve their future MROI. By doing so businesses can gain a better understanding of their marketing effectiveness and…

Boosting Brand Loyalty and Customer Experience for a German Logistics Company | Quantzig’s Social Media Analytics Engagement

A global data analytics and advisory firm, Quantzig, has announced the completion of their latest social media analytics engagement for a leading logistics player. During the course of this engagement, the analytics experts at Quantzig helped a leading logistics player based out of Germany to transform their business model and monitor the effectiveness of media investments and digital marketing campaigns. Quantzig's social media analytics solutions help businesses to analyze the effectiveness of company communications and…

How Businesses Can Decipher Customer Data Using VoC Analytics Programs | A Free Resource by Quantzig

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource that lists the steps to build a VoC analytics program. To enhance customer experience and improve growth, businesses across industries are focusing on the development of analytics-driven VoC programs. Successful VoC programs are closed-loop processes that revolve around collecting and analyzing customer data to better understand their sentiments. The ongoing technological disruptions…

Marketing Analytics Is the Key to Revolutionize Your Customer Acquisition Strategy | Quantzig’s Latest Article

Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article on benefits of marketing analytics. Companies that gather and store big data in silos struggle with fragmented data that does not reveal a complete or accurate picture of consumers. Without a comprehensive, atomic-level view of customers, it’s difficult to personalize service and deliver optimized experiences. Companies who leverage marketing analytics solutions gain actionable…

Five Best Sales and Marketing Analytics Techniques for Managers to Identify New Markets and Audience Niches – Quantzig

Quantzig, a leading analytics and advisory firm that delivers customized analytics solutions, has announced the completion of their article on the five best sales and marketing analytics techniques for managers to identify new markets and audience niches. #Salesanalytics tools and factors such as product reviews, qualitative surveys, focus groups, and interviews help companies to identify the customers’ requirements. : https://goo.gl/bMFqG7 Companies across industries have realized the growing importance of data…

Quantzig’s Telecom Industry Client Minimized the Wastage of Marketing Dollars With Analytics

The Marketing Analytics Solution by Quantzig Helped the Client to Measure Marketing ROI Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing analytics study on the telecom industry. A telecom service provider wanted to measure, analyze, and manage marketing performance to optimize ROI. According to the experts at Quantzig, “Telecom service providers will have to develop innovative approaches to address the growing data needs of their customers.” Also Read:…

Tips to Evaluate the Impact of E-Reputation Analysis – A Quantzig Whitepaper

Quantzig Lists the Tips to Evaluate the Impact of E-Reputation Analysis Quantzig, a global analytics solutions provider, has announced the completion of their recent whitepaper on the tips to evaluate the impact of e-reputation analysis. In the current scenario, we have come to a stage where organizations believe that social networks are the most significant tools to boost their brand presence on digital platforms. Some of them spend more time concentrating on their social media accounts than on their site.…

Multi Channel Marketing: Increasing Customer Engagement and Lowering Customer Acquisition Cost

Request a FREE proposal to gain in-depth insights Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its recent engagement that sheds light on the importance of multi channel marketing and explains how it helped a medical devices manufacturer to increase customer engagement and lower customer acquisition cost. The case study aligns perfectly with Quantzig’s commitment to helping its clients transform business…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

Online Food Delivery Companies are Betting Big on AI and Machine Learning

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article that explains why online food delivery companies bet big on AI and machine learning to drive performance. AI and machine learning are making new in-roads across industries, and their impact is so powerful that a few years down the line businesses can not thrive if they fail at leveraging these technologies. AI and machine learning today…

Everything You Need to Know About Marketing Analytics

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article- ‘Everything Marketers Need to Know Before Implementing Marketing Analytics.’ Our marketing analytics solutions follow a strategic approach that focuses on closing process loops, maximizing revenues, and winning more customers. With transformations and the introduction of new technologies taking place at a rapid pace, it's crucial to note…

Digital Signage Enhances Advertising for Bluewater Promotions Inc.

The digital signage solution allowed Bluewater Promotions Inc. staff to better display promotions and advertisements for the Bluewater Medical Clinic offices Mvix, a leading provider of content-rich digital signage software and solutions, implemented a digital signage network of 15 media players within the Bluewater Medical Clinic in Sarnia, Ontario. Bluewater Promotions Inc. is a marketing and advertising program designed for businesses to reach consumers in high-traffic and high-volume waiting rooms through digital…

Experian Voted as Top Media Planning and Attribution Provider

Adweek's readers voted Experian as the top advertising and marketing technology provider for media planning and attribution. The recognition was part of Adweek's inaugural Readers' Choice: Best of Tech awards, which asked readers to vote on solutions providers across 24 advertising and marketing technology categories. "Effective media planning and measurement have become crucial components of every marketing campaign, and more marketers understand the priority," said Kevin Dean, Experian's president and general manager of…

ZTE Demonstrates the First 5G Slicing Store in Europe

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the mobile internet, announced that it has partnered with Hutchison Drei Austria to demonstrate the first slicing store in Europe. It boasts the first end-to-end network slicing operation in the industry. In the 5G "Slicing Store", consumers or enterprise customers can select the predefined slice template and set the SLA parameters according to the characteristics of the user or…

Pluralsight Appoints Former Salesforce Executive Ross Meyercord to Chief Revenue Officer

Pluralsight, Inc., the technology skills platform, announced the appointment of Ross Meyercord, former Executive Vice President of Sales for Salesforce, as Chief Revenue Officer. As CRO, Meyercord will be responsible for leading all elements of customer success, including the direct and indirect sales teams, pre-sales, and professional services serving customers in more than 150 countries. Meyercord brings nearly 30 years of experience to Pluralsight, including enterprise SaaS sales, partnerships, sales operations, and…

Showpad Recognized in 2019 Gartner Market Guide for Sales Engagement Platforms

Leading research and advisory firm Gartner names Showpad as a Representative Vendor Showpad, the leading sales enablement solution, has been included among 14 total vendors in the August 2019 Gartner "Market Guide for Sales Engagement Platforms." According to the report, “sales engagement platforms have emerged as a viable option for organizations aiming to implement a holistic sales enablement program. Sales engagement vendors’ platforms largely focus on one or more of the three core areas of sales enablement…

InvestCloud Announces Immediate Availability of Enhanced Investment Management CRM Solutions

Open CRM, Integrated CRM Functionality to Offer Investment Managers a Complete Picture of Client Base InvestCloud, a platform for the development of financial digital solutions, pre-integrated into the cloud with $2 trillion+ in assets, has released Open CRM, an enhanced customer relationship management system. Open CRM was created specifically for use in the investment management industry.  The company also announced Integrated CRM, designed to overlay a client's existing systems while leveraging the capabilities of the…

Cision Announces Latest Product Updates, Allowing Marketers to Retarget Earned Media Audiences

Cision announced significant new updates to the next generation Cision Communications Cloud – the company's communications platform that delivers best-in-class earned media monitoring and analytics, media and social influencer campaign management, multi-channel press release distribution, and earned media retargeting. Today's updates include a range of improvements to the Cision Communications Cloud's Impact product offering. Cision Impact, first released in late 2017, is a suite of solutions that allow PR and marketing…

Aupera Receives Strategic Investment from Xilinx to Enable Video and AI Acceleration from Cloud to Edge Data Centers

Aupera Technologies, a Vancouver-based company providing highly intelligent video processing solutions for the cloud to the emerging edge network, announced today it has received a strategic investment from Xilinx Inc. Founded in 2014, Aupera has created a new distributed heterogeneous architecture designed to address the explosion of live video in the Cloud and data center market, and the need for a scalable, high-density and power-efficient video processing solution. Powered by Zync UltraScale+ MPSoC devices, Aupera’s…