QuickPivot Enhances Cross-Channel Campaign Management Offering with New On-Demand Print Marketing Functionality

Vericast brands, QuickPivot and Direct Mail Manager, collaborate to enable personalized, multichannel marketing from the QuickPivot customer data platform QuickPivot, the premier customer data platform for multichannel brands, and Direct Mail Manager, a software platform that automates the creation and delivery of personalized postcards, today announced a new integration that enables marketers to send on-demand, personalized print postcards to customers directly from the QuickPivot customer data platform (CDP). The two…

QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform

New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading customer data platform company, announced a new capability that enables marketers to activate their first-party data for digital marketing. This new functionality allows QuickPivot to truly be a central system of record for customer marketing across all communication channels. Now with QuickPivot, marketers can create advanced audience segmentations for digital…

Valassis CMO Michelle Engle Wins TBJ C-Suite Award 2020

Award Recognizes Marketing Innovation and Career Development Initiatives Valassis, the leader in marketing technology and consumer engagement, announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina. Marketing Technology…

Understanding Customer Data Platforms

Customer Data Platforms help in broadening unified systems and accelerating purchase A Customer Relationship Management (CRM) and Data Management Platform (DMP) are the most powerful technologies in any modern marketer's tech stack. In 2017, statistics revealed that marketing technologies have advanced mostly around data management and customer data analytics. Insights from business data are now offered as an amalgamation of a CRM and a DMP that blend into a Customer Data Platform (CDP). What is a CDP?  The CDP…

IgnitionOne Partners With Serenata CRM to Provide Customer Intelligence to Hospitality Marketers

Leading CRM Provider to Leverage IgnitionOne’s Customer Intelligence Platform for Real-Time Data and Personalized Marketing IgnitionOne, a leading global marketing technology and data analytics provider, announced a partnership with Serenata CRM, a leading provider of CRM solutions for hoteliers. Through this partnership, Serenata CRM will leverage IgnitionOne’s real-time customer scoring technology to enhance its existing solution that ties together all touchpoints of the guests’ journey into one central experience…

Capgemini Se : Retailers Moved from AI Hype to Reality in 2018, But Are yet to Seize Opportunities Across Functions

Retailers Moved from AI Hype to Reality in 2018, but Are yet to Seize Opportunities Across Functions A new study from the Capgemini Research Institute has dispelled some of the mystique around AI's value to retail businesses and revealed a path to tangible growth opportunities. Capgemini calculates a $300 billion+ opportunity for those retail companies that are able to scale and expand the scope of their existing deployments. However, it is not straightforward - the report also found that just 1% of use cases by retailers…