It’s standard practice for marketers to measure the ROI of their efforts, though oftentimes the extent of their measurement is assessing impact on overall brand revenue. However, such a blanket measurement offers few insights into whether marketers dollars are working as strategically and effectively as they could be. For example, certain conversions would be more accurately represented in metrics specific to their medium (e.g., impressions for a commercial), while other marketing KPIs are not directly related to sales…

Blockchain has been one of the most hyped technologies of the last decade, predicted to lead a revolutionary change in the way businesses operate. Gartner estimates it will generate $3.1 trillion in new business value by 2030, addressing the real, oft-discussed problems and opportunities of end-to-end information sharing. A new study from the Global Supply Chain Institute (GSCI) helps companies determine whether blockchain is right for them. Marketing Technology News: Insurity Selects Larsen & Toubro Infotech as…

New and extended capabilities include improved account matching and targeting, campaign-level reporting, and support for all LinkedIn ad types Terminus, the leading go-to-market platform, today announced its next-generation API integration with LinkedIn Marketing Solutions. The new and extended capabilities enable mutual customers to easily extend their Terminus Account Lists onto LinkedIn, where they can use any of LinkedIn’s ad formats. Customers will also soon be able report on their LinkedIn…

First Solution to Connect Content to Business Outcomes with Metrics Demonstrating Content Value Knotch, the leading provider of business analytics built specifically for content, today announced major enhancements to its Content Intelligence Platform that enable brands to quantify the business impact of both their owned and paid content initiatives in order to plan and optimize their content investments. This release represents a major shift in how content strategy is measured by connecting content activities to three…

Interest in Using TikTok Increases 325% Since 2020, New Platforms Highlight the Need for Influencer ROI for Enterprise Marketers Linqia, the leading influencer marketing company, today released The State of Influencer Marketing 2021 report, its survey of how enterprise brand marketers and agencies use influencer marketing and how they plan to leverage the channel in 2021. TikTok exploded in the last year for consumers and marketers alike. The fifth annual survey found that TikTok became a key platform of choice for…

Kyle Media, Inc. announced today its partnership with Aidentified, the emerging leader in AI-based relationship and sales intelligence. With this partnership, Kyle Media is at the forefront of hyper-targeted marketing granularity and predictive marketing for the boating industry. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users "A successful advertising investment starts with knowing exactly who your customers are, and finding prospects that…

Leading Value Stream Management Solution Provides Business-Level View of Software Delivery and Data-Driven Digital Transformation Tasktop today announced the findings of a new commissioned study conducted by Forrester Consulting that reveals organizations using the Tasktop Viz value stream management solution realize an average return on investment (ROI) of 496% over a three year period, with the platform paying for itself in less than three months. Designed to help organizations identify and remove bottlenecks,…

Founder of digital marketing agency GR0 and SEO guru Jon Zacharias is releasing some of his key tips on measuring the Return on Investment (ROI) for organic search and other SEO efforts. This information is meant to help burgeoning entrepreneurs who are starting up their own marketing agencies and looking to become SEO experts and help their clients improve their own Google rankings. Zacharias already does this for his dozens of brands, working with a team of over 30 people to help any company elevate its Google ratings.…

-- Waymark brings on Matthew Saskin as new Chief Operating Officer -- Saskin has more than 15 years of experience Waymark, a platform for creating video advertising, announced today that veteran technology executive Matthew Saskin has joined the company as Chief Operating Officer. Saskin will lead Waymark's strategic planning, go-to-market process, and overall growth of the company. He will also be tasked with improving operational efficiency and scaling the team to serve a growing base of customers. Marketing…

Total Economic Impact™ Study Highlights Financial and Business Benefits of Litmus Email Marketing Solution Litmus, a leader in email marketing, releases a commissioned study conducted by Forrester Consulting, The Total Economic Impact™ Of Litmus Email Marketing Solution. The study examines the benefits, costs, and risks associated with deploying Litmus. According to Forrester’s findings, when using Litmus, organizations experience benefits of $5.23 million over three years versus costs of $1.3 million, adding up to a net…

New toolset enables B2B marketers to measure the return on investment (ROI) of campaigns through test and control groups  Jabmo, the leading provider of Account-based Marketing (ABM) solutions to the manufacturing and life sciences industries, announces the general availability of its ROI Analysis Toolset. A new integral feature in its ABM platform, the toolset enables B2B marketers in complex sales organizations to measure the impact of their marketing efforts in a controlled, scientific manner. Namely, the ROI Analysis…

Intelligent information management leader unveils modern, simplified user interface that makes adoption and use faster, easier and more intuitive M-Files Corporation, the intelligent information management company, launched its new Web Client, offering customers dramatically improved usability and ease-of-use to tackle today's most pressing information management challenges. Optimized for daily use, the new Web Client offers a simplified user interface that helps customers adopt the M-Files solution faster and easier. The…

Rebranded as Visiqua Innovation Labs, powering the future of lead generation technology Visiqua, an industry-leading performance marketing agency, announced that it has finalized an acquisition of ROI Verify, a technology innovation company focused on improving lead quality, conversion, and net revenue by developing a state-of-art tech product that uses the latest in data and AI. Over the past two years, Visiqua and ROI Verify have collaborated on multiple projects; this acquisition is a testament to their unified vision…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has entered into partnership with Sanyi Internet Information Technology Inc. (“Sanyi Internet”) to consolidate and redefine the traffic value of WeChat business account for better return of investment (ROI) on streaming ecommerce. Sanyi Internet is a strategic operator of Internet users in WeChat ecologic private business domain. Partnering with Sanyi Internet,…

Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio.  With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network consistently ranks in the top five. As one of the largest networks in RADAR, it provides broad reach, while…

Contently, the content marketing solution of choice for the world's top brands, today released the Content Value dashboard, a groundbreaking analytics feature that measures content's impact, down to the dollar. As part of Contently's content marketing analytics suite, the Content Value dashboard quantifies how much a company's organic search traffic from content is worth every month. Calculations are based on how much it would cost a competitor to replicate that reach through paid ads. The dashboard also measures two key…

Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

Fully Featured ConnectHub Offers Robust Alternative to Zoom or GoToMeeting Hub-Suite's ConnectHub video conferencing platform has launched its much-awaited mobile app for iOS and Android devices. ConnectHub offers companies a powerful and cost-effective alternative to Zoom or GoToMeeting. ConnectHub works on any web browser and on any IOS and Android device to keep businesses in touch with their employees and clients. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data…

RocketLevel, an all-in-one marketing platform for local businesses, has released RocketLevel Lite, a companion app that allows seamless customer relationship management for users through instant mobile messaging and convenient access to leads on the go. After working with local business owners in various industries, the RocketLevel team realized that RocketLevel clients were constantly on the move, attending networking events, meetings, and are generally not tied to their desks. For this reason, RocketLevel developed…

Gone are the days of happy hours with prospects. Because of social distancing, sales and marketing teams need to find new ways to generate demand and close deals. On top of this fact, B2B marketers are expected to do more with fewer resources and with strategies limited to digital engagement. To drive a higher ROI in a remote world, smart marketers are increasing their agility and control. By rapidly building content that is digitally immersive, mobile-friendly, and easily shared, they are making up for decreased…