Gone are the days of happy hours with prospects. Because of social distancing, sales and marketing teams need to find new ways to generate demand and close deals. On top of this fact, B2B marketers are expected to do more with fewer resources and with strategies limited to digital engagement. To drive a higher ROI in a remote world, smart marketers are increasing their agility and control. By rapidly building content that is digitally immersive, mobile-friendly, and easily shared, they are making up for decreased…

Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced CMOs and brand marketers are exploring unique ways to connect with their customers. Working with influencers definitely figure among the top-5 ways to boost marketing ROI using unique content. Influencer content, in the form of blogs, videos, and podcasts are generating tremendous volumes of engagements across all digital marketing channels, including email and display advertising. As we’ve entered a brand-new…

Study conducted by an independent research firm confirms that Kameleoon's testing and personalization platform improves conversion rates, increases cross-sell and reduces campaign costs Kameleoon released a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting, which highlights that enterprise organizations that deploy its AI-driven experimentation and personalization platform benefit from a three-year ROI of 291% and payback in under three months. The study, titled The Total Economic…

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e-commerce marketplace to answer their most pressing question, "How effective is my advertising?" to better understand channel…

Remarkety Inc., a leading provider of data-driven marketing automation solutions, introduced the Remarkety SMS Marketing platform, a new marketing solution that enables eCommerce companies to create and deliver personalized, hyper-targeted SMS messages that propel customers to action and improve ROI. Marketing Technology News: Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP Built upon the same advanced technology as the company’s best-in-class email marketing automation tools, the Remarkety SMS…

Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, announced new functionality that helps marketers reliably and consistently measure the true ROI of their marketing campaigns and their entire marketing plan. Built on unique ability to accurately capture the entirety of marketing investments into plans and their campaigns, the latest release delivers accurate cost-per-outcome (CPO) and return on investment (ROI) insights that allow marketers to track and prove the full business value of…

MDM Solution Enables Two-Way Communication and Smooth Video Quality to Remotely Access and Troubleshoot Devices Sand Studio, a mobile device management (MDM) solution provider, announced Dynamic Mode for AirDroid Business, which allows IT professionals and tech support teams to have access to audio while controlling an Android device remotely. In addition, Dynamic Mode can automatically adjust video quality by adapting to unstable network connection to give users the most fluid remote-control experience. Marketing…

Plannuh Inc., makers of the leading AI-Driven marketing leadership platform, today announced new functionality that helps marketers build and manage ROI-driven plans. This new functionality empowers marketers to build and manage comprehensive marketing plans that include detailed goals, campaigns, and activities. Users can also track their achievement against both quantitative goals and budgetary spending for a true understanding of their ROI. Combined with Plannuh's industry-leading budget management functionality, the…

GRO Marketing, a Tuscaloosa-based, full-service marketing agency, is proud to announce their second office will open in Detroit this fall to expand into new markets and to accommodate their growing team. "While researching several major markets to determine our second office location, Detroit's energy, culture, and massive talent pool really sold us," said Matt Pavlick, president of GRO. "The passion that the Detroit people have for their city is on a level that I've never seen before. Mixing the southern hospitality of…

New practice helps clients in financial services, insurance, healthcare, and more to close more deals and provide a better customer experience  Saggezza, a global technology solutions provider and consulting firm, announced the launch of its Salesforce Practice. Through the new practice, Saggezza clients accelerate their digital transformation initiatives and better align business processes and technology investment with their primary goal: to become customer-focused companies. Saggezza became an official Salesforce Partner…

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has launched a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS) in Taiwan. The launch follows a successful pilot marketing program that has included online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. The seminars were attended by potential distributors and resellers interested in remarketing CreateApp as an ideal solution for any…

Engagement program arms sellers with the financial justification they need, as customers move from growth to cost-cutting mode Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced the launch of Jumpstart ROI, an interactive value-selling program designed specifically for sales reps to use on-demand when collaborating live with customers. The assessment and tool offers a risk-free point of entry, complete with…

Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. Companies like MFour take the stakes even higher, allowing you to create audiences of exposed vs unexposed customers and track the impact of DOOH even further than sales or impressions. Put together with tools that enable…

A commissioned Total Economic Impact study conducted by Forrester Consulting on behalf of CommerceHub used their independent research methodology to determine that implementing the CommerceHub drop-ship platform resulted in a 461% return on investment and a payback period of less than 3 months. Forrester interviewed four CommerceHub customers that had fully operational in-house drop-ship programs or had initiated such programs, to determine their findings. Marketing Technology News: BlueConic Expands Customer Lifecycle…

Frost & Sullivan's brief highlights that PM tools that make agents' jobs simpler and allow them to better connect and serve customers will ultimately impact CX A differentiated customer experience (CX) is at the heart of service delivery in the contact center industry. Businesses are acknowledging that one of the best ways to achieve this ideal end state is to create an engaged and happy workforce. This has resulted in a surge in the demand for performance management (PM) solutions that can help agents better serve…

By automating processes and reducing ticket handling time, Freshworks' customer support platform provides a payback in less than three months Freshworks Inc., the customer engagement software company, announced a new commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting which found Freshworks' customer support offering, Freshdesk Omnichannel, provides a three-year return on investment (ROI) of 462% for midmarket customers. The study shows that Freshdesk Omnichannel meets the needs of…

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimize business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn Tealium, the trusted leader in real-time customer data orchestration, announced the general availability of Tealium Predict ML, built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). With more than 30 million predictions amassed already,…

Diedrich RPM, a marketing firm based in Burnsville, MN, has announced the launch of a proprietary online dashboard platform that gives users real-time ROI for their marketing investments. The dashboard uses custom APIs that bring to life call tracking, web lead capture, and other integrations that are not available on other platforms. "I've owned a marketing and research company for more than 25 years," said Liz Diedrich, owner, and CEO of Diedrich RPM. "The first question that I would ask myself if I was the client is…

Downturns happen. We saw them in 2000 and 2008. Granted, this one is a little more interesting and there’s no question restarting the economy will be bumpy, but the return on investment (ROI) is a measurement that always sells. Gone are the days where sales are driven by gut feel or “nice to have.” If you want to restart strong, focus your Sales and Marketing efforts on ROI.   Strong Benefits Matter, Weak Ones Don’t Technically, there are four ways to realize benefits, from first-order (cutting a cost now) to fourth-order…