Rebranded as Visiqua Innovation Labs, powering the future of lead generation technology Visiqua, an industry-leading performance marketing agency, announced that it has finalized an acquisition of ROI Verify, a technology innovation company focused on improving lead quality, conversion, and net revenue by developing a state-of-art tech product that uses the latest in data and AI. Over the past two years, Visiqua and ROI Verify have collaborated on multiple projects; this acquisition is a testament to their unified vision…

ZW Data Action Technologies, Inc., an integrated online advertising, precision marketing, data analytics, and other value-added services company, announced that it has entered into partnership with Sanyi Internet Information Technology Inc. (“Sanyi Internet”) to consolidate and redefine the traffic value of WeChat business account for better return of investment (ROI) on streaming ecommerce. Sanyi Internet is a strategic operator of Internet users in WeChat ecologic private business domain. Partnering with Sanyi Internet,…

Agreement Includes RADAR, the only Nielsen audio service with Network Radio Commercial Ratings Nielsen announced that AdLarge has signed a renewal agreement with Nielsen audio.  With this agreement, AdLarge continues its participation in RADAR, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network's audience delivery. AdLarge's RADAR-rated ALM ROI Network consistently ranks in the top five. As one of the largest networks in RADAR, it provides broad reach, while…

Contently, the content marketing solution of choice for the world's top brands, today released the Content Value dashboard, a groundbreaking analytics feature that measures content's impact, down to the dollar. As part of Contently's content marketing analytics suite, the Content Value dashboard quantifies how much a company's organic search traffic from content is worth every month. Calculations are based on how much it would cost a competitor to replicate that reach through paid ads. The dashboard also measures two key…

Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

Fully Featured ConnectHub Offers Robust Alternative to Zoom or GoToMeeting Hub-Suite's ConnectHub video conferencing platform has launched its much-awaited mobile app for iOS and Android devices. ConnectHub offers companies a powerful and cost-effective alternative to Zoom or GoToMeeting. ConnectHub works on any web browser and on any IOS and Android device to keep businesses in touch with their employees and clients. Marketing Technology News: Informatica Launches Comprehensive Data Governance Support for Snowflake Data…

RocketLevel, an all-in-one marketing platform for local businesses, has released RocketLevel Lite, a companion app that allows seamless customer relationship management for users through instant mobile messaging and convenient access to leads on the go. After working with local business owners in various industries, the RocketLevel team realized that RocketLevel clients were constantly on the move, attending networking events, meetings, and are generally not tied to their desks. For this reason, RocketLevel developed…

Gone are the days of happy hours with prospects. Because of social distancing, sales and marketing teams need to find new ways to generate demand and close deals. On top of this fact, B2B marketers are expected to do more with fewer resources and with strategies limited to digital engagement. To drive a higher ROI in a remote world, smart marketers are increasing their agility and control. By rapidly building content that is digitally immersive, mobile-friendly, and easily shared, they are making up for decreased…

Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced CMOs and brand marketers are exploring unique ways to connect with their customers. Working with influencers definitely figure among the top-5 ways to boost marketing ROI using unique content. Influencer content, in the form of blogs, videos, and podcasts are generating tremendous volumes of engagements across all digital marketing channels, including email and display advertising. As we’ve entered a brand-new…

Study conducted by an independent research firm confirms that Kameleoon's testing and personalization platform improves conversion rates, increases cross-sell and reduces campaign costs Kameleoon released a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting, which highlights that enterprise organizations that deploy its AI-driven experimentation and personalization platform benefit from a three-year ROI of 291% and payback in under three months. The study, titled The Total Economic…

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e-commerce marketplace to answer their most pressing question, "How effective is my advertising?" to better understand channel…

Remarkety Inc., a leading provider of data-driven marketing automation solutions, introduced the Remarkety SMS Marketing platform, a new marketing solution that enables eCommerce companies to create and deliver personalized, hyper-targeted SMS messages that propel customers to action and improve ROI. Marketing Technology News: Kargo and AMP Project Partner To Bring Optimized Mobile Creative To AMP Built upon the same advanced technology as the company’s best-in-class email marketing automation tools, the Remarkety SMS…

Plannuh Inc., makers of the world's leading AI-Driven marketing leadership platform, announced new functionality that helps marketers reliably and consistently measure the true ROI of their marketing campaigns and their entire marketing plan. Built on unique ability to accurately capture the entirety of marketing investments into plans and their campaigns, the latest release delivers accurate cost-per-outcome (CPO) and return on investment (ROI) insights that allow marketers to track and prove the full business value of…

MDM Solution Enables Two-Way Communication and Smooth Video Quality to Remotely Access and Troubleshoot Devices Sand Studio, a mobile device management (MDM) solution provider, announced Dynamic Mode for AirDroid Business, which allows IT professionals and tech support teams to have access to audio while controlling an Android device remotely. In addition, Dynamic Mode can automatically adjust video quality by adapting to unstable network connection to give users the most fluid remote-control experience. Marketing…

Plannuh Inc., makers of the leading AI-Driven marketing leadership platform, today announced new functionality that helps marketers build and manage ROI-driven plans. This new functionality empowers marketers to build and manage comprehensive marketing plans that include detailed goals, campaigns, and activities. Users can also track their achievement against both quantitative goals and budgetary spending for a true understanding of their ROI. Combined with Plannuh's industry-leading budget management functionality, the…

GRO Marketing, a Tuscaloosa-based, full-service marketing agency, is proud to announce their second office will open in Detroit this fall to expand into new markets and to accommodate their growing team. "While researching several major markets to determine our second office location, Detroit's energy, culture, and massive talent pool really sold us," said Matt Pavlick, president of GRO. "The passion that the Detroit people have for their city is on a level that I've never seen before. Mixing the southern hospitality of…

New practice helps clients in financial services, insurance, healthcare, and more to close more deals and provide a better customer experience  Saggezza, a global technology solutions provider and consulting firm, announced the launch of its Salesforce Practice. Through the new practice, Saggezza clients accelerate their digital transformation initiatives and better align business processes and technology investment with their primary goal: to become customer-focused companies. Saggezza became an official Salesforce Partner…

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has launched a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS) in Taiwan. The launch follows a successful pilot marketing program that has included online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. The seminars were attended by potential distributors and resellers interested in remarketing CreateApp as an ideal solution for any…

Engagement program arms sellers with the financial justification they need, as customers move from growth to cost-cutting mode Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced the launch of Jumpstart ROI, an interactive value-selling program designed specifically for sales reps to use on-demand when collaborating live with customers. The assessment and tool offers a risk-free point of entry, complete with…

Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of Home (DOOH), that now allows micro-buying and dynamic ads, features that were unheard of only a decade ago. Companies like MFour take the stakes even higher, allowing you to create audiences of exposed vs unexposed customers and track the impact of DOOH even further than sales or impressions. Put together with tools that enable…