By automating processes and reducing ticket handling time, Freshworks' customer support platform provides a payback in less than three months Freshworks Inc., the customer engagement software company, announced a new commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting which found Freshworks' customer support offering, Freshdesk Omnichannel, provides a three-year return on investment (ROI) of 462% for midmarket customers. The study shows that Freshdesk Omnichannel meets the needs of…

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

New Tealium Predict ML (™) makes it possible for marketing teams to act earlier on data in order to optimize business outcomes, such as identifying buyers that are most likely to make a purchase or a segment most likely to churn Tealium, the trusted leader in real-time customer data orchestration, announced the general availability of Tealium Predict ML, built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). With more than 30 million predictions amassed already,…

Diedrich RPM, a marketing firm based in Burnsville, MN, has announced the launch of a proprietary online dashboard platform that gives users real-time ROI for their marketing investments. The dashboard uses custom APIs that bring to life call tracking, web lead capture, and other integrations that are not available on other platforms. "I've owned a marketing and research company for more than 25 years," said Liz Diedrich, owner, and CEO of Diedrich RPM. "The first question that I would ask myself if I was the client is…

Downturns happen. We saw them in 2000 and 2008. Granted, this one is a little more interesting and there’s no question restarting the economy will be bumpy, but the return on investment (ROI) is a measurement that always sells. Gone are the days where sales are driven by gut feel or “nice to have.” If you want to restart strong, focus your Sales and Marketing efforts on ROI.   Strong Benefits Matter, Weak Ones Don’t Technically, there are four ways to realize benefits, from first-order (cutting a cost now) to fourth-order…

The newly launched marketing firm seeks to solve business owners’ biggest marketing headaches by arming them with proven, easy-to-employ DIY marketing strategies Brainito, an exciting collective of entrepreneurs who deliver winning marketing solutions to businesses across the globe, recently opened its virtual doors for business. The solution-driven firm’s mission is to arm businesses with the tools needed to help them see prolific marketing results by solving customers’ biggest problems. Brainito’s suite of services and…

Technology is making life easy for everyone, as social distancing monitoring norms tighten for good. From various apps to track mobility to linking your mobile banking apps for essential goods ordering, technology at your fingertips encourages quarantine is followed strictly. In a major step toward boosting social distancing norms and personal healthcare, Microsoft has officially launched the preview versions of its Family Safety App on Android and iOS. For the preview link, click here. Microsoft had announced its…

Business continuity solution will allow organizations to reduce operational risk and avoid revenue disruption and regulatory penalties while realizing immediate value Doxim, the leading customer communications and engagement technology provider serving financial and regulated markets, today announced the availability of its Customer Communications Business Continuity Solution, Doxim BCS. An on-demand overview of the solution was made available online for interested parties to review. Doxim BCS has been designed to enable…

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

Link to Promotional Video Below Provides Sneak Peak at App Features and Design Friendable, Inc. a mobile-focused technology and marketing company, connecting and engaging users through two distinctly branded applications, today announced its completed beta testing of version 1.0 of the Fan Pass mobile applications. The Company’s target release date of May 5, 2020, has now arrived and with internal testing complete, Friendable believes the mobile applications will soon be available for download on the Apple and Google Play…

MediaTek Dimensity 1000: World's first hardware AV1 video decoder for smartphones MediaTek has announced it will enable YouTube video streams using the cutting-edge AV1 video codec on the MediaTek Dimensity 1000 5G SoC. The MediaTek Dimensity 1000 is the world's first smartphone SoC to integrate an AV1 hardware video decoder, enabling it to play back AV1 video streams up to 4K resolution at 60 fps. With its improved compression efficiency, AV1 gives users incredible visual quality and smoother video experiences, while…

Fourth annual survey reveals half of retailers that personalize across the entire customer lifecycle earn 300% ROI or more Kibo announced the results of their fourth annual Personalization Study, which compared multichannel personalization return on investment across shopping and marketing customer touchpoints. The survey found that brands that offer “personalized commerce” are more likely to achieve the highest ROI. These retailers are also in the best position to quickly pivot the business to meet changing customer…

Mobile device management solution improves remote capabilities through location-based technology and virtual fencing zones Sand Studio, a mobile device management (MDM) solution provider, today announced AirDroid Business Geofencing, a location-based solution for businesses to monitor and track device location, automate tasks and receive notification alerts all in one place. With Geofencing, organizations that have vehicles, personnel or valuable assets in the field can use tracking data and workflows to enhance security…

Hushly, the leading content engagement & lead conversion platform powered by AI, announced a case study with Tipalti. “We were looking to drive conversions and capture additional quality leads,” said Brett Greenbaum, Senior Inbound Marketing Manager at Tipalti. “Especially those earlier in the funnel not necessarily ready for a demo of our product.” Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus Customer Highlights:…

Pre-integrated Solution Reduces Time and Complexity for Set-Top Box Vendors and Video Service Providers Transitioning to Android TV Verimatrix, formerly known as Inside Secure, a global provider of innovative, customer-friendly cybersecurity solutions that protect content, devices, software and applications, and Broadcom announced a new collaboration to streamline Android TV set-top box (STB) deployments. By pre-integrating components of the Verimatrix Video Content Authority System (VCAS™) with Broadcom’s Android TV…

Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices; the goal for creating the Android version is to provide universal access to the platform Zuant, an award-winning mobile lead capture cloud solution, announces Zuant for Android. Until now Zuant has been available only for iOS devices. The Android platform currently powers 2.5 billion devices worldwide. The goal for creating the Android version is to provide universal access to the…

New CMO Council Research Finds Marketers Struggling with Content Strategy, Quality, Distribution and Measurement A new audit on the state of content marketing finds that brands churn out loads of mediocre content and take a scattershot approach to distribution. Marketers can spend a third of their budget on content yet lack the capability to measure ROI. Worse, marketers are forced to operate under a misguided content strategy driven mostly by budget, time and the whims of executives.…

Leading email verification solution Blaze Verify partnered with game-changing API feed and chat builder Stream to bring affordable and easy-to-use email verification solutions to the users of their open-source application, Combase. The partnership enables Stream's Combase users to improve ROI from email marketing campaigns and deliverability altogether. Marketing Technology News: DisruptOps Raises $9 Million Series A to Scale Cloud Security Operations Email verification is an essential step in any email marketing…

Zuant understands the pain of leads that die from neglect after an event.  To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s Marketpoint system for follow-up. This seamless lead flow process ensures leads are followed up quickly and nurtured through to close. “In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing lead generation,“ says Jim…

Rakuten Ready, the mobile Order for Pickup technology leader defining the future with solutions that deliver a superior in-store experience, unveiled their inaugural Rakuten Ready 2020 ROI Study to understand how and why to shift the order mix to Order for Pickup, and why utilizing the right technology will improve both profitability and the customer experience. Secret shoppers visited Burger King, Chick-fil-A, McDonald's and Taco Bell locations in 30 cities to place in-person orders. The Rakuten Ready ROI Study showed…