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Market Basket Analysis: Increasing Sales and Improving ROI by Optimizing Campaigns and Promotions

A global analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest market basket analysis study for a leading retailer. #Marketbasket analysis solutions assist companies to optimize their in-store operations based on the customers’ buying patterns and increase sales: https://goo.gl/Fs2uHz At present, retailers are facing immense pressures due to the expansion of e-commerce, especially when it comes to bigwigs…

Cyara CX Assurance Platform Delivers 283 Percent ROI Within Three Years

Contact Centers That Implement Cyara CX Assurance Platform Can Experience Significant Value: Dramatically Reduced sev1 Errors, Recapturing 80 Percent of Abandoned Callers, and Recaptured Value From Repurposing 10 Percent of Agents Cyara, provider of the leading Automated CX Assurance platform, has released the findings of Forrester’s Total Economic Impact™ (TEI) of Cyara, a commissioned study conducted by Forrester Consulting on behalf of Cyara. The study revealed that organizations using the Cyara CX Assurance Platform…

Study Finds Organizations Running Alfresco Digital Business Platform Realize 201% ROI in Three Years

Alfresco Software, an open source content, process and governance software company, announced the release of a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of Alfresco. Evaluating nine Alfresco customers and partners, the study reveals the potential cost and time savings, as well as the competitive opportunities, of deploying Alfresco Digital Business Platform. “, we have the opportunity to scale our resources elastically with demand, whether we have 5,000 active users or 500…

8 Cybersecurity Risks in Android’s VoIP Components

A team of Chinese researchers has recently revealed the findings of a ground-breaking investigation into Android’s voice-over-internet-protocol (VoIP) components. The team from OPPO ZIWU Cyber Security Lab, the Chinese University of Hong Kong and Singapore Management University, found no fewer than eight vulnerabilities. Cybercriminals minded to exploit those vulnerabilities could do any of the following: Transfer calls without the recipient’s knowledge Spoof caller IDs Crash VoIP devices Run malicious code…

Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds that AI-Driven Lifecycle Marketing Measurably Increases Retention Rates,…

Study Examined 960 Us Auto Dealerships and Their Relationships with 5.6m Consumers over a Period of Six Years; AI-Driven Marketing Found to Increase Loyalty, Repeat Business and Service Visits Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced the results of a comprehensive, multi-year data study conducted with RXA and Experian. The study encompassed 5.6M consumer relationships across 960 dealers, and 18.7 million vehicle transactions – leveraged data from…

The ROI of Upgraded Personalization

New research shows marketers something entirely intuitive and yet somehow still surprising. Advanced Marketing Personalization tactics have the potential to drive much higher payouts than basic tactics—to the tune of $20 or more for every dollar invested. That’s the key finding of a recent report on the value of personalization from The Relevancy Group. The research takes a big-picture look at Personalization trends and outcomes and examines how retailers are approaching relevance and using it to drive revenue. Most…

Trick or Treating Android Emoji Keyboard App Makes Millions of Unauthorized Purchases

$18 Million of Fraudulent Charges from the App Blocked by Malware Security Platform Secure-D A popular Android keyboard app, ai.type, downloaded more than 40 million times and included in the Google Play app store, has been caught making millions of unauthorized purchases of premium digital content, researchers at mobile technology company Upstream report. The app has been delivering millions of invisible ads and fake clicks, while delivering genuine user data about real views, clicks and purchases to ad networks. ai.type…

Subaru Selects MaritzCX Customer Experience Platform to Accelerate Its Program Delivery and ROI

Four Solutions Evaluated, MaritzCX Automotive Experience and Experience Management Platform Features Earn Highest Scores Across Every Category Following a competitive internal review and third-party evaluation, the MaritzCX Platform defeated four challenger solutions to become Subaru Canada’s experience management solution. It replaces the customer experience (CX) program Subaru Canada had used for more than a decade. The experience management platform met all the criteria on Subaru Canada’s “shopping list”: category…

Access to Data: The ROI Booster Everyone Overlooks

Bottlenecked business processes can spell slow-motion disaster for companies in search of a competitive edge. So why do so many of these businesses rely on a few trained Data Specialists to not only provide the rest of the team with valuable information to help them execute and achieve but furthermore conduct their own higher-level analyses that help forecast the future? Companies around the world face data accessibility challenges, and they’re distinctly harmful to IT departments and prevent them from making all the…

Leveraging the Content Lifecycle to Maximize ROI

Organizations continue to place a strong value on content, serving as the catalyst for educating audiences about solutions and trends, as well as elevating thought leadership within their respective industries and beyond. When done correctly, content can become the greatest resource for driving business objectives and enabling success. However, many Marketing teams continue to struggle with understanding how to maximize content ROI, churning out high volumes of mediocre collateral with no clear roadmap for how to optimize…

GeekHive Announces New Marketing Technology Offer to Improve ROI in 60 Days

GeekHive introduces the Martech Stack Assessment as its latest marketing technology service offering at the MarTech East Conference in Boston, MA, September 16-18, 2019. An abbreviated version of the consultancy's more extensive digital transformation engagements, the Martech Stack Assessment identifies quick-win opportunities for clients to see immediate returns on their marketing technology investments. New GeekHive Marketing Technology Service Offering Recognizing the pressure…

AgilOne Announces First-of-Its-Kind Cohort Analysis Solution Built within a Customer Data Platform

New analytics solution gives marketers the ability to track, compare, and analyze segments and campaign performance over time AgilOne, the leading Customer Data Platform (CDP) for enterprise brands, unveiled AgilOne Cohort Analysis. Built for marketers, the analytical solution empowers marketers to gain critical business insights derived from the AgilOne CDP to drive marketing strategy -- all through a self-service interface, thus eliminating dependencies on technical and analyst resources while providing the flexibility…

Marketing Automation Becomes Necessary to Achieve an Omni-channel Experience and Increase ROI from Data

Marketing Automation Solutions Market to Reach $6.36 Billion by 2025, Finds Frost & Sullivan Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the MAS market moves toward $6.36 billion by 2025. High-tech and software and business services are the top verticals adopting…

Agreement Process Automation Yields Major ROI, Finds Independent Study

Study Analyzes and Quantifies Reduced Costs, Lower Risks, and Improved Customer Experience While most companies remain hindered by manual, legacy agreement processes, companies that automate the way they handle agreements with customers, vendors, and employees can do business faster, at less cost, with lower risk, and a better customer experience. That's according to The State of Systems of Agreement, 2019, a commissioned study conducted by Forrester Consulting on behalf of DocuSign. The study examines the benefits of…

Twilio SendGrid’s Email Deliverability Services and Their Role in Optimizing Email Marketing ROI

Marketing teams spend significantly greater on their Email Marketing compared to other technologies. For every $1 spent on a campaign, email marketing delivers an ROI of $44. How concerned are you about your Email Marketing campaigns not delivering this ROI? With all the latest Marketing Technology available to the modern marketers for Automation, AI, CRMs, ABM and Live chat, it’s easy to lose sight of what's wrong with your Email Marketing campaigns. Of all the technologies that a marketing teams leverage, email was…

Research Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink

Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimize Digital Marketing Budgets and Increase Profits LiveRamp, the identity platform powering exceptional experiences, released, “The Total Economic Impact Of LiveRamp IdentityLink,” a Forrester Consulting study on the cost savings and business benefits of the IdentityLink identity resolution service. This independent Total Economic Impact (TEI) study shows that a…

ThoughtSpot Selects People.ai’s Powerful Revenue Intelligence System To Increase Campaign ROI for all ABM Activities

People.ai, creators of the only Revenue Intelligence System powered by AI, announced that ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, has chosen People.ai to deliver insights across all their go-to-market activity data, enabling them to solve the problem of campaign attribution and increase campaign ROI. Millions of dollars have been invested in CRM tools with the hope of realizing ROI around better visibility, productivity, increased pipeline and customer engagement. The truth is data…

Subtle Changes to Marketing Language Have Significant Impact on Campaign Performance, Persado Analysis Finds

Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing Creative,” on stage at Shoptalk 2019. At a time when retail marketers must leverage science instead of guesswork to craft digital marketing creative that stands out from the noise, this first-of-its-kind analysis explores how and why language impacts the performance of marketing campaigns across…

TiVo Releases New Churn Analysis From Its Personalized Content Discovery Platform

Key Findings Reveal that Activating a Full Suite of Personalization Tools Reduces Churn from a Pay-TV Subscriber Universe Up to Three Times TiVo Corporation, a global leader in entertainment technology and audience insights, released the findings from a recent churn reduction analysis pulled from its Personalized Content Discovery Platform (PCD). Among some of the key findings uncovered were that churn is directly related to long-term audience retention. Video service providers that implemented technology solutions…

Marketing Technology Primer on “What is Sentiment Analysis”

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…