SAP and MarketUP To Jointly Offer an Integrated System for Small and Medium Retailers in Brazil

SAP joined MarketUP to offer an integrated solution of ERP (that contemplates the internal process of managing business and sales) and a POS (Point of Sale software) in Brazil. The target of this integration of SAP Business One Cloud HANA and MarketUP's POS solution is the small and medium market. The tool is aimed at shopkeepers of all sizes, bringing the fast delivery of modular and cloud solutions as well as cutting-edge POS technology. Marketing Technology News: Blucora Announces Appointment of Tina Perry to the…

Esquire Advertising and Furniture First Announce Partnership to Bring Retailers Valuable Market Insights

Leading adtech company Esquire Advertising has announced partnership with Furniture First, a premier national buying group of furniture and mattress retailers. Using Esquire’s state-of-the-art advertising technology and applied expertise in furniture retailing, the partnership will provide Furniture First members with the latest market insights, advanced marketing strategies, and other resources to improve store performance. Esquire Advertising – an Inc. 500 adtech company specializing in hyper-targeted…

Sailthru’s Fourth Annual Retail Personalization Index Highlights Thriving Retail Brands

Sephora Takes the Top Spot and Thrive Market Jumps to Second, While eBay and Fabletics Prove to be Additional Big Movers Sailthru, a CM Group brand and the leading personalized marketing automation technology provider for retailers and publishers, today announced the fourth annual Retail Personalization Index, which provides a complete analysis of the omnichannel and personalization capabilities of today's top retailers. This year’s report highlights how some retailers have thrived in a new era of commerce brought on by the…

Halla Recruits Grocery Retail Insights And Personalization Executive, Brian Murphy, As EVP Of Business Transformation

Maker of the only real-time, AI-powered personalization engine designed for grocery continues to strengthen its retail relationships with new executive hire and adds James McCann, Chairman and CEO of Food Retail Ventures and Alexander Tuzhilin, Ph.D., Professor of Information Systems at NYU Stern School of Business to Halla’s advisory board. Halla, the taste intelligence company that powers personalized, real-time recommendations, substitutions, and search for online grocery stores, announced today that Brian Murphy has…

Annual Digital Marketing Report Reveals Brands Grew Retail Sales by 40% With Affiliate Marketing in 2020

The 5th edition of the largest annual affiliate marketing report has today been launched by the global affiliate network Awin, with this edition exclusively available online for the first time. Now in its 5th edition, the Awin Report 2021 captures important figures, learnings and consumer behaviours from 2020 for 12 of the markets Awin operates in, including the United Kingdom. The report shares an overview of 2020 from an affiliate and ecommerce perspective, including insight from thought leaders and case studies, as well…

SoundCommerce Closes $15 Million A-Round Led by Emergence, Optimizes Real-Time Data and Predictive Decisions for Retail Brands

Data platform helps consumer companies utilize cloud infrastructure to think and act like Amazon Data platform provider SoundCommerce announced its $15M Series-A financing led by leading enterprise SaaS venture firm Emergence Capital with participation from existing investors Defy Partners and Voyager Capital. The funding coincides with SoundCommerce's commercial acceleration across the global consumer retail industry, fueling the company's expanded hiring, platform capabilities and customer engagement. "Against the…

Merkle Releases Non-endemic E-retail Playbook to Help Connect Retailers, Brands, and Shoppers Across the Growing Industry

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its Non-endemic E-retail Playbook. The report analyzes the rise of retail media networks (RMNs) over the past 18 months and how retailers can further leverage their owned media opportunities through the integration of non-endemic (NE) advertisers. Marketing Technology News: Atos Grows Its Salesforce Capabilities and Completes the Acquisition of Profit4sf According to Merkle’s Non-endemic E-retail Playbook, retailers…

Widex US Names Retail Branding Veteran Kerrie Coughlin Vice President of Marketing

Widex US Inc. announced the appointment of Kerrie Coughlin as Vice President of Marketing, tapped to bolster the Widex brand to its core audiologist and consumer audiences while further driving the success of Widex hearing solutions in the US market. A veteran of prominent retail brands, Coughlin reports to Sheena Oliver, Chief Marketing Officer of parent company WSA. In addition to overseeing the company's entire marketing and communications portfolio in the United States, Coughlin will support the rollout of several new…

Retail Marketing Group Reveals Partnership Behind Creation of LG Broadcast Room

Live Demo Room Allows LG to Connect With Customers Retail Marketing Group, the award-winning UK-based marketing agency, has today revealed its support of LG.COM to provide customers with a live, virtual demo tool, allowing the brand to meaningfully engage with customers who visit the website. Following the announcement of national lockdowns in March 2020, LG looked to Retail Marketing Group (RMG) as a long-time partner to help bring product demonstrations online. RMG used its expertise and enthusiasm for innovative digital…

Luxury Retail: Why a Customer Should Love Your Packaging First, and Then Your Product

More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions. But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too. In this article, I have explained why customers must love a brand’s packaging…

Symphony RetailAI Named as a Representative Vendor in Gartner’s 2021 Market Guide for Retail Distributed Order Management Systems

Symphony RetailAI, the leading global provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and manufacturers, announced that it was recognized as a Representative Vendor in Gartner’s 2021 Market Guide for Retail Distributed Order Management Systems (Gartner subscription required). Symphony RetailAI is one of 24 vendors named in the report. Marketing Technology News: LogMeIn Furthers Commitment to Data Privacy with TRUSTe Enterprise Privacy Certification According to…

CitrusAd Attracts Top Industry Executives to Support Global Retail Media Growth

CitrusAd Expands Growing Roster of Retail Media Execs with Pisula, Cassin & Fonseca CitrusAd’s retail media team expands alongside rapid demand. CitrusAd, the world’s fastest growing, self-serve, ecommerce advertising platform has ramped up an entrenched team to deliver ROI for retailers, brands and their agencies. Three of the most recently hired include, Mike Pisula formerly with Xaxis, and two former Criteo executives, Colleen Cassin and Christina Fonseca who follow Dana Concepcion, SVP, Media Sales at CitrusAd,…

UAE Based Omnichannel Retailer Danube Home selects Netcore for Best-in-class Marketing Automation and Customer Experience Delivery

Netcore strengthens omnichannel retail portfolio by adding Danube Home UAE Netcore Solutions, the leading global martech platform announced that Danube Home, UAE's leading omnichannel retailer has chosen Netcore's AI-powered Automation platform to power customer engagement and retention through automated and personalized campaigns through the platform. Danube Home has a diverse portfolio of over 50,000 products spread across multiple categories ranging from interior furniture and home décor, garden furniture, and much…

Unbxd Collaborates With Google Cloud to Offer AI-Powered Commerce Search on Google Cloud for Retail Stores

Unbxd Inc., a leading provider of AI-powered Commerce Search and Product Discovery solution announced a collaboration with Google Cloud. As part of the collaboration, Unbxd will deliver its commerce search service, hosted on Google Cloud, to retail customers. Unbxd will also leverage Google Cloud's advanced Search, Recommendations, and AI technologies to better enable product discovery for retail customers. In order to transform and modernize digital commerce, retailers are looking to deliver compelling customer…

Leading UK Retailer Halfords Expands 8×8 Cloud Contact Centre and Communications Deployment to Enhance Digital Transformation Efforts

8x8, Inc., a leading integrated cloud communications platform, announced that Halfords, the UK’s leading retailer of motoring and cycling services and products, has expanded the company’s deployment of the 8x8 integrated cloud contact centre and communications product to further enhance communications and customer experience. As part of the company’s digital transformation efforts to improve efficiency and profitability, Halfords was focused on unifying communications and contact centre operations across their three main…

Kritter Enables Retailers to Build Their Own Amazon-Like DSP

In 2020, total worldwide retail sales declined by 3.0%, to $23.9 trillion, amidst the recessionary conditions set worldwide. At the same time, worldwide retail eCommerce sales grew 27.6% for the year, for a total of $4.280 trillion, source - eMarketer This means that the pandemic has expedited the digitization for individuals as well as enterprises. All major brick and mortar retailers strengthen their online presence to avoid losing their customers who are now choosing the convenience and choices available to them by the…

Tulip Launches Fulfillment and Curbside Pickup to Help Retailers Optimize Omnichannel Experiences

New Solution Offers a Full Range of Features Providing Flexible Fulfillment Options for Retailers Tulip, the leader in retail cloud-based mobile solutions, announced the release of their newest product, Fulfillment, to help retailers expand their capabilities to manage, track and deliver online orders directly from the store. With Fulfillment, stores can offer multiple delivery options to customers through Buy Online and Pickup in Store (BOPIS), Ship from Store, Reserve Online Pickup in Store, and Curbside Pickup.…

Mosaic North America Names Jason Dubroy Canadian Commerce Marketing and Retail Lead

Canada's largest integrated marketing agency adds omnichannel retail veteran to its leadership ranks North American integrated marketing agency Mosaic has named Jason Dubroy Senior Vice President, Commerce and Experience. Dubroy will work with the North American retail and shopper marketing team, developing digitally driven, integrated commerce programs that build brands and drive business results for Mosaic's clients. Additionally, he will play a key role in agency leadership, operations and new business development.…

KERV Interactive Wins Digiday Modern Retail Award

Pioneering digital advertising firm honored for patented video technology KERV Interactive, a recognized technology company specializing in visual IR driven interactive video for brands, has won a prestigious Digiday Modern Retail Awards in the category of “Best Use of Video” for its work with Zulily, an American e-commerce company that sells apparel, footwear, toys and home products for the whole family. KERV also was a finalist in the “Best E-Commerce Experience” category. Marketing Technology News: Margaret Wise Joins…

Affinitiv and Gubagoo Partner to Integrate Trade-In Valet Express into Digital Retailing Solution

Combining accurate vehicle appraisals with omni-channel messaging and digital retailing platforms creates end-to-end purchasing solution for auto dealerships Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announced that they have partnered with Gubagoo. Gubagoo, the leading provider of conversational commerce solutions for automotive dealerships and OEMs, will integrate Affinitiv’s Trade-In Valet Express product offering into its digital retailing platform.…