RetailMeNot Confirms Holiday Season Will Start Earlier and See More Online Shopping Than Ever Before

66% Will Spend the Same Amount or More on Holiday Shopping This Year to Create Normalcy and a Sense of Tradition for Their Family According to a new survey from leading savings destination RetailMeNot, a Vericast company, this year's unprecedented holiday season will start earlier than previous years. While many Americans' wallets are tighter this season, 66% of consumers say they plan to spend the same amount of money or more this holiday in order to create a sense of normalcy and keep traditions alive. Marketing…

RetailMeNot Announces the Arrival of Its Annual Cash Back Day, the National Retail Holiday That Celebrates Shoppers by Helping Them Earn…

NEW! Bonus Day Added! The Annual RetailMeNot Cash Back Day to Take Place Thursday, November 5 through Friday, November 6 Additional Savings Opportunities This Year with the Launch of New Flash Deals and Product-Specific Deals with an extended timeframe of 48 Hours to Help People Save Even More Money This Holiday The inaugural Cash Back Day was the biggest payout of the year where shoppers earned an average $19 per order RetailMeNot, a Vericast business and leading savings destination, announces its annual national retail…

RetailMeNot Reveals Father’s Day Shopping, Saving and Spending

Father's Day is this Sunday and according to RetailMeNot, 69% of Americans plan to make a Father's Day purchase this year despite the limitations of COVID-19. Shopping and trends expert for RetailMeNot, Sara Skirboll, reminds shoppers that this year will look a little different than last. "While it might be too late to buy Dad a gift online, you still have options for contactless purchases. Consider buying online and picking up curbside. There are lots of stores offering this service and the better news is that most of these…

RetailMeNot’s Primer for Savings: The 2019 Guide to Prime Day and Back to School

RetailMeNot predicts that more than 250 retailers will participate in Prime Day-related promotions in 2019, a 30% year-over-year growth Prime Day marks the kickoff to the back-to-school shopping season, and RetailMeNot data indicates shoppers are hunting for the best deals earlier than ever. Now in its anticipated fifth year, Prime Day has morphed into something bigger than just a big sales day for Amazon: It has become a new holiday for the retail industry with deals and offers from several hundred retailers who are also…

Hip eCommerce Closes $5 Million Series A Funding Round

Hip eCommerce, the collectibles specific marketplaces and technology company, announced a $5.325M Series A round of funding. Led by Next Coast Ventures, the current round brings total funding to date to just under $7M. Hip eCommerce will utilize the funding to augment business, marketing, product, and engineering efforts, as well as to accelerate its product roadmap and continue to build revolutionary features for both buyers and sellers of collectibles. Hip eCommerce builds marketplaces for specific collectibles, each…

Performance-Based Marketing Leader AdAction Debuts New Website and Branding

AdAction, a leader in performance-based marketing, recently debuted new branding and launched a website refresh. The company, which is now in its seventh year, has seen substantial growth in the field, working to deliver over 300+ million installs since 2013 for clients like RetailMeNot, Zynga, PerBlue, and Jam City. With such substantial growth, the company was ready to reimagine its branding, including logos and colors, and create a new website that was a representation of the brand’s product offerings and industry…

Valassis Missing Child Program Gives Hope, Offers Connectivity

National Missing Children’s Day is Reminder of Need to Help in Recovery Efforts Valassis, a Vericast business and leader in marketing technology and consumer engagement, takes pride in its ongoing commitment to help find missing children as National Missing Children’s Day nears – marked each year since 1983 on May 25. One of the program’s goals is to make sure that no missing child is forgotten. Have You Seen Me? ® is a program that started 35 years ago in partnership with the National Center for Missing &…

Valassis CMO Michelle Engle Wins TBJ C-Suite Award 2020

Award Recognizes Marketing Innovation and Career Development Initiatives Valassis, the leader in marketing technology and consumer engagement, announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina. Marketing Technology…

Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19

Proprietary Solution Draws Rich Consumer Behavior Data on Media Consumption and Interests Valassis, the leader in marketing technology and consumer engagement, released impactful insights from its proprietary Valassis Consumer Graph, aimed at arming marketers with findings that can help them be there for consumers in relevant and timely ways during the COVID-19 global health crisis. As a result of increased work from home and social distancing, many consumers are engaging with more content online and shifting their…

Revionics Marketing Team Continues Growth with Addition of Product & Customer Marketing Lead

With more than two decades of experience in technology go-to-market strategy and planning, Suzy Meriwether joins core team driving new business growth and customer support Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, today announced the hiring of Suzy Meriwether as director of product marketing. Meriwether is a portfolio marketing leader with more than 20 years of experience creating and executing go-to-market plans that drive revenue for technology companies of all…

Valassis Research: Direct Mail Influences Online Purchases, Motivates Millennials

Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage direct mail as part of an omnichannel approach and elevate brand awareness to drive growth. Direct mail also motivates online purchases and appeals to a much coveted audience – millennials. Valassis research found millennials have a high response to direct mail, even more so when those ads are relevant and part of a multichannel campaign. According to the findings,…

Tiger Pistol Adds Two Industry Product and Sales Veterans to Executive Leadership Team

Andrew Gilligan and Jason Johnson Tapped to Lead the Next Phase of Growth of Tiger Pistol's Social Advertising for Local Platform Tiger Pistol, the only social advertising platform that delivers local activation at global scale, recently expanded its executive leadership team with the addition of Andrew Gilligan as SVP, Product; and Jason Johnson as VP, Enterprise Sales. "Andrew's and Jason's hiring is part of Tiger Pistol's continued investment in operations, product…

Botify Named “Innovative Marketing Technology” Winner by Fast-Track & Dentsu, Inc. to Support the Growth of Brands in Japan

Fast-Track, accelerator of European startups in the Asia-Pacific region, and Dentsu. Inc, the leading communications group in Japan, have chosen Botify as the winner of their Innovative Marketing Technology award to help drive the development and growth of Dentsu Inc.'s clients and partners through the Dentsu Innovation Initiative (DII). After several months in search of the best French startups in the fields of Data, EduTech, Content Marketing, e-Commerce, and Blockchain, Fast-Track and Dentsu Inc. chose Botify as the…

Braze Raises $80 Million in Latest Funding Round, More Than Doubling Valuation to $850 Million

The Braze Human Approach to Customer Engagement Continues to Disrupt Legacy Cloud Players Today, Braze (formerly Appboy), the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, announced an $80 million Series E round of funding led by Meritech Capital Partners, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce. This latest infusion of capital brings Braze to $130 million raised in…

Performance Horizon Launches Registration for its First Annual US Innovation Day in San Francisco

Marketing leaders will discuss strategic partnerships and how to creative thinking and innovation to drive growth Performance Horizon, the leading provider of partner marketing software for global brands, announced today that registration is now open for its San Francisco Innovation Day event. Innovation Day is a series of events tailored to the partner marketing industry that are staged in leading cities worldwide. SF Innovation Day 2018 is the sixth such event, and the first to take place in the United States.…

Valassis Says, 36% of the US Shoppers Have Used a Shopping List App

 According to the Latest Valassis Report, More Than 60 Percent Say They Constantly Plan Their Purchases and 36 Percent State They Have Used a Shopping List App Valassis, a leader in activating consumers through intelligent media delivery, has released its annual 2K18 Coupon Intelligence Report. Titled “Modern Shoppers and Their Quest for Savings,” the report examines responses of 1,000 US-based consumers to determine how modern, dynamic shoppers research and make purchases, with the help of technology, online and in-store…

Majority Companies Do Not Respond to Customer Service Emails

For the Third Year in a Row, Superoffice Has Published Their Annual Customer Service Benchmark Report. This Year, the Company Analyzed 1,000 Companies to See How They Manage Customer Service Requests SuperOffice, Europe’s leading Customer Relationship Management (CRM) software provider, finds that 62% of companies do not respond to customer service emails, according to a new study. Also Read: Your Best Customers are Calling: New Industry Survey Reveals Impactful Way for Marketers to Move the Needle and Drive Revenue…