Databricks’ Unified Data Analytics Platform Can Generate 417 Percent Return on Investment According to Total Economic Impact Study

Independent Study Confirms that Databricks Customers Realize nearly $29 Million in Total Benefits Databricks, the Data and AI company, released a commissioned global study conducted by Forrester Consulting, which reveals that an enterprise cohort of Databricks customers realized nearly $29 million in total value, driven by revenue, productivity and cost savings. Additionally, these same customers experienced a 417 percent return on investment (ROI) over three years and a payback in under six months when they deployed…

Botify’s Enterprise SEO Platform Delivers a 584% Return on Investment over Three Years, According to Total Economic Impact Study

Study reinforces Botify as an end-to-end SEO management platform with advanced technical capabilities Botify, the leading enterprise SEO platform, released the findings of Forrester's Total Economic Impact (TEI) of Botify, a commissioned study conducted by Forrester Consulting on behalf of Botify. The study revealed that organizations leveraging Botify's platform and proprietary five-step search methodology achieve a return on investment (ROI) of 584% percent over three years. Marketing Technology News: Cohesity…

Invoca Delivers Marketers 395% Return on Investment According to Independent Study

Total Economic Impact study shows how businesses can drive millions in revenue growth by using Invoca's platform to connect their online marketing and offline sales Invoca, the leader in AI-powered call tracking and conversational analytics, announced the results of a commissioned Total Economic Impact™ (TEI) study conducted by Forrester Consulting on behalf of Invoca. The study examines the millions in additional revenue that marketers can drive by using Invoca to connect their online marketing and offline sales. A…

New Study Found Outreach Provides 387% Return on Investment

According to the new study, Outreach's payback period is less than three months and freed up approximately 20% of sales reps' time to focus on incremental selling activity Outreach, the number one sales engagement platform, today released a new commissioned study conducted by Forrester Consulting on behalf of Outreach, The Total Economic Impact Of The Outreach Sales Engagement Platform. The study looked at companies that have deployed Outreach and found that an organization can expect to obtain a return on investment…

Total Economic Impact Study for Qualtrics CustomerXM Shows Over 630 Percent Return on Investment over Three Years

Conducted by an Independent Consulting Firm, the Study Demonstrates How CustomerXM Enabled Organizations to Generate Bottom Line Business Outcomes Qualtrics, the leader in customer experience and creator of the experience management category, released its Total Economic Impact study, conducted by Forrester Consulting, quantifying the benefits and returns of Qualtrics CustomerXM. The study concluded that a composite organization based on interviewed Qualtrics customers saw a return on investment of 633 percent over three…

Total Economic Impact Study of Salesforce Lightning for Service Cloud Shows 475 Percent Return on Investment over Three Years

New Independent Study Shows How Salesforce Lightning Drove New Levels of Productivity for Service Organizations, Saving Millions of Dollars Salesforce, the global leader in CRM, released a new Forrester Consulting study quantifying the Total Economic Impact and benefits of Salesforce Lightning for Service Cloud. In the study, Forrester found that a composite service organization deploying Lightning Experience obtained a return on investment (ROI) of 475 percent over three years. Salesforce also announced today the general…

New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent Research Shows How Blueshift's Customer Data Activation Platform Drives Incremental Revenue through AI-Powered Targeting and Cross-Channel Coordination Blueshift, the leading Customer Data Activation Platform (CDAP), released "The Total Economic Impact of Blueshift," a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent…

‘Total Economic Impact Study’ Confirms BlackBerry Cylance Implementation Delivers 99% Return on Investment

BlackBerry Limited announced Forrester found that BlackBerry Cylance's AI-driven endpoint security products delivered a 99 percent return on investment. Commissioned by BlackBerry Cylance, Forrester conducted the Total Economic Impact (TEI) framework for organizations considering CylancePROTECT and CylanceOPTICS. As part of the framework, Forrester interviewed the head of cybersecurity at a multinational manufacturing company running CylancePROTECT and CylanceOPTICS on 45,000 endpoints in 500 locations across 14 countries.…

New Study Reveals That Half of Auto Dealers Overspend on Marketing, With No Measurable Return On Investment

First Data Study Focused on Marketing ROI for Auto Dealerships Finds That Many Dealers Invest to the Point of Diminishing Returns Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced that along with partners RXA and Vistadash it has completed the first data study focused completely on Marketing Return on Investment (ROMI) for US auto dealerships. Conducted in September and October 2018, the study spanned 300 dealerships, and looked at data on 420,000 customers, 3.5…

Episerver Customers Realize More Than 400% Return on Investment in Three Years According to Total Economic Impact Study from Independent…

Episerver Digital Experience Cloud Customers on Microsoft Azure Recoup Costs in Under Six Months Episerver, the company transforming digital experiences, revealed the results of a commissioned Total Economic Import (TEI) study conducted by Forrester Consulting on behalf of Episerver, which factually proves customers on Episerver Digital Experience Cloud see a 443 per cent return on investment (ROI) in three years and recoup the cost of Episerver technology in less than six months. As part of the staunchly independent…

Validity Receives Strategic Investment from Providence Strategic Growth and Silversmith Capital Partners, Completes Acquisition of Return…

Validity, the most trusted name in customer data quality, announced a new investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. Silversmith Capital Partners, founding investor in Validity, also participated in the investment. Financial terms of the transaction were not disclosed. The new funding will accelerate Validity’s go-to-market expansion, support the development of new solutions, and fuel both organic and inorganic growth. The company also announced the…

Organizations Demand More from Their Data, Despite Achieving 118% Return on Data Management Investments

Companies Obstructed by a Lack of Technology, Processes, Training and Support from Leadership to Get the Most from Their Technology Spend Global organizations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision…

Singlewire Software Announces Strategic Investment From PSG

 Funding to Support Product Strategy and Continued Expansion of InformaCast Solution Singlewire Software (“Singlewire”), a leading provider of mass notification software for safety, emergency and workflow communications, today announced a strategic investment from funds advised by PSG, a leading growth equity firm partnering with middle-market software and technology-enabled service companies. PSG’s Tom Reardon, Managing Director, and Chris Andrews, Principal, have joined Singlewire’s Board of Directors, as has Barry…

National Luxury Home Retailer Realizes 88:1 Return on Ad Spend with Inuvo’s IntentKey

Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey AI technology was used by a national luxury home retailer to generate an 88:1 return on its ad spend (ROAS). Reports this week from the Conference Board revealed that consumer confidence is at the highest it has been since the pandemic began last March. While consumers are feeling positive about the vaccination rollout and the government…

Equisoft’s Accelerate Series Provides Life Insurance and Investment Executives With the Means to Innovate and Grow

Equisoft, a leading global digital solutions provider to the financial industry, announced today the return of its acclaimed Accelerate Series of virtual thought leadership sessions. This year's series is focused on Accelerating Innovation to Fuel Continuous Growth. Eighteen webinars will be hosted around the globe, providing insurance and investment decision-makers with actionable insights and strategies to help them turn the market narrative to their advantage. The first round of live sessions, starting March 31, will…

PwC : Three Quarters Of CEOs Predict A Return To Growth In 2021

A PwC survey of more than 5,000 CEOs globally reveals record levels of optimism 76% of CEOs believe global economic growth will improve in 2021 Confidence in companies' own revenue growth rebounds The US extends its lead over China as the top growth destination in the eyes of CEOs In the year of COP26, climate change is still not being approached with urgency Misinformation has risen to become a top 10 threat to growth One year after COVID-19 was declared a pandemic, CEOs are voicing record levels of…

TechSee Closes $30 Million Series C Investment Round

TechSee, the category leader in Intelligent Visual Assistance, announced it has raised $30 million in a Series C equity investment round. The round was co-led by OurCrowd, Salesforce Ventures, and TELUS Ventures with participation from Scale Venture Partners and Planven Entrepreneur Ventures. Founded in 2015, the Tel Aviv-based company has grown rapidly by reducing customer friction points for enterprises. Its Visual Assistance technology bridges the visual gap in customer service, allowing customers and technicians to…

Quartile Digital Secures Significant Investment From Rockbridge Growth Equity

Rockbridge Growth Equity, a Detroit-based private equity firm, announced an investment in Quartile Digital, a provider of AI-driven autonomous advertising optimization and spend management software for use by leading brands and sellers across various digital commerce platforms. The investment will be used to recapitalize the business and support the development of direct sales and marketing efforts, product enhancements, and further international expansion. Quartile enables brands and sellers to improve their return on…

Saggezza Launches Salesforce Practice to Help Clients Maximize CRM Investment ROI

New practice helps clients in financial services, insurance, healthcare, and more to close more deals and provide a better customer experience  Saggezza, a global technology solutions provider and consulting firm, announced the launch of its Salesforce Practice. Through the new practice, Saggezza clients accelerate their digital transformation initiatives and better align business processes and technology investment with their primary goal: to become customer-focused companies. Saggezza became an official Salesforce Partner…

Traackr Releases Budget Optimization Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI. Traackr's new capabilities enable brands to take control of their influencer…