Revcontent Acquired by Star Mountain Capital and Capital Dynamics

Partnership to further support native, cookie-less advertising technology and create enhanced revenue opportunities for publishers Today, Revcontent announced it had sold a majority stake in the business to a group of institutional investors led by Star Mountain Capital and Capital Dynamics. With the native advertising market valued at more than $40B, native is seen as an alternative to cookie-dependent media buying, driving cost efficiencies for advertisers and high-performance yield for publishers. With privacy…

Revcontent Signs Major Brazilian Financial Publisher, Money Times

Revcontent, a leading content marketing and native advertising platform, announces its strategic partnership with Brazilian financial powerhouse Money Times. The up-and-coming, independent outlet covers the latest stories in the financial markets and has soared in popularity in recent months, quickly becoming a favorite among investors, analysts, managers and enthusiasts of the Brazilian economic environment. A new partnership with Revcontent will allow Money Times to utilize Revcontent's lightweight widget technology to…

Revcontent Expands to Brazil, Offering Competitive Revenue to Publishers and Premium Inventory Offerings to Advertisers

Revcontent drives the next stage of its global expansion efforts to Brazil, bringing much-needed diversity and competition to the region. Revcontent, a leading content marketing and native advertising platform, has announced its expansion into Brazil as the company expands globally in 2021. With dedicated, in-market Brazilian representatives, the move will allow advertisers to target Revcontent's exclusive, Brazilian publishers and receive dedicated, in-market support specific to the region. Marketing Technology News:…

Revcontent Signs Exclusive Partnership With Independently-Operated NBA Analysis & NFL Analysis, Offering a Significant Revenue Boost

The new partnership is set to drive revenue for the media company utilizing Revcontent's lightweight technology. Revcontent, a leading content marketing and native advertising platform, today announces an exclusive, strategic partnership with NBA Analysis and NFL Analysis. Both platforms are independently-operated and host a variety of in-depth content, with the sites providing expert analysis on the 30 and 32 teams each league has to offer, respectively. Marketing Technology News: Genpact Awarded Two U.S. Patents that…

Revcontent Helps Tapstone Exceed Revenue Goals by 40% With Its Granular and Powerful Advertiser Capabilities

Revcontent's innovative platform proves to be game-changing for one of the biggest names in native advertising Tapstone, the pioneering force behind Native for Direct Response advertising, has leveraged Revcontent's platform to implement and optimize granular bidding strategies that have helped the Tapstone team exceed their revenue goals by 40%. After launching in August 2020, Tapstone quickly utilized Revcontent's seamless campaign creation process to get over 30 boosts up and running. With consistent optimization through…

Revcontent Tapped by Barstool Sports for Exclusive Content Recommendation Partnership to Increase Revenue

Barstool Sports and Revcontent ink an exclusive multi-year partnership to increase revenue and enhance user experience for millions of "Stoolies" Revcontent, a leading content marketing and discovery platform, announces an exclusive, multi-year partnership with Barstool Sports, a daily sports and pop culture media icon covering the latest news and viral highlights. Revcontent's lightweight, customizable technology will help Barstool Sports exceed revenue, engagement and growth goals. Marketing Technology News: TVision’s…

Revcontent Sees 1,100% Increase in Profitability, Bolsters Client Roster and Product Offerings Under New Leadership

Revcontent, a leading content marketing, and discovery platform, announced strong revenue growth and new premium publisher clients including Barstool Sports, Patch.com, Heavy.com, McClatchy, Nexstar Digital, and Salon. Despite the devastating impact of COVID-19 on the global economy, Revcontent has continued to gain traction as it delivers new revenue and growth opportunities to digital publishers around the world. The company recently appointed Richard Marques as chief executive officer. Marques has helped lead the…

Revcontent Launches Browser Targeting to Allow Advertisers to Optimize Spend and Budget Allocation

Revcontent launches Browser Targeting to offer advertisers deeper scaling opportunities with additional targeting segmentation Revcontent, a leading content discovery platform used by the world's most prominent media companies, launches Browser Targeting, a brand new, highly requested advertiser targeting option. Revcontent advertisers are able to drive highly engaged audiences from premium publishers into all stages of the marketing funnel, increasing sales, audience growth and brand loyalty, and browser targeting will…

Revcontent Names Omar Nicola as CEO

Revcontent, one of the leading content discovery platforms, named Omar Nicola as the company’s next CEO to replace Founder and current CEO, John Lemp, who will remain as Chairman of Revcontent’s Board of Directors. Nicola previously co-founded Kixer, a mobile advertising technology company that connects publishers and users with mobile app recommendations. Kixer’s platform included hundreds of premium mobile app and media publishers. Kixer was acquired by Lakana and its parent company, Nexstar Broadcasting Group, in 2015,…

Revcontent Recognized with “Best Overall AdTech Solution” Award

Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall AdTech Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. “We are honored to be recognized as the Best Overall AdTech Solution by MarTech Breakthrough,” said CEO John Lemp. “This award is a true representation of the work that our team has put in to ensure that the…

Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising

Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it has completed the verification process. The company has been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. Companies that are TAG Registered have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process. TAG is an advertising industry…

Revcontent Becomes a Board Member with the Coalition for Better Ads

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation network, has joined the Coalition for Better Ads as a Board Member, becoming the first native advertising network to join the board. Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing. Leading…

CoinDesk Partners with Revcontent to Monetize 1000% Traffic Growth

Because of the Exclusive Partnership with CoinDesk, Revcontent Advertisers Are Able to Reach an Audience of over 12 Million Unique Visitors per Month This past year, Bitcoin and Cryptocurrency took the world by storm when the value grew by over 1200 percent in just one year. As people scrambled to learn about this hot market, websites like CoinDeskprovided dedicated content to help teach people how to profit. CoinDesk is the leading digital media, events and information services company for the digital asset and…

PeopleReady Honored With 7 NYX MarCom Awards

In recognition of its innovation and creativity in connecting people and work, staffing leader PeopleReady received seven NYX MarCom Awards presented by the International Awards Associate (IAA). PeopleReady scored top honors for its communications, marketing and digital transformation efforts in the international competition which featured more than 2,000 entrants. “Connecting people and work has never been more vital as the world of work continues to change. PeopleReady is proud to be recognized by the IAA for our…

AcuityAds Announces Board And Management Changes

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), the technology leader in consumer journey based advertising automation, today announced upcoming board and management changes. Jonathan Pollack, its Chief Financial Officer, will retire from the Company later this calendar year once his successor has been identified. Mr. Pollack stated: "I am very pleased with all of the successes that we have enjoyed during my tenure at AcuityAds, and I am especially proud of my contributions in placing…

Marketing Technology Highlights of The Week: 05th-April-2021: Featuring ON24, Deloitte, Demandbase, Bombora (and more)!

Customers want seamless and engaging omnichannel marketing (and sales!) experiences and interactions from the brands they deal with, this is true in form across banking, B2B and even B2C channels. How are leaders in marketing and martech / salestech using this demand to ensure they meet customers’ expectations at the core? Find out more in this martech highlight of the week! MarTech Quote-of-the-Week! While most B2B companies are focusing on outbound  – Lusha is built on existing intent. We build off of SEO and…

Marketing Technology Highlights Of The Week: 22-March-2021: Featuring Taboola, 8X8, Informatica, Hootsuite

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Tethr (Customer Experience), Miva (E-commerce), XANT (Sales Engagement), Cohley (Content), Revcontent (Content Marketing). The Northridge Group and Tethr Announce Strategic Partnership The Northridge Group, Inc., an industry leader in contact center and customer experience consulting, and Tethr, the market’s most advanced conversation intelligence platform, announced the formation of…

In Post-Cookie World, Salon Sees 21% Revenue Uplift Through Content Recommendation Partnership

Publisher Improves User Experience and Drives Revenue While Delivering Fewer Ad Impressions Salon and Revcontent announced an exclusive partnership after Salon ran a head-to-head split test with other content recommendation partners. Driving the national conversation since 1995, Salon has supported fearless journalism with award-winning content, reaching an audience of approximately 10 million monthly unique visitors. Salon, a digital trailblazer that relies on programmatic ad revenue to offer free content, was seeking…

Pub Ocean Partners with Prezna to Provide Revenue Attribution Tool for Publishers

LiveYield’s Ability to Connect Granular, Real-Time Revenue Data to Prezna’s Spend Data Provides a Real-Time Actionable P&L for Every Piece of Content Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced a new partnership with native advertising platform Prezna. Pub Ocean’s LiveYield, a real-time revenue analytics platform, will be integrated into Prezna’s content distribution technology. Through this partnership, Prezna’s customers will have direct access to revenue per…