Tiger Pistol Platform Simplifies Social Advertising, Increases Performance Tiger Pistol, the only social advertising platform that delivers local activation at global scale, was recently named Best Social Marketing Platform for the second year running in the Digiday Technology Awards. “Last year’s selection of Tiger Pistol over other leading social advertising tool providers validated our category leadership position,” said Paul Elliott, Tiger Pistol CEO. “Earning this honor for the second year in a row is a true testament…

Ayrshare, the social media API platform, announced the public launch of the Ayrshare Application Programming Interface, or API, to automate social media posting. The API addresses the needs of companies and platforms that programmatically post content to multiple social media networks. "For companies that are publicly facing, social media is important to build their brand, engage their community, and drive new sales," said Geoffrey Bourne, co-founder of Ayrshare. "We are now seeing a fresh wave of adoption of API-first…

81% of retail marketers wish to automate at least part of the creation and delivery of social advertisements in the New Year Smartly.io, the leading social advertising automation platform for designers and performance marketers,  announced new research outlining how retail organizations are spending their marketing dollars on social media advertising. Based on a survey of 300 senior marketing executives from retail organizations around the world, the report examines year-over-year findings while also exploring new topics to…

2020 is almost over: Hootsuite’s findings reveal five trends that will redefine 2021 Hootsuite launched its fifth annual Social Trends Report, shining a light on emerging trends in social media to help brands navigate the fast-changing consumer landscape in 2021. The new findings from Hootsuite reveal the shifts marketers must make as the world becomes more digital after a year that redefined social media—with 4.1 billion people now using social worldwide. “As much as we all would like to forget 2020, it has reshaped the…

New alliance between Aceyus and Verizon allows both SSA employees and the public to benefit from a streamlined, all-encompassing UC/CX platform Aceyus Inc., a leading provider of customer experience solutions specializing in enterprise-level data management and reporting, is proud to announce the integration of its technology and consulting services with Verizon to support the telecommunication leader's Unified Communication (UC)/Customer Experience (CX) platform for the Social Security Administration (SSA). Introduced as…

Rebel Gail Communications, a leading health, beauty and lifestyle communications agency released the results from their Pandemic Social & Shopping Impact Study. The nationwide survey by 360 Market Reach was conducted online within the U.S. among 500 consumers ages 18 and over between September 10 and September 23, 2020. A second wave of the survey was conducted between September 24 and October 7, 2020 again among 500 consumers ages 18 and over. The study reveals that social and online shopping trends aren't as clear cut…

Talkwalker, the leading social listening and analytics company, unveils the latest addition to its conversational intelligence suite: Paid Social. By adding social ad data directly into their campaign dashboards, marketers will have a holistic view of their owned, earned and paid channels as well as full control of their campaign performance and ROI. Marketing Technology News: Adelphic Strengthens Identity Resolution Capabilities, Integrates with Adstra There has never been so much competition amongst brands for online…

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

AI chatbot technology automatically identifies and answers frequently asked queries, it provides seamless escalation to customer care agents and increases both customer satisfaction and agent productivity Socialbakers, the leading AI-powered social media marketing platform, announced that it has integrated conversational AI chatbot technology into the Socialbakers Suite. The addition of conversational AI chatbots enables marketers to automatically identify unanswered questions and instantly respond to frequently asked…

Using the proprietary Alison platform, the performance marketing company analyzed 300M+ impressions to find the most effective ad creative strategies Use purple boxes for calls to action, capture viewer attention in the first three seconds of a video ad, and don’t wait until the end of the video to display your logo. Those were among the recommendations for app marketers in a new data-driven report published by yellowHEAD, the AI-powered performance marketing company. Titled “Ad Creative Benchmark Report: Social Casino,”…

FreakOut, the global marketing technology company, part of FreakOut Holdings launches FreakOut Social powered by Spaceback, a new technology utilizing advertisers’ social media posts as advertising creatives for digital marketing. Nowadays, many brands are making more efforts to communicate with consumers on social media and their social contents are well-optimized through a continual trial and error. FreakOut Social powered by Spaceback will unlock advertisers’ powerful contents from social media feeds and extend reach in…

Tell us more about your recent integration with Glassdoor. How can marketing teams better leverage this opportunity to acquire and engage with customers? The lines between the corporate brand and employer brand continue to blur, so brands must maintain a strong presence across all touchpoints, ranging from social media to employee review sites. Our new integration with Glassdoor offers brands the ability to monitor and respond to employee reviews directly within Sprout Social’s platform. This not only empowers social…

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its leadership position in the Forrester Research, Inc. November 2020 report, The Forrester Wave: Social Listening Platforms, Q4 2020. Sprinklr was previously also named the only leader in The Forrester Wave: Social Suites, Q4 2019 report. According to the 2020 report: “Sprinklr leverages the power of its social suite to bring social listening to life. Diverging from other vendors in this evaluation, this New York-based vendor…

Marketing 360 announced that it has been named a Top 20 social media management software product by Capterra, a free online service that helps organizations find the right software. Top 20 Most Popular Social Media Management Software is an independent assessment that evaluates user reviews and online search activity to generate a list of market leaders in the social media management software space that offer the most popular solutions. Marketing Technology News: Zoho Announces Partnership With Tata Consultancy…

Digimind announced that it’s been named a Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020 report. Forrester identified the 10 most significant providers in the category and evaluated them. According to Forrester, vendors that can provide advanced analytics, brand measurement in visualizations, and broad tech integrations, position themselves to successfully deliver enterprise-wide consumer and social intelligence to their customers. In the 36-criterion evaluation, a review that assessed…

MediaMath, an acclaimed independent advertising technology company for leading brands and agencies, announced full support for Twitter Social Display Ads through its partnership with Spaceback, the global leader in Social Display, building upon the MediaMath Spaceback partnership announced earlier this month. Twitter remains one of the most valuable channels for brands and influencers to reach consumers. With this partnership, MediaMath becomes the first Demand Side Platform (DSP) integrated with Spaceback to combine…

Socio announced the launch of Socio Streaming, a fully integrated solution with StreamYard that gives event organizers powerful tools for leveling up virtual and hybrid event production. Socio Streaming was designed to address the evolving needs of the event community. After the industry pivoted to virtual events in March, many organizers relied on simple meeting platforms like Zoom for live streaming. With the realization that virtual events will remain dominant heading into 2021, organizers are looking for self-serve…

Talkwalker, the leading social listening and analytics company, announced that it had been named a leader in the newly released Forrester Research report: The Forrester Wave™: Social Listening Platforms, Q4 2020. The independent research firm's report identified and evaluated the top 10 social listening platforms in the market. Evaluated against 36 criteria, Talkwalker received the highest possible scores in the criteria of performance, onboarding and account management, and supporting services. Marketing Technology…

Integration Brings Sprinklr’s Modern Advertising Together With Mediaocean’s Ad Management Platform to Automate Planning, Buying, and Measurement of Social Media Advertising Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, and Mediaocean, the mission-critical platform for omnichannel advertising, announced a partnership to help global agencies automate the planning, buying, and measurement of social media advertising. This partnership integrates Sprinklr Modern Advertising with…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has enabled aged care and disability support provider Feros Care to provide video telehealth solutions to its clients powered by Vonage. The Vonage Video API, embedded within Feros Care’s Virtual Social Centre, enables the non-profit organization to conduct real-time live-streamed events for more than 600 of its members across Australia. Running seven days a week, these events cover a wide range of activities beyond…