Most social media users (58%) in the U.S. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest. The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%). Influencers…

Benefits of Organic Social Media Marketing There will always be a never-ending debate among marketers surrounding paid social media and organic social media plans. While many marketing leaders of some of the more renowned companies would usually opt for a hybrid social media model that allows a significant amount of (bulk!) organic social media marketing teamed with a certain amount of paid social efforts, it might not always be easy for smaller teams or those undergoing advertising and marketing budget cuts to have a large…

Small business marketing expert, Ripl Inc., a software company empowering hundreds of thousands of businesses to succeed on social media without the need for specialized staff or high costs, announced the release of The Small Business Owner’s Social Media Playbook. The company produced the guide for small businesses struggling to identify how they should promote their brand through social media marketing. The Playbook is intended to be a free downloadable tutorial for small business owners in need of training and…

The use of video in social media marketing has long been proven to be successful. People will spend up to 2.5 hours a day on average watching online video in 2021. Furthermore, people enjoy watching videos to learn about a product or service. A survey showed that most people: Watch videos to learn more about a product or service. Prefer short videos to learn more about a product or service Have been convinced to purchase items or services by online videos Marketing Technology News: Nielsen Annual Marketing…

SocialSEO partners with Canada's leading provider of interactive video, Universus bringing powerful marketing tools to SocialSEO's existing clientele. Colorado Springs-based marketing firm SocialSEO has partnered with Universus, the leading provider of interactive video in Canada. Universus is headquartered in Toronto and offers industry-leading video marketing and design services. Universus has a powerful video production team that captures the attention of their audience through interactive video, along with a full…

Meet the first mobile gaming social media network, WAM.app, allowing anyone to play at any time and place. Since its launch on February 25th, WAM.app has reached more than 1 million active players. And the number keeps growing. WAM.app is the brainchild of Digitap, a Romanian company founded by visionary game dev and business veterans Daniel Tamas and Alex Rus whose mission is to let people socialize through gameplay. Marketing Technology News: SAP.iO Foundry Tokyo Kicks Off Accelerator Program Focused on the Intelligent…

One year after Covid-19 shut down in-person events and association meetings, SegMark Solutions released its Marketing Strategy Guide for Event & Meeting Stories That Sell to help organizers adapt and better communicate the value of their streaming, hybrid and DOD (digital-on-demand) events and meetings. Marketing Technology News: Ylopo Recently Named By Facebook As A Top Real Estate Digital Marketing Provider In 2021, while the 50-billion-dollar industry for large in-person B2B "build it and they will come" events…

Innovative companies in all global regions are using Bright Pattern to provide effortless customer experience on popular messaging apps including Facebook Messenger, Twitter, WeChat, WhatsApp, LINE, Viber, and Telegram. Bright Pattern, a leading provider of cloud-based omnichannel communication software for innovative companies, supports the most extensive number of messaging apps including Facebook Messenger, Twitter direct messaging, WeChat, WhatsApp, Viber, LINE, and Telegram. With the rise of the remote workforce, the…

Uhive is the world's first blockchain-powered, AI-based, decentralized social platform. This disruptive social network is shaking up the social media scene using a unique and innovative interest-based content discovery model, alongside creator rewards within Uhive’s decentralized economy with its very own cryptocurrency - Uhive Token HVE2. At the center of Uhive’s groundbreaking app resides the Oasis; an interactive, VR supported physical-esque dimension comprising an infinite number of ‘spaces’. These spaces are similar…

Lob, the leading direct mail platform, announced Lob.org, a dedicated social impact arm. Lob.org is committed to driving change through more sustainable and strategic direct mail. “Lob.org gets at the values at the heart of Lob and allows us to apply our unique direct mail capabilities in service of social good,” said Leore Avidar, Lob CEO and co-founder. “We believe we can make a meaningful difference by partnering with innovative nonprofits and taking responsibility for environmental stewardship.” Marketing…

Mijem Inc., the Canada-based social media and technology company, today announces that it has closed an investment from noted technology entrepreneur Calvin Ayre, founder of venture capital firm Ayre Group Ventures and blockchain conglomerate CoinGeek. Mijem will use the investment to support the company's ambitious growth agenda, which includes implementing a unique Bitcoin SV-based cashback loyalty system using the Bitcoin SV blockchain. Terms of the deal were not disclosed. Marketing Technology News: MarTech Interview…

Social Media sits at the center of people's daily lives and businesses are increasingly reliant on social data to inform strategic decision making across an organization. In fact, according to new research commissioned by Sprout Social —an industry-leading provider of cloud-based social media management software—and conducted online by The Harris Poll, 85% of business executives report that moving forward social data will be a primary source of business intelligence for their company, and nearly half (46%) expect their…

Powerful Social Listening and Analytics Innovations are a Perfect Match for Robust Reputation Experience Management Platform Reputation, the global leader in reputation experience management (RXM), today announced it has acquired Nuvi, a robust social customer experience (CX) software company based in Lehi, Utah. Nuvi’s award-winning social listening and data visualization capabilities are a strong complement to Reputation’s innovative platform built for the next generation of experience management. Marketing Technology…

The unique, All-In-One Digital Marketing Technology’s new feature helps businesses increase leads and sales and ensures a recognizable social media experience. On the heels of a successful global launch, WebFindYou, All-In-One Digital Marketing Technology, is continuing to revolutionize the digital marketing industry. The company is proud to announce the launch of its link in bio feature for Instagram and other social media platforms. This addition to their technology provides brands with a solution for the limitations…

As social media ads continue to see excellent performance across digital platforms, Exults Internet Marketing Agency offers insight on the trend. Although the shift to digital advertising has been underway for some time now, the challenges of 2020 have hastened the transition much more quickly than anticipated. With in-person business limited in many areas and consumer anxieties at an all-time high, companies were forced to find more creative ways to communicate with their customers. For many of them, this meant…

Qumu Corporation, a leading provider of cloud-based enterprise video technology, and Socialive, the leading video creation platform for business, announced a new partnership to bolster video content production and distribution for organizations no matter their size. Socialive’s SaaS-based video production studio includes multiple layout options and robust production capabilities now available to existing Qumu customers via Qumu Cloud. Marketing Technology News: 365 Connect Honored With Platinum AVA Digital Award for Its…

FootPrint app tells you what your social media profile is worth. FootPrint provides an influence rank for each user Users can learn their profile dollar value with in-app purchases. Launched on Facebook and Twitter (Instagram coming soon) Who better to market for you than your own customers? Search MyFootPrintScore, one word, on Google or the Apple Store, Less than 2% of Hispanic CEOs FootPrint is the new "it app," now available for download on iPhone and Android. FootPrint has the ability to…

Havas Media Group (HMG), the media experience agency, announces today that it has partnered with social display leader Spaceback to bring the creativity of social advertising to programmatic on a global scale. This partnership will allow marketers to distribute social experiences using programmatic infrastructure, adapting any posts from across the major platforms in just a few seconds. Havas Media Group's full roster of clients will benefit from the partnership as the agency globally reorganizes the respective disciplines…

MGM Resorts International received a Gold award for Corporate Social Responsibility and a Bronze award in the Integrated Marketing Campaign category in the 64th annual Adrian Awards; the largest and most prestigious global travel marketing competition. For 2020, the Hospitality Sales & Marketing Association International (HSMAI) redesigned the Adrian Awards to reflect the current travel landscape, with focus categories of Corporate Social Responsibility, Crisis Communications/Management,…