58% of Social Media Users Don’t Ever Plan on Buying Influencer-Promoted Products
Most social media users (58%) in the U.S. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms.
Rather than product placements and advertisements, social media users are drawn to informative content that provides insight into a subject of interest.
The most popular types of influencers are subject matter experts (34%), business leaders (29%), and wellness experts (28%). Influencers…