People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the …
Sales and Marketing Alignment Means So Much More Today
We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. …
The Importance of Marketing and Sales Alignment
Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when …
Prediction Series 2019: Interview with Anurag Kahol, CTO and Co-Founder at Bitglass
Hi Anurag. Tell us about the biggest disruptions that you see happening in 2020. We will see an increase in …
MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America
"Brands need to reach the right audience, with the right message, through the right channel, at right time." Tell us …
Rise of Streaming and Death of the Cookie Top of Mind for Digital Media
New IAS Report Checks Pulse of Ad Industry Privacy concerns, the impending death of the cookie and the explosion in …
MarTech Interview with Rob Woollen, CEO and Co-Founder at Sigma Computing
"Data Analytics and Business Intelligence (A&BI) is no longer a nice to have - but a must, if you want …
MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1
Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. …
TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics
Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, …
Copper Launches New Partner Program and Hires Olga Lykova as Global Vice President of Partnerships
The leading CRM for G Suite Unveils Its 2020 Partner Ambassador Program Focusing on Google Partnerships, Expanding Benefits to Reseller …
MarTech Interview with Raviteja Dodda, Founder and CEO at MoEngage Inc.
"Being able to detect where the user is in their lifecycle and reach them with the right and relevant messaging …
MarTech Interview with Alexandr Galkin, Co-Founder and CEO at Competera
"AI can process millions of data points, detect the correlation between them, see the patterns no one can see, and …
MarTech Interview with Sovan Bin, CEO and Founder at Odaseva
"It is really important for large companies to enhance data protection in the Cloud and address the compliance side at …
TechBytes with Hanan Maayan, Co-Founder and CEO at Trackonomics
Tell us about your role and the team/technology you handle at Trackonomics. Trackonomics is an Aggregation and Automation platform for …
MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV
"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, …
MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe
"When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more …
Measuring CCPA Preparedness of Big Data Companies: Facts and Insights
By now, you must have heard about the countless experiences of global Big Data companies and their battle with the …
MarTech Interview with Cristina Constandache, Chief Revenue Officer at Rakuten Viber
"The companies that will do best in the data economy will be the ones that balance data with privacy and …
TechBytes with Adi Kuruganti, GM, Community Cloud and SVP, Products B2B Commerce at Salesforce
Could you tell us about your journey in technology and how you started at Salesforce? When I was in business …
MarTech Interview with Ben Harris, CEO and Co-Founder at Decibel
"C-suites everywhere are making digital customer experience a business priority, because if it’s not perfect, customers are less likely to …