People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the …
Sales and Marketing Alignment Means So Much More Today
We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. …
The Importance of Marketing and Sales Alignment
Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when …
MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire
"Our MarTech stack continues to evolve as we look to become more targeted and personalized in our touchpoints with potential customers." Could …
MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr
"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role …
MarTech Interview with Theresa McEndree, VP Marketing at Blackhawk Network
"Millennials are more likely to be engaged with new purchasing options, such as VR shopping and pop-up stores, than older …
Seismic Acquires Content Orchestration Platform, Percolate; Aims to Personalize Sales Interactions using Contextual Content
Using Content Orchestration Platform’s combined offering, Seismic will provide marketers unprecedented ability to produce and deliver compelling content at enterprise …
LevelJump Announces Outcome-Based Sales Enablement For Go-to-market Teams
Guide sellers to milestone achievement, show executives the business impact, and optimize readiness programs for revenue outcomes LevelJump, a sales …
MarTech Interview with Vijay Chittoor, Co-Founder and CEO at Blueshift
"AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue …
Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Application Suites
Salesforce Is Recognized as a Leader for the Third Year in a Row Based on Completeness of Vision and Ability …
Aegis AI Announces Rebrand to Actuate
Aegis AI Rebrands to Actuate and Launches New Threat- and Intruder-Detection Features Alongside the Market-Leading Gun Detection AI System Aegis …
MarTech Interview with Sydney Sloan, CMO at SalesLoft
"When you have the ability to keep a history of all customer interactions, you will be able to serve your …
LeadMD & Drift Reveal Surprising Findings with Sales & Marketing Alignment Report
Joint Research Gives Business Leaders Actionable Insights into Alignment Creation and Performance Impact LeadMD, the world’s leading performance marketing consultancy, …
MarTech Interview with Michael Umansky, Co-Founder and CEO at INK
"Bots and AI are already ubiquitous in business - from Voice platforms like Alexa to customer support chatbots." Could you …
MarTech Interview with Rob Carpenter, Founder and CEO at Valyant AI
"Artificial intelligence is going to completely transform the working world in much the same way as computers did three decades …
TechBytes with Dmitri Lisitski, CEO and Co-Founder at Influ2
How much has the Account-Based Marketing evolved in the last 12-18 months? ABM is still a work in progress. It …
TechBytes with George Corugedo, CTO and Co-Founder at RedPoint
Could you tell us about your role and the team/technology you handle at RedPoint Global? As one of the Founders …
MarTech Interview with Elizabeth Cholawsky, President and CEO at HG Insights
"Technology Intelligence is unique in that it can not only help our customers identify which accounts have the highest propensity …
5G, AR and Frictionless Commerce; Nielsen Illuminates Future of Retail and Consumer Packaged Goods
Nielsen reveals tech levers fueling such clients as P&G, envisions transformative retail and CPG change at the Gartner IT Symposium/Xpo …
How Revenue Alignment Extends the Concept of Sales Enablement
Revenue enablement extends the concept of sales enablement to the entire revenue engine. This year’s SiriusDecisions Summit Europe 2019 was …