"Revenue Marketing Report" finds that internal relationships are key to companies top lines, yet nearly half of professionals still don’t feel they’re well aligned A research report released from Outfunnel, a revenue marketing automation…
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People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the efficacy of any marketing campaign. Campaign360 will help drive pipeline, ensure alignment and…
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We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. Today, the discussion around alignment has changed drastically, as a result of shifts in business strategy needed to…
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Honorees will be recognized at Forrester's B2B Summit and will share best practices for implementing Forrester's research frameworks to improve performance Forrester, today announced that Code42 Software, Inc., Dell Technologies, and SUEZ…
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New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The…
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Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when it comes to internal, and sometimes external, documents. The importance of brand unity in sales…
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Working with a modest marketing budget requires marketing leaders to further optimize and prioritize their martech tools and choice of features to drive business ROI; Neil Cohen, Chief Marketing Officer at Kasada shares his expertise:…
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Justin Sharaf, Vice President, Marketing at Jahia Solutions talks about the growing importance of first-party data in today’s marketing environment while sharing a few martech adoption best practices in this chat: _________ Welcome to…
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There’s no question that video makes for the best visual storytelling platform, but what does it takes for marketers to focus on building and executing ROI-driven video marketing campaigns?  In this weekly martech highlight, catch the…
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For front-runners, inclusion and diversity practices constitute a source of innovation and differentiation (67%), increased revenue (56%), and enhanced customer satisfaction (51%). Organizations with diverse and inclusive tech teams are 4…
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- The Salesforce-Proof alliance delivers a fast, highly scalable Revenue Operations blueprint for Sales, Marketing, Customer Experience, and Market Realities™ - Even in the midst of rapid, chaotic change, Revenue Operations teams can…
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One-day virtual conference validated need for new approach to broken brand interactions and customer experience Ada, the leader in Automated Customer Experience (ACX), launched its inaugural ACX-PO on June 17, bringing together more than…
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What does it take for today’s B2B marketers to reshape their martech strategy and marketing plans for better alignment in order to scale business ROI? Julie Zadow, Senior Vice President and CMO in Residence at Demand Spring shares her…
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CMI Media Group, a WPP company and Compas, a NMSDC certified diverse supplier that is minority-owned, announce the appointment of Marjolein Bruurs as Chief Financial Officer. Marjolein steps into her role having most recently served as…
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Gorilla Corporation unveils Partner Pulse™ Scorecarding, a breakthrough technology to improve through-channel marketing automation (TCMA) Gorilla Corporation, a leader in channel and partnership strategy and execution,…
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The survey examined how B2B companies adapted to increased competition and accelerated market forces when in-person events were canceled B2B growth agency, Ironpaper, has released the results of their survey, "The Digital…
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insightsoftware will continue to be supported by existing shareholders TA Associates, Genstar and ST6 in a transaction valuing the business at an Enterprise Value of around $4 billion insightsoftware, a global provider of…
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ALM Intelligence Pacesetter Research finds that while professional services providers typically approach supply chain challenges with advanced technology-based solutions, Market Leaders and Pacesetters realize success in part is due to…
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Transform 2021 to be Next VentureBeat Virtual Event to Utilize AnyClip's Visual Intelligence™ Technology, which Brought 24X Viewership Spike & Added Value during Transform 2020 AnyClip, continuing to ride the momentum sparked by…
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Intalio appointed Andy Scott as the new Senior Business Development Manager in the UK to support the company’s global organizational strategy. Since the late 1980s, Andy has had a great deal of experience with sales and marketing,…
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