People.ai Launches Campaign360, the Industry’s Only AI-based Solution To Ensure Sales and Marketing Alignment, Lead Follow Up and…

People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the efficacy of any marketing campaign. Campaign360 will help drive pipeline, ensure alignment and accountability of lead follow-up with sales teams, and automatically attribute all sales effort and opportunities to the originating marketing efforts. Marketers have always been faced with three key challenges in measuring the success of their marketing activities: Understanding…

Sales and Marketing Alignment Means So Much More Today

We have been having the same conversation for nearly 20 years, sales and marketing alignment is critical for B2B companies. Today, the discussion around alignment has changed drastically, as a result of shifts in business strategy needed to drive growth and ROI. With the rise of ABM, a partnership between sales and marketing trusted marketing attribution and a new phased approach to sales and marketing planning, cross-team alignment has become a critical component for revenue generation for B2B companies. The Rise of ABM…

RollWorks Launches Sales Insights to Drive Marketing and Sales Alignment for Account Prioritization of Sales Outreach

New Capabilities Powered by Machine Learning Highlight Accounts With Spiking Engagement Activity Delivered to Sellers Inside Their Salesforce CRM RollWorks, a division of NextRoll, Inc., today announced the launch of Sales Insights. The new product in the RollWorks Account-Based Platform identifies statistically significant spikes of account-based activity - like website engagement and advertising click signals - and then surfaces alerts directly in Salesforce and via daily email digests delivered to sellers. A…

The Importance of Marketing and Sales Alignment

Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when it comes to internal, and sometimes external, documents. The importance of brand unity in sales materials, proposals, and anything a potential customer sees can drastically impact your brand image. This encompasses the entire process - the first display ad, website interaction, sales calls, becoming a customer, customer communication, and user experience. It’s not just smaller businesses…

Revenue Grid Is First to Market With a Complete Set of Guided Selling Capabilities as Predicted by Forrester and Gartner

Revenue Grid unveils an innovative, seller-centric Guided Selling platform set to revolutionize B2B sales with step-by-step AI guidance for sellers ahead of the US market Revenue Grid is the first-to-market with the most comprehensive set of algorithmic Guided Selling capabilities ever in the Sales technology space as it successfully seeks to define the emerging category. The capabilities have pulled ahead of competition on a pure code basis pound for pound. Legacy companies are struggling to acquihire and code fast enough…

Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this role, Hutchinson will focus on driving growth for dentsu’s Customer Experience Management (CXM) service line through the alignment of regional marketing and communications teams. A 19-year Merkle veteran, Hutchinson has held various marketing leadership roles within the organization, most recently CMO of Merkle Americas.…

TechBytes with Thomas Høgebøl, the CEO and co-founder of NoA

Hi, please tell us how you manage to stay on top of your Martech and Adtech business in 2020? 2021 will be vital for NoA’s global acquisitions and expansion, following a sharp increase in martech revenue.  Growth for NoA in 2021 will be both organic and inorganic as we eye up further expansion through global acquisitions. At present, around 40% of NoA’s work is with global brands outside of Scandinavia and this is growing fast. This year, unlike many of our competitors across the advertising industry, we maintained…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (Customer Experience Management), MediaFirst (Entertainment), Mintegral (Mobile Advertising), Deliveroo (E-Commerce and Mobile Commerce), to DoubleVerify (Native & Programmatic Advertising). FayeBSG Releases Zendesk Integration with monday.com Faye Business Systems Group, a leading global technology company and Master Zendesk Partner announced the availability of their…

DoubleVerify Launches Brand Suitability Tiers, Forging Alignment Between Advertisers & Publishers

DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM) DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020. “At a time when brand alignment with…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Study: Just 36% of Marketers Have a Marketing Attribution Strategy

DemandLab, a technology-focused marketing consultancy, and leader in marketing-led customer experience released new research that reveals how few–only 36%–are utilizing marketing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in place are seeing great success. The survey, fielded in partnership with Ascend2, indicates that while marketers do realize the value of attribution, many are struggling to implement their own strategies. Marketing…

IBM and Salesforce Join Forces to Help Organizations and Individuals Verify Vaccine and Health Status

IBM Digital Health Pass and Salesforce work.com to Help Businesses, Schools and Governments as They Strive to Reopen Safely in the Wake of the COVID-19 Pandemic IBM and Salesforce announced that they are partnering to help organizations as they strive to safely reopen public places and provide individuals with a verifiable and privacy-preserving way to manage and share their vaccination and health status in the wake of the COVID-19 pandemic. As part of this offering, IBM Digital Health Pass will integrate with the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Uberflip (Content Experience), LeadSquared (Marketing Automation), HubSpot (CRM), SalesHood (Sales Enablement), and Kochava (Analytics). Uberflip Announces New Product Innovations Uberflip, the leading cloud-based content experience platform (CEP), announced new product innovations to help customers understand the financial impact of content on business performance. New integrations,…

Fortella Releases “State of B2B Marketing: 2021” Report, Examines the Traits of Top-Performing Marketing Departments

Survey finds that driving revenue is the main priority for most B2B marketers, while top marketers show better use of data, a segment-driven approach to marketing, and closer alignment with sales A research report released from Fortella, a revenue-driven B2B marketing platform, found that most B2B marketers claim to drive a return on investment between 4x and 7x for their companies, with two-thirds of marketers ranking revenue generation as their primary responsibility. Titled “The State of B2B Marketing: 2021,” the…

Kochava and Facebook Align for SKAdNetwork Support

Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced strategic alignment with Facebook to help advertisers measure campaign performance on the SKAdNetwork using Kochava. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities Facebook will provide full interoperability for advertisers that use Kochava for SKAdNetwork signaling. When choosing Kochava, advertisers will have flexibility to select from four fully configurable models…

DoubleVerify Expands Partnership with Twitter to Provide Brand Safety and Suitability Verification

DV’s partnership will provide transparency into brand alignment with user-generated content on Twitter DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Twitter to help advertisers measure and report on brand safety and suitability. Independent, third-party brand safety measurement in an in-feed, user-generated content environment represents a major milestone on the path to full transparency that covers all buying platforms. Marketing…

Braze Recognized as Inaugural AWS Travel and Hospitality Competency Partner

Braze, the comprehensive customer engagement platform, announced that it has achieved Amazon Web Services (AWS) Travel and Hospitality Competency status. Braze is also an AWS Retail Competency Partner and an AWS Digital Customer Experience Competency Partner. Additionally, Amazon Simple Storage Service (Amazon S3), a secure, durable, and scalable object storage infrastructure, is part of the Braze Alloys Partner Program. Marketing Technology News: CallRail Receives $56 Million Funding "As the travel and hospitality…

Sendoso Increases Logistics Investments to Further Distinguish the Leading Sending Platform and Enhance Global Sending Operations

The Leading Sending Platform Promotes Chief Sending and Operations Officer, Hires Two Industry Veterans to Logistics Team to Oversee Category-Leading Warehouse and Logistics Capabilities Sendoso, the leading Sending Platform, announced the company is expanding its logistics and operations to enhance its sending experience, both domestically and internationally. The investments demonstrate its continued efforts to combine customer experience with supply chain expertise, further defining the sending platform category and…

SparkPost Marketing Leader and Email Practitioner Surveys Reveal 72% of People Feel Overworked

Businesses Are Succeeding and People are Happy Despite Mounting Pressure and Workload; Investments in Email Rise 44%, Driving Opportunities for Digital Marketing SparkPost, the world's largest email delivery and analytics platform delivering nearly 40 percent of the world's email, released its annual Email Benchmark Report, titled Email in 2021 - The Trends, Behaviors and Benchmarks Shaping Email in 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of…

Qlik Expands Relationship with AWS with Debut of Qlik Sense Enterprise SaaS in AWS Marketplace

AWS Advanced Technology Partner Seeing Growing Market Demand to Combine Qlik’s Data Integration and SaaS-based Analytics with AWS to Increase Data’s Use and Value Qlik announced today that it has expanded its relationship with Amazon Web Services (AWS) with the recent debut of Qlik Sense Enterprise SaaS in AWS Marketplace. AWS customers can now seamlessly and easily purchase Qlik’s modern data analytics platform, with Qlik’s unique associative engine and sophisticated artificial intelligence (AI), to enable enterprise-wide…