As More Sales Funnels Shut Down, New Options Emerge

MediaFast Helps Businesses Get in Front of Clients Amidst Social Distancing MediaFast has been creating video brochures long before the current shutdown, but they are especially relevant today as businesses must rely even more on video communication. "Video Brochures have the ability to fill your sales funnel even when you can no longer travel to conventions or meet in the same room. They allow Sales and Marketing teams to communicate from afar in a very memorable and engaging way," said MediaFast President, Amy Hafen.…

B2B Buyers Most Concerned About Transparent Costs on B2B Companies’ Websites, Highlighting Importance of Trust in B2B Sales Funnel

A new survey of B2B buyers finds they value transparent information about cost (25%) as the most important characteristic of a B2B company's website. Companies offering B2B services and software should prioritize building trust with potential customers through their websites and other digital content B2B buyers prioritize transparent information about cost when reviewing the websites of B2B software and services companies, finds a new survey from Clutch, the leading B2B ratings and reviews platform. One in four B2B…

A Sales Funnel And Why Your Business Needs It

That sales funnel of yours may be one among the key roots of your brand-new internet marketing policy for this age. Returning its fundamentals won’t only provide you with the best tool yet will additionally be in a position to preserve you valuable resources, that in turn, you may attach to your property to grow your online business. When you utilize the sales-funnel approach, you will be in a good position to appreciate distinguished sales conversion. What Is a Sales Funnel? Sales-Funnel Marketing is an approach in…

Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season

Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season in your B2B industry. Summer is downtime. Summer is vacation. Summer is employees with kids struggling with childcare arrangements in the gap left between school and camp. Do your business customers really have the head to be focused on making major product or service purchases? But let’s take a look at two major reasons as to why summertime often stays an active time for B2B. Then we’ll discuss strategy…

Madison Logic Launches Journey Acceleration to Enhance Full Funnel Audience Targeting, Account Nurturing and Sales Acceleration

Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of Journey Acceleration, which allows B2B marketers to target ABM programs to all stages of the buyer journey within ActivateABM, the industry’s only global, comprehensive ABM platform. Journey Acceleration enables B2B marketers to dynamically target, acquire and nurture potential customers with comprehensive ABM programs that serve customized marketing to the right members of the buying committee at each stage of buyer journey,…

The Funnel Isn’t a Funnel: Embracing the Way Businesses Buy and the Changing Role of B2B Sales

For most B2B companies, the sales process and funnel has not changed much in the past few decades. Sure, there is a bit more sophistication around the top of the funnel with web visitors, marketing capture leads, marketing qualified leads and sales accepted leads — but the funnel still represents a linear path through a set of stages. While the funnel may not have changed, the way B2B companies actually buy has changed and today’s most effective B2B companies have revised their sales approach to match the actual process that…

Less Work, More Sales with Funnel CRM, Launched This Month

Funnel CRM Officially Launched This Month - Funnel Is an Intelligent CRM for Smart Teams. With Features That Will Make Your Sales Workflow Better Long-Awaited Funnel CRM launches in the US The cloud-based customer relationship management software is designed to help small-medium businesses, startups, agencies, and freelancers close more deals without using complicated solutions. The COO of the project, Irsa Chaudhry said on this occasion, “Two years ago, we channeled our efforts into a field that is close to our hearts. We…

Interview with Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel

"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS: Tell us a little bit about your role at BrightFunnel and how you got here. What inspired you to author Lead Generation for Dummies? My role at BrightFunnel, as VP of Marketing and Sale Development, is to lead both the core marketing functions and our ADRs (outbound sales development reps) for an integrated full-funnel strategy. Prior to…

AI in Marketing and Sales: Why Businesses Must Integrate AI into their CRM?

The CRM industry has witnessed enormous growth in the past few years. And 2020 was no exception. Last year, CRM usage increased from 56% to 74%. Within these statistics, 91% percent of businesses with over eleven employees use a CRM system, compared to 50% of those with 10 employees or fewer. These facts amount to how important CRM has become. In fact, 74% of businesses confirm CRM has improved their access to customer data. We also expect the industry to reach $80 billion by the end of 2025. However, the most trending…

AI-based Automation to Attain Higher Sales Closure Rates

Sales is one of the most important departments of an organization. In recent years, automation of sales processes and sales force operations have garnered massive attention from global organizations looking to accelerate their digital transformations. Together with IT, Business Analytics, Data management, and Marketing Automation, Salesforce Automation shall form the crux of business continuity in 2021. However, Sales still lags when it comes to adapting and utilizing automation to its fullest extent. In fact, it ranks…

High Quality Content Has Outsized Impact on Amazon Sales Conversions, New Salsify/Kenshoo/Profitero Study Finds

Compiled from data across millions of Amazon products, "The Content Advantage in Amazon Advertising" reveals how content impacts search rankings and sales funnel metrics Product content on Amazon that meets certain best practice thresholds (termed "A-rated" content) drove 21 times more conversion than poor content, finds a new study from Salsify, Kenshoo, and Profitero. "The Content Advantage in Amazon Advertising" reveals that optimized product content positively impacts search engine results and ad efficiency as well.…

Time to Think Again: Lower Funnel Doesn’t Mean Lower Quality

Did you know that performance advertisers sacrifice quality in exchange for better mid to lower funnel results? At the beginning of the pandemic, brands reduced advertising spend drastically. In May, 52% of marketers at large multinational companies said they would hold back on ad spend for up to six months or more as the pandemic rolled on. Even though e-commerce saw a huge spike, brands curtailed spend in digital advertising regardless. Additionally, both brand and performance advertising saw equal levels of reduced…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Cisco (Customer Experience), ProProfs (CRM), Sitecore (Experience Management), GetAccept (Sales Enablement), and Amdocs (Digital Experience). Cisco To Acquire IMImobile Cisco and IMImobile PLC announced that they have reached an agreement on the terms of a recommended cash offer pursuant to which Cisco will pay 595 pence per share in exchange for each share of IMImobile, or an…

Content Camel Announces General Availability Sales Enablement Tool

Content Camel, Inc., the sales enablement software choice for growing teams, announced the general availability of their sales enablement tool complete with smart sales content search and pricing that matches the needs of every sales and marketing team. Sales enablement has become a major area of investment for go to market teams, and space has attracted mostly enterprise software companies that cater exclusively to serving the needs of the largest sales teams. This has increased the gap in sales and marketing communication…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from AccuData (Behavioral Marketing), Terminus (Account-based Marketing), Twilio Segment (Customer Data Platform), Clinch (E-Commerce), and Sectigo (Identity Management). AccuData Launches NextGen Behavioral Targeting Solution AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution …

Ascent Cloud Announces Updates to LevelEleven Sales Performance Management Solution

Ascent Cloud announced it has updated its LevelEleven sales performance management solution on Salesforce AppExchange, providing customers with real-time insights into their data and news ways to engage with their teams whether working remote or in an office. Marketing Technology News: SAP Completes Acquisition of Emarsys With LevelEleven’s latest release, Conversion Insights makes it simple for sales leaders to use Performance Scorecards to inform and develop strategies for their teams. Additional enhancements help…

Jifflenow Revolutionizes Marketing and Sales with Intelligent “Inbound Meetings” Capabilities

Last year, thousands of in-person trade shows and corporate events drove millions of customer meetings—a key driver of sales pipelines. With many of those in-person events now taking place virtually, attendee engagement at virtual events has become a major challenge for marketers. In particular, enterprises need a mechanism to generate the B2B meetings that are so crucial for advancing prospects through the sales funnel. Jifflenow has just announced a solution to help convert interested prospects to opportunities.…

ON24 Launches RevNEXT Marketplace for B2B Marketers to Digitally Discover Technologies to Accelerate the Funnel

Drift, Integrate, 6sense and others join ON24 in a virtual, always-on trade show aimed to support next-gen revenue marketers as they build resilient growth strategies Marketers are increasingly responsible for not just generating leads, but driving true business impact. But, according to Deloitte, while 95% of marketers say revenue is the top growth metric defined by their organization, only 70% feel confident that they’re prepared to impact revenue. That’s why ON24, a digital experience platform that enables businesses…

Demoflow Remote Sales Platform Secures $1.6 Million In Seed Round

Demoflow, the leading collaborative remote selling platform, announced its Seed Capital raise of $1.6 million. The seed funding was led by FirstMile Ventures with other major participants including Slack Fund, RTP Seed, Next Frontier Capital, and Heroic Ventures. Demoflow's collaborative remote selling platform increases sales close rates and reduces sales cycles by providing a new sales workspace to help companies qualify, discover, demo, close, and onboard new customers. Deep and automated integrations with…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Ortery Technologies (E-Commerce), Amperity (Customer Data Platform), AdDaptive Intelligence (Account-Based Marketing), MessageMedia (Mobile Marketing), and SAP SE (Customer Experience). eCommerce Product Photography Industry Adopts Automation Ortery Technologies, Inc. stated that as “no contact shopping” becomes the new norm, spiking online sales are accelerating the eCommerce…