As More Sales Funnels Shut Down, New Options Emerge

MediaFast Helps Businesses Get in Front of Clients Amidst Social Distancing MediaFast has been creating video brochures long before the current shutdown, but they are especially relevant today as businesses must rely even more on video communication. "Video Brochures have the ability to fill your sales funnel even when you can no longer travel to conventions or meet in the same room. They allow Sales and Marketing teams to communicate from afar in a very memorable and engaging way," said MediaFast President, Amy Hafen.…

B2B Buyers Most Concerned About Transparent Costs on B2B Companies’ Websites, Highlighting Importance of Trust in B2B Sales Funnel

A new survey of B2B buyers finds they value transparent information about cost (25%) as the most important characteristic of a B2B company's website. Companies offering B2B services and software should prioritize building trust with potential customers through their websites and other digital content B2B buyers prioritize transparent information about cost when reviewing the websites of B2B software and services companies, finds a new survey from Clutch, the leading B2B ratings and reviews platform. One in four B2B…

A Sales Funnel And Why Your Business Needs It

That sales funnel of yours may be one among the key roots of your brand-new internet marketing policy for this age. Returning its fundamentals won’t only provide you with the best tool yet will additionally be in a position to preserve you valuable resources, that in turn, you may attach to your property to grow your online business. When you utilize the sales-funnel approach, you will be in a good position to appreciate distinguished sales conversion. What Is a Sales Funnel? Sales-Funnel Marketing is an approach in…

Sales Funnels Shouldn’t Take Vacations: How to Take Advantage of the “Slow” B2B Summer Season

Unless you sell industrial air conditioners, there’s a good chance that summer is looked at as a sleepy sales season in your B2B industry. Summer is downtime. Summer is vacation. Summer is employees with kids struggling with childcare arrangements in the gap left between school and camp. Do your business customers really have the head to be focused on making major product or service purchases? But let’s take a look at two major reasons as to why summertime often stays an active time for B2B. Then we’ll discuss strategy…

Madison Logic Launches Journey Acceleration to Enhance Full Funnel Audience Targeting, Account Nurturing and Sales Acceleration

Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of Journey Acceleration, which allows B2B marketers to target ABM programs to all stages of the buyer journey within ActivateABM, the industry’s only global, comprehensive ABM platform. Journey Acceleration enables B2B marketers to dynamically target, acquire and nurture potential customers with comprehensive ABM programs that serve customized marketing to the right members of the buying committee at each stage of buyer journey,…

The Funnel Isn’t a Funnel: Embracing the Way Businesses Buy and the Changing Role of B2B Sales

For most B2B companies, the sales process and funnel has not changed much in the past few decades. Sure, there is a bit more sophistication around the top of the funnel with web visitors, marketing capture leads, marketing qualified leads and sales accepted leads — but the funnel still represents a linear path through a set of stages. While the funnel may not have changed, the way B2B companies actually buy has changed and today’s most effective B2B companies have revised their sales approach to match the actual process that…

Less Work, More Sales with Funnel CRM, Launched This Month

Funnel CRM Officially Launched This Month - Funnel Is an Intelligent CRM for Smart Teams. With Features That Will Make Your Sales Workflow Better Long-Awaited Funnel CRM launches in the US The cloud-based customer relationship management software is designed to help small-medium businesses, startups, agencies, and freelancers close more deals without using complicated solutions. The COO of the project, Irsa Chaudhry said on this occasion, “Two years ago, we channeled our efforts into a field that is close to our hearts. We…

Interview with Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel

"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS: Tell us a little bit about your role at BrightFunnel and how you got here. What inspired you to author Lead Generation for Dummies? My role at BrightFunnel, as VP of Marketing and Sale Development, is to lead both the core marketing functions and our ADRs (outbound sales development reps) for an integrated full-funnel strategy. Prior to…

6sense Launches Enhanced Account-Based Reporting To Align Sales And Marketing On Qualified Accounts

6sense, the leading Account Engagement Platform, announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts. 6sense also released Segment Performance reporting, which helps teams measure the effectiveness of campaigns and activities driving account engagement, and Campaign Performance Indicators that enable marketers to proactively optimize campaigns. Marketing Technology News: VERB Adds Market America to Growing Roster of Clients…

RTB House’s AI Full-Funnel Marketing Solutions Wins AdTech Innovation Award In 2020 MarTech Breakthrough Awards Program

RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced that it has been selected as the winner of the “AdTech Innovation Award” in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. The AdTech Innovation Award is another prestigious honor for RTB House’s…

Signavio Announces Signavio Process Intelligence for Salesforce on Salesforce AppExchange, to Help Map and Analyze Successful Sales Patterns

Signavio, a leading provider of business transformation solutions, today announced that Signavio Process Intelligence for Salesforce is now available on Salesforce AppExchange, giving businesses visibility across their entire sales cycle with its powerful process mining capabilities. Signavio’s integration with Salesforce enables organizations to understand and continuously refine the sales cycle, enabling more efficient selling, larger deals and improved closure rates. With Signavio Process Intelligence for Salesforce,…

Supermetrics Connects Shopify to Google Data Studio, Google Sheets, and Microsoft Excel, and Enables Effortless Full-Funnel and Multi-Store…

The demand for accessible and easy-to-use e-commerce reporting has grown fast as retailers shift their businesses online in the wake of the COVID-19 pandemic Now launching Shopify connector is one of the most requested connectors by Supermetrics customers For e-commerce marketers, it is all about the funnel. Now they can combine data from Shopify, Google Analytics, and all of their online marketing channels, and build customized and automated full-funnel reports in tools like Google Data Studio, Google Sheets and Microsoft…

ringDNA Launches Guided Selling to Remove the Guesswork from Sales in the Remote Economy

Guided Selling uses AI to recommend next best actions for sales reps - including whom to contact, when and how to contact them, and what to say - transforming every rep into a top performer As all sales teams have migrated to a remote sales model, reps are now grappling with a host of new challenges while lacking the face-to-face training from managers and peers that once helped them succeed. To meet the needs of a changing sales workforce, ringDNA, the provider of award-winning sales enablement solutions, launched Guided…

ChatFunnels Introduces World’s First Conversation Optimization Platform

Conversation marketing cloud company ChatFunnels announced the industry’s first integrated conversation optimization platform of its kind: ChatFunnels Experiment. Building on the ChatFunnels Conversational Marketing flagship product, this innovative experimentation and optimization platform provides sales and marketing teams the ability to optimize their marketing and sales funnels in conversational engagement while using data-driven scientific analysis. Marketing Technology News: BrandTotal Raises $12 Million in Series B…

Outfunnel Raises €1.1 Million Pre-Seed to Offer Revenue Marketing Automation to SMBs

Outfunnel, the revenue marketing automation tool for SMBs, has raised a pre-seed round led by byFounders, Paua Ventures, with participation from Lemonade Stand, Omnisend and a group of angel investors, including Bolt co-founders Markus and Martin Villig, Matterport CMO Robin Daniels, entrepreneur and investor Sten Tamkivi and Pipedrive co-founder Ragnar Sass. Outfunnel aims to close the gap between marketing and sales functions with a new category: Revenue Marketing Automation. It is an approach to sales & marketing…

ResMan Announces Strategic Relationship with CRM Provider Funnel

ResMan®, a leading property management SaaS platform provider, announced an exclusive multi-year agreement with Funnel, a leading multifamily marketing and leasing software provider. Through this relationship, ResMan will deliver its new revolutionary embedded ResMan CRM and leasing chatbot solution powered by Funnel's state-of-the-art Customer Relationship Management (CRM) solution ResMan, a leading property management SaaS platform provider, announced an exclusive multi-year agreement with Funnel, a leading multifamily…

Virtual Customer Engagements are Key to Driving Sales Pipeline in a COVID-19 World

B2B meetings at prominent events are among the biggest drivers of the sales pipeline for enterprises. Meetings that convene prospects, customers, subject-matter experts (SMEs) and key execs are a crucial sales pipeline driver. Most enterprises strive to host hundreds or even thousands of customer meetings at conferences, tradeshows and field events every year. Preparing for these events and scheduling qualified customer meetings to coincide with them requires months of planning, hard work, and precise execution. But…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Splash (Event marketing), Contentful (Content Management), Nuvi (Customer Experience), Terminus (Account-based marketing), and Leadspace (Customer data platform). Splash Collaborates with Adobe to Deliver a Comprehensive Event Marketing Platform Splash, the world’s fastest-growing event marketing platform, is strengthening its collaboration with Adobe by becoming an Adobe Exchange…

Former Salesforce Marketing Cloud Executive Ed Frederici Joins Terminus as CTO

Terminus, the leading account-based marketing platform, announced former Salesforce Marketing Cloud executive Ed Frederici has joined as chief technology officer to drive continued innovation as Terminus builds the only all-in-one full-funnel ABM platform. Ed Frederici brings more than 18 years of IT leadership experience. Before joining Terminus, he served as CTO for leading enterprise technology companies Cheetah Digital and Salesforce Marketing Cloud, in addition to Pacers Sports & Entertainment. Frederici also…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Drift (Conversational Marketing), 3CLogic (E-commerce), RingCentral (Unified Communications),  IZEA (Influencer Marketing), and Terminus (ABM). Drift Expands Beyond Conversational Marketing Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on…