The global pandemic is rewriting the rules of customer service. It has also disrupted the way we are going to move forward. The global leader in CRM, Salesforce has released India insights from the fourth edition of its State of Service Report. The report surveyed over 7,000 global decision-makers, agents, mobile workers, and dispatchers across 33 countries, including 300 in India and illustrates the changes in the customer service journey alongside the strategies embraced by the business as they move forward past COVID-19.…

Match My Email extends its email integration service for Microsoft 365 and Salesforce to include automated calendar sync in the cloud Match My Email ("MME") for Salesforce has released a new module of its data integration service for Microsoft 365. MME now offers automated calendar sync together with its highly rated email integration app for users of Salesforce and Office 365. Marketing Technology News: Deluxe Acquires Sundog Media Toolkit As an ISVForce Partner, Match My Email transforms…

Digital sales grew around 58 percent during the five days leading up to Christmas, despite earlier shipping cutoffs $330 billion in online purchases are expected to be returned globally--about 30 percent of all purchases made Salesforce, the global leader in CRM, released its 2020 Holiday Shopping Report, highlighting data and trends that shaped the holiday season and will impact how consumers shop in 2021. Salesforce data shows a 50 percent increase in digital spend over the 2019 shopping season, making it one of the…

New Loyalty Management product gives companies a 360-degree view of every member to increase customer satisfaction and create revenue-generating loyalty programs Salesforce, the global leader in CRM, announced Loyalty Management, a new product for companies across industries, including retail, consumer goods, manufacturing, travel and hospitality, to increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty Management allows companies to build intelligent loyalty programs for both B2B…

IBM Digital Health Pass and Salesforce work.com to Help Businesses, Schools and Governments as They Strive to Reopen Safely in the Wake of the COVID-19 Pandemic IBM and Salesforce announced that they are partnering to help organizations as they strive to safely reopen public places and provide individuals with a verifiable and privacy-preserving way to manage and share their vaccination and health status in the wake of the COVID-19 pandemic. As part of this offering, IBM Digital Health Pass will integrate with the…

Customers Report 70% faster page loads and 73% increase in Session Duration Ignition Commerce, a certified Salesforce Commerce Cloud (SFCC) integrator with over 70 multi-channel retail and e-commerce integrations, announced its Salesforce Storefront Reference Architecture (SFRA) migration program, designed to help multichannel retailers and eCommerce businesses swiftly move digital storefronts from the SiteGenesis architecture to one that is easier to build, maintain, and update. The program offers a fixed implementation…

New Hampshire and the City of Chicago, among others, are using the Salesforce Platform to more safely and efficiently manage their vaccine programs at scale Salesforce, the global leader in CRM, announced that more than 15 international, federal, state and local agencies, including the State of New Hampshire and the City of Chicago, are using the Salesforce Platform and Work.com for Vaccines to help schedule vaccination appointments and manage their COVID-19 vaccine programs including vaccine inventory management and…

COVAX is the global initiative that will make COVID-19 vaccines available for 190 countries, including the poorest in the world Salesforce, the global leader in CRM, and Gavi, the Vaccine Alliance, announced that they will collaborate to help Gavi manage critical information to equitably distribute approximately two billion COVID-19 vaccines to 190 countries by the end of 2021. Fair, rapid and equitable access to vaccines is critical to ending the global pandemic. Public-private partnerships, such as Gavi, which are…

Onfido announced a new version of its award-winning identity verification and authentication service on Salesforce AppExchange, empowering Salesforce customers in financial services, insurance and trusted marketplaces to integrate remote identity verification and authentication into their existing workflows. Marketing Technology News: Validity Announces Expansion of Relationship with Microsoft Onfido Identity Verification In today’s climate, it is important for banks and insurers to expand their branchless experiences…

HoduSoft, a leading VoIP (Voice over Internet Protocol) solutions provider, has announced the best integration of its HoduCC- Call & Contact Center Software with Salesforce CRM to facilitate businesses to form easy connectivity with existing as well as potential customers. The integration will also help businesses to enhance accuracy and promote productivity. HoduCC Call Center Software is one of the best products of HoduSoft that provides an efficient solution to streamline management in handling a large…

Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend, announced that Tom Mullins has joined Mobivity as Vice President of Enterprise Sales to focus on expanding Mobivity’s medium and large enterprise customer base. Mullins brings more than a decade of experience selling large annual recurring subscription contracts for software-as-a-service (SaaS) businesses to brands in the retail, restaurant, and convenience store space. Tom began his career at…

First independent board director brings strong experience innovating and building employee success programs that deliver customer success ActiveCampaign, the leader in customer experience automation (CXA), appointed former Salesforce executive Cindy Guerra Robbins to its board of directors effective December 1, 2020. As the company's first independent board member, she brings in-depth industry knowledge and expertise augmenting ActiveCampaign's current board, which includes Jason VandeBoom, founder and CEO of…

New platform enables banks and wealth management advisors to strengthen customer relationships and accelerate sales productivity post COVID-19 Groove, the leading sales engagement platform for enterprises using Salesforce, announced general availability of their first industry-specific product, Groove for Salesforce Financial Services Cloud. The new sales engagement platform is currently in use at a major multi-national bank to help them accelerate sales productivity and build stronger relationships across their retail and…

In 2019, it was Tableau and Mulesoft that got acquired by Salesforce. This year, it's Slack's turn.  At $27.7 Billion, the Salesforce- Slack deal is Martech's most prized integration ever; beating last year's mega acquisition deal of Tableau ($15.7 billion). Salesforce is getting good at mergers and acquisitions, targeting the app economy that could further bolster Salesforce Connected Economy benchmarks for 2021. For some, Slack's sell-off to Salesforce is the end of an era in productivity-focused business apps. After…

Salesforce is a Customer Relationship Management (CRM) platform that brings clients & companies together. It's a single integrated CRM solution that offers all your departments, including sales, marketing, service, and commerce - one shared view of every client. It delivers a personalized experience to your clients using the integrated CRM solutions referred to as Salesforce Customer 360 Platform. Marketing Technology News: Comscore and MediaMath Announce Partnership Salesforce can be helpful to your business in…

Salesforce Data Revealed an All-Time High $60 Billion in U.S. Cyber Week Digital Sales Salesforce, the company that recently acquired Slack, has announced its Cyber Week insights. According to the Salesforce data, US Cyber Week Digital Sales accounted for $60 billion, analyzed using the Salesforce Customer 360 platform. The CRM leader analyzed the global shopping behavior of more than one billion global shoppers on the Salesforce Customer 360 platform. Overall, global online sales hit a new record with $270 billion, up…

Service leaders will be able to predict customer demand and organize their workforce to staff the right agents with the right skills at the right time -- all on the world's #1 CRM Salesforce, the global leader in CRM, introduced Service Cloud Workforce Engagement, a new dynamic workforce planning product that will help service leaders organize their entire workforce from anywhere and distribute the right work to the right agents based on skills and service channel. With COVID-19, contact centers are dealing with a huge…

With Salesforce as a single source of truth, Bentley Motors will deliver more personalized experiences and service to customers across every interaction Salesforce, the global leader in CRM, announced that Bentley Motors, a British luxury automotive company, will deploy Salesforce cloud solutions to give its employees a 360-degree view of customers—connecting Bentley Motors' sales, service, and marketing organizations to deliver a white-glove, personalized experience to customers. Marketing Technology News: Atento’s…

New Flow Orchestrator transforms complex processes into dynamic, industry-relevant experiences using AI-infused bots, flows and components New MuleSoft Composer for Salesforce gives everyone in an organization the ability to integrate data from multiple systems to Salesforce without writing any code Pre-built resources from AppExchange and OmniStudio help teams implement automation quickly Salesforce, the global leader in CRM, introduced Einstein Automate – an end-to-end workflow automation solution that empowers people…

The world's #1 CRM, available on major public clouds Salesforce, the global leader in CRM, today announced Salesforce Hyperforce, a reimagination of the company's platform architecture built to securely and reliably deliver the Salesforce Customer 360, including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industries and more, on major public clouds. Salesforce is the world's #1 CRM, providing hundreds of thousands of global companies with a single source of truth that connects customer data across…