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Former Salesforce Marketing Cloud Executive Ed Frederici Joins Terminus as CTO

Terminus, the leading account-based marketing platform, announced former Salesforce Marketing Cloud executive Ed Frederici has joined as chief technology officer to drive continued innovation as Terminus builds the only all-in-one full-funnel ABM platform. Ed Frederici brings more than 18 years of IT leadership experience. Before joining Terminus, he served as CTO for leading enterprise technology companies Cheetah Digital and Salesforce Marketing Cloud, in addition to Pacers Sports & Entertainment. Frederici also…

Clevertouch Releases Momentum Software for Salesforce Marketing Cloud to Revolutionise Email Workflow

New software enables regional marketers to build, amend and approve emails in a single, controlled environment with no HTML or coding skills required Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, announced the launch of Momentum for Salesforce Marketing Cloud, a simplification and workflow SaaS that drives up usability, adoption and satisfaction, removing technical bottlenecks in the process. Momentum for Salesforce Marketing Cloud is ideal for all users of the…

Microsoft Azure Tapped as Public Cloud Provider for Salesforce Marketing Cloud

‘By Bringing Together the Power of Azure and Microsoft Teams with Salesforce, Our Aim Is to Help Businesses Harness the Power of the Microsoft Cloud to Better Serve Customers,’ Says Microsoft CEO Satya Nadella. Salesforce has chosen Microsoft Azure as its public cloud provider for its Salesforce Marketing Cloud and announced a new integration to connect the Salesforce Sales and Service Clouds with Microsoft Teams. Moving its Marketing Cloud to Microsoft Azure will allow Salesforce to optimize its performance as…

Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…

DESelect Launches Easy Segmentation Tool for Marketers Using Salesforce Marketing Cloud

The company aims to empower marketers to effortlessly create audience segments, without having to rely on technical experts DESelect announces the launch of its add-on to Salesforce Marketing Cloud with the purpose of enabling marketers to create segments in a more time-efficient and user-friendly way. The increased popularity of highly personalized marketing strategies has meant that marketers are under pressure to expand their existing skill set. For example, in order to achieve effective audience segmentation,…

Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation

Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect delivers hyper-customized experiences by enabling marketers to better understand…

What Stuck Salesforce Marketing Cloud Services and Why It Blocked Pardot?

While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon over the weekend with Pardot. (The Benioffs are related and share a common great grandfather). Well, it was a very busy weekend for Salesforce as it was forced to temporarily shut down access to its Marketing Cloud services. It took a full working day for the company to confirm that normalcy was restored. https://twitter.com/isitdownforme/status/1129380308426645504 The Salesforce outage comes barely…

Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud. Litmus has been focused on providing powerful tools for email creation and collaboration along with the…

250ok Hires Former Salesforce Marketing Cloud Practice Lead

Anthony Chiulli Joins Email Intelligence Company 250ok as Director of Product Marketing to Lead Go-To-Market Strategy for New Products and Solutions 250ok, a leader in advanced email analytics for deliverability, design, DMARC and engagement, announces the addition of email industry veteran Anthony Chiulli as director of product marketing. With a background in email infrastructure, authentication and deliverability, Chiulli brings more than 10 years of industry experience to 250ok’s marketing team. “Anthony’s track…

Salesforce Marketing Cloud and Sitecore Enable Users to Better Understand Customer Interactions Across All Channels

Sitecore Is Offering Integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud Sitecore, a global leader in experience management software, announced that it is delivering phase one of the Sitecore Connect™ software for Salesforce Marketing Cloud customers. This first release provides an integration for Sitecore Experience Manager™ and Sitecore Experience Platform™ with Salesforce Marketing Cloud to help customers deliver highly personalized, connected experiences.…

Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

Persado Platform’s AI-Generated Emotional Language Increased Engagement by 24 Percent and Delivered Deep Customer Insights Persado, the leading provider of AI-generated marketing language, announced that fifty customers, including Caesars Entertainment, are leveraging its AI platform through a one-of-a-kind integration with Salesforce. The seamless integration with Salesforce Marketing Cloud allows customers to create personalized, emotionally targeted language and content that increases customer engagement and…

Bluecore Announces Salesforce Marketing Cloud Integration on Salesforce AppExchange

eCommerce Marketers Can Now Benefit from Better Audience Segmentation, Faster Email Campaign Deployment Bluecore announced its integration with Salesforce Marketing Cloud on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. By unifying customer, behavior and catalog data, Bluecore enables retail and eCommerce companies to create highly personalized customer experiences and messages that result in improved engagement levels and performance.…

GRIN Influencer Marketing Software Integrates with Salesforce Commerce Cloud

GRIN, the leading influencer marketing software solution for direct-to-consumer (DTC) brands, announces its newest e-commerce integration with industry giant, Salesforce Commerce Cloud. The new integration dramatically improves workflow and removes the need for marketers to rely on their e-commerce teams to get products to influencers, create coupon codes or affiliate links, and track revenue. This integration with Salesforce Commerce Cloud, and existing integrations with other e-commerce providers, further solidifies…

Attentive Announces Integrated Text Message Marketing App on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Attentive, a personalized text messaging SaaS platform for leading brands and organizations, announced the launch of their text message marketing app on Salesforce AppExchange, empowering customers to grow text messaging and email opt-in lists simultaneously, send text messages that drive revenue, and enhance customer marketing campaigns as a result of the integration between Attentive and Salesforce. Salesforce Marketing Cloud and Attentive customers now have access to an integrated marketing solution that enables them to…

CoreMedia Announces CoreMedia Content Cloud – Marketing Connector on Salesforce AppExchange, the World’s Leading Enterprise…

CoreMedia's customers can now benefit from a powerful multi-cloud solution that enables 360-degree brand storytelling and shoppable customer experiences across all touchpoints CoreMedia announced it has launched CoreMedia Content Cloud - Marketing Connector on Salesforce AppExchange, enabling businesses to leverage powerful, yet easy-to-use, omni-channel content creation and experience orchestration tools with instant previews to create and deliver engaging commerce-driven experiences across multiple channels and devices.…

Salesforce Adds Muscle to Its Sales & Marketing Cloud, Acquires Rebel

Rebel Is a Start-Up That Develops Interactive Email Services for Enterprises. Salesforce Intends to Leverage Rebel’s Technological Capabilities so That Its Customers Can Do a Lot More with Promotional Emails Marketing and Commerce Clouds are perhaps the smallest departments of Salesforce. This fact is possibly the biggest driver in Salesforce acquiring Rebel, which is known to bolster direct email campaigns that brands initiate. This acquisition will permit email recipients to do a lot more with promotional emails. The…

Salesforce Expands the Sales Cloud Platform with Faster Prospecting, Flexible Billing and Intelligent Marketing Automation

High Velocity Sales Now Delivers Tailored Sales Cadences and Work Queues to Each Inside Sales Rep - Increasing Their Productivity and Focus on the Most Valuable Prospects Salesforce, the global leader in CRM, announced advancements to the Sales Cloud platform, delivering a faster, smarter and more integrated sales process from lead-to-cash. Now, companies can complete the entire sales process, from marketing to sales to billing, right within Salesforce. "Automation, integration and speed are essential to business…

Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion. MuleSoft generates software to associate different types of enterprise data on it. Salesforce is a cloud computing company with a market capitalization above $90 billion. At the time of this news, Salesforce had said that the acquisition “represents a 36% premium over MuleSoft’s closing…

Jahia Bridges Digital Marketing Solution with Salesforce Sales Cloud for Reinforced Lead’s Data and Context Accuracy

Jahia Announces the Release of a Bi-Directional Connector to Salesforce, Allowing Lead Update/Creation in the CRM Solution and Visitor's Profile Enrichment in Its Marketing Factory Solution Jahia Solutions Group, vendor of the most advanced open source Digital Experience Platform announced the release of a bi-directional Salesforce connector. This new connector allows a lead to be created/updated in Salesforce or update the Marketing Factory profile of a contact or lead from Salesforce. A 10-minute demo video…

CallidusCloud and Salesforce Expand their Vision to Unify Sales and Marketing Automation

CallidusCloud®, best known for its cloud-based sales effectiveness and sales performance management software solutions, announced its decision to extend its partnership agreement with Salesforce. The new deal with leading marketing automation company will allow CallidusCloud to enhance its position in martech industry as a leading cloud-based customer experience solutions firm. The latest Salesforce Platinum ISV Partner will collaborate on new martech investments, joint sales activities and technical alignment, in addition…