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MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

"If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward." Tell us about your role and journey into technology. What inspired you to start Samba TV? I started Samba TV in 2008 with a few friends and colleagues. We had all been early employees together at BitTorrent, and witnessed the creation of digital media; the earliest existence of video and audio available at scale…

Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads

Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions. “With over four billion available impressions for brands every month, and 100 percent of them measurable and addressable, Samba’s CTV advertising is an essential solution for our clients and a key growth driver for our industry. What’s unique about Samba’s Audience products across CTV and…

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means having analytics, which isn’t always true." Could you tell us about your role and journey into Technology? What inspired you to join Samba TV? In 1999, I founded a company that was the first to be able to track web interactions at the application level. Application-level tracking was in its infancy and the team that developed the core tech was initially focused on solving problems surrounding site stability and…

Samba TV Acquires Wove, Expanding the Industry’s Leading Connected TV Advertising and Technology Stack

Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen advertising. Terms of the deal were not disclosed. This is the third acquisition for Samba in the past year, following Screen6 and Axwave, as the company continues to assemble a powerful technology stack to…

Samba TV Acquires Axwave, Becoming the Only Provider of Real-time TV Spot Analytics with Global Scale

TV Data and Analytics Leader Bolsters Real-time Commercial Measurement Capabilities Samba TV, the leading provider of global TV data and audience analytics, announced that it has acquired Axwave through a combination of cash and stock. Exact terms of the deal are not being disclosed. Samba TV announced in connection with its $30m Series B financing from Liberty Global, Disney and Warner Media and others that it would use a portion of its proceeds for international growth and strategic acquisitions. Combined with Samba’s…

Randi Barshack Joins Samba TV as Chief Marketing Officer

Experienced Tech Marketer Tasked With Driving Growth for TV Data Leader Amid Changing TV Landscape Samba TV, the leading provider of global TV data and audience analytics, announced today that Randi Barshack has been hired as Chief Marketing Officer. In her new role, Barshack will oversee Samba TV's global marketing strategy and execution. Barshack will be based at Samba TV's headquarters in San Francisco and will report to CEO Ashwin Navin. "I was immediately attracted to Samba TV as the leader in the TV data and…

Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of…

The Trade Desk Partners with Samba TV to Unify Digital and TV Media Strategies for the World’s Largest Advertisers

Marketers Gain Access to TV Commercial Data to Optimize Ad Campaigns Across Devices The Trade Desk announced that it has selected Samba TV, a leader in global TV data and analytics, to help power The Trade Desk’s Planner, a cross-device advertising planning tool for digital and Connected TV campaigns. This partnership helps marketers forecast cross-device reach and frequency across campaigns that span TV and digital, and also segments audiences that switch viewership from traditional TV to streaming video and other digital…

Samba TV and Twitter to Measure Tune-in for TV Programmers

New Capability Provides Attribution to Marketers using Twitter to Drive Tune-in Samba TV, the emerging leader in global TV analytics, announced a partnership with Twitter to measure the effectiveness of Twitter in driving tune-in. Through this measurement program, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals, and tentpoles such as the NBA, NFL, and NHL sporting events. During a closed beta period of this innovative…

Samba TV’s Tune-In Measurement Solution Is Now Available in Google Marketing Platform

Media Companies Can Now Measure TV Tune-In Lift Across Google Marketing Platform Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform. For the first time, television programmers can attribute tune-ins driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within Google Marketing Platform. As a result, programmers can access tune-in…

Samba TV Acquires Screen6, Forming First Global OTT Measurement Solution

Technology Platform for Understanding Audience Across All Devices As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate audiences has become critical for both advertisers and programmers. Samba TV, the leader in next-generation TV analytics, announced it has acquired Screen6, the industry’s only real-time cross-device identity resolution platform. Samba’s real-time TV viewership data combined with…

RhythmOne Appoints Kumaran Sambandam to VP of International Demand Partnerships

RhythmOne LLC, a Tremor International company, announced the appointment of Kumaran Sambandam to the position of Vice President of International Demand Partnerships. In his new role, Sambandam will oversee the programmatic growth of the RhythmOne Supply Side Platform (SSP), leading the programmatic demand team for the international side of the business and will focus primarily on expanding the international market. 2020 AdTech Predictions from the Industry Leaders Sambandam has spent more than 12 years working in…

The Future of the TV Analytics Market

Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily complicated? How do solutions align, do any overlap? When getting down to the nitty gritty of TV analytics, it can seem a little confusing. So, let’s break it down. When we talk about TV analytics today, with so many innovative analytics solutions available, it’s important to understand the difference between TV Buying Targeting Analysis and TV Business Impact Analysis. TV Business Impact Analysis TV…

MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv

"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about your role and journey into Marketing Technology. What inspired you to start Admo.tv? Way back in 2011, my business partner and I wanted to launch a digital loyalty card company. We believed in the idea (and still do), but by that point, the market for this was saturated, so we decided to invest our energy elsewhere. However, this wasn’t a wasted endeavor — this line of thinking brought…

SeoSamba Listed as Top Business Supplier in the Franchise Industry by 1851 Franchise

SeoSamba Was Just Acknowledged as One of the Top Business Services Suppliers in the Franchise Industry by 1851 Franchise SeoSamba, leading franchise marketing and sales automation software provider, was just acknowledged as one of the top Business Services Suppliers in the franchise industry by 1851 Franchise. The November List Issue from 1851 Franchise compiles the very best franchise services providers for franchise marketing, development, consulting and other services. "In just over two years, SeoSamba has gained…

Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities

CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief People Officer  Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising—advancing its connected TV and digital video solutions with sophisticated data-driven linear TV…

75 Inspiring Martech Leaders Who Are Prepared for 2020

The year 2019 has been a year full of surprises that saw path-breaking mergers and acquisitions, unique product innovations, mega-funding rounds, and start-up growth. As we approach the end of a phenomenal year for martech companies, the stage is already set for the New Year 2020. We have picked 75 leaders from the ever-growing martech community who we think are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations. You can subscribe to our resources…

Adam Bergman Joins VIZIO Ads To Build Advertiser-Direct Business

New VP of Sales Will Help Drive VIZIO Ads' Go-To-Market Plans to Forge Direct Relationships with Brands and Agencies VIZIO, Inc., America's leading smart TV company, announced the addition of Adam Bergman to its growing VIZIO Ads team across the country. As Vice President of Ad Sales, Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. He will report directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City…

Nintex Drawloop DocGen and Adobe Sign Power Digital Document Workflows

Nintex and Adobe Continue to Simplify the Document Automation Process for Enterprise Customers The global standard for process management and automation, Nintex, has announced it has enhanced its integration between Nintex Drawloop DocGen® and Adobe Sign to support digital document workflows. This announcement is seen as the next major milestone in its partnership with Adobe. The new integration will make it faster and even easier for customer relationship management (CRM) customers to manage the entire lifecycle of their…

RemoteLock Expands Sales and Marketing Force Amid Channel Expansion

RemoteLock, a leading provider of cloud-based access control and smart lock management software, announced it has expanded its sales and marketing force to support the company's rapid security dealer and integrator channel expansion. The expanded dealer team includes: Jim Vinson – Senior Vice President of Dealer Development Vinson is a senior sales executive backed by over 30 years of experience in the security industry. His industry expertise is rooted in access control and electronic locking solutions with deep…