Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced TV, to provide its travel vertical advertising clients with independent, incremental measurement of advanced TV. Marketing Technology News: SnapCell Collaborates With eLead On Dealer Suite Integration “The keyword for us is incremental visitation from media exposures” “As a leader in advanced and connected TV it’s critical that we help our clients understand how their video…

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung's proprietary audience segments powered by automatic content recognition…

Samsung Ads, the advanced TV advertising unit of the TV set manufacturer, is launching Samsung DSP, a self-serve demand-side platform. The Samsung DSP (a demand-side platform) will give programmatic buyers access to exclusive CTV inventory, as well as offering targeted audiences and data from across 45 million households. Advertisers can manage the campaign reach and frequency of linear TV, connected TV (CTV), and mobile and desktop. Marketing Technology News: Seismic Earns the #1 Spot in the G2 Grid Report for…

Oracle Data Cloud Technology Will Increase Transparency for OTT Ads by Measuring Viewability, Attention and Invalid Traffic Oracle Data Cloud announced that Samsung Ads will integrate Moat services to measure viewability and invalid traffic for its over-the-top (OTT) inventory across Samsung Smart TV households. This next-generation OTT integration between Samsung Ads and Oracle Data Cloud will deliver Moat's viewability and invalid traffic measurement solution for connected TV (CTV) video advertising. Through this…

The Public Advertising Insights Portal offers visibility on the impact of the COVID pandemic across a broad range of industries Adstream’s global data-driven insights serve as benchmarks for consumer behavior Exasol, the high-performance analytics database, and Adstream, the leading global provider of digital asset management and analytics solutions to the ad industry, today announced the launch of Adstream’s Public Advertising Insights Portal, powered by Exasol. The dashboards, which are available to the public, provide…

PodcastOne Distributed Shows to be Available for the First Time on Select Samsung Galaxy Devices PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media, announced today that it has entered into an agreement with Samsung for all PodcastOne distributed content to be available for the first time ever via the Listen tab within Samsung Free. Marketing Technology News: MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy PodcastOne's slate of programming includes some of the most listened to…

New Partnership with Samsung TV Plus Extends Canela Media's Advertising Platform, Reaching Millions More Consumers Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, is now available on Samsung TV Plus, Samsung’s free ad supported video service on 2016 – 2021 Samsung TV’s and select Galaxy devices. Available on channel 1272, Canela.TV, features a mixture of Spanish-language movies and series, is unique to Samsung TV Plus users and offers free, ad-supported content across a variety of genres. The…

discover.film will provide quality shorts to Samsung TV Plus curated from its extensive and growing library of thousands of the best short films from around the world discover.film announces it has signed a content partnership deal with Samsung TV Plus in the UK, bringing high quality, short form movies and entertainment programming to the platform for the first time. The content will be 100% free to watch in Samsung TV’s ad-supported ecosystem. As part of the content partnership, discover.film will deliver a curated…

The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH campaigns more like performance-driven initiatives rather than long-term branding ones.  Adsquare is solving the challenges of OOH advertising by aggregating spatial data, mobile audience data and movement data and allowing marketers to easily combine these data types for improved campaign…

Pipedrive, the leading CRM for sales teams, announced that it is among the first apps featured on Samsung AppStack, a new easy-to-use and customizable platform for small and medium-sized companies looking to accelerate their business in today's economy. Scott Fratianne, VP of Channels Sales & Partnerships at Pipedrive said that being one of the founding applications within Samsung's new marketplace is a great opportunity to support salespeople in their work wherever they are located. "Mobility has become a critical…

Latest addition to the company’s board of directors further supports global expansion. Hivestack, a global ad tech leader in digital out-of-home (DOOH), announced the appointment of Vlad Stesin as a member of the company’s board of directors. Stesin is currently the Co-Founder and Chief Product Officer of Optable, a next generation data connectivity platform and formerly the Co-Founder and VP Product of AdGear, a digital advertising technology company acquired by Samsung Electronics in 2016 and is now part of Samsung Ads.…

Veritas Entertainment, a company that develops physical esports and gaming venues across the globe named LVL, and Anzu.io, the world’s leading in-game advertising platform, have announced a new partnership. Together, the two companies, both innovators in the bustling gaming and esports industries, will team up to offer advertisers unprecedented opportunities to connect with hyper-engaged audiences in games, in esports tournaments, and in live streams. Meanwhile, the gamers will benefit from the enhanced user interface…

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Anzu, the world-leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of…

Branded “All in the Flex” Galaxy Z Flip Gets the Unique Auto-fit Viewing Optimization: Partnership a Step Forward to Continue Delivering Fresh User Experience  According to Statista, every second person you meet is likely to own a smartphone. There are over 3.5 billion active cell phone users in the world, and it is most likely that they are using some form of online video service, including the ones offered by YouTube. Samsung is a leading smartphone vendor, which also includes other manufacturers such as Huawei, Apple,…

Could you tell us about your role and the team/technology you handle at Teads? I currently oversee several teams at Teads including our strategic sales and agency partnership teams, as well as our creative studio and global marketing teams. The benefit of having all of these groups aligned under the commercial umbrella is that it ensures that our messaging and go-to-market strategy are aligned throughout, from the way we are communicating with the market more broadly, to how we structure and support global partnerships…

A year after launching "Pradeo Security for Samsung", Pradeo and Samsung once again leverage the Mobile World Congress to put the spotlight on their partnership for Threat Defense Landscape. At a time when business increasingly relies on digital and authorities keep strengthening mobility's privacy requirements, organizations are struck with a major challenge: preventing cyber attacks while preserving users' productivity. Follow MarTech Events and Conferences... Pradeo Security for Samsung is a Mobile Threat Defense…

With Consumer Viewership on Connected TVs Reaching More Than Eight Billion Hours per Month, OTTs 'Prime Real Estate' for Producers and Services Looking to Advertise Wurl, the leading network for internet-based video distribution and ad monetization, launched its AdSpring for Connected TVs solution. Developed to maximize advertising revenue, this cloud-based, turnkey server-side ad insertion (SSAI) solution allows video producers to insert mid-roll ads on linear and on demand (VOD) programming for distribution to any video…

YouTube has released its overall 2018 EMEA ads leaderboard. The top spot is taken by German online real estate portal Immowelt, with its epic narrative depicting the search for larger living spaces through the ancestor of the main character, Eddy. Google Home’s take on Christmas stalwart Home Alone plays on nostalgia, hitting the second spot – and it wasn’t the only Christmas ad to win big. John Lewis and Sainsbury’s both feature with this year’s festive ad offerings. Nike’s ‘Dream Crazy’, featuring US football star…

Sling TV Launches First Virtual Multichannel Video Programming Distributor (vMVPD) on All-In-One Oculus Go Virtual Reality (VR) Headset Sling TV became the first virtual multichannel video programming distributor (vMVPD) to launch on Oculus Go, the all-in-one wireless virtual reality (VR) headset. The Sling TV experience on Oculus Go is equivalent to watching on a 180-inch television. For a limited time, customers who purchase and activate a new Oculus Go will receive an $80 credit toward Sling TV subscription services.…

The Collaboration Includes Cutting-Edge Virtual Reality Technology to Be Unveiled December 14 and 15, 2018 LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that it will provide streamed 360 degree and immersive VR experiences through Samsung VR for Rolling Loud on December 14 and 15, 2018. The collaboration includes both live and VOD content via the Samsung VR Video mobile app and SamsungVR.com. The content will immerse fans in festival activities and experiences while…