Magnite now enables advertisers to buy Samsung TV Plus inventory programmatically Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, announced today it has been selected by Samsung Ads to power programmatic OTT…
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SaaS Data Connectivity Platform Uses Cryptography to Enable Decentralized, Secure Data Collaboration Taking key learnings from creating solutions for the connected TV sector, former Samsung Ads tech leadership and co-founders of AdGear…
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Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced TV, to provide its travel vertical advertising clients with independent, incremental measurement of…
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Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment Samsung Ads Europe, the media and…
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Samsung Ads, the advanced TV advertising unit of the TV set manufacturer, is launching Samsung DSP, a self-serve demand-side platform. The Samsung DSP (a demand-side platform) will give programmatic buyers access to exclusive CTV…
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Oracle Data Cloud Technology Will Increase Transparency for OTT Ads by Measuring Viewability, Attention and Invalid Traffic Oracle Data Cloud announced that Samsung Ads will integrate Moat services to measure viewability and invalid…
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Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced a Connected TV (CTV) ad inventory agreement with leading streaming platform and content owner Crackle Plus, a Chicken Soup for the Soul…
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Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced a Connected TV (CTV) ad inventory agreement with leading streaming platform and content owner Crackle Plus, a Chicken Soup for the Soul…
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Samsung and IBM continue to build upon long-standing strategic partnership with challenge for developers using Samsung and IBM technology Samsung Electronics Co., Ltd. and IBM  today announced the Call for Code Honoring Everyday Heroes…
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Report reveals a 50% year-over-year increase in open programmatic CTV ad spend and a 71% increase in the number of CTV apps that support open programmatic advertising Pixalate, the market-leading fraud protection, privacy, and compliance…
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Nielsen now captures 100% of streaming minutes viewed on the TV glass, 75% of CTV media spend and 87% of total video digital spend across computer, mobile and connected TV Nielsen, a long time leader in streaming content and ad…
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ironSource a leading business platform for the App Economy, announced the integration of its solution suite for telecom operators and OEMs, Aura, on Samsung’s devices in Germany, including the latest 2021 A and M series devices. This…
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Anzu's technology will create the opportunity for hundreds of brands to have their content featured in Eden Falling's extensive game world. Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world's…
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Coil, the company dedicated to building a better business model for the web, announced that its service is now available as an Add-on for Samsung Internet Browser, making it even easier to support the burgeoning ecosystem of web monetized…
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Findings from the third annual Localized Marketing Benchmark Report emphasizes importance of brand visibility in both local search and social in order to compete in new marketplace According to a report released today by SOCi, Inc. and …
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The Public Advertising Insights Portal offers visibility on the impact of the COVID pandemic across a broad range of industries Adstream’s global data-driven insights serve as benchmarks for consumer behavior Exasol, the high-performance…
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PodcastOne Distributed Shows to be Available for the First Time on Select Samsung Galaxy Devices PodcastOne, a leading podcast platform and a subsidiary of LiveXLive Media, announced today that it has entered into an agreement with Samsung…
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New Partnership with Samsung TV Plus Extends Canela Media's Advertising Platform, Reaching Millions More Consumers Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, is now available on Samsung TV Plus, Samsung’s free…
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discover.film will provide quality shorts to Samsung TV Plus curated from its extensive and growing library of thousands of the best short films from around the world discover.film announces it has signed a content partnership deal with …
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The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH…
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