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Equifax Deepens Weekly Consumer Credit Trends Data With Industry Specific FICO Score Segmentation

Integration Makes Equifax First to Offer Weekly, Industry-Specific FICO Score Segmentation Reports Equifax Inc. continues to help businesses of all sizes navigate this period of economic uncertainty. The company has announced the addition of industry-specific FICO® Score segmentation data to Equifax weekly U.S. National Consumer Credit Trends reports. With this integration, Equifax is the first organization to offer weekly, industry-specific FICO® Score segmentation reports—enabling businesses across industries to better…

LeadAngel Releases ABM Segmentation and Targeting for Marketo

LeadAngel announces the release of its ABM Segmentation for Marketo, where leads can be segmented based on various factors such as pipeline stages, sales territory, target account list in CRM or outside CRM. With LeadAngel's Account-Based Marketing Segmentation, businesses can engage in ABM targeting in near real-time, with utmost efficiency and accuracy. Check out LeadAngel's official website for more information. Tech-savvy, B2B enterprises are increasingly adopting technology for sales and marketing. As Marketing…

Ascent360 To Enable Smart Segmentation At Grouse Mountain

CDP Will Enhance Customer Visibility by Unifying Disparate Data Ascent360, a leading customer database platform (CDP) provider for resorts and outdoor-recreation facilities, has been chosen by Grouse Mountain Resort to boost its digital marketing efforts during this challenging time. Grouse Mountain is a four season resort located 15 minutes from downtown Vancouver, British Columbia in Canada. Known as "the Peak of Vancouver" for its focus on snow sports, Grouse Mountain also features unique activities for guests of…

Comscore and TargetSmart Partner to Deliver Enhanced Political Segmentation for Advertisers

Campaigns and political advertising agencies to benefit from new customized segments matching voter files to household viewing data As the election season heats up, it's never been more important for campaigns and agencies to have the most complete picture of voter preferences possible in order to create messages that resonate with the public. That's why Comscore, a trusted partner for planning, transacting and evaluating media across platforms, and TargetSmart are excited to announce a new partnership to create customized…

Market Segmentation for Effective Revenue Management in Hotels

Segmentation strategies in the Hotel industry have always played an important part in its growth. But over the years, they have seen many changes. Bookings are no more done just over phones and emails; online bookings through various channels contribute significantly to reservations in hotels. Google trends reveal that by the year 2023, 700 million people will be booking their hotel stays online. Therefore, Channel segmentation has become an important part of Market segmentation. Align your revenue growth strategy with…

Equifax And Neustar Enter Into Agreement To Deliver Superior Segmentation Solutions For The Financial Services Industry

Relationship designed to provide marketers in financial services with a powerful new segmentation solution that does not rely on protected class demographics Equifax Inc. and Neustar, Inc., announced a strategic agreement designed to deliver superior segmentation solutions to the financial services industry. This new relationship will bring together the unique data assets of both companies for offerings designed to meet the needs of financial services institutions. The Fair Credit Reporting Act (FCRA) and Fair Housing…

Discovery, Inc. and Comscore Announce Broad Strategic Partnership Across Measurement, Targeting and Segmentation

Partnership Accelerates Innovation Across New Generation Video Measurement Platforms Discovery, Inc. and Comscore, a trusted partner for planning, transacting and evaluating media, announced a number of multi-year strategic agreements for the use of Comscore's audience measurement and consumer insights tools, as well as for a deeper partnership that will innovate the next generation of measurement capabilities. The agreements expand the partnership between the two companies and further integrate Comscore's suite of…

CloudEngage to Offer Free Lifetime Subscription to Powerful Analytics and Audience Segmentation Tools

Audience Insights Manager 2.0 (AIM) Offers Marketers Deep Insights into Web and Mobile Visitor Behaviors and Allows for the Creation of Actionable Smart Segments CloudEngage, the world's most intuitive web personalization platform, has announced that organizations that install AIM by year-end 2019 will enjoy a free lifetime subscription. "There are companies currently charging a great deal for what we've decided to offer for free. The learnings from our AIM product helps marketers deliver more relevant experiences for…

DESelect Launches Easy Segmentation Tool for Marketers Using Salesforce Marketing Cloud

The company aims to empower marketers to effortlessly create audience segments, without having to rely on technical experts DESelect announces the launch of its add-on to Salesforce Marketing Cloud with the purpose of enabling marketers to create segments in a more time-efficient and user-friendly way. The increased popularity of highly personalized marketing strategies has meant that marketers are under pressure to expand their existing skill set. For example, in order to achieve effective audience segmentation,…

New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces brand new solution for retailers powered by geosocial and mobile location data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces Brand New Solution for Retailers Powered by Geosocial and Mobile Location Data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

Fandango LATAM Leverages CleverTap’s Intent Based Segmentation To Transform Customer Experience

Fandango Latin America, the region's leading online movie ticketing service, today announced that it is leveraging CleverTap's Intent Based Segmentation (IBS) capability to improve marketing results and accurately predict campaign ROI. IBS helps the Fandango team optimize purchase experience, increase retention rates and improve outcomes for undecided users with personalized content. IBS is a segmentation technique that uses CleverTap's Coeus Data-Science Engine to segment an audience based on how high (or low) their…

Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation

Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect delivers hyper-customized experiences by enabling marketers to better understand…

Claritas Unveils Next-Generation Consumer Segmentation Tool for the Financial Services Industry: P$YCLE Premier

Claritas, a marketing leader that helps companies find and win their best customers has launched P$YCLE  Premier, the next-generation version of P$YCLE, a trusted segmentation resource for the financial services industry. P$YCLE Premier can provide proven improvements in lift, or measured improvement in reaching best customers, by 5-7% over the previous P$YCLE model by allowing even more accurate, privacy-complaint targeting of potential customers across 60 consumer segments, using enhanced big data sets. The P$YCLE…

Comscore Releases New Advanced Segmentation Data for Digital Audiences in Canada

Following the Launch of Plan Metrix Multi-Platform in December 2018, New Data from Comscore and Vividata Provides Advertisers Ability to Identify and Reach Online Consumers Based on Their Interests, Attitudes and Behaviors Comscore, a trusted partner for planning, transacting and evaluating digital media across platforms, today released new data from Plan Metrix Multi-Platform Powered by Vividata, the psychographic digital segmentation tool. Launched in Canada in December of 2018, Comscore Plan Metrix Multi-Platform…

AI Powers First Social Media Segmentation For Real Estate

Cincinnati Startup Spatial.ai Categorizes 8 Billion Conversations from Social Media to Create the First "GeoSocial" Dataset Spatial.ai is pleased to announce the launch of its newest "GeoSocial" dataset that organizes billions of social media conversations into 70+ actionable segments revealing the personalities, attitudes, and interests of communities down to the block group. The new dataset is designed to answer key questions facing businesses. Retailers and restaurants, for example, need high-quality data to…

New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform

Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More Nosto leads the market when it comes to personalizing the e-commerce sphere and enabling retailers with AI-powered tools. Now, Nosto is bolstering its existing platform by adding fresh capabilities like New Content Personalization, Segmentation Tools and Insights. These additions are empowering the e-commerce domain to provide targeted and unique online shopping engagements to…

Zaius Segment Builder 2.0 Adds Flexible Customer Segmentation with a Simple CRM Interface

Zaius Introduced the New CRM Capabilities Help Marketers Drive More Revenues with Repeat Purchases Across Channels Leading B2C CRM maker, Zaius announced advanced customer segmentation functionality to drive more interaction-based revenue across channels. Zaius Segment Builder 2.0 carries new segmentation capabilities for creating relevant customized segments for advanced analytics and better audience targeting. A cutting-edge CRM technology, Segment Builder 2.0 showcases the fine balance of simplicity and powerful…

ThinkNow Launches First MarTech Multicultural Segmentation Tool to Enable Higher Advertising ROI

ThinkNow ConneKt and Knowy App Provide Real-Time Multicultural Consumer Insights ThinkNow, a technology driven cultural insights agency, announces it has launched the first audience planning and segmentation tool focused exclusively on the multicultural market called ThinkNow ConneKt. The MarTech solution provides behavioral and psychographic data combining mobile intelligence, first-party data and panel profile insights to deliver a holistic view of multicultural consumers. "ThinkNow ConneKt is the first tool to…

CleverTap Makes An Entry Into Psychographic Segmentation Using Machine Learning

Clevertap’s Powerful Psychographic Segmentation Engine Is Transforming How Marketers Deliver on the Promise of Retaining Users for Life The leading mobile marketing platform, CleverTap, announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic segmentation is an industry-first machine learning capability that sits at the cornerstone of what CleverTap does - help growth marketers deliver on the promise of relationship marketing. Despite the…