Affinity Solutions, Semcasting Integrate Advanced Sales Strategies, AudienceDesigner (ADS)

Semcasting, the creators of the patented IP, email, location and device-targeting Smart Zones® technology, announced that Affinity Solutions, a global insights firm, will make their consumer purchasing and brand insights first-party data available within Semcasting’s AudienceDesigner (ADS) Branded Data Center. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Affinity Solutions is providing actionable shopper insights reflective of consumer intentions, to businesses…

Semcasting Integrates Advanced Contextual Insights into AudienceDesigner (ADS) Data Center

 Semcasting, creators of the patented IP, location and device-targeting Smart Zones® technology, today announced the addition of sophisticated contextual insights into AudienceDesigner (ADS) Data Center through an integration with Advanced Contextual. “Integrating the Advanced Contextual targeting capabilities into the ADS Data Center reinforces our positioning as a self-serve, one-stop-shop for identity and marketing data,” said Ray Kingman, founder and CEO of Semcasting. “Brands want an answer to the cookie-free identity…

Semcasting and Stirista Partner to Further Advance Identity Resolution Offerings

Allowing advertisers to seamlessly activate audiences through Semcasting AudienceDesigner on Stirista’s DSP AdStir Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced a strategic new AudienceDesigner (ADS) platform partnership with Stirista, a data-driven digital marketing solutions provider known for its identity solutions and authoritative data assets. Semcasting and Stirista have formed a partnership to combine their strengths and to further expand access to…

Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding

Semcasting, creators of the patented IP, location and device-targeting Smart Zones technology, announced its AudienceDesigner (ADS) platform was named a key partner for first-party data onboarding by Adform, one of the world's leading independent advertising technology companies. "As leaders in digital advertisement placement, we're making strategic choices to ensure our clients come out ahead both now and in the future," said Mustafa Tameez, CEO of Outreach Strategists. "Working with Adform and Semcasting positions our…

Semcasting Launches Activate

Semcasting, creators of the patented IP, location, and device-targeting Smart Zones technology, announced the general availability of Activate, its self-serve, end-to-end identity (ID) resolution, audience design, and attribution platform. The Activate platform was built in direct response to the demand for better control and more transparency in the management of first-party data. At a time when scrutiny over privacy has increased, brands are more cautious about the handling of their customer relationship management…

Semcasting Announces Industry First Self-Serve Deterministic Attribution Platform, The Attributor

The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens Semcasting, creators of the patented IP targeting technology Smart Zones, announced the general availability of the industry’s first self-serve, omnichannel, deterministic attribution platform -- The Attributor. This first-to-market approach empowers marketers to treat attribution as an audience verification and measurement metric, similar to viewability or fraud detection. With The Attributor, marketers can evaluate ongoing…

Interview with Ray Kingman, CEO and Founder, Semcasting

"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a technology innovation company? We started Semcasting in 2009 to improve the fundamental quality and depth of data available to marketers for online and offline audience targeting.  Much of the data available then, and even now, is based on old…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Clever (Identity Management), Canela.TV (TV Advertising), Haptik (E-Commerce and Mobile Commerce), Mvix (Content Management), to Semcasting (DaaS). Clever Launches New Identity Management Solution For K-12 School Districts Clever, the most widely used digital learning platform in U.S. K-12 schools, announced a partnership with Identity Automation, the leader in identity management …

Sisense Unveils AI-Driven Analytics Platform to Make Data Analytics Simple, Scalable and Actionable

Today’s world runs on data. And its analytics i.e. Data Analytics has become the core part of driving a businesses’ productivity, efficiency, and growth. The analytics reveal where the company is lacking, which functions need to be optimized, which are unproductive, and which can be tuned for better efficiencies. Ultimately, such data-driven insights empower businesses to take decisions around technologies and save a ton amount of costs and energy. And they achieve all of these, they need a robust analytics platform. As…

Pixability Announces Appointment of YouTube and Video Advertising Expert Brian Atwood as Chief Revenue Officer

The experienced technology executive will build on the company’s recently announced accelerated growth in the YouTube and CTV marketplace Pixability, the only provider of software and insights for video advertising on YouTube, YouTube on TV, Amazon Fire, and Roku, announced the appointment of Brian Atwood to the position of chief revenue officer. Atwood has extensive experience in the technology, software-as-a-service and digital media industries, and with YouTube and CTV specifically. In his new role, Atwood will work to…

FOX NOW and FOX Nation Now Available on VIZIO SmartCast

SmartCast Users Can Now Access Fox's Live and On-Demand Programming Directly on their SmartCast TVs VIZIO, Inc. announced that Fox Corporation's FOX NOW and FOX Nation apps are available on VIZIO's SmartCast platform. Now millions of viewers across America have access to FOX's leading local and national news, entertainment programming, and sports content directly on their VIZIO SmartCast TVs. FOX NOW offers live and on demand episodes of top FOX shows, FOX Sports, local news from FOX's 17 owned and operated stations,…

Channel Factory Boosts Leadership Team, Promoting Jed Hartman to US President and Appointing Jeremy Haft as New Chief Revenue Officer to…

Channel Factory, the global brand suitability and ad performance platform for YouTube is adding to its leadership ranks as part of its US growth and expansion push, promoting Jed Hartman as its US President and appointing Jeremy Haft as Chief Revenue Officer. The company also announced that Eren Pamir and Jenny Chau are being promoted to C-Suite positions. These hires come off the back of continued global growth, including the recent expansion of Channel Factory’s APAC office. The growth of the business has fueled the need…

Listrak Joins Adobe Exchange Program as Accelerate Partner

New integration advances Listrak’s mission to help retailers achieve true cross-channel orchestration of email, SMS and behavioral marketing Listrak, the leading digital marketing cloud technology provider for retailers, announced it has joined the Adobe Exchange Partner Program as an Accelerate partner. This collaboration enables Fortune 100 and leading direct-to-consumer (DTC) brands to deliver highly personalized, cross-channel experiences across the entire customer journey. Additionally, marketers using Listrak’s…

GoDaddy Completes Acquisition of Poynt

Accelerates GoDaddy's strategy to provide a complete suite of commerce and payment services that enables small businesses to sell everywhere GoDaddy Inc. the company that empowers everyday entrepreneurs, announced it has completed its acquisition of Poynt. The combination expands GoDaddy's commerce services to help small businesses grow – both online and offline – using one platform. Marketing Technology News: Adform Names Semcasting AudienceDesigner (ADS) as Key Partner for First-Party Data Onboarding "GoDaddy exists…

Copper Acquires Sherlock to Bring Actionable Insights to CRM

Acquisition allows sales, marketing and customer service professionals to bring most critical business relationships to life Copper, the leading CRM platform for relationship-based business growth, announced that it has acquired Sherlock, an engagement analytics platform. With opt-in from prospects, Sherlock surfaces and summarizes information about prospects and customers’ intent, engagement and product usage. This provides professionals with transparency on what their targets are doing throughout a buyer-led customer…

Concentrix Creates Voice of the Customer Essentials Platform to Transform Customer Interactions

Concentrix’ Essentials platform—which builds on the success of its award-winning ConcentrixCX SaaS platform—helps businesses launch a superior Voice of the Customer (VOC) out-of-the-box solution delivering real-time feedback that helps optimize performance, improve interactions with clients, and create better brand experiences Concentrix, a leading global provider of customer experience (CX) solutions and technology, announced the launch of VOC Essentials, a rapidly deployable and cost-effective solution that combines…

Brightcove Expands Its Unmatched, End-to-End Video Platform With the Launch of Cloud Playout

The Leader in Video for Business Continues to Deliver New Innovations and Value for Customers such as AMC, BookMyShow, and SXSW Brightcove Inc., the global leader in video for business, announced the launch of Brightcove Cloud Playout, a new feature that enhances Brightcove’s end-to-end video platform and makes it one of the few online video providers to offer this capability. Brightcove helps propel businesses forward through video, offering a complete video ecosystem with cutting edge technology, tools, incomparable…

Vonage Joins OpenAPI Initiative

Vonage to sit on OpenAPI's Business Governance Board Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced today that it has joined the OpenAPI Initiative, a consortium of forward-looking industry experts focused on creating, evolving and promoting the OpenAPI Specification (OAS). OAS is a vendor-neutral and open description format for RESTful API, allowing both humans and computers to discover and understand the capabilities of the service without access to…

Veritone Continues International Expansion Through Agreement with Peru’s CRP Radios

Commercial radio group will leverage AI-enabled Veritone Attribute to bolster better insights into its advertising campaigns Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced a new agreement with Lima, Peru-based commercial radio group, CRP Radios. The deal marks a significant milestone in Veritone’s global market expansion by broadening its reach in the South American region. Veritone, Inc., the creator of the world’s first operating system for artificial…

Forging Digital Transformation Together: Matter Named AOR For Tricentis for Its History of Industry Expertise

World’s Leading Enterprise Application Testing Platform Signs Integrated PR Agency, Citing Its Proven Media Prowess and Start-up Fluency Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — has been named the agency of record (AOR) for Tricentis, the world’s #1 testing platform for modern cloud and enterprise applications. The AI-driven Tricentis platform provides a new, fully codeless, automated approach to enterprise software testing that accelerates…