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Mike Laureno Joins SiteSpect as Chief Financial Officer

SiteSpect, the fastest and most complete optimization platform, announced that Mike Laureno has joined the company as Chief Financial Officer (CFO) leading Finance and Accounting as well managing our investor relationships. “We are thrilled to welcome Mike to where he will make an immediate impact on our business operations,” said Patrick Romich, CEO of SiteSpect. “His vast financial experience is a perfect fit as the business continues momentous growth.” Marketing Technology News: MindTickle Announces $100 Million Funding…

Better Together: SiteSpect and Contentsquare Integration

SiteSpect, the optimization and personalization innovator, announced its integration with Contentsquare, a leading digital experience analytics platform that helps companies optimize customer journeys and increase conversion rates. With this integration, companies can combine SiteSpect’s personalization and A/B testing tools with Contentsquare’s experience analytics solution to better understand customer behavior and take the digital experience to the next level. Marketing Technology News: Instagram and Facebook Selling…

SiteSpect Launches Visual Editor 2.0 to Empower Marketers Without Coding Expertise

SiteSpect's Newly Launched Visual Editor 2.0 Offers a User-Friendly Interface That Improves the Ease and Efficiency of Customer Engagement SiteSpect, a recognized leader in customer experience optimization and pioneer of full-stack testing and personalization, has announced the launch of their Visual Editor 2.0, a platform that allows marketers to design and deliver personalized customer experiences without knowledge of coding languages. Focused on empowering marketers to continuously test and optimize digital…

TechBytes with Eric J. Hansen, Chief Technology Officer, SiteSpect

Eric J. Hansen Chief Technology Officer, SiteSpect Each brand will have different objectives in website optimization depending on what segment of audience they cater to. To deliver personalized customer experience, marketers rely on Personalization and Omnichannel Marketing Solutions. To better understand how website optimization solutions can enable marketers to deliver the best customer experience based on a targeted approach, we spoke to Eric Hansen, Chief Technology Officer at SiteSpect. Tell us about your role at…